Can Twitter’s New Marketing Strategy Drive User Growth?

Recently, Twitter (NYSE:TWTR) rolled out a new marketing strategy which includes videos explaining what Twitter stands for, distinguishing it from other social media platforms. This effort stems from the …

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Twitter is still trending downward financially

“There is increased competition for social marketing budgets,” the company said in its letter to shareholders, “We’re still priced at a premium CPE [cost per engagement] relative to others.

Twitter’s Video Advertising Boost Is Still Far Off

Twitter’s existing ads are priced higher than some rivals’ ads, and that has “proven to be a headwind” for efforts to increase Twitter’s share of social media marketing budgets, the company said in its letter Tuesday. During the conference call …

Twitter’s Video Advertising Boost Is Still Far Off

Twitter’s existing ads are priced higher than some rivals’ ads, and that has “proven to be a headwind” for efforts to increase Twitter’s share of social media marketing budgets, the company said in its letter Tuesday. During the conference call …

Twitter, a 10-year-old company, is still explaining what Twitter is

Twitter came into our lives in 2006, and after a decade of existence, most people still have no idea what Twitter even is.

Twitter adds MLB and NHL games to live streaming video lineup

Twitter has expanded its live streaming sports lineup by signing deals with Major League Baseball and the National Hockey League for a limited number of games this fall, the company announced in a press release.

Twitter is still trending downward financially

“There is increased competition for social marketing budgets,” the company said in its letter to shareholders, “We’re still priced at a premium CPE [cost per engagement] relative to others.

Has Twitter finally cleared the air on ‘what’s happening’ with this new …

For those who have never really understood “what’s happening” on Twitter, the social media network has launched a befitting advertisement.

Twitter adds only 3 million new users in Q2

“We are confident in our product road map, and we are seeing the direct benefit of our recent product changes in increased engagement and usage,” says Jack Dorsey, Twitter’s CEO.” We remain focused on improving our service to make it fast, simple and …

Twitter inks NBA deal to live stream exclusive video content

Twitter has signed a deal with the NBA to live stream exclusive original content during the upcoming pro basketball season.

Twitter’s struggles continue after disappointing Q2

“To achieve re-acceleration in our ads business,” Twitter said in its letter, “we need to continue to win our share of social marketing budgets and continue to deliver advertising solutions that extend beyond social marketing – into performance and …

Has Twitter finally cleared the air on ‘what’s happening’ with this new …

For those who have never really understood “what’s happening” on Twitter, the social media network has launched a befitting advertisement.

Twitter, a 10-year-old company, is still explaining what Twitter is

Twitter came into our lives in 2006, and after a decade of existence, most people still have no idea what Twitter even is.

Twitter’s new video ad actually explains what Twitter is for

Twitter unveiled a new video ad Monday morning, and it does something that its previous TV commercial never did: It explains why you might want to use Twitter. Here’s a look at the new ad, which …

Are You Using Your Marketing Data Effectively?

Earlier this year, we discussed planning your marketing, advertising and the run up to promotions and events using a marketing calendar. Today, let’s dive in a little deeper … See Mark’s site, contact him on Twitter, or email him at mriffey …

Del Monte Is Consolidating Its Agency Business With Epsilon; Taboola Is Acquiring ConvertMedia

“It definitely played into our decision, knowing that Epsilon has that background,” Jen Reiner, Del Monte’s senior director of marketing activation and shopper marketing, told Ad Age. Direct and … But Twitter is pinning its hopes on the long view. In …

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Twitter says it’s having trouble competing for advertising dollars

Twitter put it this way, instead: “First, there is increased competition for social marketing budgets,” the company wrote in its letter to shareholders to shareholders.

This Social Network Engages Audiences Better Than the Rest

… TrackMaven, a Washington, D.C.-based maker of marketing analytics software, put together its 2016 Social Media Industry Index to look at which platforms — Facebook, Instagram, LinkedIn and Twitter — yields the most user engagement for which industry.

Do marketers still want what Twitter is selling?

