May 11th, 2016 by autoposter
… to represent my district. If I’m elected, I’ll show them all they made the right decision. Ronald Jonathan Cooper III is a freshman at Franklin Pierce University studying political science and marketing. Follow him on Twitter @Ron4DC. More On …
Why 14 promotions make sense
We are excited to have a marketing team entrenched in our newsroom. This is innovative for a newspaper of any size. No one knows brand … can be contacted at [email protected] or (941) 361-4991. Follow him on Twitter: @BillChurchMedia.
5 Inbound Marketing Strategy That Work
The birth of the digital age and rapid penetration of internet has now enabled marketers to get customers to come searching for their products and services at perhaps a much lesser cost.
Norwich chief makes offer to resign – on Twitter
Norwich chief executive David McNally has offered his resignation, according to a post on his Twitter feed. McNally, who has been in position since 2009, replied to a fan who called on him to leave the club following Saturday’s 1-0 defeat to Manchester …
Social Media Marketing: Why it is a must for your business in 2016
Part of what makes marketing with Facebook and Twitter so cool is the interaction you get to have with your customer base – you can read their tweets and status updates to get insights into their daily lives (and maybe adjust your marketing strategy as …
Bermuda Is Making Itself Into A Tourism Hot Spot For All Generations
The forecast is changing. The current outlook might be best described as “fair winds and following seas.” Landing yachting’s signature global event, several hundreds of millions of dollars in new hotel development and refurbishments, and some savvy …
Editor: Why 14 promotions make sense
We are excited to have a marketing team entrenched in our newsroom. This is innovative for a newspaper of any size. No one knows brand … can be contacted at [email protected] or (941) 361-4991. Follow him on Twitter: @BillChurchMedia.
Marketing Strategies Today: How to advertise on Periscope
Periscope has quickly become the new trend in being able to reach out to your customers since it was acquired by Twitter. Periscope has only been around since about March of 2015, but it is quickly becoming the go to tool in order to reach out to all …
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Marketing in the age of Instagram: Olapic’s Jose de Cabo talks visual marketing, the future of earned content and …
Launched just as Instagram was starting out, Olapic uses software to root out hashtagged photos and videos from Instagram, Pinterest and Twitter which showcase a brand being used or enjoyed, then repurposes that content to engage customers and boost …
Disney’s Spoils Of ‘Civil War’: $61M+ Saturday As ‘Captain America’ Heads To $181.8M – Sunday Update
To give you an idea of the social media momentum for Civil War: RelishMix reports that the Avengers social media universe on May 1 last year stood at 740M (129M FB, 33M Twitter and 579M YouTube views) and that over the last year as the drum banged for …
Use a magnetic content marketing strategy to generate leads
You won’t send a personal email to your family, friends or colleagues without referencing them, so why are you publishing content in your digital marketing campaign and social media profiles that are not targeted for the people you want to reach? It’s …
David McNally: Norwich City chief executive resigns
Norwich City chief executive David McNally has quit the club following a tweet on Saturday in which he seemingly announced his resignation.
NewsCred Integrates With Marketo To Drive Lead Generation, Nurturing, and Sales Through Content Marketing
“NewsCred expands the best-of-breed solutions available to our customers to help them innovate, grow, and deliver impactful business results in content marketing.” With the integration, NewsCred enables content publishing directly to Marketo. Marketers …
Denny’s Is Seeing Its Biggest Growth in a Decade, Thanks in Part to Its Sassy Cartoon Breakfast Foods
This year, Denny’s also experienced its highest same-store sales and traffic growth in over a decade, and its marketing team credits the quirky ads, in part, and an equally quirky Tumblr page for the spike. “The engagement, specifically with the …
National Geographic Readies First Instagram Video Series For Its 49 Million Followers
Last year, the company’s social footprint had 1.6 billion engagements, said Claudia Malley, chief marketing and brand officer, National Geographic Partners.
4 Digital Marketing Strategies to Boost Your B2B Lead Generation
Using Twitter for brand awareness is a useful way to deliver your message and there are a range of automation tools out there to help you ensure you have regular content.
