Category: Automatic Tweets

May 24th, 2017 by autoposter

Amobee, a marketing tech firm, acquired Turn in February for $310 million. Twitter’s ad business started stalling in the past few quarters, and while the most recent quarter was more positive than what we’ve come to expect lately, it still has to …

Have You Been to Twitter Flight School?

Just in case you haven’t heard of Twitter Flight School, the social media platform is not diversifying into teaching would be pilots to get their license.

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Twitter user base overtaken by China’s Sina Weibo

Chinese microblogging site Sina Weibo now has more users than Twitter – despite Twitter also reporting positive growth in its user base in its most recent financial results.

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China’s Weibo overtakes Twitter for user numbers

China’s Weibo now has up to 340 million active users each month, according to the firm’s latest earnings report, which pushes it past Twitter for the first time ever. According to the Chinese company’s first quarter results, it has 340 million active …

| TechCrunch

Meanwhile, at Twitter HQ, the leadership revolving door at the entrance stops spinning clockwise for just a moment as a new face enters the building…..

Digital marketing firm Netstripes cops heat over unpaid internship …

A small business-focused digital marketing firm has come under fire on social media over advertisements it ran for three-month long unpaid internships.

How Oracle is helping Twitter connect advertisers with the right …

Picture source: ThinkStock Well, Twitter is not making much money and its user-growth is crawling at the moment, but the micro-blogging platform, with 328 …

China’s Weibo overtakes Twitter for user numbers | Netimperative …

China’s Weibo now has up to 340 million active users each month, according to the firm’s latest earnings report, which pushes it past Twitter for the first time ever.

Twitter Hires Ad Tech Expert to Boost Revenue (TWTR)

… terms of their marketing dominance. Falck brings to the table a ton of experience in creating and running data driven ad focused tools, reported the Wall Street Journal.

The Twitter Index: Flipkart, Oppo, Google India, Godrej Appliance, Spices Board

The index looks at the live list of all advertisers on the platform and measures the total number of user engagements with all the tweets that they sent out that week – specifically this is a sum of all the replies, retweets and favourites across all …

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The Brave New World of Marketing Through Memes

And while internet advertising has changed the game, social media marketing has reinvented the entire concept. Sites such as Twitter, Facebook and Instagram have billions of active users, and businesses have taken notice. Through intelligent campaigns …

Twitter user base overtaken by China’s Sina Weibo – Mobile Marketing

Weibo Chinese microblogging site Sina Weibo now has more users than Twitter – despite Twitter also reporting positive growth in its user base in its most recent …

Twitter Hires Ad Tech Expert to Boost Revenue (TWTR) | Investopedia

Twitter is seeking more advertising dollars from marketers and has hire a industry veteran to create new products to do exactly that.

Twitter’s most active users are golden opportunity for advertisers …

Celebrities, journalists, influencers, and other trendsetters are some of the most engaging personalities on Twitter, and the amount of content they share and …

Twitter user base overtaken by China’s Sina Weibo

Chinese microblogging site Sina Weibo now has more users than Twitter – despite Twitter also reporting positive growth in its user base in its most recent financial results.

Twitter’s most active users are golden opportunity for advertisers

It rates Facebook, YouTube, Instagram, Twitter, Snapchat, and LinkedIn on security, community, user experience, and content authenticity and shareability to help brands and marketers make informed decisions about what platforms to spend their marketing …

Wendy’s fan shatters Twitter record in quest for chicken nuggets

Now that he has reached his goal, it will be harder for Wilkerson to sell T-shirts and otherwise continue to build a marketing program that is closely associated with Wendy’s even though the brand has little control over the messaging. Overall, it …

To Saudis, President Trump has become ‘Abu Ivanka’

“I’m going to have lots of material for my next episode,” she predicted. Among those registering to participate in the Twitter event was Kholood Alomairi, 21, who’s studying marketing innovation and technology at a local university. Last semester, she …

Twitter user base overtaken by China’s Sina Weibo

Chinese microblogging site Sina Weibo now has more users than Twitter – despite Twitter also reporting positive growth in its user base in its most recent financial results.

Why Digital Marketing is the Future?

Everyone is online – Literally, everyone is online today. Digital marketing doesn’t just encompass the ecommerce apps and websites but also social platforms like Facebook, Instagram, YouTube, Twitter, Pinterest and more. The new age digital marketing …

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The Twitter Index: Flipkart, Oppo, Google India, Godrej Appliance, Spices Board

The index looks at the live list of all advertisers on the platform and measures the total number of user engagements with all the tweets that they sent out that week – specifically this is a sum of all the replies, retweets and favourites across all …

Twitter India’s new country director Taranjeet Singh: “India has taken the lead as the fastest growing daily audience”

We’ve got better products, better video consumption and better audience growth. How do you integrate the government and sports vertical in your marketing plans for Twitter India? In terms of the government, Twitter works closely with the government in …

Should you promote your business on Facebook or Twitter? It depends

Fisher’s company, which creates art installations using nylon string, lights, images and videos, posts about its work on social media and gauges the reaction, in effect test-marketing the art it sells to companies and organizations. Prospective …

http://rock.ly/t8fo6

50 Marketing Tools to Help Your Business Crush the Competition

Buffer—Schedule posts and add team members to collaborate across social networks. Hootsuite—Post to all social networks and monitor Twitter and Google+ in one place. Everypost—This tool uses workflows to help make social media management easier.

Marketing man behind Protein World’s controversial ‘Are You Beach Body Ready?’ Tube posters faces fresh backlash …

Some said the advert “insinuated a body should be small” while one Twitter user labelled the campaign “damaging”. Body positivity campaigners called for the people to deface the adverts- in the same way the Protein World ones were two years ago.

Mobile Marketing – The 5 Best Online Platforms For Promoting Your Online Business

Like Facebook, Twitter users represent a broad range of demographics, making it a good place to look for your target audience.

Marketing Cloud Growth Bolsters Salesforce Revenue

Twitter sent a mass email to Vine account holders on Friday, warning them that their email addresses and phone numbers may have been leaked.

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Hoping to put more of a media spin on its live video efforts, Twitter is bringing on former Bloomberg executive Todd Swidler to spearhead the business.

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What Twitter’s Privacy Changes Mean for You

Twitter was already tracking users. For example, if you visited a webpage that had an embedded tweet or a button to share something on Twitter, you could be tracked and targeted. With the changes, Twitter expands the pool of people it can track and …

Twitter Taps Swidler To Head Video Efforts 05/23/2017 – MediaPost

Hoping to put more of a media spin on its live video efforts, Twitter is bringing on former Bloomberg executive Todd Swidler to spearhead the business.

Twitter appoints Todd Swidler as global head of live business

“Twitter is making a hard push into live video, but it’s going to have to figure out a way to monetize that if it’s going to figure out how to attract advertisers as a unique product compared to other video services like YouTube or Facebook …

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Twitter co-founder Biz Stone returning to company to help ‘guide culture’

This is where Jack, and Twitter’s inestimable CMO, Leslie Berland, feel I can have the most powerful impact. It’s important that everyone understands the whole story of Twitter and each of our roles in that story. I’ll shape the experience internally …

The Easy to Follow Guide on How to Use Twitter for Affiliate Marketing

Twitter is big – really big – in fact, it’s literally huge. The micro-blogging phenomenon now claims to have over 150 million users worldwide including celebrities, sports people, news sites, blue chip companies and members of the general public …

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Should you promote your business on Facebook or Twitter? It depends

Fisher’s company, which creates art installations using nylon string, lights, images and videos, posts about its work on social media and gauges the reaction, in effect test-marketing the art it sells to companies and organizations. Prospective …

Twitter appoints Todd Swidler as global head of live business

“Twitter is making a hard push into live video, but it’s going to have to figure out a way to monetize that if it’s going to figure out how to attract advertisers as a unique product compared to other video services like YouTube or Facebook …

Twitter adds Direct Message Cards for advertisers to kick-start specific conversations

So Twitter is introducing its own kind of ice-breaker. Twitter is rolling out Direct Message Cards that attach a menu of buttons to a Promoted Tweet that people can select to start a DM thread on a particular topic with the advertiser’s bot or the …

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Twitter is making it easier for businesses to reach people with Direct Messages

It seems clear that Twitter imagines this as a way to do automated marketing via bots. But there is also the opportunity for companies to do genuine customer support using real human beings on the other end.

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‘Snap’ to It: 5 Tips to Improve Your Snapchat Marketing

Sour Patch Kids’ Snapchat campaign had fans posting across Facebook, Twitter and Instagram saying they couldn’t wait for the next installment.

17 Online Marketing Influencers To Keep Your Eyes On In 2017

He runs two popular marketing meetup groups with over 3,000 members and has over 5,000 students on his free monthly webinars and two online courses.

What Twitter’s Privacy Changes Mean

Twitter’s new privacy policy suggests ambitions of becoming more like Facebook — more tracking of users and more targeting of ads to rake in more money.

Wendy’s fan shatters Twitter record in quest for chicken nuggets

Now that he has reached his goal, it will be harder for Wilkerson to sell T-shirts and otherwise continue to build a marketing program that is closely associated with Wendy’s even though the brand has little control over the messaging. Overall, it …

Have You Been to Twitter Flight School?

Just in case you haven’t heard of Twitter Flight School, the social media platform is not diversifying into teaching would be pilots to get their license.

Nielsen to now measure Twitter mobile campaigns in 23 markets

“As smartphone usage continues to grow and mobile is accounting for more of digital ad spend, it’s more important than ever that advertisers understand how effectively their marketing efforts are reaching their audience on Twitter,” said Jeffrey Graham …

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How Trump Thinks review – why Trump and Twitter are a perfect couple

In the midst of the recent maelstrom surrounding the firing of FBI director James Comey, Donald Trump found time to get on Twitter and troll one of his long-time foes, comedian Rosie O’Donnell. Retweeting a 2016 post of hers that called for Comey to be …

‘Snap’ to It: 5 Tips to Improve Your Snapchat Marketing – Entrepreneur

Don’t be fooled by its often silly exterior — when it comes to marketing, Snapchat is the real deal.

Movers and shakers: Twitter, Condé Nast, Carrs Foods, Group M, Y&R London and more

Tom Johnson, currently performance marketing director at Mindshare Worldwide, takes the role of chief client officer for Fast.

Twitter adds Direct Message Cards for advertisers to kick-start specific conversations

So Twitter is introducing its own kind of ice-breaker. Twitter is rolling out Direct Message Cards that attach a menu of buttons to a Promoted Tweet that people can select to start a DM thread on a particular topic with the advertiser’s bot or the …

Street Fight Daily: Twitter Boosts Brands, Facebook Equips Publishers with Data-Based Ad Tools

David Card: As local merchants increasingly shift their marketing spending to digital tactics, they’re becoming more sophisticated in how they manage those programs.

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Twitter’s new feature encourages users to slide into brands’ DMs

Before spirits drinkers ever open a bottle or order at a bar, they research recipes and educate themselves on the process behind the product,” said Adrian Parker, VP of marketing at Patrón Spirits Company. “Through the new Direct Message Cards we can …

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Nielsen to now measure Twitter mobile campaigns in 23 markets

“As smartphone usage continues to grow and mobile is accounting for more of digital ad spend, it’s more important than ever that advertisers understand how effectively their marketing efforts are reaching their audience on Twitter,” said Jeffrey Graham …

Posted in Automatic Tweets

May 19th, 2017 by autoposter

Picture source: ThinkStock Well, Twitter is not making much money and its user-growth is crawling at the moment, but the micro-blogging platform, with 328 million monthly active users, is constantly trying to beat the blues, monetise more and earn more.

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McDonald’s Ad Backfires, Twitter Addresses Royals’ Losing Streak

Fans took to Twitter calling for Bobby to change his shirt and end the losing streak. The KC McDonald’s local Twitter handle took hold of the conversation with a tweet acknowledging “I need a new Royals shirt, the one I have isn’t working – Bobby.” The …

http://rock.ly/x8wh1

A look inside Twitter’s New York office, where employees enjoy rosé on tap, a basement café, and a fully-stocked …

The social media platform company, which employed 3,860 people around the world as of 2016, first moved to this Chelsea, Manhattan office, in 2015.

Inside the success of Nike’s Breaking2 ‘moonshot’

Numbers, too, show the event was a marketing success. Nike has been mentioned more than 584,000 times on social media, on posts spanning Twitter, Facebook and Instagram, according to data crunched by Brandwatch over the past seven days.

McDonald’s Ad Backfires, Twitter Addresses Royals’ Losing Streak

Fans took to Twitter calling for Bobby to change his shirt and end the losing streak. The KC McDonald’s local Twitter handle took hold of the conversation with a tweet acknowledging “I need a new Royals shirt, the one I have isn’t working – Bobby.” The …

Nielsen Expands Twitter Metrics Into More International Markets

“As smartphone usage continues to grow and mobile is accounting for more of digital ad spend, it’s more important than ever that advertisers understand how effectively their marketing efforts are reaching their audience on Twitter,” said Jeffrey Graham …

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Nielsen Expands Twitter Metrics Into More International Markets

“As smartphone usage continues to grow and mobile is accounting for more of digital ad spend, it’s more important than ever that advertisers understand how effectively their marketing efforts are reaching their audience on Twitter,” said Jeffrey Graham …

Using Social Media to Step Up the Marketing Game this Mother’s Day

On Twitter, host a Twitter Chat with a topic revolving around Mother’s Day that would interest the audience. This may attract new followers to your account.

Nielsen Expands Twitter Metrics Into More International Markets …

Nielsen said it is expanding its measurement of Twitter mobile campaigns to 23 new international markets. Using Digital Ad Ratings, Nielsen provides …

New York county sues Purdue, J&J over opioid marketing

The Orange County suit claims the drugmakers engaged in a deceptive marketing campaign that misrepresented the dangers of long-term opioid use to doctors, pharmacists and patients in order to encourage their use.

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Arc Symphony is the classic JRPG everyone loves — that never existed (update)

Both NeoGAF users and members of the Game Detectives subreddit went to work to find out the truth behind this mysterious, extremely obscure game over the weekend – and their findings point to it all being an elaborate, amusing marketing tactic …

Twitter has just levelled up: Explore the platform’s new breakthrough features

(Thinkstock Images) Marking the launch of their first-ever Digital Content NewFronts, Twitter has announced 16 live streaming content deals across sports, news and entertainment, which will bring hundreds of hours of new premium video content to the …

Twitter has just levelled up: Explore the platform’s new breakthrough features

(Thinkstock Images) Marking the launch of their first-ever Digital Content NewFronts, Twitter has announced 16 live streaming content deals across sports, news and entertainment, which will bring hundreds of hours of new premium video content to the …

McDonald’s, John Lewis, Tesco: Everything that matters this morning

Jeffrey Graham, vice-president of market insight & analytics at Twitter, said: “As smartphone usage continues to grow and mobile is accounting for more of digital ad spend, it’s more important than ever that advertisers understand how effectively their …

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Why promoted tweets make sense to entrepreneurs

But some tests are definitely worth taking, especially when trying to determine the best way to allocate limited marketing resources.