Speaking on a conference call yesterday (26 July), Jack Dorsey, Twitter’s CEO said: “There is increased competition for social marketing budgets, which requires us to continuously raise the quality bar on the advertising solutions we bring to market.”.

Twitter says it’s having trouble competing for advertising dollars

Twitter put it this way, instead: “First, there is increased competition for social marketing budgets,” the company wrote in its letter to shareholders to shareholders.

What I Learned From 10 Years of Doing PR for Apple

Over this period, Apple would prove the cynics wrong and dazzle the world with its groundbreaking innovations, masterful marketing and against-the-grain approach. … Comment and start discussions on their stories on their Twitter and LinkedIn feeds.

TrackMaven Report: What your content says about your social media marketing strategy

TrackMaven has released its Social Media Marketing Strategy report, which analyzed social media content across 40,000 companies across 130 major industries across Facebook, Twitter, Instagram …

Twitter: ‘The Yahoo of Social Media’

To make matters worse, Twitter said demand from advertisers has been weaker than expected, cut its outlook, and acknowledged there is “increased competition for social marketing budgets.”.

Twitter: ‘The Yahoo of Social Media’

To make matters worse, Twitter said demand from advertisers has been weaker than expected, cut its outlook, and acknowledged there is “increased competition for social marketing budgets.” Shares fell in the immediate aftermath of the report, and are …

Has Twitter finally gotten what’s really happening on its platform with this new campaign or not?

Yesterday, the recently appointed Twitter Chief Marketing Officer, Leslie Berland announced the commencement of a new marketing campaign for the social media brand, which includes a short video that explains what Twitter is actually meant for. After …

TrackMaven Report: What your content says about your social media marketing strategy

TrackMaven has released its Social Media Marketing Strategy report, which analyzed social media content across 40,000 companies across 130 major industries across Facebook, Twitter, Instagram and LinkedIn. From their data, they saw how each social …

BT Sport vs Sky: The battle of the football broadcasters

BT Sport’s new marketing campaign aims to highlight that it is the only broadcaster with rights to show all four of the major European football competitions including the Premier League, UEFA Champions League, UEFA Europe League and Emirates FA Cup …

Rubicon Project Enables Kid-Safe Marketing; Twitter Still Hurting On Wall Street

Rubicon Project is joining up with “kid-safe” marketing platform SuperAwesome to power the first programmatic exchange reaching children under 13, Lara O’Reilly of Business Insider reports.

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Shops, pubs, and cafes are spending money on Pokémon Go to bring in…

“I won’t say what time I do that, I vary it every day, but I announce it on Twitter and Facebook when it’s live and during that half hour there’s a 50% discount.

Rubicon Project Enables Kid-Safe Marketing; Twitter Still Hurting On …

Rubicon Project is joining up with “kid-safe” marketing platform SuperAwesome to power the first programmatic exchange reaching children under 13, Lara …

http://rock.ly/eqc5a

Vin Diesel Nearing 100M On Facebook But Females Are Top 2016 Social Media Stars

… the social media footprint of a star is often considered in the casting of films: Social giants Selena Gomez, Justin Timberlake or Dwayne ‘the Rock’ Johnson can use their Twitter, FB and Instagram feeds to give value added marketing for any …

8 Eye-Opening Digital Marketing Stats From the Past Week

The media world for months has been all Facebook, Donald Trump and ad blocking, so why would the past week in digital marketing be any different? Check out these eight data points that jumped off the page during the past several days. 1. If social is …

Tech: How Nestle Plans to Speed Up I…

Eight screens in a small room display everything from social chatter on Facebook and Twitter about Nestle to stats on the brand’s email programs.

Twitter Numbers Disappoint But Oh, That Data

One example is Boston-based startup Adhark, a streaming marketing recommendation company that just launched Cuckoo – what it claims is the first task advisor for marketing. It integrated into Twitter’s public API, and because of its focus on very …

8 ways to improve pharma communications on Twitter

Pharma companies such as Pfizer are working with Twitter to improve their marketing strategies on the platform. The drugmaker has almost 200,000 followers on one handle.