Make Social Media Trolls Go Away With These 5 Tips
Successful people are often targets for trolls—that said, successful brands are huge targets for trolls. The bigger the brand, the bigger the target.
David Fazekas to Lead Advance Ohio’s Sales and Marketing Teams
Fazekas, who reports to President Timothy P. Knight, will oversee Advance Ohio’s sales and business development teams and its growing suite of marketing solutions for businesses. These solutions include audience targeting, data science, content …
Uncharted 4 Launch Brings a Nathan Drake Emoji to Twitter for Some Reason
You’ll need to be on the Twitter website in order to see the emoji; if, like me, you’re more of a TweetDeck/TweetBot sort of person, you won’t even know you’re missing something.
US forces’ role in Yemen and in Afghanistan; no Twitter data for intel agencies
U.S. IN YEMEN Add one more country to the list of places where U.S. forces are now engaged: The Pentagon said last week that a small contingent of U.S.
NBC teams with BuzzFeed to win over younger Olympic viewers
NBC is partnering with BuzzFeed to produce special Olympic features that will be posted to Instagram, Facebook, Twitter, SnapChat and other apps.
Clientes da Gol agora podem fazer check-in pelo Twitter
A companhia está sempre buscando inovar e trazer soluções inteligentes aos clientes. Esta novidade é mais uma opção para o cliente fazer o check-in como e onde ele quiser”, explica Lilian Santos Faria, gerente de Marketing Digital e E-commerce da GOL.
Nextiva Used a Little Ingenuity — and Dennis Rodman — for a Marketing Slam Dunk
… an extra benefit to the sponsors. Moreover, in their contract with Rodman, they asked for him to post a couple of tweets on Twitter about the appearance and also, were able to do promoted tweets with his handle, again, targeting attendees specifically.
Uncharted 4 Launch Brings a Nathan Drake Emoji to Twitter for Some Reason
You’ll need to be on the Twitter website in order to see the emoji; if, like me, you’re more of a TweetDeck/TweetBot sort of person, you won’t even know you’re missing something.
In Hindsight: How The Marketing Of ‘Captain America: Civil War’ Brought Fans Into The Fight
Not only did the campaign on Twitter directly engage fans to choose which side they were on with the hashtag #TeamCap or #TeamIronMan, it went one step further and had the Civil War cast respond to fans with personalized video messages depending on …
Twitter blocks feds from data mining service
“Intelligence agencies are quite skillful at creating ‘cut-outs’ to mask their activity” and acquire data “through friendly marketing companies who act as proxies,” said Taddeo. Separately, Jameel Jaffer, deputy legal director of the American Civil …
Superherohype Flying Into Outer Space: 7 Genius Crazy Innovative Marketing Campaigns
The marketing climax was cleverly blowing a bubble of hype by nurturing wild rumors that Spider-Man was going to be in the film, and then ACTUALLY producing him in a trailer.
Uncharted 4 Launch Brings a Nathan Drake Emoji to Twitter for Some Reason
You’ll need to be on the Twitter website in order to see the emoji; if, like me, you’re more of a TweetDeck/TweetBot sort of person, you won’t even know you’re missing something.
Why I believe the future of marketing lies in P2C
Now that we have all the acronyms out of the way lets try and understand why more P2C marketing is on the horizon. The logic is simple.
How to schedule retweets with Tweetdeck and Buffer
So many businesses rely on social media for promotion and marketing. It’s become old hat to most. But one thing many businesses neglect to make use of on Twitter is the retweet. This is a great way to redouble your efforts, once someone has tweeted …
Salesforce Rolls Out Lightning Platform For Marketing, Says ExactTarget Integration Is Finally Over
As Salesforce approaches the three-year anniversary of its $2.5 billion ExactTarget acquisition, its marketing platform boss says the company is finally integrated into the rest of Salesforce’s marketing tools. “The first year, the company has to learn …
CONCACAF agrees deal with Soccer United Marketing
The Confederation of North, Central America and Caribbean Association Football (CONCACAF) has chosen Soccer United Marketing to market and service the confederation’s worldwide sponsorship rights. The deal … Follow him on Twitter @JeffreyCarlisle.