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Twitter Can Now Use Nielsen Digital Ad Ratings to Measure Campaigns in 23 More Countries

As smartphone usage continues to grow and mobile is accounting for more of digital ad spend, it’s more important than ever that advertisers understand how effectively their marketing efforts are reaching their audience on Twitter. We’re excited to …

Twitter has just levelled up: Explore the platform’s new breakthrough features

(Thinkstock Images) Marking the launch of their first-ever Digital Content NewFronts, Twitter has announced 16 live streaming content deals across sports, news and entertainment, which will bring hundreds of hours of new premium video content to the …

How Twitter Bots Taught Me about Competitive Intelligence

Rather than looking at bots as a piece of marketing technology to use, I decided to think about marketing bots from the perspective of the coder behind them.

$200K Cherry Blossom Festival marketing was done without bid

Discover DeKalb’s marketing of Brookhaven’s Cherry Blossom Festival was done by a firm selected with “no rhyme or reason” rather than a competitive bid, a spokesperson for the agency said.

Twitter co-founder Biz Stone returning to company to help ‘guide culture’

This is where Jack, and Twitter’s inestimable CMO, Leslie Berland, feel I can have the most powerful impact. It’s important that everyone understands the whole story of Twitter and each of our roles in that story. I’ll shape the experience internally …

http://rock.ly/zv8u4

Twitter signs exclusive multiyear NFL live content deal

Amazon’s high payout reportedly included an additional $30 million in free marketing and promotions for the NFL, pointing to how much value the sports league’s content has for digital streaming platforms looking to make a dent in the traditional TV arena.

How Twitter Bots Taught Me about Competitive Intelligence

Rather than looking at bots as a piece of marketing technology to use, I decided to think about marketing bots from the perspective of the coder behind them.

Twitter boosted by return of co-founder Biz Stone

Jack Dorsey, Twitter chief executive and co-founder who returned to try to revive the company almost two years ago, asked Mr Stone back during a relaunch of the company’s weekly Friday afternoon tradition of Tea Time for employees in San Francisco.

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How Twitter Bots Taught Me about Competitive Intelligence – Skyword

Thinking about competitive intelligence from the perspective of marketing technology can reveal easy wins.

How Twitter Bots Taught Me about Competitive Intelligence

Rather than looking at bots as a piece of marketing technology to use, I decided to think about marketing bots from the perspective of the coder behind them.

How to Get More Twitter Followers in 2017

Tweets do not need to be one and done. Rather, repeat the same tweet several times over a reasonable period of time. This is a tactic I use regularly in my own Twitter account. For example, I posted this tweet about critical content marketing tasks on …

How Twitter Bots Taught Me about Competitive Intelligence

Rather than looking at bots as a piece of marketing technology to use, I decided to think about marketing bots from the perspective of the coder behind them.

The Twitter Index: IPL special

Only on @Flipkart pic.twitter.com/5tUjhrZzBU. – Moto India (@Moto_IND) April 30, 2017 … Share your awesome Gymfies in #GioneeSPL to win a Gionee A1 & much more!

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Twitter chat: Join us Wednesday for #InsideDenver chat on walkability in Denver

Join Heinrich Marketing and Blake Communications, in partnership with the Denver Business Journal and KUSA-9News, for the monthly #InsideDenver chat on Twitter, on Wednesday, May 17 from noon to 1 p.m. MT. Several experts will be available to …

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How Twitter Bots Taught Me about Competitive Intelligence – Skyword

Thinking about competitive intelligence from the perspective of marketing technology can reveal easy wins.

NEW: How social media influencer sells Palm Beach County tourism

On a warm afternoon earlier this month, Scott Eddy – known as @MrScottEddy by his 1.1 million Twitter followers – grabbed his snorkel gear and headed into the water under the Blue Heron Bridge armed with a GoPro camera.

BBC to use personal data for targeted adverts on Facebook and Twitter

… data about licence fee payers to send targeted advertising messages to users on Facebook and Twitter. Changes to the BBC’s Privacy and Cookies Policy extends the use of information gathered from viewers which the BBC can use for marketing purposes.

Twitter’s most active users are golden opportunity for advertisers

It rates Facebook, YouTube, Instagram, Twitter, Snapchat, and LinkedIn on security, community, user experience, and content authenticity and shareability to help brands and marketers make informed decisions about what platforms to spend their marketing …

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With many social media options, small businesses need focus

Companies that use video in their marketing have many options. While YouTube was the online video pioneer, the most popular services also have video capabilities.

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With many social media options, small businesses need focus

Fisher’s company, which creates art installations using nylon string, lights, images and videos, posts about its work on social media and gauges the reaction, in effect, test-marketing the art it sells to companies and organizations. Prospective …

http://rock.ly/xayfg

Twitter’s new tool lets you change how advertisers target you — here’s how to use it

Twitter notes that while this will affect which ads you see on your stream, it won’t remove you from advertisers’ audiences.

http://rock.ly/rpsxo

Inside the success of Nike’s Breaking2 ‘moonshot’

Numbers, too, show the event was a marketing success. Nike has been mentioned more than 584,000 times on social media, on posts spanning Twitter, Facebook and Instagram, according to data crunched by Brandwatch over the past seven days.

Adjust Announces Improved Measurement, as App…

Adjust is a Facebook Marketing Partner and a Twitter Marketing Platform Partner, and dynamic Adjust integrations is in use by over 900 networks and analytics providers worldwide.

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What you should know about Twitter’s latest privacy policy update

When you visit a site that features a tweet button or an embedded tweet, Twitter is able to recognize that you’re on that site and use that information to target you with ads.

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Twitter’s most active users are golden opportunity for advertisers

It rates Facebook, YouTube, Instagram, Twitter, Snapchat, and LinkedIn on security, community, user experience, and content authenticity and shareability to help brands and marketers make informed decisions about what platforms to spend their marketing …

With many social media options, small businesses need focus – ABC …

In this Thursday, May 11, 2017, photo, Jacob Fisher, co-owner of studioSPACEnyc, poses for a photo in the company’s basement workshop, in New York.

The most popular app trends of 2017

The primary purpose of this app is to automate the daily marketing struggles of contemporary businesses. As a business, you can … Periscope is “under” Twitter, so they made Twitter sharing possible through the use of a simple button. So whenever you …

How Twitter Bots Taught Me about Competitive Intelligence

Rather than looking at bots as a piece of marketing technology to use, I decided to think about marketing bots from the perspective of the coder behind them.

LaVar Ball Says Big Baller Brand Is Not A “Women’s Company”

When Leahy suggested that Big Baller Brand could be more successful by marketing to women, LaVar responded, “Yeah, if you have a women’s company.

China’s Weibo overtakes Twitter for user numbers

China’s Weibo now has up to 340 million active users each month, according to the firm’s latest earnings report, which pushes it past Twitter for the first time ever. According to the Chinese company’s first quarter results, it has 340 million active …

http://rock.ly/m-3×4

Twitter’s most active users are golden opportunity for advertisers

It rates Facebook, YouTube, Instagram, Twitter, Snapchat, and LinkedIn on security, community, user experience, and content authenticity and shareability to help brands and marketers make informed decisions about what platforms to spend their marketing …

Taranjeet Singh: Twitter India promotes Taranjeet Singh as country …

Twitter India promotes Taranjeet Singh as country director Micro-blogging platform Twitter has said that it has elevated Taranjeet Singh as its country director for …

Facebook will live-stream 20 MLB games starting tomorrow

A Twitter spokesperson said that its next two MLB games, including tomorrow night’s, will air on Friday, that the company releases its schedule of weekly games each month and that games and nights of the week are subject to change.

The NBA’s Marketing Superstar

As a wildly unorthodox — but no doubt genius — marketing exercise, the NBA’s Atlanta Hawks hosted its first “Swipe Right Night,” inviting Tinder users to meet up at the game.

How To Automate Your Twitter Sales In 3 Easy Steps

The debate of social media automation comes from the fact that automation is inherently risky in a growing age of inbound marketing through social networks online. Using tools to generate content on platforms such as Twitter, Facebook and Instagram can …

Posted in Automatic Tweets Tagged with: ,

May 15th, 2017 by autoposter

Sometimes a bottle is just a bottle. Dove, which has long aimed to challenge beauty standards with their “Real Beauty” campaigns, has moved their messaging to their bottles in a quite literal sense.

http://rock.ly/1yft2

Inside the success of Nike’s Breaking2 ‘moonshot’

Numbers, too, show the event was a marketing success. Nike has been mentioned more than 584,000 times on social media, on posts spanning Twitter, Facebook and Instagram, according to data crunched by Brandwatch over the past seven days.

Step Aside, Ellen DeGeneres: The New Retweet Champion Is a Nugget-Hungry Teenager

But when the tweet passed just over 3.43 million retweets, Wendy’s said it would indeed give him free chicken nuggets for a year, even though he remained far from the 18 million retweets the restaurant’s cheeky Twitter account had originally said he …

Virtual monopoly gives YouTube giant sway over marketing strategies

The site owns the video-search space and has bolstered its offerings to include interactive 360-degree videos and live streaming, which puts it on the turf of Facebook and Twitter. Meanwhile, the debut of the YouTube TV streaming service in select …

Facebook ou Twitter, quelle plateforme pour votre campagne marketing?

Mais lorsqu’il s’agit de faire du marketing, nous nous tournons immanquablement vers les ténors des réseaux sociaux, à savoir Facebook et Twitter. Pourquoi ? Tout simplement parce que leur notoriété n’est plus à prouver. Ces géants des réseaux sociaux …

WS Badger’s Founder Once Dismissed Being AB Corp As ‘Just Marketing.’ Now He’s A True Believer

Like many successful entrepreneurs, Bill “Badger Bill” Whyte stumbled into business in an effort to solve his own problem: Whyte, then a carpenter, found that his fingers were split and cracked from the harsh New Hampshire winters, and he started …

http://rock.ly/2uimt

Radius Integrates Cross-Platform For Multichannel B2B Marketing

Radius now allows its customers to integrate across data marketing platforms (DMPs), Facebook, Twitter and Google AdWords directly from the Radius Revenue Platform, in addition to the existing email, telesales, field, and direct mail integrations …

http://rock.ly/n-5qr

Step Aside, Ellen DeGeneres: The New Retweet Champion Is a Nugget-Hungry Teenager

But when the tweet passed just over 3.43 million retweets, Wendy’s said it would indeed give him free chicken nuggets for a year, even though he remained far from the 18 million retweets the restaurant’s cheeky Twitter account had originally said he …

Inside the success of Nike’s Breaking2 ‘moonshot’

Numbers, too, show the event was a marketing success. Nike has been mentioned more than 584,000 times on social media, on posts spanning Twitter, Facebook and Instagram, according to data crunched by Brandwatch over the past seven days.

Oreo Has an Explosive New Flavor, and Wants You to Create Its Next One

Think you’ve got what it takes to create the next great Oreo flavor? Now is your chance. The Mondelez cookie brand came out with two big pieces of news this morning.

25 Socially Strong Entrepreneurs Every VC Should Be Following

He has also founded SocialMediaExplorer.com, so he is a go-to source for everything related to digital marketing, sharing his own best practices and those of other companies.

Nike’s “Breaking2” Brings Marketing, Product Innovation To Next Level

Fortunately, it paid off: The race was broadcast live exclusively on Twitter, YouTube and Facebook, garnering more than 486,000 views on YouTube and a whopping 5.2 million views on Facebook.

Twitter, nuggets and an important lesson in social media marketing

Love should have aspirations; it should perform miracles, walk the extra mile and break an impossible Twitter record to let the world know how much one loves chicken nuggets.

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Twitter Promotes Taranjeet Singh as Country Director, India

Prior to being appointed the Country Director, Taranjeet had been leading the charge for the sales and marketing support for Twitter’s advertisers in India. He worked with brands across sectors to create campaigns that were focused on innovation and …

Bow Wow barked at on Twitter for claiming he flies private

The matter was no longer private when Bow Wow became a trending Twitter topic, as observers offered their own sociological views of his apparent duplicity.

Twitter elevates Taranjeet Singh as Country Director for India

Singh was earlier leading the charge for sales and marketing support for Twitter’s advertisers in India. In his new role, Singh will lead the Twitter India team by driving an integrated business strategy and spearheading cross-functional collaboration …

Taranjeet Singh to head Twitter India

Microblogging platform Twitter today said it has elevated Taranjeet Singh as its Country Director for India. Singh was earlier leading the charge for sales and marketing support for Twitter’s advertisers in India. In his new role, Singh will lead the …

25 Socially Strong Entrepreneurs Every VC Should Be Following …

There are thousands of entrepreneurs out there working hard to get noticed for their disruptive ideas, their passionate drive to make the world a better place and …

Bow Wow barked at on Twitter for claiming he flies private

The matter was no longer private when Bow Wow became a trending Twitter topic, as observers offered their own sociological views of his apparent duplicity.

Led by Asia-Pacific, Email Marketing Will Continue To Grow

The research and consulting services organization predicts that the global email marketing market will grow at a compound annual growth rate (CAGR) of 19.6% from $4.51 billion in 2016 to $22.16 billion by the end of 2025.

Twitter partners with Tesco’s Dunnhumby to measure ad effectiveness

Twitter has teamed up with Tesco’s customer science company Dunnhumby to measure the effectiveness of FMCG brands’ marketing on the social network.

Maria Sharapova’s cheeky Twitter move throws serious shade at Eugenie Bouchard

… above), Sharapova has got involved on Twitter in a very passive-aggressive manner. With the Russian, who was banned for doping for 15 months, involved in her latest marketing venture by pinning a tweet about her book, ‘Unstoppable – My Life So Far …

The Young Academic’s Twitter Conundrum

Ben Labe, a Ph.D. candidate in economics at the University of North Carolina whose research focuses on the behavior of nonprofit institutions, takes a dim view of the personal branding and marketing required of job-seekers, as well as of the ability of …

Twitter partners with Tesco’s Dunnhumby to measure ad effectiveness

Twitter has teamed up with Tesco’s customer science company Dunnhumby to measure the effectiveness of FMCG brands’ marketing on the social network. The partnership will help FMCG brands in the UK quantify how their investment in Twitter’s advertising …

Twitter India promotes Taranjeet Singh as country director

Singh was earlier leading the charge for sales and marketing support for Twitter’s advertisers in India. In his new role, Singh will lead the Twitter India team by driving an integrated business strategy and spearheading cross-functional collaboration …

http://rock.ly/btrfq

Bow Wow barked at on Twitter for claiming he flies private – CNET

Commentary: The rapper offers a glamorous Instagram photo, intimating he flies private. Then someone snaps him on a commercial flight on the same day.

