A ‘political junkie’ runs for rep at 19

… to represent my district. If I’m elected, I’ll show them all they made the right decision. Ronald Jonathan Cooper III is a freshman at Franklin Pierce University studying political science and marketing. Follow him on Twitter @Ron4DC. More On …

Why 14 promotions make sense

We are excited to have a marketing team entrenched in our newsroom. This is innovative for a newspaper of any size. No one knows brand … can be contacted at [email protected] or (941) 361-4991. Follow him on Twitter: @BillChurchMedia.

5 Inbound Marketing Strategy That Work

The birth of the digital age and rapid penetration of internet has now enabled marketers to get customers to come searching for their products and services at perhaps a much lesser cost.

Norwich chief makes offer to resign – on Twitter

Norwich chief executive David McNally has offered his resignation, according to a post on his Twitter feed. McNally, who has been in position since 2009, replied to a fan who called on him to leave the club following Saturday’s 1-0 defeat to Manchester …

Social Media Marketing: Why it is a must for your business in 2016

Part of what makes marketing with Facebook and Twitter so cool is the interaction you get to have with your customer base – you can read their tweets and status updates to get insights into their daily lives (and maybe adjust your marketing strategy as …

Bermuda Is Making Itself Into A Tourism Hot Spot For All Generations

The forecast is changing. The current outlook might be best described as “fair winds and following seas.” Landing yachting’s signature global event, several hundreds of millions of dollars in new hotel development and refurbishments, and some savvy …

Editor: Why 14 promotions make sense

We are excited to have a marketing team entrenched in our newsroom. This is innovative for a newspaper of any size. No one knows brand … can be contacted at [email protected] or (941) 361-4991. Follow him on Twitter: @BillChurchMedia.

Marketing Strategies Today: How to advertise on Periscope

Periscope has quickly become the new trend in being able to reach out to your customers since it was acquired by Twitter. Periscope has only been around since about March of 2015, but it is quickly becoming the go to tool in order to reach out to all …

http://rock.ly/a9tyh

Marketing in the age of Instagram: Olapic’s Jose de Cabo talks visual marketing, the future of earned content and …

Launched just as Instagram was starting out, Olapic uses software to root out hashtagged photos and videos from Instagram, Pinterest and Twitter which showcase a brand being used or enjoyed, then repurposes that content to engage customers and boost …

Disney’s Spoils Of ‘Civil War’: $61M+ Saturday As ‘Captain America’ Heads To $181.8M – Sunday Update

To give you an idea of the social media momentum for Civil War: RelishMix reports that the Avengers social media universe on May 1 last year stood at 740M (129M FB, 33M Twitter and 579M YouTube views) and that over the last year as the drum banged for …

Use a magnetic content marketing strategy to generate leads

You won’t send a personal email to your family, friends or colleagues without referencing them, so why are you publishing content in your digital marketing campaign and social media profiles that are not targeted for the people you want to reach? It’s …

David McNally: Norwich City chief executive resigns

Norwich City chief executive David McNally has quit the club following a tweet on Saturday in which he seemingly announced his resignation.

NewsCred Integrates With Marketo To Drive Lead Generation, Nurturing, and Sales Through Content Marketing

“NewsCred expands the best-of-breed solutions available to our customers to help them innovate, grow, and deliver impactful business results in content marketing.” With the integration, NewsCred enables content publishing directly to Marketo. Marketers …

Denny’s Is Seeing Its Biggest Growth in a Decade, Thanks in Part to Its Sassy Cartoon Breakfast Foods

This year, Denny’s also experienced its highest same-store sales and traffic growth in over a decade, and its marketing team credits the quirky ads, in part, and an equally quirky Tumblr page for the spike. “The engagement, specifically with the …

National Geographic Readies First Instagram Video Series For Its 49 Million Followers

Last year, the company’s social footprint had 1.6 billion engagements, said Claudia Malley, chief marketing and brand officer, National Geographic Partners.

4 Digital Marketing Strategies to Boost Your B2B Lead Generation

Using Twitter for brand awareness is a useful way to deliver your message and there are a range of automation tools out there to help you ensure you have regular content.

Make Social Media Trolls Go Away With These 5 Tips

Successful people are often targets for trolls—that said, successful brands are huge targets for trolls. The bigger the brand, the bigger the target.