After This T-Ball Player’s Dance Went Viral, Bank of America Is Making His Big-League Dreams Come True
But after a family member’s Twitter post of Cooper’s dance went viral, appearing on ESPN’s SportsCenter and CBS Sports, that’s exactly what happened.
How B2B marketers can boost their social media success
How B2B marketers can boost their social media success. May 10, 2016 … The majority of these brands reported that they closed at least one deal in 2015 because of their presence on platforms such as Facebook, Twitter, and LinkedIn. I regularly …
Twitter wants to be better at searches for Vines, Periscopes and GIFs
In an abusively technical blog post published on Thursday, Twitter’s Director of Engineering for Search Infrastructure, Sam Luckenbill, said the company is taking another stab at the technology underpinning its search engine to make it better at …
Colleges Use Snapchat to Attract Prospective Students
“When you post a tweet, maybe 1,000 of your 5,500 Twitter followers will look at it,” said Gary Kowal, Monmouth’s assistant athletic director for communication and new media.
Marketing your small business is now easier than ever
… step-by-step exercises, Markel’s book is a great guide to personal and career transformation. Steve Strauss, @Steve Strauss on Twitter, is a lawyer specializing in small business and entrepreneurship and has been writing for USATODAY.com for 20 years.
Influencer Marketing is Going to be Huge
This is not meant to suggest that celebrity influentials with the reach of a Kobe Bryant (9.3 million Twitter followers) or Taylor Swift (75.3 million Instagram followers) will let any organization or brand tap into their influence with some free …
Taco Bell’s Snapchat Game Is Strong Among Teens, But Does It Sell Tacos?
That doesn’t surprise Lauren Johnson, a digital marketing reporter at Adweek. “Social media and millennial marketing is an extremely tough area for brands right now,” she says. “The agencies tend to be a bit older, so they’re trying to understand what …
Colleges Use Snapchat to Attract Prospective Students
“When you post a tweet, maybe 1,000 of your 5,500 Twitter followers will look at it,” said Gary Kowal, Monmouth’s assistant athletic director for communication and new media.
Budweiser Renames Its Beer ‘America’ and Twitter Almost Chokes Laughing
From May 23 through November, the beer’s traditional packaging will be replaced, with cans and bottles branded “America” instead of “Budweiser,” and bearing phrases like “E Pluribus Unum” instead of marketing phrases like “King of Beers.” Because what …
Taco Bell’s Snapchat Game Is Strong Among Teens, But Does It Sell Tacos?
That doesn’t surprise Lauren Johnson, a digital marketing reporter at Adweek. “Social media and millennial marketing is an extremely tough area for brands right now,” she says. “The agencies tend to be a bit older, so they’re trying to understand what …
Meghan Trainor’s Photoshopped Video Could Be Genius Marketing
Kanye West, earlier this year, conveniently kicked off a feud with Taylor Swift and went on a series of Twitter rampages right before the launch of his “The Life of Pablo”.
‘India is the fastest-growing market for Twitter in Asia’
… was in India for Twitter Udaan–Twitter’s first business leadership summit in Asia–spoke about how the Indian government is utilising the platform, the top Indian influencers on the site, new products and how Twitter is moving away from being a …
Meghan Trainor’s Photoshopped Video Could Be Genius Marketing
Kanye West, earlier this year, conveniently kicked off a feud with Taylor Swift and went on a series of Twitter rampages right before the launch of his “The Life of Pablo”.
What Leicester’s EPL title win says about Twitter’s future prospects
Unless you were living in a cave or have an extreme aversion to sport, you probably heard all about the underdog sports story of the century last week when Leicester City toppled the giants of English football to win its first ever English Premier …
Colleges Use Snapchat to Attract Prospective Students
“When you post a tweet, maybe 1,000 of your 5,500 Twitter followers will look at it,” said Gary Kowal, Monmouth’s assistant athletic director for communication and new media.
‘India is the fastest-growing market for Twitter in Asia’
… was in India for Twitter Udaan–Twitter’s first business leadership summit in Asia–spoke about how the Indian government is utilising the platform, the top Indian influencers on the site, new products and how Twitter is moving away from being a …
Twitter banking: Ground breaking or gimmicky?