Twitter Promotes Taranjeet Singh as Country Director, India

Twitter India has elevated Taranjeet Singh as the Country Director for India. In his new role, Taranjeet will lead the Twitter India team by driving an integrated.

The Rules of Social Media Marketing Success: Listen and Plan

At the outset of your social media marketing program – even before implementing your listening tactics – do your homework. Conduct surveys and focus groups.

Michelob Ultra Aligns With Golf Via Twitter’s PGA Amplify Program

Michelob Ultra is attempting to build a stronger relationship with golfers by introducing bite-sized ads inside Twitter’s PGA Amplify program. Developed with Red Interactive Agency, 13 six-second spots will run as mid-roll ads in weekly PGA Tour …

25 Socially Strong Entrepreneurs Every VC Should Be Following

He has also founded SocialMediaExplorer.com, so he is a go-to source for everything related to digital marketing, sharing his own best practices and those of other companies.

American Teen’s Chicken Nugget Request Sets New Twitter Record

Marketing experts have been writing about Wilkerson’s success. They are studying how average Twitter users — and not only so-called “influencers” — are important for advertisers and businesses such as Wendy’s.

Twitter India promotes Taranjeet Singh as country director

Singh was earlier leading the charge for sales and marketing support for Twitter’s advertisers in India. In his new role, Singh will lead the Twitter India team by driving an integrated business strategy and spearheading cross-functional collaboration …

Nike’s Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign

It posted live video of the race on Facebook, Twitter and YouTube – on Facebook, as I write this on Saturday evening, the livestream has been viewed 4.9 million times, and a shorter clip highlighting Kipchoge’s finish has been viewed 4.2 million times …

Two New ‘Marvel’s The Defenders’ Motion Posters And Twitter Antics

The marketing for Marvel’s The Defenders has been pretty subtle if you aren’t on twitter. If you are they you’ve been watching the various accounts talk to each other for days and it’s still funny.

Twitter pens multiyear NFL deal that doesn’t include live games

Twitter has signed a new multiyear deal with the NFL to deliver official content on the microblogging site. However, the deal doesn’t include the livestreaming of any games.

Twitter signs exclusive multiyear NFL live content deal

Amazon’s high payout reportedly included an additional $30 million in free marketing and promotions for the NFL, pointing to how much value the sports league’s content has for digital streaming platforms looking to make a dent in the traditional TV arena.

http://rock.ly/xo7bd

Twitter CFO thinks WH press briefings via Twitter are a great idea!

Trump issued a thinly veiled threat this morning on Twitter, saying that maybe he should cancel the century-old tradition of daily White House press briefings, offering instead to issue written responses for the sake of accuracy.

Here Are 9 Interesting Digital Marketing Stats From This Week

In a case study that was first disclosed in the U.S. yesterday, L’Oreal ran an influencer campaign across Snapchat, Facebook, Instagram, YouTube, Twitter and Pinterest from August through October of last year. Its army of influencers pushed the company …

Trump Threatened to End Press Briefings. Twitter Saw a Chance to Profit.

Live, in-person interviews can force subjects to respond more clearly and frankly, because they can’t cherry-pick favorable questions or consult with lawyers or marketing gurus to craft cagey answers. It’s pretty obvious why a man like Trump, who tends …

Does Twitter encourage a ‘no filter’ attitude?

It’s a closed system — if I tell a friend he’s an idiot or share a marketing plan that’s confidential, it remains someone contained.

How to Get More Twitter Followers in 2017

Tweets do not need to be one and done. Rather, repeat the same tweet several times over a reasonable period of time. This is a tactic I use regularly in my own Twitter account. For example, I posted this tweet about critical content marketing tasks on …

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For Twitter’s Jack Dorsey, Trump’s tweets are ‘important’

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

25 of the Best Small Business Accounts on Twitter

Want to build a presence on Twitter? One of the best ways to get more followers is to tweet – and retweet – great stuff. Any one of the Twitter accounts below can give you ample opportunities for world-class retweets. 1. Forbes Magazine- @Forbes 11.9M …

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Can Twitter Inc (TWTR) Stock Keep Going?

Over the past month, shares of social media site Twitter Inc (NYSE:TWTR) have made their way nearly 30% higher on renewed investor optimism thanks to a better-than-expected first-quarter earnings report.

Donald Trump: For Twitter’s Jack Dorsey, Trump’s tweets are …

Twitter CEO has termed the tweets of US President Donald Trump as “really important” saying it is crucial to hear from him directly for accountability..

Trump threatened to end White House press briefings. Twitter saw a …

On Friday morning, President Trump issued his latest threat to curtail the media’s access to the White House—and a top Twitter executive took it as an opening to …

Facebook ou Twitter, quelle plateforme pour votre campagne marketing?

Mais lorsqu’il s’agit de faire du marketing, nous nous tournons immanquablement vers les ténors des réseaux sociaux, à savoir Facebook et Twitter. Pourquoi ? Tout simplement parce que leur notoriété n’est plus à prouver. Ces géants des réseaux sociaux …

How Nebraska is using Twitter and pop culture to bring in a top-10 recruiting class

They come up with ideas like getting Riley and Chance the Rapper in the same room, or sending caricatures of recruits who planned on visiting Nebraska for the spring game.

How Nebraska is using Twitter and pop culture to bring in a top-10 recruiting class

They come up with ideas like getting Riley and Chance the Rapper in the same room, or sending caricatures of recruits who planned on visiting Nebraska for the spring game.

Dove, which has long aimed to challenge beauty standards with their “Real Beauty” campaigns, has moved their messaging to their bottles in a quite literal sense.

Posted in Automatic Tweets

May 9th, 2017 by autoposter

Anthony Noto, the platform’s chief operating officer, told Bloomberg on Thursday that President Donald Trump’s prolific use of Twitter is a net plus for the company. “We’d love it if every world leader used Twitter as their primary mechanism to talk to …

Is Snapchat The Right Channel For You?

Twitter is a great tool to increase the distribution of your content and marketing programs. Twitter also makes it easy to stay on top of top trends and stories while creating niche groups of individuals around specific interest areas.

Anthony Noto, the platform’s chief operating officer, told Bloomberg on Thursday that President Donald Trump’s prolific use of Twitter is a net plus for the company. “We’d love it if every world leader used Twitter as their primary mechanism to talk to …

Is Snapchat The Right Channel For You?

Twitter is a great tool to increase the distribution of your content and marketing programs. Twitter also makes it easy to stay on top of top trends and stories while creating niche groups of individuals around specific interest areas.

Anthony Noto, the platform’s chief operating officer, told Bloomberg on Thursday that President Donald Trump’s prolific use of Twitter is a net plus for the company. “We’d love it if every world leader used Twitter as their primary mechanism to talk to …

In the Wake of Fyre Festival Fiasco, Will the Effectiveness of Celebrity Influencers Take a Hit?

“It literally looks like Katrina in the Bahamas,” Devon Wijesinghe, CEO of influencer marketing company InsightPool, said of the event, as photos from the Bahamas spread across Twitter showing the disastrous festival in action. “Is this the festival …

Twitter Teams Up With Live Nation To Livestream Concerts

Earlier in April, Twitter’s CFO and COO Anthony Noto let slip that the microblogging site would soon start round-the-clock streaming of live videos.

http://rock.ly/tq94c

Anthony Noto, the platform’s chief operating officer, told Bloomberg on Thursday that President Donald Trump’s prolific use of Twitter is a net plus for the company. “We’d love it if every world leader used Twitter as their primary mechanism to talk to …

The New Marketing Research Tool – Twitter

Conducting marketing research is very important for any business. The key to success of any online business is the profitability of the niche market you select.

Esports and Gaming Tweeted Way Too Much in 2016

It’s common knowledge that esports basically lives on Twitter, but the extent of it may have been unappreciated until now. Twitter’s marketing arm recently released numbers about just how involved the scene and industry is on the social media platform.

Warner Bros. is marketing ‘Wonder Woman’ with diet products

Wonder Woman, a movie about a feminist icon superhero, is being advertised through diet products. Along with more typical marketing tie-ins like Wonder Woman brand Dr. Pepper cans, Warner Bros. partnered with thinkThin, a protein bar/diet food company.

International round-up: Facebook tackles ‘Live’ suicide videos, Twitter lands in hot water

International round-up: Facebook tackles ‘Live’ suicide videos, Twitter lands in hot water. Plus digital accounts for almost half of ad spend in Australia, and O2 Germany looks to give consumers more control over their data with a new partnership.

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Blame the Fyre Festival Fiasco on the Plague of Celebrity Influencers

Influencer marketing has long occupied a gray area of online advertising. In 2011 the rapper 50 Cent saw his investment in a penny-stock company called H & H Imports increase by $8.7 million when he promoted the stock on Twitter. Many companies …

Who is Alison O’Reilly? MasterChef 2017 contestant and marketing consultant – all you need to know

… were put on the spot to cook restaurant quality food without pre-planning their meal, saw Amanda cook a fantastic stuffed chicken dish.

http://rock.ly/l3ku5

Why Video Streaming Could Save Twitter

If Twitter can successfully pivot to broadcast network, it wouldn’t be surprising for an acquisition by one of the big six media companies.

4 governors unverified on Twitter have 1 thing in common

Does it even matter to have a verified Twitter account? “That’s a great question,” said Elaine Young, professor of digital marketing at Champlain College in Burlington. For prominent politicians and celebrities, parody and fake accounts are more likely …

Uh Oh, Matthew McConaughey And Idris Elba Are Squabbling On Twitter Again

But the real “news” is that we are getting a theatrical trailer for The Dark Tower sometime tomorrow. You want to talk about minimalist marketing? This film comes out on August 4 of this year and we’re only getting that first trailer four months out …

LaVar Ball Insults Big Baller Brand’s Potential Customers On Twitter

… Big Baller Brand’s new ZO2 Prime shoes. While legions of people on Twitter are mocking Lonzo Ball’s first “signature shoe” and the $495 price tag, Lavar dropped this nugget: … LaVar is clearly a marketing genius. Lonzo, if you’re reading this …

4 governors unverified on Twitter have 1 thing in common

Does it even matter to have a verified Twitter account? “That’s a great question,” said Elaine Young, professor of digital marketing at Champlain College in Burlington. For prominent politicians and celebrities, parody and fake accounts are more likely …

People Are Liking Trump’s Tweets Less

Twitter users are showing President Donald Trump less love than they did at the start of his term. The tweets posted by @realDonaldTrump, the account Trump has used personally, are … The decline in Trump’s “like” tally is consistent with a broader …

Who is Alison O’Reilly? MasterChef 2017 contestant and marketing consultant – here’s all you need to know

… were put on the spot to cook restaurant quality food without pre-planning their meal, saw Amanda cook a fantastic stuffed chicken dish.

8 Buzzy Video Marketing Stats From the NewFronts This Week

Twitter lost its Thursday Night Football livestreaming rights recently but did get some mojo back this week. It announced 16 new content partnerships, including deals with Major League Baseball Advanced Media, the NFL, the PGA Tour, The Player’s …

Kanye West just deleted his Twitter and Instagram

Not surprisingly, there’s no explanation as to why the producer-turned-rapper-turned-designer decided to shut down his social media pages, but don’t be surprised if it’s part of a sneaky marketing plot. Yesterday, his wife Kim Kardashian revealed that …

8 Buzzy Video Marketing Stats From the NewFronts This Week …

The past several days have been ripe with intriguing video-marketing data points coming out of the 2017 Digital Content NewFronts.

#SocialSkim: Twitter’s Livestream News and Live Shows, YouTube’s New Design: 10 Stories This Week

Twitter took to its first NewFronts to showcase its plans to live-stream 24/7 and woo advertisers; YouTube previewed its new facelift; Facebook is testing QR codes for in-store rewards redemption, launches Instant Games on Messenger; Google+ introduced …

SocialSkim

Kanye West mysteriously deletes Twitter and Instagram accounts

Others have suggested it may be a marketing ploy, as his wife Kim Kardashian recently revealed that the pair had been collaborating on a children’s clothing line.

New York Mets Engineer Social Media Boner

It’s early in this news cycle. But there is already at least one memorable headline and an object-specific Twitter parody account.

http://rock.ly/zlw26

Nike’s Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign

It posted live video of the race on Facebook, Twitter and YouTube – on Facebook, as I write this on Saturday evening, the livestream has been viewed 4.9 million times, and a shorter clip highlighting Kipchoge’s finish has been viewed 4.2 million times …

Social Media – #SocialSkim: Twitter’s Livestream News and Live …

This week’s social media news: Twitter 24/7 live news and live shows; YouTube redesign; Facebook QR codes for in-store rewards, and Messenger Instant …

SocialSkim

Nike’s Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign

It posted live video of the race on Facebook, Twitter and YouTube – on Facebook, as I write this on Saturday evening, the livestream has been viewed 4.9 million times, and a shorter clip highlighting Kipchoge’s finish has been viewed 4.2 million times …

http://rock.ly/pao-m

New York Mets Engineer Social Media Boner

It’s early in this news cycle. But there is already at least one memorable headline and an object-specific Twitter parody account.

The internet is losing it over this red swimsuit

If you’ve been on the internet at all in the past 24 hours, you’ve no doubt seen this red swimsuit somewhere on your timeline.

http://rock.ly/61a7q

New York Mets Engineer Social Media Boner

It’s early in this news cycle. But there is already at least one memorable headline and an object-specific Twitter parody account.

Boosting your social media marketing strategy with Twitter ads

Last week, Twitter executives teased Monetized Moments at the #Twitter4News event in Dubai. This new form of advertising will come to the microblogging site and app in the form full-screen vertical video ads that will last 10 seconds in between Moments.

http://rock.ly/n6mi7

Marketing Strategies Today: How to create engaging video content for Twitter

Now that Twitter has launched its own native live video service, they are prioritizing video content on their feed. This means that, now more than ever, Twitter is an excellent way for a savvy marketing executive to reach potential clients or customers.

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Boosting your social media marketing strategy with Twitter ads

Last week, Twitter executives teased Monetized Moments at the #Twitter4News event in Dubai. This new form of advertising will come to the microblogging site and app in the form full-screen vertical video ads that will last 10 seconds in between Moments.

Twitter4News

10 Tips to Turbocharge Your Social Media Marketing

Images matter on Twitter. Images are the main thing on Twitter these days, and you should never create a tweet without first finding an image to go along with it.

