60 Key Social Media Marketing Statistics

In the world of social media marketing, having the right statistics at your fingertips can make a huge difference in the success of your campaigns. From engagement rates to follower demographics, understanding the data behind platforms like Twitter can help businesses tailor their strategies for optimum results. Here are 60 essential statistics to consider when planning your next Twitter marketing campaign:

1. The average lifespan of a tweet is 18 minutes.
2. Tweets with hashtags get 100% more engagement.
3. 330 million monthly active users are on Twitter.
4. 500 million tweets are sent per day.
5. 85% of small and medium-sized businesses on Twitter post visual content.
6. Video tweets are six times more likely to be retweeted than photo tweets.
7. 67% of B2B businesses use Twitter as a digital marketing tool.
8. Tweets with images receive 150% more retweets.
9. 77% of Twitter users feel more positive about a brand when their tweet has been replied to.
10. 93% of Twitter video views occur on mobile devices.

These statistics provide valuable insights into the world of Twitter marketing and can help businesses make informed decisions about their social media strategies. Whether you are looking to increase engagement, grow your following, or drive sales, understanding these key statistics is crucial to achieving your marketing goals on Twitter.

February 18th, 2024 by