It allowed users to authenticate their Twitter accounts with the bank and perform regular banking transactions via the medium, in a jiffy.
How To Use Twitter Effectively For Marketing Your eCommerce Business
Are you thinking about how to market your business using Twitter? Twitter is used by 325 million users. That means you can easily reach your targeted group through a single platform.
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Posted in Automatic Tweets Tagged with: TeamCap, TeamIronMan
April 17th, 2016 by autoposter
Innumerable studies have highlighted that customers – especially of the much-maligned cohort between the ages of 18 and 34 that marketers like to lump together as an undifferentiated, annoying blob – prefer brands to be aligned with some sort of …
Onsharp digital marketing director shares social media tips
“We have 16 full-time employees, 12 of which are on our social employee team, and about 60 percent of our social reach on Twitter comes from our social employee team.” Jensen defines a “social employee” as anyone who uses social media to build trust, …
Old Navy Names New President Amid CMO Departure
Roughly seven months after losing its president to Ralph Lauren, Old Navy has a new leader in place—but has also lost its chief marketing officer. The Gap Inc.-owned brand promoted Sonia Syngal, formerly executive VP of global supply chain and product …
The Top 10 Instagram Influencers
The Instagram Platform for Online Marketing. When it comes to social media, Instagram is one of those Holy Grails that are so alluring to individuals, businesses and professional online marketers alike. Next to Facebook FB -0.11%, Twitter TWTR +4.83 …
Facebook partners with Ticketmaster to sell on platform
Twitter is losing its influence for mass-market merchants, but it could still have a role to play among sporting and events marketers, especially for location-based promotions. Recently, NFL and NBA teams have used Twitter to sell game tickets and …
Eight Ways To Boost Your Brand Or Business With Twitter
Perhaps you’ve already been using Twitter TWTR +4.83% for your own marketing campaigns but have not really seen much difference in your profits.
How I use my marketing technology stack (SEO edition)
Marketing technology (martech) stacks are all the buzz right now, especially following the Stackie awards given out at the MarTech Conference recently.
Planting a Root at Harvard
About a month ago, the two started joking on Twitter about the rapper’s software-coding skills, and the failure of any of Roots fans in Boston to offer Black Thought a job at some hot tech startup.
Inside the rising star of live-streaming video marketing
From the rapid prominence of Facebook Live, to the NFL turning to Twitter to give online viewers access to live football, live streaming video is one of new darlings marketing. Video overall has become a major part of the social media user experience.
How ‘Game of Thrones’ Became the Most Viral Show on Television
In November, HBO’s marketing team lobbed a viral bomb to stir up the conversation about the character. The show’s official Twitter account tweeted an image of a bloodied Jon Snow accompanied by text that read, “APRIL. #GoTSeason6 #GameOfThrones.
The CIA Is Investing in Firms That Mine Your Tweets and Instagram Photos
Those four firms, which provide unique tools to mine data from platforms such as Twitter, presented at a February “CEO Summit” in San Jose sponsored by the fund, along with other In-Q-Tel portfolio companies.
360i to Give Free Marketing Counsel to Nonprofits
The idea started when Ms. Hofstetter’s daughter Abby ran a bake sale to raise money for the Masbia Soup Kitchen Network as part of her Bat Mitzvah celebration.
Longtime NBA executive among flurry of new Devils hires
She spent the last 25 years leading team marketing and business operations at the NBA, and will work with team partners to help generate new revenue.
6 Niche Marketing Ideas from Some of the Most Competitive Industries
Both Twitter and Facebook now allow video posts and both have become popular with marketers. Videos auto play without sound, making it important to keep the videos short and eye-catching.
Local marketers win ADDY awards
GREEN BAY – Several marketing firms in the area brought home 2016 ADDY Awards presented by the Fox Valley Ad Club and American Advertising Federation.
Inside the rising star of live-streaming video marketing
From the rapid prominence of Facebook Live, to the NFL turning to Twitter to give online viewers access to live football, live streaming video is one of new darlings marketing. Video overall has become a major part of the social media user experience.