This JK Rowling-Trollope Twitter storm is at heart a free speech issue

So for many authors, Twitter really is a massive distraction. You might kid yourself that you’re busy “building your online profile”, – something your publisher’s marketing department is keen for you to do – but in reality you’re frittering away time …

Gavin Flood: Use Instagram for affiliate marketing

Gavin Flood of AdRoll, however, pointed out that there’s one social media platform that most affiliates have overlooked – Instagram.

Twitter Set To Livestream Live Nation Concerts

A new partnership with Live Nation is helping transform Twitter into a live network. At a conference in New York earlier this week, Twitter Marketing announced it will exclusively stream several Live Nation concerts in the near future, with more to come.

4 Reasons Why Using Instagram Has Become a Marketing Necessity

Is your business active on Instagram? Are you leveraging it to build your personal brand? While it was once one of many possible social media platforms to market your product or service, you now need to allocate a large percentage of your social media …

Inside the success of Nike’s Breaking2 ‘moonshot’

Numbers, too, show the event was a marketing success. Nike has been mentioned more than 584,000 times on social media, on posts spanning Twitter, Facebook and Instagram, according to data crunched by Brandwatch over the past seven days.

http://rock.ly/i9tbx

Fyre Threatened to Sue Twitter Critics for Potentially Inciting Riots, Sixth Lawsuit Claims

Another new wrinkle in the Reels’ lawsuit: Along with Ja Rule, McFarland, and their Fyre Media business, PR company 42West and marketing agency Matte Projects are named as defendants. The two firms “did nothing to ensure that what they were marketing …

Despite missing 2 hour mark, Nike’s marathon stunt was a marketing win

Not only did Nike sponsor a remarkable feat of physical endurance, it also turned “Breakin2” into a huge social draw, despite the event being closed to the public and airing late Friday night in the U.S.

Inside the success of Nike’s Breaking2 ‘moonshot’

Numbers, too, show the event was a marketing success. Nike has been mentioned more than 584,000 times on social media, on posts spanning Twitter, Facebook and Instagram, according to data crunched by Brandwatch over the past seven days.

Inside the success of Nike’s Breaking2 ‘moonshot’

Numbers, too, show the event was a marketing success. Nike has been mentioned more than 584,000 times on social media, on posts spanning Twitter, Facebook and Instagram, according to data crunched by Brandwatch over the past seven days.

‘Shame on you for promoting!’: State Department retweets post marketing Ivanka Trump’s poorly-reviewed new book …

Twitter account Nasty Woman tweeted: ‘@GenderAtState Shame on you for promoting I Trump’s embarrassing new book. Shoule be titled ‘Women Who Worlk For Daddy’.

Inside the success of Nike’s Breaking2 ‘moonshot’

Numbers, too, show the event was a marketing success. Nike has been mentioned more than 584,000 times on social media, on posts spanning Twitter, Facebook and Instagram, according to data crunched by Brandwatch over the past seven days.

Twitter partners with Tesco’s Dunnhumby to measure ad effectiveness

Twitter has teamed up with Tesco’s customer science company Dunnhumby to measure the effectiveness of FMCG brands’ marketing on the social network. The partnership will help FMCG brands in the UK quantify how their investment in Twitter’s advertising …

http://rock.ly/bswha

Inside the success of Nike’s Breaking2 ‘moonshot’

Numbers, too, show the event was a marketing success. Nike has been mentioned more than 584,000 times on social media, on posts spanning Twitter, Facebook and Instagram, according to data crunched by Brandwatch over the past seven days.

Posted in Automatic Tweets Tagged with: ,

May 3rd, 2017 by autoposter

Added Ariel Elazar, executive vp brand, marketing and digital strategy at DCP: “We’re thrilled to be partnering with Twitter for the 2017 Streamy Awards. Creators continue to use Twitter to not only distribute their content, but also as a primary way …

Social Media In The Shakeout Phase: Q1 Results Indicate Twitter Already A Victim

It has been very clear for some time that the larger players in SM are taking competition and innovation to a higher level and that Twitter will not be able to compete in R&D or marketing. SM has already progressed to the next level and Twitter has not …

For Bears’ QB, a new era—in marketing

But the last time someone other than Cutler was the Bears’ primary field general, athlete marketing was very different.

In the Wake of Fyre Festival Fiasco, Will the Effectiveness of Celebrity Influencers Take a Hit?

“It literally looks like Katrina in the Bahamas,” Devon Wijesinghe, CEO of influencer marketing company InsightPool, said of the event, as photos from the Bahamas spread across Twitter showing the disastrous festival in action. “Is this the festival …

Why Twitter Stock Rose Yesterday

Shares of the social media platform Twitter (TWTR) rose 5% on April 27, 2017, to close at $16.61. The stock rose over 11% on April 24, 2017, as well after it announced better-than-expected 1Q17 results.

Brandwatch, Crimson Hexagon join Twitter’s channel partner program

As an example, our new Sprinklr channel partnership is focused on driving marketing innovation for large enterprises. This partnership [with Spinklr] is a multi-year deal, totaling more than $90 million, with collaboration in product development, sales …

http://rock.ly/-f2a4

Social Media In The Shakeout Phase: Q1 Results Indicate Twitter Already A Victim

It has been very clear for some time that the larger players in SM are taking competition and innovation to a higher level and that Twitter will not be able to compete in R&D or marketing. SM has already progressed to the next level and Twitter has not …

The 6 Golden Rules of Direct Message Marketing

When executed correctly, a Twitter or Instagram DM can be the spark that ignites an influencer marketing campaign, or it could be the first step towards acquiring a new client.

​The Twitter Index: Vivo, Moto, Gionee, Himalaya Men, Godrej Appliance

… The People Report · Bawdy Copy; More. Marketing & Advertising News · Latest Marketing & Advertising News · Digital · Digital » · Vivio · Moto · IPL Special Issue · ipl 2017 · Himalaya Men · Godrej Appliance · Gionee · BE This Week · ​The Twitter …

Great quarter, Twitter, but what are you going to do next?

J.P. Morgan analysts said the earnings report showed Twitter has some momentum, as shown by growth in monthly and daily active users.

2 New WONDER WOMAN Spots Want Us to Find Power Together

Not until this week, when director Patty Jenkins took to Twitter on Thursday night (perhaps in response to a bit of frustration from women on Twitter regarding the marketing campaign’s virtual non-existence?) to release a new commercial that’s hoping …

What’s Behind Twitter’s Blowout First Quarter?

The biggest driver of EBITDA seems to be Twitter’s reduced sales and marketing and R&D expenses. Sales and marketing expenses declined 28% to $169.6 million. R&D expenses declined 17% to $128.7 million. Those declines are the result of several …

http://rock.ly/gc54e

What’s Behind Twitter’s Blowout First Quarter?

The biggest driver of EBITDA seems to be Twitter’s reduced sales and marketing and R&D expenses. Sales and marketing expenses declined 28% to $169.6 million. R&D expenses declined 17% to $128.7 million. Those declines are the result of several …

What’s Behind Twitter’s Blowout First Quarter? — The Motley Fool

Twitter (NYSE:TWTR) reported first-quarter earnings results that weren’t nearly as bad as many had expected. While the company suffered its first-ever …

Slammed on Twitter, Shea Moisture Pulls Ad Seen as Moving Brand Away From Black Women

The idea that women of all races should love their hair may seem non-controversial. Forget that. Shea Moisture, a brand long marketed primarily to African-American women, got a social-media smackdown Monday afternoon that made it the top U.S.

How To Ignite Your Business With Twitter Chat

Mordecai Holtz, Co-founder of Blue Thread Marketing, has devised entire content strategies for his international clients based on Twitter chats. Readers can find a strategy guide for building Twitter Chat plans is available here. Online marketing pro …

How The Best Marketers Curate Content For Twitter

If you’re curating content that is all about marketing, there are hundreds of great newsletters being shared every single week that cover topics ranging from SEO to PPC.

#SocialSkim: LinkedIn’s Major New Milestones, Twitter’s Growth Rebound: 10 Stories This Week

The new features will let marketers show ads to users who’ve previously visited their websites, market to contacts included in their customer databases, and reach the decision-makers at the desired companies for account-based marketing strategies.

SocialSkim

The NFL Draft’s Official Hats Are Introducing Some Cool New Features

Owing to their 1-15 mark in 2016, the Cleveland Browns have the first pick in the NFL Draft. (Image via Twitter). Thanks to their immense talent, first-round picks in the National Football League Draft, which our very own Philadelphia is hosting today …

Slammed on Twitter, Shea Moisture Pulls Ad Seen as Moving Brand Away From Black Women

The idea that women of all races should love their hair may seem non-controversial. Forget that. Shea Moisture, a brand long marketed primarily to African-American women, got a social-media smackdown Monday afternoon that made it the top U.S.

Engagement With Trump Tweets is Plummeting

Ah, the golden age of Trump’s Twitter account, we were all so much more innocent then. The former pro … Digital marketing agency Huge has analyzed the replies, retweets, and likes on every tweet from Donald Trump since his inauguration on January 20th.

What Eating Too Much Meat Taught Me About Effective Marketing

Recently, I visited Poland, and let me say: your preconceived notion about it being the land of meat is absolutely correct. Sausage, pork, beef … you name it, I ate it. If you’ve read any of my past posts, you know I love turning zany experiences …

Brandwatch, Crimson Hexagon join Twitter’s channel partner program

As an example, our new Sprinklr channel partnership is focused on driving marketing innovation for large enterprises. This partnership [with Spinklr] is a multi-year deal, totaling more than $90 million, with collaboration in product development, sales …

Engagement With Trump Tweets is Plummeting

Ah, the golden age of Trump’s Twitter account, we were all so much more innocent then. The former pro … Digital marketing agency Huge has analyzed the replies, retweets, and likes on every tweet from Donald Trump since his inauguration on January 20th.

Discover DeKalb spent nearly $200K marketing Brookhaven Cherry Blossom Festival

Discover DeKalb, the nonprofit hospitality and tourism agency that serves Brookhaven and other DeKalb cities, paid 10 people to promote the city’s festival on social media, such as Twitter and Facebook. The city itself spent $40,000 from its hotel …

Twitter Advertiser Index: Amazon Video, Samsung, OnePlus, SBI, HP India

@TheOfficialSBI announced over Twitter that some account holders under their bank are now exempted from having to maintain an average monthly balance.

http://rock.ly/34p1f

The NFL makes billions from TV deals — can it do the same with Amazon and Twitter?

NFL football is still the most valuable TV product on the market, which means that traditional networks like NBC and CBS, cable networks like ESPN and Fox Sports 1, and even digital players like Twitter and Amazon are all clamoring for a piece of that …

http://rock.ly/io0s8

Street Fight Daily: Twitter Launches 24/7 News Service with Bloomberg, Uber Boosts Data Privacy

David Card: The fourth edition of Street Fight’s Local Merchant Report shows a continued movement to social media as a preferred marketing tactic among local merchants. They deem it their most effective tactic, so they’re increasing their spending.

http://rock.ly/3nfg2

Discover DeKalb spent nearly $200K marketing Brookhaven Cherry Blossom Festival

Discover DeKalb, the nonprofit hospitality and tourism agency that serves Brookhaven and other DeKalb cities, paid 10 people to promote the city’s festival on social media, such as Twitter and Facebook. The city itself spent $40,000 from its hotel …

http://rock.ly/z8p0u

Twitter asks advertisers to stay with it as it pitches new original series

His remarks echoed what Chief Marketing Officer Leslie Berland pitched to the room at the beginning of the night. Twitter also inked some music and entertainment partnerships, including agreements with Viacom and LiveNation to stream concerts and live …

7 Marketing Best Practices for IP Law Firms

Marketing professionals who work with law firms can recommend a range of platforms including standbys Facebook and Twitter. Any content marketing strategy should incorporate those outlets, but depending on its formulation additional networks could help …

Twitter debuts slate of a dozen live shows, 24/7 channels at NewFronts event

Twitter will be sharing ad revenue: 70 percent of the money will go to the media companies producing the programs. A Twitter spokesperson declined to say if Twitter is paying the media companies for any of the programming beyond the revenue split.

Baahubali proves power of digital marketing

Interestingly, two years before the release of the first part, a digital marketing team worked tirelessly to build its online presence and generate interest around the film since 2013.

What’s Happening: Inside Twitter’s Big Video Push

For the first time in what seems like a long time Twitter answered its own question: “What’s happening?” “Saucy is happening,” a Twitter-made marketing montage flashed across the screen at the platform’s NewFronts event on Monday. Also happening …

http://rock.ly/ydwge

How Twitter’s Logo Perched in Our Cultural Consciousness and Came to Signify the Brand All by Itself

Lots of things made the news on June 6, 2012: the last transit of Venus for this century, the 68th anniversary of D-Day, the arrival of the Space Shuttle Enterprise at its new home at New York’s Intrepid Sea, Air and Space Museum.

Facebook, Twitter, Subway: Everything that matters this morning

An investigation by the Commons home affairs committee found it “shockingly easy” to identify hate speech on Facebook, Google and Twitter. It recorded “repeated examples” of illegal material such as recruitment videos for banned jihadi and neo-Nazi …

http://rock.ly/dl01q

Twitter debuts slate of a dozen live shows, 24/7 channels at NewFronts event

Twitter will be sharing ad revenue: 70 percent of the money will go to the media companies producing the programs. A Twitter spokesperson declined to say if Twitter is paying the media companies for any of the programming beyond the revenue split.

http://rock.ly/pq-l5

Vanity Fair goes inside Fyre Festival marketing

Anthony Noto, the platform’s chief operating officer, told Bloomberg on Thursday that President Donald Trump’s prolific use of Twitter is a net plus for the company. “We’d love it if every world leader used Twitter as their primary mechanism to talk to …

http://rock.ly/2uwtg

What happens to PR if Twitter folds?

PR pros might celebrate when Twitter gives up the ghost or falls into disuse. To many brand managers, Twitter is a loose firehose that can turn a promotional campaign into crisis management.

http://rock.ly/rsk8c

Twitter Advertiser Index: Amazon Video, Samsung, OnePlus, SBI, HP India

@TheOfficialSBI announced over Twitter that some account holders under their bank are now exempted from having to maintain an average monthly balance.

How Twitter’s Bird Evolved to Become One of the Most Recognizable Logos Today

Lots of things made the news on June 6, 2012: the last transit of Venus for this century, the 68th anniversary of D-Day, the arrival of the Space Shuttle Enterprise at its new home at New York’s Intrepid Sea, Air and Space Museum.