David Fazekas to Lead Advance Ohio’s Sales and Marketing Teams

Fazekas, who reports to President Timothy P. Knight, will oversee Advance Ohio’s sales and business development teams and its growing suite of marketing solutions for businesses. These solutions include audience targeting, data science, content …

Uncharted 4 Launch Brings a Nathan Drake Emoji to Twitter for Some Reason

You’ll need to be on the Twitter website in order to see the emoji; if, like me, you’re more of a TweetDeck/TweetBot sort of person, you won’t even know you’re missing something.

US forces’ role in Yemen and in Afghanistan; no Twitter data for intel agencies

U.S. IN YEMEN Add one more country to the list of places where U.S. forces are now engaged: The Pentagon said last week that a small contingent of U.S.

NBC teams with BuzzFeed to win over younger Olympic viewers

NBC is partnering with BuzzFeed to produce special Olympic features that will be posted to Instagram, Facebook, Twitter, SnapChat and other apps.

Clientes da Gol agora podem fazer check-in pelo Twitter

A companhia está sempre buscando inovar e trazer soluções inteligentes aos clientes. Esta novidade é mais uma opção para o cliente fazer o check-in como e onde ele quiser”, explica Lilian Santos Faria, gerente de Marketing Digital e E-commerce da GOL.

Nextiva Used a Little Ingenuity — and Dennis Rodman — for a Marketing Slam Dunk

… an extra benefit to the sponsors. Moreover, in their contract with Rodman, they asked for him to post a couple of tweets on Twitter about the appearance and also, were able to do promoted tweets with his handle, again, targeting attendees specifically.

Uncharted 4 Launch Brings a Nathan Drake Emoji to Twitter for Some Reason

You’ll need to be on the Twitter website in order to see the emoji; if, like me, you’re more of a TweetDeck/TweetBot sort of person, you won’t even know you’re missing something.

In Hindsight: How The Marketing Of ‘Captain America: Civil War’ Brought Fans Into The Fight

Not only did the campaign on Twitter directly engage fans to choose which side they were on with the hashtag #TeamCap or #TeamIronMan, it went one step further and had the Civil War cast respond to fans with personalized video messages depending on …

TeamCap TeamIronMan

Twitter blocks feds from data mining service

“Intelligence agencies are quite skillful at creating ‘cut-outs’ to mask their activity” and acquire data “through friendly marketing companies who act as proxies,” said Taddeo. Separately, Jameel Jaffer, deputy legal director of the American Civil …

Superherohype Flying Into Outer Space: 7 Genius Crazy Innovative Marketing Campaigns

The marketing climax was cleverly blowing a bubble of hype by nurturing wild rumors that Spider-Man was going to be in the film, and then ACTUALLY producing him in a trailer.

Uncharted 4 Launch Brings a Nathan Drake Emoji to Twitter for Some Reason

You’ll need to be on the Twitter website in order to see the emoji; if, like me, you’re more of a TweetDeck/TweetBot sort of person, you won’t even know you’re missing something.

Why I believe the future of marketing lies in P2C

Now that we have all the acronyms out of the way lets try and understand why more P2C marketing is on the horizon. The logic is simple.

How to schedule retweets with Tweetdeck and Buffer

So many businesses rely on social media for promotion and marketing. It’s become old hat to most. But one thing many businesses neglect to make use of on Twitter is the retweet. This is a great way to redouble your efforts, once someone has tweeted …

Salesforce Rolls Out Lightning Platform For Marketing, Says ExactTarget Integration Is Finally Over

As Salesforce approaches the three-year anniversary of its $2.5 billion ExactTarget acquisition, its marketing platform boss says the company is finally integrated into the rest of Salesforce’s marketing tools. “The first year, the company has to learn …

CONCACAF agrees deal with Soccer United Marketing

The Confederation of North, Central America and Caribbean Association Football (CONCACAF) has chosen Soccer United Marketing to market and service the confederation’s worldwide sponsorship rights. The deal … Follow him on Twitter @JeffreyCarlisle.

After This T-Ball Player’s Dance Went Viral, Bank of America Is Making His Big-League Dreams Come True

But after a family member’s Twitter post of Cooper’s dance went viral, appearing on ESPN’s SportsCenter and CBS Sports, that’s exactly what happened.