Jets-Buffalo Bills first NFL game to be streamed on Twitter
Just last week, the NFL announced that the 10 “Thursday Night Football” games to be played during 2016 would stream on Twitter in addition to their broadcast distribution on either CBS or NBC and the NFL Network.
Ghost in the Shell film starring ScarJo faces whitewashing backlash on Twitter
Word of mouth is essential to a major release these days. Studios release images, clips, teasers, and posters well in advance of a film’s release date in a bid to build hype around a potential blockbuster on social media.
Report: News organizations don’t get much out of Twitter
If you’re a news organization, you’ve probably noticed that Twitter isn’t doing much in terms of bringing you lots of traffic.
UC Davis spends $175000 to sanitize its online image after ugly pepper spray episode
Gatorade, for example, has a “mission control” room to monitor online feeds from Twitter and Facebook, Kalb said.
3-step content marketing formula that always works for startup growth
You can distribute your content on Facebook, WhatsApp, Twitter, Pinterest, LinkedIn, Medium, Quora, Reddit, Blogger’s network, and discussion forums (find some in your niche).
NFL-Twitter Deal Gives Social Commerce Its Make-Or-Break Moment
… broadcast partners happy, the NFL couldn’t very well sign over exclusive advertising rights to Twitter during streamed TNF games, but it did throw the social media platform a bone: about 30 percent of all ad slots will be left to Twitter’s …
CNBC unveils new advertising industry series: Marketing.Media.Money
Social media will also play a big role with planned Facebook Live chats and Twitter exchanges to broaden the conversation. Speaking at the show’s London launch, Conroy said: ‘Marketing.Media.Money looks at an industry that’s undergoing unprecedented …
KFC Australia tried to make a dick joke. It backfired.
It was one of the quickest marketing campaigns in Australian history and in that regard, it got the job done. @KFCAustralia I want a bucket of hot and spicy and by God I want it now!
An Introduction to Digital Marketing for Millennials (Not ‘To Millennials’)
You’ve probably had it up to here with marketing-to-millennial information. The Internet is full of advice on how to capture the eyeballs and wallets of the biggest market demographic in the history of the human race.
We analyzed a year’s worth of content so you don’t have to
For most marketing teams, inbound is no longer a foreign term – three out four marketers around the world now prioritize an inbound approach.
KFC tried to make a d*ck joke on Twitter but were forced to apologise
But, apparently, it was an obvious connection for the people behind KFC Australia’s marketing campaigns. Underneath this ‘cheeky’ little Twitter caption: ‘Warning #NSFW. Something hot and spicy is coming soon…’ they showed a couple getting touchy …
Twitter followers, £300k and BEGGING will get you the new Ford GT
‘The purchase process for the Ford GT is as unique as our all-new supercar,’ said Henry Ford III, global marketing manager at Ford Performance.
Social Media News Roundup: Video Suggestions On Instagram
Lisa Coghlan rounds up the latest in social media platform updates and news, including Instagram’s new ‘Videos You Might Like’ feature, using Twitter during breaking news, and the changing levels of engagment on Facebook.
What is agile marketing and should you be sprinting to it?
The digital marketing agency behind Nabisco’s Oreo cookie, 360i, reportedly designed, captioned, approved and posted to Twitter and Facebook within minutes an image of an Oreo cookie illuminated with what looked like a lantern or flashlight beam.
Study: Hillary Clinton, not Donald Trump, gets the most negative media coverage
To figure out which news outlets to include in its analysis, Crimson Hexagon used software that measures the number of retweets and mentions on Twitter from publications and their most prolific reporters. They figured out which sites … “Once you have …
Visibly Upset Paul Rudd Calls Out Fans Who Picked #TeamIronMan On Twitter With HIGHlarious Personalized Video …
Captain America: Civil War is coming out next month, and Disney and Marvel are going ALL OUT with a viral marketing campaign that is epically dividing the fandom!
Increase online sales with personalization
This is how optimized experiences convert. Dave Delaney is a Nashville-based social media and digital marketing consultant, author and keynote speaker.