TPG Growth, Evolution Media Invest in Influencer Marketing Startup CreatorIQ (Exclusive)

CreatorIQ offers software to companies that work with online influencers to help them initiate and manage campaigns on social media platforms including Facebook, Instagram, Twitter and YouTube. It provides reports on key metrics and also ensures that …

TPG Growth, Evolution Media Invest in Influencer Marketing Startup CreatorIQ (Exclusive)

CreatorIQ offers software to companies that work with online influencers to help them initiate and manage campaigns on social media platforms including Facebook, Instagram, Twitter and YouTube. It provides reports on key metrics and also ensures that …

http://rock.ly/c0v97

Twitter: An Offer On The Way?

That increase is accompanied by 40% reduction in stocks issued as compensation to the sales and marketing team (SBC decreased 22% overall), which means that Twitter will have a high margin in substituting cash payments with stocks going forward to …

http://rock.ly/i5ftk

What marketers should know about Twitter’s Q1 2017 earnings

For starters, Wall Street analysts expected Twitter to have a really bad quarter, revenue-wise. Twitter beat those low expectations.

The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results

Almost every week, we host someone knowledgeable about social media, marketing, or workplace culture on our Twitter chat, #bufferchat.

bufferchat

Uh Oh, Matthew McConaughey And Idris Elba Are Squabbling On Twitter Again

But the real “news” is that we are getting a theatrical trailer for The Dark Tower sometime tomorrow. You want to talk about minimalist marketing? This film comes out on August 4 of this year and we’re only getting that first trailer four months out …

http://rock.ly/v5dep

Vanity Fair goes inside Fyre Festival marketing

Anthony Noto, the platform’s chief operating officer, told Bloomberg on Thursday that President Donald Trump’s prolific use of Twitter is a net plus for the company. “We’d love it if every world leader used Twitter as their primary mechanism to talk to …

Uh Oh, Matthew McConaughey And Idris Elba Are Squabbling On Twitter Again

But the real “news” is that we are getting a theatrical trailer for The Dark Tower sometime tomorrow. You want to talk about minimalist marketing? This film comes out on August 4 of this year and we’re only getting that first trailer four months out …

The Twitter index: IPL special

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

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Posted in Automatic Tweets Tagged with: ,

April 28th, 2017 by autoposter

… used any slogan that didn’t have the word “defend” in it, and it would have been fine. The Warriors still can’t escape the shadow of blowing a 3-1 lead in the NBA Finals, apparently.

Amazon pays $50M for NFL streaming rights, beating out Twitter, Facebook and YouTube

What trends will impact digital marketing this year? Get the free eBook to … Last year, Twitter won out over Amazon and Verizon for the same streaming rights, with reports suggesting the NFL opted for the micro-blogging site given its social reach …

A McDonald’s Ad That Never Mentions the Name McDonald’s

Employees of companies including Google, Twitter, Facebook and T Brand Studio (a marketing unit for The New York Times), are among the roughly 200 people who work at Unlimited in Chicago, though Ms. Wahl noted that Google’s participation did not …

Cavaliers fans mocked the Warriors for their unoriginal NBA playoff …

The Cleveland Cavaliers are the defending NBA champions, and from the start of the season, they have used “Defend The Land” as their marketing slogan.

Amazon’s NFL Deal Includes $30 Million in Free Marketing

Amazon’s deal to stream NFL Thursday night games includes as much as $30 million worth of marketing and promotion of the football league, pushing the total value of the contract as high as $80 million, according to a person familiar with the terms.

Exclusive: Chanel, Louis Vuitton Top Leading Brands on Social Media

Insightpool, an influencer marketing platform that’s based on social data, developed the ranking and distinguished the top 10 most influential brands in the space, which portrayed the current shopper mind-set as one dictated by consumers looking to …

Adidas sends e-mail to customers congratulating them for surviving …

The sports apparel company Adidas apologized Tuesday after sending out a poorly worded marketing e-mail to its customers, just one day after the 121st …

Twitter Advertiser Index: Paytm, Intel, Nexa, SBI, Oppo

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

How a group of marketers jumpstarted a Twitter campaign against Bill O’Reilly

Marketing professionals by day, the group’s organizers said they didn’t want their names attached to Sleeping Giants because of professional conflicts of interest.

Twitter users mock United Airlines, suggest new marketing slogans

United Airlines is under fire after video surfaced of a screaming passenger being dragged off of an overbooked flight and bloodied, an incident being met with outrage, emergency PR moves and dropping stocks.

Twitter Advertiser Index: Paytm, Intel, Nexa, SBI, Oppo

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

4 Ways To Add Video To Your Social Media Marketing Strategy

Alternatively, make Twitter content mobile-friendly and incessantly watchable too. For youtube, your premium video content should come aces.

Twitter users mock United Airlines, suggest new marketing slogans

United Airlines is under fire after video surfaced of a screaming passenger being dragged off of an overbooked flight and bloodied, an incident being met with outrage, emergency PR moves and dropping stocks.

T-Mobile’s CEO is trolling Verizon on Twitter after its earnings miss

… trolling Verizon on Twitter after its most recent earnings report. T-Mobile and Verizon — along with Sprint and AT&T — have been locked in a battle for years, trying to outduel each other for phone subscribers.

30 Essential Tips to Boost Your Instagram Marketing

According to Forrester research, Instagram user interactions with brands is 400 percent higher than on Facebook and Twitter, delivering 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter.

Maximize your business’s Twitter impact

Twitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity, Twitter still has over 300 million monthly active users.

How To Ignite Your Business With Twitter Chat

Mordecai Holtz, Co-founder of Blue Thread Marketing, has devised entire content strategies for his international clients based on Twitter chats. Readers can find a strategy guide for building Twitter Chat plans is available here. Online marketing pro …

3 Twitter Marketing Tips From A Pro With 1.8 Million Followers

When it comes to building your Twitter marketing, you must learn from the people who have been there and done it before. Twitter marketing influencers are everywhere and there are plenty of people you can take a look at, however, one person I want to …

Social Customer Care Is The New Marketing

Bringing this concept into the present, it can be said that social customer care is the latest and greatest version of this “new marketing.” Handling customer service over social channels like Facebook, Twitter, etc., is a way to amplify your customer …

5 Changes I’m Making to My Social Media Marketing in 2017

We saw live video come on the scene last year with Twitter’s Periscope, and soon after, Facebook followed with Facebook Live, bringing livestreaming into the limelight.

5 Marketing Tactics From Starbuck’s Unicorn Frappuccino Launch You Can Copy

From the Food Babe ranting about what the Unicorn Frappuccino actually contains, to Business Insider reporting that the magical sounding drink is all sold out, it is clear that there is one thing Starbucks is doing well – other than giving everyone a …

Adidas sends marketing e-mail congratulating customers for surviving Boston Marathon

“Adidas is going to have to fire whoever was in charge of writing this e-mail,” one person wrote on Twitter. Others expressed a similar sentiment.

Is Wendy’s about to break a Twitter record?

Twitter user Carter Wilkerson (@carterjwm) had a simple question for Wendy’s: “Yo @Wendys how many retweets for a year of free chicken nuggets?

Who is Alison O’Reilly? MasterChef 2017 contestant and marketing consultant who’s taken Twitter by storm

… where contestants were put on the spot to cook restaurant quality food without pre-planning their meal, saw Amanda cook a fantastic stuffed chicken dish.

How brands can bounce back from disaster

Between 9 April and 11 April United Airlines was mentioned more than 2.5 million times on Facebook, Twitter and Instagram, with social mentions rocketing 9,968% in the first 24 hours alone, according to Brandwatch.

Sell-Side Expectations For Amazon, Twitter And Other Internet Earnings This Week

… of 18 percent on an organic basis. Additionally, the firm expects the company’s initial forays into new markets such as insurance, as well as the increasing digital marketing spend on credit card customer acquisitions to support longer term growth …

What’s in Store for Twitter (TWTR) This Earnings Season?

… “live” and user-friendly changes are yet to move the needle for Twitter. In addition, continuing investments in product development, increasing costs related to international expansion and higher sales & marketing expenses continue to impact …

Mark Ritson: I long for the death of marketing clichés

You know the reason why Twitter failed with its NFL broadcasts? Come on, you know! Because Twitter is obviously going to D-I-E in 2017.

Who is Alison O’Reilly? MasterChef 2017 contestant and marketing consultant who’s taken Twitter by storm

… where contestants were put on the spot to cook restaurant quality food without pre-planning their meal, saw Amanda cook a fantastic stuffed chicken dish.

Shea Moisture Pulls Ad Seen as Moving Brand Away From Black Women

The idea that women of all races should love their hair may seem non-controversial. Forget that. Shea Moisture, a brand long marketed primarily to African-American women, got a social-media smackdown Monday afternoon that made it the top U.S.

Teen ignites Twitter storm with Wendy’s chicken nugget request

A 16-year-old chicken nugget aficionado ignited a Twitter storm this week that has drawn in Wendy’s, talk show host Ellen DeGeneres and actor Bradley Cooper.

Brandwatch Announces Strategic Data Partnership With Twitter

New York, NY – Today Brandwatch announces a major expansion in its strategic relationship with Twitter. Brandwatch now has the most complete access to Twitter data streams, exclusive social intelligence products and new applications of data science …

Twitter’s total revenue shrinks for the first time as ad revenue decline steepens

For the third straight quarter, the money Twitter made from running its ads on other publishers’ properties failed to grow; in Q1 2017 it dropped by 8 percent year over year to $58.0 million.

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​The Twitter Index: Vivo, Moto, Gionee, Himalaya Men, Godrej Appliance

Here are the brands that continue to make a splash through the latest season of the Indian Premier League (IPL). Watch out for updates in the forthcoming issues.

Is The Clock Running Out on Tesla Inc (TSLA) and Twitter Inc (TWTR)?

Top analysts are putting Tesla Inc (NASDAQ:TSLA) and Twitter Inc (NYSE:TWTR) on the stand, spotlighting challenges in valuation for Tesla and the heat of competition chasing close at Twitter’s heels. … Indeed, one of Tesla’s technological and …

Twitter: The Song Remains The Same (And Not Stairway To Heaven)

Losses continue at Twitter and we do not have any solid indication that these quarterly losses are in sight. In fact, there is a functional limit to which the company can continue to reduce staff, research, and marketing to show any future improvements …

Great quarter, Twitter, but what are you going to do next?

J.P. Morgan analysts said the earnings report showed Twitter has some momentum, as shown by growth in monthly and daily active users.

http://rock.ly/u-380

Slammed on Twitter, Shea Moisture Pulls Ad Seen as Moving Brand Away From Black Women

The idea that women of all races should love their hair may seem non-controversial. Forget that. Shea Moisture, a brand long marketed primarily to African-American women, got a social-media smackdown Monday afternoon that made it the top U.S.

Snapchat tops Facebook and Twitter on privacy – here’s why brands should care

It rates Facebook, YouTube, Instagram, Twitter, Snapchat, and LinkedIn on security, community, user experience, and content authenticity and shareability to help brands and marketers make informed decisions about what platforms to spend their marketing …

http://rock.ly/qg7d0

Twitter Users School SheaMoisture On Race, Authenticity

(Within a day, it was trending on Twitter.) @curlynikki, for example, called it “the perfect example of gentrification.” And @KimberlyNFoster denounced it as “#AllLivesMatter marketing,” adding: “Black women built SheaMoisture…. Black women will take …

http://rock.ly/otmgp

Snapchat tops Facebook and Twitter on privacy – here’s why brands should care

It rates Facebook, YouTube, Instagram, Twitter, Snapchat, and LinkedIn on security, community, user experience, and content authenticity and shareability to help brands and marketers make informed decisions about what platforms to spend their marketing …

http://rock.ly/s6q04

Streamy Awards to Broadcast Live on Twitter | Hollywood Reporter

The awards show, which honors the best in online video, has been scheduled for fall.

Adidas sends marketing e-mail congratulating customers for surviving Boston Marathon

“Adidas is going to have to fire whoever was in charge of writing this e-mail,” one person wrote on Twitter. Others expressed a similar sentiment.

Cowboys Select Taco Charlton in 2017 NFL Draft, Twitter Can’t Control Itself

Here’s how others reacted to the pick: Will Brinson @WillBrinson. Taco Charlton just stumbled into the greatest marketing campaign of all time. Thu Apr 27 2017 20:17:45 GMT-0700 (PDT). Clarence Hill Jr @clarencehilljr. It will be Taco Charlton Tuesday …

http://rock.ly/r8lka

Twitter Users School SheaMoisture On Race, Authenticity

(Within a day, it was trending on Twitter.) @curlynikki, for example, called it “the perfect example of gentrification.” And @KimberlyNFoster denounced it as “#AllLivesMatter marketing,” adding: “Black women built SheaMoisture…. Black women will take …

AllLivesMatter

Brandwatch, Crimson Hexagon join Twitter’s channel partner program

As an example, our new Sprinklr channel partnership is focused on driving marketing innovation for large enterprises. This partnership [with Spinklr] is a multi-year deal, totaling more than $90 million, with collaboration in product development, sales …

Twitter Users School SheaMoisture On Race, Authenticity 04/28/2017

Looking for new customers may sound like Marketing 101, but SheaMoisture’s latest effort earned it an “F” in a swift and blistering lesson from “Black Twitter,” a …

How LinkedIn’s New Matched Audience Targeting Helps Marketers Improve ROI

Twitter and Facebook, while they certainly do have their fair share of professionals, do not make it as easy to target them.

http://rock.ly/djwpn

Twitter’s total revenue shrinks for the first time as ad revenue decline steepens

For the third straight quarter, the money Twitter made from running its ads on other publishers’ properties failed to grow; in Q1 2017 it dropped by 8 percent year over year to $58.0 million.

Here’s How Twitter’s Expanded Partnership with Crimson Hexagon …

Shares of Twitter, Inc. (TWTR) continues to surge today after crushing both earnings and revenues estimates and demonstrating promising user growth for the …

http://rock.ly/y49zl

Posted in Automatic Tweets Tagged with:

April 17th, 2017 by autoposter

The Twitter API can give you powerful insight into whether your Twitter-based marketing efforts are working. It can also yield a slew of other information useful for marketers, such as the language, location and profile information of Twitter users.

As Criticism Of ‘Electronics Ban’ Mounts, Airlines Hone Their Twitter Marketing Skills

Perhaps the most notable aspect of the electronics ban by the US is how few countries have followed America’s lead. To date, the UK government is the only other one to have brought in similar restrictions, although its list of targeted countries and …

Hacked by Russia? Comedy Central Teases New Show In Late-Night Stunt

One savvy viewer caught the moment and posted it to YouTube (watch below) and was one of several watchers who took to Twitter to question if the Comedy Central show had just been hacked by Russia. Moments later, however, the network revealed the bit to …

Mansfield: Power of influencer marketing

Hence the rise of influencer marketing, whereby brands partner with social media superstars to produce, distribute and promote sponsored content to consumers who follow these influencers and trust them.