Apple launches new Spanish language App Store account on Twitter

Apple today has quietly started a Spanish language account on Twitter for the App Store. The purpose of the new Twitter feed is to reach a broader audience when it comes to marketing and promoting applications. The account carries the username of …

[WATCH] Marketing Land Live #21: Payday loans, Twitter verification requirements & more

[WATCH] Marketing Land Live #21: Payday loans, Twitter verification requirements & more. In our latest show, we talk about Google’s delayed implementation of the payday loans ad ban, Twitter’s strange requirements for getting verified and more.

Social Media News Roundup: Twitter Struggles With Video Ad Pricing

James Allen brings you the latest in social media marketing news, including Twitter’s struggle with video ads, Facebook’s semi-secret targeting tools, Pinterest’s latest shopping update, and more.

How the secret sequel of found-footage pioneer ‘Blair Witch’ has unleashed ‘misdirectional marketing’ age

It lit up Twitter by being very far away from Twitter. Then it told us there was something we didn’t know. It even screened at Comic-Con, going from nonexistence to finished film in the space of minutes.

Pokémon Go proves gaming psychology can help lure customers and profits

Pokémon Go’s extraordinary ability to drive foot traffic to stores has captured the imagination of the business community. Instead of relying on traditional forms of marketing, many companies have tapped into gamers’ mindsets to boost revenue and …

Marketing Influencers: Four Ways to Elevate Your Content Strategy and Amplify Your Outreach

Fractl (my employer) recently created a list of 21 marketing influencers based on a combination of follower count, regular Twitter usage, and a percentage of marketing-focused tweets. Using BuzzSumo, we analyzed the most recent 100 links each of these …

Data dive: Fake Twitter followers abound in local politics, media

And in the case of the South Seattle Emerald and its editor Marcus Green – both leading the pack when it comes to fake followers in local politics and media (see graphs below) – it’s a case of an overeager marketing firm they hired and subsequently …

5 things that mattered this week

For Twitter, this week has been eventful to say the least. The brand’s new CMO launched a marketing push to attract new users as it looks to dispel myths around the platform and how to use it while positioning Twitter as a place to “see what’s …

Gold Coast Web Developer Facebook Twitter Video Marketing Services Site Launched

Digital design, development and marketing agency, The More Customers Guy, based out of the Gold Coast and servicing businesses Australia wide, specialising in local SEO, social media and digital marketing, has launched a site promoting its services.

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Data dive: Fake Twitter followers abound in local politics, media

And in the case of the South Seattle Emerald and its editor Marcus Green – both leading the pack when it comes to fake followers in local politics and media (see graphs below) – it’s a case of an overeager marketing firm they hired and subsequently …

Twitter’s Not Getting My Money…Yet

As far as I can tell, the only thing that could sway your opinion is subscriber growth on Twitter, but even then you would rather have the bulk of your marketing money on Facebook because it is a proven platform. The subscriber base issue is still a …

Social Media News Roundup: Twitter Struggles With Video Ad Pricing

James Allen brings you the latest in social media marketing news, including Twitter’s struggle with video ads, Facebook’s semi-secret targeting tools, Pinterest’s latest shopping update, and more.

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Mich. farmer: Dumping perfectly good cherries is rotten

DETROIT – A Michigan tart cherry farmer is leaving 14% of his crop this year to rot on the ground to comply with an industry marketing agreement intended to keep cherry prices stable. And he’s not happy …. Follow Keith Matheny on Twitter: @keithmatheny.

State Fair sheep show about marketing breed’s best

With a large hand shears, Cristin Dreher moved around a large white Suffolk sheep like a barber as it stood on a show stand, its head unable to move, trimming its wool into a nice pattern that would highlight its muscle tone and bone structure.

Tweets and troughs: Twitter and the ups and downs of live sport

So it’s no surprise that Twitter has been doing deals with a host of sporting bodies. Earlier this summer it trialled a live stream from Wimbledon, where live footage and tweets sat side by side.

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What Must Fall if Twitter Is to Succeed?