The Rise of WhatsApp in Brazil Is About More than Just Messaging
Because messaging apps have surpassed social networks in popularity, companies have to reevaluate how they approach digital marketing. WhatsApp is the dominant player in Brazil, but firms should be thinking about similar apps used in other markets, …
Data Driven: The uses of big data go beyond micro-targeted marketing
To see if his studies were even feasible, Giraude-Carrier and his researchers, including some from the psychology department, scoured Twitter for two to three weeks to find tweets in English from across the country that had any form of suicidal …
Farewell, Cardale: 20 must-follow college football Twitter accounts
So it’s understandable if you feel overwhelmed by the millions of possible folks to follow, the options to message (privately or publicly) and the amount of vitriol available (disclaimer: that’s most of Twitter). Good news, though: We’ve put together a …
The Rise of WhatsApp in Brazil Is About More than Just Messaging
Because messaging apps have surpassed social networks in popularity, companies have to reevaluate how they approach digital marketing. WhatsApp is the dominant player in Brazil, but firms should be thinking about similar apps used in other markets, …
How to Convert Social Media Fans Into Customers
Social media platforms are the new marketing frontier. There are more than … getting customers. You can have a promo code just for Twitter or Facebook so you know exactly where the majority of your social media customers are spending their time online.
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Revenue at Plainridge Park Casino flat in March
While the aggressive free-play strategy has clearly produced short-term gains, some marketing specialists say it is unlikely to prove sustainable, the Globe reported earlier this month.
Farewell, Cardale: 20 must-follow college football Twitter accounts
So it’s understandable if you feel overwhelmed by the millions of possible folks to follow, the options to message (privately or publicly) and the amount of vitriol available (disclaimer: that’s most of Twitter). Good news, though: We’ve put together a …
Government to launch ‘Twitter Seva’ for startups on April 21
NEW DELHI: As part of its steps to support budding entrepreneurs, the government on April 21 will launch a new service, Twitter Seva, to address various queries of startups in a timebound manner. “On April 21, we will be launching a ‘Twitter Seva’.
DankStop’s Ads Are Banned On Social Media, But Its Audience Is Still Growing Like Crazy
As entrepreneurs whose business is barred from mainstream advertising (no TV or radio ads, no FaceBook or Google GOOGL +0.56% ad words) they have become experts in grass roots and guerilla social media marketing to sell their wares. The pair has turned …
KFC Australia Says Sorry For Sexually suggestive Twitter Commercial
Perhaps, the fast food giant apparently tried to say with some mischief with the”Not Safe for Work” hashtag. Immediately, twitter started trolling the marketing campaign, cited Sunshine Coast Daily. “KFC, if you are experiencing ‘hot and spicy …
America is waking up to cricket’s marketing potential
While the NFL recently announced a deal to broadcast games on Twitter, the IPL blazed a trail in digital content distribution in 2010, when games were streamed live worldwide on YouTube.
What the latest Facebook Reactions data means for social marketers
Combining qualitative feedback provided by comments and quantitative data shown by Reactions, marketers can now learn even more about their followers.
Science Has Some Awesome News for Coffee Drinkers
Fitbit and the Apple Watch are examples, he says, of devices with savvy health and fitness marketing but still-untested claims: “Is it useful for health?
Does Snapchat Marketing Measure up against Other Social Media?
For resource-strapped marketing departments, that’s a headache that calls into question the value of building campaigns for Snapchat.
Mastering social media marketing for your practice
Use social media platforms to create and share high-quality content about your particular area of expertise. For example, if you specialize in dry eye, write regular blogs on the symptoms and various treatments and share those posts on Facebook and …
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MSU students, alumni take to the streets
Thousands of people were expected to volunteer at hundreds of sites around the world on Saturday, including Hong Kong, London, Los Angeles, Las Vegas, Denver and Chicago, said Maria Giggy, membership and marketing director for the MSU Alumni …
America is waking up to cricket’s marketing potential
While the NFL recently announced a deal to broadcast games on Twitter, the IPL blazed a trail in digital content distribution in 2010, when games were streamed live worldwide on YouTube.
Posted in Automatic Tweets Tagged with: GameOfThrones, GoTSeason6, NSFW, TeamIronMan