The new MLB team hashtags, ranked from best (A’s) to worst (Diamondbacks)

“They meant it in a very positive way,” said Alison Miller, Cubs marketing vice president. “So a guy hits a ground ball and he runs it out, he’s about to beat out the throw and make it to first.

How Direct Marketing Can Improve Your Business

With the growth of the Internet, businesses have additional opportunities to market their products on a smaller marketing budget.

The Twitter API can give you powerful insight into whether your Twitter-based marketing efforts are working. It can also yield a slew of other information useful for marketers, such as the language, location and profile information of Twitter users.

Twitter finally stops counting usernames toward conversation replies

Twitter is rolling out a change to conversations that is long overdue – @usernames not counting toward the 140-character Tweet limit.

7 Important Hacks For Effective Social Media Marketing

IFTTT helps you create a series of conditional tasks to speed up your social media marketing. For example, you can create an IFTTT recipe so that when you share a post on Instagram, it will automatically share it to Twitter as well, or when you update …

Twitter Advertiser Index: Oppo, Flipkart, YouTube, Renault, Amazon

Presenting Twitter’s weekly advertiser index dated 29th March 2017, that lists the brands which have generated most engagement with users on the micro-blogging site Twitter: 1. @OppoMobileIndia. Twitter Advertiser Index: Oppo, Flipkart, YouTube …

7 Important Hacks For Effective Social Media Marketing – Forbes

92% of marketers say they have increased exposure through social media, and 80% see positive results for traffic.

Who is Masterchef’s Alison O’Reilly? Irish contestant who’s taken Twitter by storm – here’s what we know

MASTERCHEF has only just returned to our screens, but Alison O’Reilly is already being labelled the one to watch. Here’s what we know about the Irish lass and keen cook… Alison O’Reilly is a marketing consultant from Dublin. BBC. 2. Alison O’Reilly is …

Varun Dhawan is taking a break from Twitter, announces it on Instagram. See pic

And we saw how rigorously they promoted their film on Twitter, by sharing pictures, videos and teasers. Now, we do wonder how Varun will manage to stay away from Twitter, especially when marketing on social media has become a major part of movie …

Twitter Advertiser Index: Oppo, Flipkart, YouTube, Renault, Amazon

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

Twitter firestorm offers valuable lessons on marketing and social media

23, our Twitter stream was revealing, in real time, something new. It was a crisis of faith among our followers. They were “screaming” because my family-owned business, outspoken advocates for global travel, was advertising its service on alt-right media.

Twitter considering $20 monthly subscription service, aimed at brands

Twitter is considering launching a paid subscription service, aimed at ‘power users’ such as marketers and journalists.

Amazon pays $50M for NFL streaming rights, beating out Twitter, Facebook and YouTube

Amazon paid $50 million to win the exclusive rights to live stream 10 NFL Thursday Night Football games this season, according to Ad Age.

The world record for retweets could be broken over some free chicken nuggets

In the history of Twitter, the most retweeted tweet ever remains Ellen’s selfie from the Oscars, at 3.3 million retweets, and that was with the star power of twelve of America’s biggest TV and film stars, the hype of the Oscars, and the marketing power …

Twitter’s motto: If at first you screwed developers over, try, try again, eh?

The turmoil-prone, cash-burning, executive-churning social media biz on Thursday said it will unify its API platform, combining its enterprise and consumer-grade APIs under a tiered pricing model, and will offer new data and marketing services …

8 Eye-Catching Digital Marketing Stats From This Week

For instance, David Rose,who has tested the app’s new tools as director of performance marketing at Pocket Gems, said he has seen a 1 percent swipe-up rate.

Twitter officially opens direct messages to chatbots

… break in bot-to-human interactions. But since November, Twitter’s automated DM features had primarily only been available to brands with approved access or that used marketing software from approved companies like Spredfast, Sprinklr or Sprout Social.

How to Predict the Future Success of Possible Marketing Channels

“Even with so many new tools like Facebook, Twitter and beyond, few businesses are actually doing anything markedly different than they used to,” says Jay Baer of Convince and Convert.

Twitter officially opens direct messages to chatbots

… break in bot-to-human interactions. But since November, Twitter’s automated DM features had primarily only been available to brands with approved access or that used marketing software from approved companies like Spredfast, Sprinklr or Sprout Social.

‘Twitter is like word of mouth on speed’

If you offer great content, share your knowledge, are entertaining and assist others, people will naturally want to share your tips etc and do your marketing for you. Remember, Twitter is like word of mouth on speed. Instead of someone telling 10 …

Professor keeps students laughing on Twitter

Emory Serviss, HCOB marketing program champion and adjunct marketing professor, has made a splash on Twitter with the Auburn community.

http://rock.ly/3579r

‘Twitter is like word of mouth on speed’

If you offer great content, share your knowledge, are entertaining and assist others, people will naturally want to share your tips etc and do your marketing for you. Remember, Twitter is like word of mouth on speed. Instead of someone telling 10 …

Amazon pays $50M for NFL streaming rights, beating out Twitter, Facebook and YouTube

Amazon paid $50 million to win the exclusive rights to live stream 10 NFL Thursday Night Football games this season, according to Ad Age.

Twitter now lets brands make their own ‘custom hearts’ for Periscope …

Those little hearts you tap to signal to a live video’s creator that you’re enjoying the content might look a little different on Twitter in the future.

The Seven Types of People Who Tweet at Trump – Bloomberg

I love Twitter,” Donald Trump once tweeted. That love is manifest in more than 34,000 tweets since he took up the mantle @realDonaldTrump and over 350 in …

Twitter Personality Rob Perez Leaving Fox Sports Digital for Cycle

In 2015, Cycle’s then-parent company, the marketing agency Laundry Service, was acquired by Wasserman, a sports and entertainment agency led by Casey Wasserman that represents numerous athletes and broadcasters and provides marketing services …

‘Twitter is like word of mouth on speed’

If you offer great content, share your knowledge, are entertaining and assist others, people will naturally want to share your tips etc and do your marketing for you. Remember, Twitter is like word of mouth on speed. Instead of someone telling 10 …

How to Leverage Social Intent Data for Email Marketing

To leverage Twitter intent data, we use our own platform to monitor real-time social media activities on any lead in our Marketo database.

Twitter adds 3rd-party measurement for viewability & audience verification

Moat and Integral Ad Science will measure viewability for video ads and allow advertisers to compare attention metrics on Twitter to other channels. Twitter says Moat’s initial survey found that 99 percent of video ad impressions measured were viewable.

Twitter allows businesses to request, share location in Direct Messages

Even as Twitter has become less attractive as a platform for advertising and other marketing efforts, it’s remained the social media stalwart for customer service interactions.

Twitter expands third-party relationships to ease viewability concerns

Twitter Brand safety and viewability have both been very much at the forefront of the thinking for advertisers over the last few months – with issues surrounding …

Twitter firestorm offers valuable lessons on marketing and social media

23, our Twitter stream was revealing, in real time, something new. It was a crisis of faith among our followers. They were “screaming” because my family-owned business, outspoken advocates for global travel, was advertising its service on alt-right media.

The Seven Types of People Who Tweet at Trump – Bloomberg

I love Twitter,” Donald Trump once tweeted. That love is manifest in more than 34,000 tweets since he took up the mantle @realDonaldTrump and over 350 in …

Why Pepsi’s Kendall Jenner Ad Bombed in the Age of Twitter

… to put advertisers like Pepsi on notice that we’re watching carefully: that these “Moments” are ours, and they can’t have them.

United and Pepsi Affairs Force Brands to Respect Social Media

When Jason Marker, the new chief executive of the company that owns Carl’s Jr. and Hardee’s, met with several of his marketing executives this week, one of his first requests was for screens to be installed in the company’s headquarters to display real …

Wendy’s Offered This Guy Free Nuggets For a Year, With a Catch

April 6: On The Office, Michael Scott once quoted hockey legend Wayne Gretzky, who once said, “You miss 100 percent of the shots you don’t take.

Could Twitter Lite Attract More Subscribers?

In early April 2017, Twitter (TWTR) launched Twitter Lite, a stripped-down version of its mobile app. The data-optimized app is aimed at users in emerging markets (EEM) such as India where Internet access can be spotty, affecting access to Twitter …

The evolution of boxing in the age of social media – ESPN.com

As Twitter and Facebook evolve to include platforms for live streaming, promoters and television networks alike are trying to maximize on the long-term potential …

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Twitter beefs up third-party ad measurement for reach, viewability

For audience reach and viewability metrics, Twitter advertisers can now turn to Moat, Integral Ad Science, Nielsen and comScore.

Push and Pull: Inbound Vs Outbound Marketing

Inbound Marketing is driven by content that functions as a “pull “, drawing prospective customers who are interested in posted content to read, learn and perhaps take action.

#SocialSkim: Instagram Stories Surpasses Snapchat, Facebook Launches Free Workplace: 12 Stories This Week

… a free version of its professional-focused collaboration tool, Workplace; Twitter launched a data-light version of its platform to court a new slew of users; and LinkedIn unveiled changes to its revamped desktop design.

SocialSkim

Stop Asking Brands To Give You Free Stuff For Retweets

These days, there’s a jovial marketing team of millennials behind your favorite brand on Twitter, just waiting for an opportunity to slide into your DMs and give you freebies.

Twitter’s Make or Break Moment Has Arrived?

TweetDeck is an extremely popular software that lets users enjoy the Twitter experience on multiple timelines and manage their tweets more efficiently.

Tech Q&A: Marketing on social media, buying a smart TV, shopping without Craigslist and more

A: Twitter and Facebook are a good start, but they’re pretty much the bare minimum these days. Online marketing has become a complex environment where clever merchants must use keywords, RSS feeds and cross-platform management to get their …

Meet the entrepreneur from Jaipur who Selling his product in 60+ Countries

Currently, we are focused on Twitter marketing and hashtag tracking, as we have developed an analytics platform to analyze keywords and hashtags.

Twitter expands third-party relationships to ease viewability concerns

Twitter Brand safety and viewability have both been very much at the forefront of the thinking for advertisers over the last few months – with issues surrounding ad placement and inflated metrics dominating the dialogue in the world of digital advertising.

Posted in Automatic Tweets Tagged with:

April 1st, 2017 by autoposter

CONCERNS have been raised over what our smartphone microphones are picking up after one woman claimed to receive a marketing text after moaning about a related topic with a pal just moments before. British journalist and singer Caroline O’Donoghue …

What The Shell: Viral Campaign For ‘Ghost In The Shell’ Is Perfect For Twitter Trolls

While viral marketing can be a great help to get you noticed, it can also be your downfall in an era where a retweet can cost you everything.

Tear Down These Walls: ANA Calls for Audits at Instagram, Snapchat, Twitter, Pinterest

Amazon, Snapchat, Twitter, Instagram, LinkedIn, Pinterest and Foursquare were all put on notice by an advertiser group demanding they open up their walled gardens.

Bringing video into focus, Twitter pitches at Digital Content NewFronts for first time

Twitter is participating in the Interactive Advertising Bureau’s Digital Content NewFronts event for the first time, according to a press release.

Save Hours Marketing Your Music With IFTTT

1 In this piece, Andrew Apanov explains how the web app IFTTT (If This Then That) can be utilized to assist artists with posting on social media, growing Twitter lists, informing you of new promotional opportunities, and more.

Pinterest acquires Twitter co-founder’s Jelly crowdsourced Q&A platform

Photo sharing mobile app and website Pinterest has acquired Jelly, a Q&A platform co-founded by Twitter co-founder Biz Stone.

Media firms can soon live stream on Twitter

Though media organisations have already been hosting live streams on Twitter, it required partnerships and extensive planning between the two.

Facebook, Google and Twitter could face EU legal action for unfair terms and conditions, and failing to tackle scams

Having expressed concerned about privacy in Windows 10 and the scanning of Yahoo emails, the European Commission is now turning its attention to Facebook, Google+ and Twitter. The commission is concerned about a rising number of complaints from …

Former Twitter SEA MD Parminder Singh resurfaces at Mediacorp

Singh has also held appointments at Google as managing director, Display Solution Sales, Asia Pacific, as well as positions in global companies including Apple and IBM, boasting over 20 years of experience in digital business, sales and marketing.

Study: 15% of Twitter accounts could be bots

The researchers used more than 1,000 features such as friends, tweet content and sentiment and time between tweets to uncover bot accounts, estimating that the figure lies somewhere between 9% and 15% of total active Twitter accounts. The report also …

Why tech companies fail at marketing (and how they can avoid it)

During work hours your customer can be exposed to your ads on Linkedin and Twitter leading to a marketing asset that provides valuable insight.

5 Health Care Brands that Make Twitter Marketing Look Easy

There are a million reasons health care brands would want to tread lightly in their Twitter marketing efforts. For one, health care is a serious and deeply involved science—not the kind of thing you can easily chat about in 140 characters or less.

5 Things That Have Always Worked For Digital Marketers, Until Now

The decline of Twitter as a tool for digital marketing hasn’t happened just yet. It’s still a fine resource for promoting your business and linking up with like-minded people, without being as distant or cold as LinkedIn or as informal and casual as …

Twitter, Instagram, LinkedIn amongst 7 called out for not adopting independent audits

Twitter, Pinterest, Foursquare and Snapchat have yet to come back to Marketing with a comment. Speaking with Marketing during his recent trip to Asia, Rob Norman, chief digital officer of GroupM, said that while advertisers have the right to know what …

Twitter, Instagram, LinkedIn pressed to adopt independent audits …

In recent months, digital platforms have come under intense scrutiny for lack of clarity when it comes to advertising metrics. Under this pressure, YouTube, during …

Former Twitter SEA MD Parminder Singh resurfaces at Mediacorp …

Mediacorp has appointed Parminder Singh (pictured) as its chief commercial and digital officer. Singh joins Mediacorp from Twitter, where he was managing …

Dominos aimed for viral marketing. Delivered

Like when you buy 120 tacos from Taco Bell and tweet about it. It’s OUTRAGEOUS and viral. It’s an honest-to-god human joke but the brand’s in on it – but it’s not about the company and it’s light and fluffy humour everyone can enjoy – and you really …

Former Twitter SEA MD Parminder Singh resurfaces at Mediacorp

Singh has also held appointments at Google as managing director, Display Solution Sales, Asia Pacific, as well as positions in global companies including Apple and IBM, boasting over 20 years of experience in digital business, sales and marketing.

52% Say Majority of Their Business Marketing Activity Is Digital [DATA]

Thinking of putting more effort into your digital marketing activities? Wondering what area of digital marketing to focus your budget on?