After much initial talk about the native content wars, Twitter has taken a decidedly different approach to social media marketing. It first made waves when rumors flew that it would adopt a …

4 Big Changes to the Future of Video Marketing

In fact, brands will rely more on Facebook and Twitter than video publishing sites to get exposure for their videos. Vala Afshar, the Chief Digital Evangelist for Salesforce has discussed the trend toward …

Twitter expanding Featured Tweets and response time tests to more brands

While any Twitter user can feature a single tweet at the top of his/her profile page, Twitter is testing a way for some accounts – brands and publishers, from what we’ve seen so far – to feature a …

Twitter still struggling a year after Jack Dorsey came back

Viewers can watch the events alongside the relevant tweets, and Twitter shares in the advertising revenue. Twitter also launched a marketing campaign, showing its first ever TV ad during the World Series baseball last October, and hired a new chief …

Mark Cuban wants Hillary Clinton to change her campaigning strategies

The Dallas Mavericks owner said Clinton’s marketing messages needed to be simplified and that they need “to tell people why they should vote for her in one short sentence or less.

Pokémon Go, augmented reality and the future of local marketing

… you’ve undoubtedly noticed a surge in foot traffic as Pokémon Go players wander in. Although the game is still being rolled out globally (It’s expected to hit Japan today), the app already boasts over 30 million downloads and more active users than …

Social Media News Roundup: Pinterest’s Plans to Crack UK advertising

James Allen brings you the latest in Social Media news including Pinterest’s advertising plans, the latest Facebook Live video update, a Twitter location test, and more.

Marketing Nuggets: Twitter verification, Google’s AMP ads and more

This week’s been a scorcher in the UK, and it’s not been particularly bad for news, either. Pokémon GO continues to dominate conversation, while Google and Twitter have come out with some useful …

Twitter-NBA deal marks first exclusive original shows for social network, company confirms

Twitter’s latest deal with the NBA marks one first for the social network and one for its relationship with the sports league.

4 Big Changes to the Future of Video Marketing

“The majority of Twitter users (82%) watch video content on Twitter and most watch on a hand-held screen. A staggering 90% of Twitter video views happen on a mobile device, according to our own internal data. But Twitter users don’t just lean back and …

Social Media News Roundup: Pinterest’s Plans to Crack UK advertising

Twitter is currently testing a new feature for feeds on its iOS app. The test adds a tweet composer bar with camera access to the top of twitter feeds, making the composer much easier to access, and quicker to use. According to a spokesperson from …

How can Twitter solve its troll problem?

… up some great suggestions for technical ways Twitter could help curb the abuse problem. Moving on, it’s time to discuss rumors that there could be three iPhone 7 models this fall (13:50) and how that might work from a marketing and messaging …

7 Ways Your Facebook and Instagram Addiction Is Costing You Money

Before you launch Instagram, Facebook or Twitter, there are some reasons you might want to pause – especially if it means they’re costing you money.

Advanced Social Media

Example 2: Salesforce Marketing Cloud did a great job of targeting a specific audience to get results. In the below ad they targeted not just any marketers, but senior level marketers.

Leslie Jones and Twitter’s Troll Economics

That, in simple terms, is the problem that Twitter has been wrestling with the past week, after the actress Leslie Jones, one of the stars of “Ghostbusters,” let it be known that she had become the target of racist and misogynist tweets by an army of …

4 Big Changes to the Future of Video Marketing

In fact, brands will rely more on Facebook and Twitter than video publishing sites to get exposure for their videos. Vala Afshar, the Chief Digital Evangelist for Salesforce has discussed the trend toward …

Leslie Jones Opened Up to Seth Meyers About Her Twitter Trolls

On Thursday night’s Late Night, Ghostbusters star Leslie Jones joined Seth Meyers to offer her take on the torrent of racist hate she encountered via Twitter on Monday, as well as her decision to (temporarily) leave the social media site …

Leslie Jones and Twitter’s Troll Economics

That, in simple terms, is the problem that Twitter has been wrestling with the past week, after the actress Leslie Jones, one of the stars of “Ghostbusters,” let it be known that she had become the target of racist and … But his America-First …

Lionel Messi Twitter Campaign Flop Reveals Resentment Among Spaniards

“To a certain extent, Messi is a product of Barca,” said Pablo Foncillas, a marketing professor at Spanish business school IESE, in reference to FC Barcelona.