How B2B marketers can boost their social media success

How B2B marketers can boost their social media success. May 10, 2016 … The majority of these brands reported that they closed at least one deal in 2015 because of their presence on platforms such as Facebook, Twitter, and LinkedIn. I regularly …

Twitter wants to be better at searches for Vines, Periscopes and GIFs

In an abusively technical blog post published on Thursday, Twitter’s Director of Engineering for Search Infrastructure, Sam Luckenbill, said the company is taking another stab at the technology underpinning its search engine to make it better at …

Colleges Use Snapchat to Attract Prospective Students

“When you post a tweet, maybe 1,000 of your 5,500 Twitter followers will look at it,” said Gary Kowal, Monmouth’s assistant athletic director for communication and new media.

Marketing your small business is now easier than ever

… step-by-step exercises, Markel’s book is a great guide to personal and career transformation. Steve Strauss, @Steve Strauss on Twitter, is a lawyer specializing in small business and entrepreneurship and has been writing for USATODAY.com for 20 years.

Influencer Marketing is Going to be Huge

This is not meant to suggest that celebrity influentials with the reach of a Kobe Bryant (9.3 million Twitter followers) or Taylor Swift (75.3 million Instagram followers) will let any organization or brand tap into their influence with some free …

Taco Bell’s Snapchat Game Is Strong Among Teens, But Does It Sell Tacos?

That doesn’t surprise Lauren Johnson, a digital marketing reporter at Adweek. “Social media and millennial marketing is an extremely tough area for brands right now,” she says. “The agencies tend to be a bit older, so they’re trying to understand what …

Colleges Use Snapchat to Attract Prospective Students

“When you post a tweet, maybe 1,000 of your 5,500 Twitter followers will look at it,” said Gary Kowal, Monmouth’s assistant athletic director for communication and new media.

Budweiser Renames Its Beer ‘America’ and Twitter Almost Chokes Laughing

From May 23 through November, the beer’s traditional packaging will be replaced, with cans and bottles branded “America” instead of “Budweiser,” and bearing phrases like “E Pluribus Unum” instead of marketing phrases like “King of Beers.” Because what …

Taco Bell’s Snapchat Game Is Strong Among Teens, But Does It Sell Tacos?

That doesn’t surprise Lauren Johnson, a digital marketing reporter at Adweek. “Social media and millennial marketing is an extremely tough area for brands right now,” she says. “The agencies tend to be a bit older, so they’re trying to understand what …

Meghan Trainor’s Photoshopped Video Could Be Genius Marketing

Kanye West, earlier this year, conveniently kicked off a feud with Taylor Swift and went on a series of Twitter rampages right before the launch of his “The Life of Pablo”.

‘India is the fastest-growing market for Twitter in Asia’

… was in India for Twitter Udaan–Twitter’s first business leadership summit in Asia–spoke about how the Indian government is utilising the platform, the top Indian influencers on the site, new products and how Twitter is moving away from being a …

Meghan Trainor’s Photoshopped Video Could Be Genius Marketing

Kanye West, earlier this year, conveniently kicked off a feud with Taylor Swift and went on a series of Twitter rampages right before the launch of his “The Life of Pablo”.

What Leicester’s EPL title win says about Twitter’s future prospects

Unless you were living in a cave or have an extreme aversion to sport, you probably heard all about the underdog sports story of the century last week when Leicester City toppled the giants of English football to win its first ever English Premier …

Colleges Use Snapchat to Attract Prospective Students

“When you post a tweet, maybe 1,000 of your 5,500 Twitter followers will look at it,” said Gary Kowal, Monmouth’s assistant athletic director for communication and new media.

‘India is the fastest-growing market for Twitter in Asia’

… was in India for Twitter Udaan–Twitter’s first business leadership summit in Asia–spoke about how the Indian government is utilising the platform, the top Indian influencers on the site, new products and how Twitter is moving away from being a …

Twitter banking: Ground breaking or gimmicky?

It allowed users to authenticate their Twitter accounts with the bank and perform regular banking transactions via the medium, in a jiffy.

How To Use Twitter Effectively For Marketing Your eCommerce Business

Are you thinking about how to market your business using Twitter? Twitter is used by 325 million users. That means you can easily reach your targeted group through a single platform.

http://rock.ly/r9oxs

May 11th, 2016 by