Study: Paid social continues to grow across major platforms

The rest of the top seven rounded out with Twitter (27%), Snapchat (19%), Pinterest (16%) and Tumblr (6%). Snapchat seems to remain something of a niche platform, something that could also be reflected in 48% of respondents reporting it was “not …

Twitter, Periscope make it easier to stream TV-quality live broadcasts

Twitter is making it easier for publishers and brands to air TV-quality live broadcasts on the social network and its live-streaming app, Periscope – as easy as on Facebook or YouTube or TV.

LaVar Ball has no shame and he’s a marketing genius because of it

It’s kind of hard to avoid seeing it on Facebook and Twitter because the stories are everywhere. Will it continue? Will it wear off?

Social media management startup Sprinklr explores opportunities in India

The company, which helps the world’s largest brands do marketing, advertising, care, research, sales, and commerce on Facebook, Twitter, LinkedIn, and 21 other social channels globally all on one integrated platform has raised $ 240 million from …

Twitter eliminates a barrier to streaming live content

Periscope Producer was released last year as a way for broadcasters to connect external devices like cameras and production software to Periscope, and with the launch of the API broadcasters can now authenticate Periscope accounts and allow starting …

8 Digital Marketing Stats From This Week That Caught Our Eye

Twitter users are 33 percent more likely than the average internet user to be on another device while watching TV, according to new findings from GlobalWebIndex.

Twitter explores paid subscription version of TweetDeck as ad biz struggles

With Twitter’s advertising business struggling, the company has begun looking at other means of making money. Twitter is exploring a paid subscription-based version of its TweetDeck app, according to photos posted to Twitter (of course) of a survey the …

Twitter eliminates a barrier to streaming live content

Periscope Producer was released last year as a way for broadcasters to connect external devices like cameras and production software to Periscope, and with the launch of the API broadcasters can now authenticate Periscope accounts and allow starting …

Hacked Twitter Accounts Post Swastikas, Pro-Erdogan Content

Twitter Counter, a marketing tool that allows people and companies to track their popularity on Twitter, said it’s now blocking people from postings through its system while it studies the issue.

Twitter eliminates a barrier to streaming live content

Periscope Producer was released last year as a way for broadcasters to connect external devices like cameras and production software to Periscope, and with the launch of the API broadcasters can now authenticate Periscope accounts and allow starting …

Twitter eyes paid ‘premium’ service for marketing, journalism other professionals

Twitter has begun surveying members on a paid subscription service that would give frequent users more tools for using the social network for marketing, journalism and other fields. The survey this week showed Twitter is looking at building a more …

Hacked Twitter Accounts Post Swastikas, Pro-Erdogan Content

Twitter Counter, a marketing tool that allows people and companies to track their popularity on Twitter, said it’s now blocking people from postings through its system while it studies the issue.

Study: 15% of Twitter accounts could be bots

The researchers used more than 1,000 features such as friends, tweet content and sentiment and time between tweets to uncover bot accounts, estimating that the figure lies somewhere between 9% and 15% of total active Twitter accounts. The report also …

Twitter eyes paid subscription service for first time – Ecns.cn

The social network Twitter is considering implementing a paid subscription service, a premium version of its popular TweetDeck interface aimed at professionals, …

Twitter eyes paid ‘premium’ service for power users

Twitter is considering a paid subscription service that would give frequent users more tools to use the social network for marketing, journalism and other fields. The company began conducting a survey of users that showed it was looking at building a …

Why Twitter’s Moat Eroded – Morningstar

We’ve lowered our fair value estimate and downgraded our moat rating for the social media firm as the slowdown in user growth will hamper monetization.

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The Internet Went Bonkers About Cracker Barrel Firing Brad’s Wife, Spiking Social Engagement by 226%

After Byrd posted a query on the restaurant’s Facebook page last month asking why his wife was fired, on his birthday, the situation went viral, with the comments on Cracker Barrel’s Facebook and Twitter pages virtually hijacked by people demanding …

Paid Tweetdeck could take Twitter to another level for recruiters

Commenting on Twitter’s plans, Felix Wetzel, former group marketing director at Jobsite and current managing director of Zyx Associates, told Recruiter these days users want platforms that allow participation in different social media channels rather …

ECB starts process for new T20 format but county official reveals ‘gun to head’ tactics

As well as speaking to all possible television broadcasters Harrison has also spent time in the US meeting Facebook and Twitter, discussing both marketing and their streaming options for the sport online, while also picking the brains of officials at …

Matt Cooper dethrones Des Cahill from top of Twitter influence list

“It’s not that Des Cahill has been too busy Dancing with the Stars, but simply that Matt Cooper’s profile on Twitter has increased more rapidly in the past 12 months, with a large increase in both his followers and the daily level of activity,” said …

Twitter names new marketing director for APAC and Japan

Twitter has named Hideki Nick Watanabe (pictured) the new director of marketing for Japan and Asia Pacific. Marketing understands this role was last held by Frederique Covington, who left the role last year. Based in Singapore, Watanabe is responsible …

As Criticism Of ‘Electronics Ban’ Mounts, Airlines Hone Their Twitter …

Middle East airlines are doing their best to convince passengers of the merits of a print book and their in-flight entertainment offerings, as industry leaders …

Twitter social media marketing isn’t earning enough for the company

As Twitter social media marketing simply isn’t generating the level of income the company had hoped for. It is considering the launch of a new paid subscription version of Tweetdeck.

Matt Cooper dethrones Des Cahill from top of Twitter influence list

PR firm Murray ranks journalists’ clout on followers, retweets, likes and tweets per day.

Twitter introduces pre-roll ads for Periscope video

The ads will run both before live streams begin as well as on archived Periscope video on Twitter. Marketers will be able to buy the new ad format through Amplify, Twitter’s current pre-roll video ad product. Mike Folgner, group project manager at …

Facetweets, Disappearing Posts: Is Facebook Copying Snapchat and Twitter?

The hardest thing about being king of the social media hill is staying on top. That’s something commentators and analysts have been watching vis-a-vis Facebook, whose appeal has been dwindling among young people, according to some.

Hacked by Russia? Comedy Central Launches Marketing Stunt in Late-Night Lineup

Moments later, however, the network revealed the bit to be a marketing stunt, hinting that a new late-night show might be on the horizon.

Twitter drops usernames from replies, giving full 140 characters to respond

Many times when joining a Twitter discussion, getting your point across can be tricky. By including the Twitter handles of others, you can significantly stunt the effectiveness of your messaging.

The Week in Weed: Canada Legalizes It, Twitter Tries To Censor …

What a week for weed. As The Dude would say: “a lotta ins, a lotta outs, a lotta what-have-you’s.” While Canada is making the big leap to legalizing the leaf on a …

Twitter introduces pre-roll ads for Periscope video

The ads will run both before live streams begin as well as on archived Periscope video on Twitter. Marketers will be able to buy the new ad format through Amplify, Twitter’s current pre-roll video ad product. Mike Folgner, group project manager at …

Twitter drops usernames from replies, giving full 140 characters to respond

Many times when joining a Twitter discussion, getting your point across can be tricky. By including the Twitter handles of others, you can significantly stunt the effectiveness of your messaging.

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Posted in Automatic Tweets

March 17th, 2017 by autoposter

The dog has tens of thousands of followers through Facebook, Twitter, Instagram and Snapchat. The heavily jowled, slightly clumsy pooch has received national and international media coverage, including in The Wall Street Journal, The New York Times, …

SXSW is an incubator for ideas but also a hothouse of hype

But wholly turning the event over to corporate parties would make this even more of a Marketing Spring Break than it already is.

HBO’s Games Of Thrones publicity stunt sparks Twitter meltdown

Game Of Thrones’ season seven premiere is on July 16, HBO announced on Thursday in a marketing stunt which elated and bemused fans.

These two Arab delivery apps are in a Twitter war and it’s epic

… on the issue of women marrying for the sake of becoming a parent or to avoid the social stigma that comes with being an unmarried woman in Egypt.

How to avoid the marketing hype at SXSW

And Twitter, of all companies, should have been taking good notes: It got its first big break at SXSW in 2007, when attendees latched on to the service as a way to share the experience collectively.

Twitter’s Maya Hari on marketing trends in 2017

This was a significant campaign to say the least because at once, it saw the coming together of three important Twitter elements: Influencer led Marketing, Always On Conversations and most importantly, a first of it’s kind, TV-Twitter Integration. As …

Following immigrant Omid Kordestani on his journey to the top at Google, Twitter

That’s how Twitter Executive Chairman Omid Kordestani, like many immigrants, found his way from Iran to Silicon Valley as a teenager.

48 million Twitter accounts are bots: Study

48 million Twitter accounts are bots: Study As many as 48 million or up to 15 percent of active Twitter accounts are social bots rather than people, a new study has claimed.

Twitter adds more safety tools to curb abusive accounts

Previously, the abuse had to be reported for Twitter to do anything. Twitter will place restrictions on accounts that repeatedly engage in abusive behaviour.

Fixing the ROI Problem with Influencer Marketing

The approach could change the influencer market space that once involved large investments and a headache-inducing practice of sifting through Facebook and Twitter to find influencers, contact them, get their attention, make a pitch, negotiate …

How to increase your digital footprint in real estate without breaking the bank

Free traditional marketing options are hard to come by, though some do exist, but there are quite a few free-to-cheap opportunities for online marketing. … Building profile and business pages on Facebook, Instagram, Twitter, LinkedIn and Snapchat is …

3 Reasons Why You Should Become A Master Of Instagram

60% of marketers stated that visual content is essential to their 2017 marketing budgets. Instagram as a platform is almost entirely visual based and organized by the same hashtag system that made … Forrester found earlier this year that Instagram is …

Study: Up to 15% of Twitter accounts could be bots

The researchers used more than 1,000 features such as friends, tweet content and sentiment and time between tweets to uncover bot accounts, estimating that the figure lies somewhere between 9% and 15% of total active Twitter accounts. The report also …

Elon Musk accepts marketing advice from 5th grader, thanks her on Twitter

Elon Musk, a billionaire and the founder and chief executive of Tesla, has announced a contest for homemade advertisements for Tesla on Twitter. But, what makes this announcement different is that this suggestion was given to him in a typed letter by a …

5 ways to add variety to your Twitter marketing – YourStory.com

People all over the world use Twitter to connect with their passions, share their opinions, and find out what’s happening in the world.

Study: 15% of Twitter accounts could be bots

The researchers used more than 1,000 features such as friends, tweet content and sentiment and time between tweets to uncover bot accounts, estimating that the figure lies somewhere between 9% and 15% of total active Twitter accounts. The report also …

Ghost in the Shell’s latest critic: its own viral marketing tool

Ghost in the Shell will hit theaters in just over two weeks, and fans of the original, as well as online observers, are already gearing up for a fight.

Create stunning social media graphics in a flash

… want to encourage any employee to create awesome graphic designs. With Spark Post you can easily create beautiful baby shower announcements, anniversary announcements, marketing flyers, real estate marketing graphics, restaurant marketing images …

A step-by-step guide to influencer marketing

A recent TapInfluence study reported that the strategy works. On average, influencer marketing yields 11 times greater return on investment than traditional digital marketing methods. A recent Twitter study backs that up: Forty percent of respondents …

Larry Kim’s top 10 Facebook and Twitter advertising content promotion hacks of all time

It’s a truth universally acknowledged that content marketing and SEO are only getting more complicated. Thankfully, however, Larry Kim, CTO of online advertising firm WordStream and 2015 US Search Personality of the Year, was on hand at C3 in New York …

Why Twitter bots might help your marketing efforts

There are already a number of famous Twitter bots in the real estate industry. @Housewatch responds to program request for information and occasionally sends out tweets, while @ArealEstateBot tweets about marketing, retrieving information from people …

Larry Kim’s top 10 Facebook and Twitter advertising content promotion hacks of all time

New tailored audiences or custom audiences allow Twitter and Facebook users to upload their own audience lists for social ads to promote content, which Kim said is superior to email marketing because marketers don’t have to worry about consumers opting …

Twitter tests guaranteed video ads

Twitter has partnered with Dentsu Aegis Network to offer a limited group of advertisers a guaranteed video ad product per Ad Age reporting.

Suresh Vaidyanathan moves from Twitter India to MobiKwik

Suresh Vaidyanathan, former Communication Head of Twitter India, has taken a new role at mobile wallet major, MobiKwik. As Director – Corporate Communications at MobiKwik, Vaidyanathan will be responsible for external communications and government …

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Promotion For ‘The Man In The High Castle’ Causes Confusion On Twitter

Amazon Studios is no stranger to controversy when it comes to marketing for “The Man in the High Castle.” During the show’s first season in 2015, the streaming service decked out a New York City subway car with symbols of Nazi Germany and Imperial …

The dog has tens of thousands of followers through Facebook, Twitter, Instagram and Snapchat. The heavily jowled, slightly clumsy pooch has received national and international media coverage, including in The Wall Street Journal, The New York Times, …

Social media can be a menace to successful internet marketing

Are you willing to admit that you spend a lot of time on social media sites like Twitter, Facebook, Instagram, snap chat and LinkedIn?

http://rock.ly/gtvjx

How to avoid the marketing hype at SXSW

And Twitter, of all companies, should have been taking good notes: It got its first big break at SXSW in 2007, when attendees latched on to the service as a way to share the experience collectively.

They’re doing everything right, and it’s working for them.” Indeed, Butler’s bulldog_Butler Blue, followed by Blue II and Blue III, nicknamed Trip_has gained national renown, which has translated into marketing gold for the private, 4,000-student …

Social media can be a menace to successful internet marketing

Are you willing to admit that you spend a lot of time on social media sites like Twitter, Facebook, Instagram, snap chat and LinkedIn?

Report: Facebook’s display ad domination to grow as US digital ad spend hits $83B in 2017

Twitter’s mobile ad share, its key revenue source, in the US will fall by 4.1 percent in 2017 to $1.15 billion and its ad share will decline from 2.6 percent in 2016 to 2 percent this year.

See No Evil? Facebook Puts the Brakes on Social Data for Surveillance

Law enforcement agencies don’t need custom-built tools to carry out surveillance; mobile apps often collect and aggregate consumer data that is then sold off to marketing agencies and could be used for other purposes as well. Direct law enforcement …

See No Evil? Facebook Puts the Brakes on Social Data for Surveillance

Law enforcement agencies don’t need custom-built tools to carry out surveillance; mobile apps often collect and aggregate consumer data that is then sold off to marketing agencies and could be used for other purposes as well. Direct law enforcement …

Twitter Is Selling Ads Like It’s Television

Last month, Twitter decided to reassess its direct response, promoted tweets, and TellApart products, and focus more intently on video ads.

Twitter Is Using ‘Ghost In The Shell’s’ Meme Generator To Drag Hollywood Whitewashing

Time and time again, marketing departments try to insert themselves into the internet conversation with meme generators and hashtags, only to have it backfire in a spectacular fashion.