‘Star Trek Beyond’ Box Office: When A $59 Million Weekend Is Just ‘Okay’

Star Trek Beyond opened with $59.6 million this weekend, which is both of the biggest debuts of the year and a step down for the franchise.

Lionel Messi Twitter Campaign Flop Reveals Resentment Among Spaniards

“To a certain extent, Messi is a product of Barca,” said Pablo Foncillas, a marketing professor at Spanish business school IESE, in reference to FC Barcelona.

In true Trump style, Ivanka Trump figures she can sell a few dresses off her convention speech

It’s @IvankaTrump, but that’s the Twitter handle for IvankaTrump.com. If one has one’s own clothing line, it seems natural that you’d wear pieces from it; perhaps the marketing folks saw an unplanned opportunity to plug the outfit on Twitter. It’s $138 …

All brands can now apply for a verified Twitter account

It’s sometimes hard to believe there are so many advantages associated with a small blue tick next to your Twitter handle.

Twitter’s new marketing push takes flight

The days of Twitter being merely a social media network alone took flight a while back, and the platform is driving the point home by hatching a fresh marketing campaign with the closest thing to a slogan it’s ever had. While it has run some ads around …

Twitter adds to live sports roster with weekly MLB, NHL games

Once a week Twitter will air a live MLB game and a live NHL game that anyone in the U.S. can tune into for free. But people won’t be able to watch their hometown teams; Twitter will only air out-of-market games. So if you live in Los Angeles and the …

Twitter’s new CMO kicks off marketing push to lure new users

Twitter’s recently appointed CMO Leslie Berland is launching a marketing push to attract new users as it looks to dispel myths around the platform and how to use it and position Twitter as a place to “see what’s happening everywhere in the world right …

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[WATCH] Marketing Land Live #21: Payday loans, Twitter verification requirements & more

[WATCH] Marketing Land Live #21: Payday loans, Twitter verification requirements & more. In our latest show, we talk about Google’s delayed implementation of the payday loans ad ban, Twitter’s strange requirements for getting verified and more.

Twitter Schools Non-Twitter Users on What It’s All About

Apparently a ton of people know the Twitter brand, but not all of them have a clue on how to use it or what it’s really about.

Marketing Nuggets: Twitter verification, Google’s AMP ads and more

This week’s been a scorcher in the UK, and it’s not been particularly bad for news, either. Pokémon GO continues to dominate conversation, while Google and Twitter have come out with some useful announcements of their own.

Is Twitter’s turnaround working? Study predicts platform’s user base to grow 11% in 2016

The prediction from eMarketer gives Twitter 286.3 million active monthly users by the end of the year. The report comes out in advance of Twitter’s earnings report next week and should boost the confidence of Twitter investors and Wall Street analysts.

Twitter adds to live sports roster with weekly MLB, NHL games

Once a week Twitter will air a live MLB game and a live NHL game that anyone in the U.S. can tune into for free. But people won’t be able to watch their hometown teams; Twitter will only air out-of-market games. So if you live in Los Angeles and the …

Twitter tries to explain itself – again! – via a new marketing campaign aimed at attracting users

Do you have to tweet to use Twitter? Is Twitter a social network? Many people still think so because the company has failed to properly position itself – and its broader use cases – to the general public throughout the years.

7 Email Marketing Automation Tips For Brand Marketers

An email list is invaluable to your business. Sure, you might have a lot of Facebook FB +0.52% or Twitter TWTR +1.52% followers, but both of those platforms can change their algorithms overnight and leave you out in the cold.