“2016 was a transformative year for Twitter”: Ross Hoffman

“Twitter is what’s happening,” Ross Hoffman, vice president, Global Content Partnerships at Twitter, tells us while we sip masala chai at a café with a view of the Mumbai port and the Gateway of India.

48 Million Twitter Accounts Exposed as Bots

There have been many – and recent – reports of Russian Twitter bot armies delivering propaganda. Another downside, not listed in the report, is the implication for brands using Twitter to elevate reputation and deliver marketing messages. How can …

Social media can be a menace to successful internet marketing

Are you willing to admit that you spend a lot of time on social media sites like Twitter, Facebook, Instagram, snap chat and LinkedIn?

Twitter Is Selling Ads Like It’s Television

Last month, Twitter decided to reassess its direct response, promoted tweets, and TellApart products, and focus more intently on video ads.

How Hotels Can Fill Their Rooms via Twitter

The average frequent flyer spends at least one hour researching prospective hotels online in his or her destination before booking a flight.

Hacked Twitter Accounts Post Swastikas, Pro-Erdogan Content

Twitter Counter, a marketing tool that allows people and companies to track their popularity on Twitter, said it’s now blocking people from postings through its system while it studies the issue.

“2016 was a transformative year for Twitter”: Ross Hoffman …

In an exclusive chat with BE, Hoffman sheds light on why Twitter is so chirpy about live content and video in sport, politics, entertainment and much ..

This bizarre Ed Sheeran hashtag is really confusing Twitter

But the hashtag that people woke up to Wednesday morning – #sheeranalbumparty – has raised a fair few eyebrows on Twitter. #LOLathon #sheeranalbumparty is no1 … Is it a marketing campaign that went a bit wrong? Nope – the whole thing is actually a …

sheeranalbumparty LOLathon sheeranalbumparty

Why Twitter bots might help your marketing efforts

There are already a number of famous Twitter bots in the real estate industry. @Housewatch responds to program request for information and occasionally sends out tweets, while @ArealEstateBot tweets about marketing, retrieving information from people …

Twitter Swastika Hack Comes at Fragile Time for Company

The accounts had been using Twitter Counter, a marketing tool that lets people and businesses track their popularity on Twitter. Even though Twitter doesn’t own the tool and wasn’t directly responsible for the breach, the company’s shares slipped the …

4 Reasons Why Your Email Marketing Campaign Is Failing

Despite the popularity of social media as a leading marketing tool, the world of email marketing is still alive and well.

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​Georgia Swarm game to be live streamed on Twitter

“The final piece is when we build the expansion, digital platform, grass roots, we have to build a commercial business to be able to support or marketing partners and achieve what we want to achieve,” he told Atlanta Business Chronicle Jan. 7, 2016 …

4 ways food and beverage companies are shifting their marketing strategies

Younger consumers enjoy seeing their brands react to and share content that is trending on Twitter and Facebook, even if it’s not directly related to food.

Marketoonist on content marketing overload

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Hacked Dutch Twitter accounts post Swastikas, pro-Erdogan content …

(Bloomberg) — As Dutch voters head to the polls on Wednesday, a swath of high-profile Twitter accounts have been hacked, with the attackers posting content …

Posted in Automatic Tweets Tagged with: ,

March 11th, 2017 by autoposter

By moving a large proportion of our marketing towards socially driven content on our Twitter, Facebook and Instagram channels, we are engaging on a platform we know people will want to communicate and digest our messages.

Email: Still the Best Social Network Marketing Tool

The result: 50 of his Twitter followers clicked on the link, while 1,200 of his email subscribers clicked on the same link.

http://rock.ly/xst5u

While Vine Camera’s Future Is TBD, the Lessons for Influencer Marketing Are Clear

The announcement of Vine’s closure toward the back end of last year marked a sad, nostalgic day for digital content creators. So it came as quite the surprise when, last month, Twitter relaunched the social platform as Vine Camera, an application that …

5 tips and tricks for securing your marketing technology

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Just like it was time for the CMO to work with the CIO, it’s time for the CMO to work with cybersecurity.

3 Tricks to Marketing Unsexy Products: Tips from Industry leaders in SAAS

But while I wouldn’t go as far as calling these product “grudge purchases — like new getting new tires or re-roofing your house — people are unlikely to post a Facebook or Twitter comment boasting about their SaaS investment, as they might with a car …

Yeah, Twitter’s watching you even when you’re not tweeting

As Slate’s Will Oremus explains in a new feature about Twitter’s algorithms, the company pays attention to a variety of cues from its users to deliver information using its “best tweets” and “in case you missed it” functions.

For some reason, David Duke’s Twitter suspension was only temporary

Salesforce has its own AI platform, called Einstein. Integrating Watson allows Salesforce users to expand the data and analysis. Instead of an email marketing campaign based just on what Salesforce has collected about customers, a company could refine …

You don’t even have to smash that ‘like’ button — Twitter already …

Twitter pays attention to what you’re paying attention to, even if you never tap a button in the app.

Social Media Video Marketing Must Knows

… of Facebook and YouTube, Twitter video marketing is not to be overlooked. In 2015 Twitter released some video statistics that showed a high engagement or 82% of users watching video on Twitter. The general consensus was that “Twitter users love video!

Tweet theft: Idiots ruminating on technology, TalkTalk marketing fails (again) and Twitter’s abuse fails

Now, we’ve had words with TalkTalk in the past about this. What typically happens is that all the disgruntled customers and ex-customers who have been linked with the company, via the magic of Twitter’s excellent marketing algorithms, pile in with …

http://rock.ly/olgb0

Social Media Video Marketing Must Knows | BusinessZone

As was mentioned in Rebecca Moore s What’s on the Agenda for Marketing in 2017 post, video marketing is becoming increasingly important and profitable, …

Social Listening Belongs in the Modern Marketer’s Toolbox

The student thanked Pepperdine and deleted the original complaint. Pepperdine is one of the first campuses to embrace social listening as part of their marketing and communications strategy. They’re not just monitoring Facebook pages and Twitter accounts.

http://rock.ly/l-j2q

Twitter Advertiser Index: Reliance Jio, Nexa, Spices Board, SBI, Samsung Mobile

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

Twitter will offer viewership stats for Moments makers

Five months after enabling anyone to create a Moment, Twitter will now show these Moment makers how many times people have seen the topical collection of tweets they have curated.

Sue The T-Rex Is Running A D&D Game On Twitter & It Is Freaking Amazing

Over the last few days, Sue (or whatever marketing manager runs her feed) has risen to a new height. Sue has started to run a game of Dungeons and Dragons on her Twitter feed. Behold. This isn’t just a series of D&D references; it’s a full-on game …

Twitter will offer viewership stats for Moments makers – Marketing Land

Twitter will report total views, unique viewers, completion rates, shares and likes for Moments.

Twitter will offer viewership stats for Moments makers – Marketing Land

Twitter will report total views, unique viewers, completion rates, shares and likes for Moments.

Tesla Boss Elon Musk Accepts 5th Grader’s Marketing Advice, Thanks Her On Twitter

Tesla Founder Elon Musk thanked the little girl for her letter and accepted her advice. (File). Elon Musk, an active Twitter user, has been Tesla’s mouthpiece to the public, informing them about the electric car maker’s upcoming products and plans.

Oreo unleashes cookie-shaped drones for marketing stunt

Oreo is not afraid of a marketing stunt or two and made global headlines in 2013 for its “Dunk in the dark” tweet during the Super Bowl.

Social Media Video Marketing Must Knows

… of Facebook and YouTube, Twitter video marketing is not to be overlooked. In 2015 Twitter released some video statistics that showed a high engagement or 82% of users watching video on Twitter. The general consensus was that “Twitter users love video!

Popular Twitter Hashtags to Promote Your Small Business Every Day of the Week

Hashtags can be a great tool for organizing tweets, joining conversations and promoting your business. They are also a great way to get your content and brand in front of new audiences.

The Leading Congregations exchange, part 2: On Judaism, marketing and integrity

While authenticity and innovation might be compatible, what about holiness and Twitter, or marketing and religious depth?

Inpixon Selects PAN Communications as Integrated Marketing & PR Agency of Record

SAN FRANCISCO–(BUSINESS WIRE)–PAN Communications, an integrated marketing and PR agency for the B2B and healthcare technology industries, has been named the agency of record for Inpixon, a leader in Indoor Positioning and Data Analytics.

Twitter tries to humanize customer service interactions

Twitter is rolling out Custom Profiles that indicate when a direct message is coming from a person rather than a brand’s chatbot, as reported by VentureBeat and Marketing Land. For verified brand accounts, direct messages from the brand can be …

The Leading Congregations exchange, part 2: On Judaism …

Rabbi Hayim Herring is an author, consultant and nonprofit organizational futurist. Rabbi Herring has worked with over 300 rabbis and congregations of all sizes …

Twitter tests guaranteed video ads

Twitter has partnered with Dentsu Aegis Network to offer a limited group of advertisers a guaranteed video ad product per Ad Age reporting.

Are You Following These Bloggers That have Perfected Their Twitter Game?

As the past Chief Digital Strategist for Jolt, Farnsworth has devoted his career to social media and content marketing. His list of accolades alone is extremely impressing, from one of Forbes’ top 50 social media power influencers to a top Twitter …

The Leading Congregations exchange, part 2: On Judaism, marketing and integrity

While authenticity and innovation might be compatible, what about holiness and Twitter, or marketing and religious depth?

Social media emerges as new marketing tool for multiplex films such as ‘Phillauri’

For the film starring Anushka Sharma, it launched a campaign called #ShashiWasThere, which involves a social listening exercise where activities of nearly 10,000 users on networks like Instagram, Twitter and Facebook have been tracked and shortlisted …

ShashiWasThere

“Cash Me Ousside” Hack Was Just A Rap Video Marketing Ploy

Now, the 13-year-old Florida native turned a PR stunt on her Instagram and Twitter pages into a music video for Mook Boy’s “Juvy.

Pinterest acquires Twitter co-founder’s Jelly crowdsourced Q&A platform

Jelly co-founders Biz Stone (front right) and Ben Finkel (back left Photo sharing mobile app and website Pinterest has acquired Jelly, a Q&A platform co-founded by Twitter co-founder Biz Stone. The terms of the acquisition have not been disclosed …

Companies courting lawsuits with worker Twitter crackdown?

Already this year, ABC-7 sportscaster Mark Giangreco was hit with a multiweek suspension without pay for chiding the country’s best known Twitter user, President Donald Trump. Meanwhile, Daniel Grilo, a principal at financial firm Liberty Advisor Group …

How Hotels Can Fill Their Rooms via Twitter

The average frequent flyer spends at least one hour researching prospective hotels online in his or her destination before booking a flight.

Pinterest acquires Twitter co-founder’s Jelly crowdsourced Q&A platform

Jelly co-founders Biz Stone (front right) and Ben Finkel (back left Photo sharing mobile app and website Pinterest has acquired Jelly, a Q&A platform co-founded by Twitter co-founder Biz Stone. The terms of the acquisition have not been disclosed …

CBS head predicts TV, digital will battle for NFL rights

The NFL live streamed 10 of its Thursday Night Football games last season on Twitter, and Twitter has stated it plans to double down on its overall live video offerings this year.

The 15 Most Painfully Questionable Marketing Tactics to Avoid at All Cost

Instead of taking the unethical, quick-and-easy approach to Twitter followers, do what you can to build your audience with time, effort, engagement, and value.

Twitter is guaranteeing video ads for big brands

Twitter is testing guaranteed pre-roll video ads with Dentsu Aegis Network and about a dozen brands the multinational digital marketing company represents. Guaranteed placements ensure these brands a minimum amount of ads that run before premium …

Tweet theft: Idiots ruminating on technology, TalkTalk marketing fails (again) and Twitter’s abuse fails

Now, we’ve had words with TalkTalk in the past about this. What typically happens is that all the disgruntled customers and ex-customers who have been linked with the company, via the magic of Twitter’s excellent marketing algorithms, pile in with …

Twitter is guaranteeing video ads for big brands – Business Insider

Twitter is testing a new way to deliver video ads more akin to the process of buying traditional TV commercials, according to Ad Age.

Baylor buys advertising to improve struggling reputation

WACO – Baylor University’s Vice President for Marketing and Communications, Jason Cook, announced through Twitter Thursday a partnership with the Texas Tribune marketing platform “to communicate the Baylor response with thought leaders across TX.”.

If you want to build a big business, you should first think small

Organic followings, paid advertisements, website design, email marketing, influencer marketing – you name it. Twitter, Instagram, Facebook, Pinterest, Snapchat, any platform you could think of. It’s unbelievable how many people were experts in everything.

Game of Thrones Fans Are Not Happy About the Season 7 Premiere Date Reveal

By now, you’ve probably heard about the Great HBO Marketing Fail of 2017, in which hundreds of thousands of Game of Thrones fans tuned in to Facebook Live to see the Season 7 premiere date revealed in a thrilling viral moment… and ended up spending …

Marketoonist on big data promises

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

The Future Of Native Advertising for Brands and Publishers

This also means that practically every marketing endeavor can be benchmarked against feed-based ads of Facebook and Twitter. In addition to supplementing conventional metrics such as engagement, analytics, and click-throughs, native ads pave the way …

Measuring the Value of Location Data — Digital Marketing News This Week

Yet many travel marketers remain hesitant to experiment with the discipline, citing questions about location marketing’s return-on-investment (ROI). … Here are some unexpected Twitter tactics to help boost customer engagement and acquire customers.

Selling Books — The Only 2 Marketing Moves That Work

Social media is one of the only forms of marketing that is free and easy to access, and that the writer can control and build almost singlehandedly.

Four Ways to Maximize Your Brand Presence on Instagram (Report)

Each social network requires a nuanced approach to content production. It’s no longer as simple as posting video content to YouTube and links to Twitter—marketing on diverse channels requires platform-specific content, tailored to the target audience.

Marketing Manager

HarperCollins Publishers is seeking a Marketing Manager for the Harper Perennial and Harper Paperbacks imprints. The Marketing Manager will work on paperback originals, reprints, and backlist campaigns, and will be responsible for overseeing and …

http://rock.ly/861wo

Klepac named director of Marketing & Education for The Cynthia …

The Center for the Performing Arts at The Woodlands, home of The Cynthia Woods Mitchell Pavilion, has named Cameron Klepac the new director of marketing …

Realtors apologize after including #AmberAlert in tweets about homes and new listings

“This was a lapse in judgment on the part of the brokerages’ third-party marketing agency, who created and implemented the Twitter posts without their review or approval,” the statement said. “This type of behaviour does not reflect the values and code …

AmberAlert

Posted in Automatic Tweets Tagged with: ,