Anti-social social media: USOC trying to stop non-sponsors from using Olympic hashtags

The United States Olympic Committee objects to this. In something that sounds too bizarre and far-fetched to be true, the USOC has been trying to intimidate companies that are non-Olympic sponsors out of using Twitter hashtags that relate to the Rio …

Startup Monday: Grant Leonard Marketing Targets Startups

In 2015, his former boss and current mentor helped Leonard start The Grant Leonard Group, an Arlington-based startup that provides social media and marketing support to businesses in the D.C. area. After joining his mentor at several business meetings …

Twitter kicks off new marketing campaign to help you get to grips with what it is

Twitter is about “what’s happening” states the company in a new marketing campaign aimed at clarifying what the social network is primarily used for.

Twitter’s live TV lineup grows with three Bloomberg weekday shows

Twitter has struck another deal to bring traditional live TV programming to its platform. Bloomberg will syndicate three of its live TV shows – “Bloomberg West,” “What’d You Miss?

Success with a new Medium

At Gettysburg we constantly look for new opportunities, especially if they’re free, take a fairly small amount of resources to implement, and help us meet our marketing objectives. … Medium is a blogging platform started by Twitter co-founder Evan …

Telefónica probes Brazil marketing deals for discrepancies -report

Telefónica Brasil, which controls Brazil’s leading wireless carrier, Vivo, spends an annual 1.3 billion reais ($395 million) on marketing and advertising, Valor said. Telefónica Brasil declined to comment on the Valor report. Contracts with some of …

Is Twitter’s turnaround working? Study predicts platform’s user base to grow 11% in 2016

The prediction from eMarketer gives Twitter 286.3 million active monthly users by the end of the year. The report comes out in advance of Twitter’s earnings report next week and should boost the confidence of Twitter investors and Wall Street analysts.

Video Marketing on Social Media: A Small Business Guide

Social media makes video marketing accessible – and affordable – for every business. It’s one of the best ways to reach your customers where they already are: on Facebook, Twitter, Snapchat and other online networks. And since social media users love …

Twitter: People know our brand, but most are clueless on how to use it

In the blogpost, Twitter says they’ve realised they have “some explaining and clarifying to do” and from today will start to express what the service is about.

Box Office: How ‘The Conjuring 2’ Helped Make ‘Lights Out’ A Horror Hit

And it is the most recent example of a success born of an (I’d argue) underrated form of marketing. In this age of digital marketing and social media, sometimes the best weapon a studio can have is their film’s trailer attached to a recent hit from the …

Is Twitter’s turnaround working? Study predicts platform’s user base to grow 11% in 2016

The prediction from eMarketer gives Twitter 286.3 million active monthly users by the end of the year. The report comes out in advance of Twitter’s earnings report next week and should boost the confidence of Twitter investors and Wall Street analysts.

Kenny Chesney, Rum Runner: The Tale Of Blue Chair Bay

Like every startup, there were minor missteps in the early days, but quick corrections and unconventional marketing tactics have helped Blue Chair Bay’s annual sales nearly triple since 2013, during a period when rum sales, as a category, have gone down.

Has Twitter finally gotten what’s really happening on its platform with this new campaign or not?

Yesterday, the recently appointed Twitter Chief Marketing Officer, Leslie Berland announced the commencement of a new marketing campaign for the social media brand, which includes a short video that explains what Twitter is actually meant for. After …

Two Inboxes: Marie Sornin, Twitter & Mixed-Media Artist

In episode 9 of Two Inboxes (listen on iTunes here), I interviewed Marie Sornin. Sornin leads international development for content partnerships at Twitter TWTR -0.99%. Outside of this full time role, she also is an artist currently working on a New …

Twitter kicks off marketing campaign to help you get a grip on what it is

Twitter is about “what’s happening” states the company in a new marketing campaign aimed at clarifying what the social network is primarily used for.

Troubling signs for companies using Twitter for marketing

Companies using Twitter to market themselves are seeing a large fall in growth of followers and in the number of interactions, reports Quintly, a social media metrics company.

Marketing Nuggets: Twitter verification, Google’s AMP ads and more

This week’s been a scorcher in the UK, and it’s not been particularly bad for news, either. Pokémon GO continues to dominate conversation, while Google and Twitter have come out with some useful …

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