Recently, Twitter (NYSE:TWTR) rolled out a new marketing strategy which includes videos explaining what Twitter stands for, distinguishing it from other social media platforms. This effort stems from the …
http://rock.ly/8c4ex
Twitter is still trending downward financially
“There is increased competition for social marketing budgets,” the company said in its letter to shareholders, “We’re still priced at a premium CPE [cost per engagement] relative to others.
Twitter’s Video Advertising Boost Is Still Far Off
Twitter’s existing ads are priced higher than some rivals’ ads, and that has “proven to be a headwind” for efforts to increase Twitter’s share of social media marketing budgets, the company said in its letter Tuesday. During the conference call …
Twitter’s Video Advertising Boost Is Still Far Off
Twitter’s existing ads are priced higher than some rivals’ ads, and that has “proven to be a headwind” for efforts to increase Twitter’s share of social media marketing budgets, the company said in its letter Tuesday. During the conference call …
Twitter, a 10-year-old company, is still explaining what Twitter is
Twitter came into our lives in 2006, and after a decade of existence, most people still have no idea what Twitter even is.
Twitter adds MLB and NHL games to live streaming video lineup
Twitter has expanded its live streaming sports lineup by signing deals with Major League Baseball and the National Hockey League for a limited number of games this fall, the company announced in a press release.
Twitter is still trending downward financially
“There is increased competition for social marketing budgets,” the company said in its letter to shareholders, “We’re still priced at a premium CPE [cost per engagement] relative to others.
Has Twitter finally cleared the air on ‘what’s happening’ with this new …
For those who have never really understood “what’s happening” on Twitter, the social media network has launched a befitting advertisement.
Twitter adds only 3 million new users in Q2
“We are confident in our product road map, and we are seeing the direct benefit of our recent product changes in increased engagement and usage,” says Jack Dorsey, Twitter’s CEO.” We remain focused on improving our service to make it fast, simple and …
Twitter inks NBA deal to live stream exclusive video content
Twitter has signed a deal with the NBA to live stream exclusive original content during the upcoming pro basketball season.
Twitter’s struggles continue after disappointing Q2
“To achieve re-acceleration in our ads business,” Twitter said in its letter, “we need to continue to win our share of social marketing budgets and continue to deliver advertising solutions that extend beyond social marketing – into performance and …
Has Twitter finally cleared the air on ‘what’s happening’ with this new …
For those who have never really understood “what’s happening” on Twitter, the social media network has launched a befitting advertisement.
Twitter, a 10-year-old company, is still explaining what Twitter is
Twitter came into our lives in 2006, and after a decade of existence, most people still have no idea what Twitter even is.
Twitter’s new video ad actually explains what Twitter is for
Twitter unveiled a new video ad Monday morning, and it does something that its previous TV commercial never did: It explains why you might want to use Twitter. Here’s a look at the new ad, which …
Are You Using Your Marketing Data Effectively?
Earlier this year, we discussed planning your marketing, advertising and the run up to promotions and events using a marketing calendar. Today, let’s dive in a little deeper … See Mark’s site, contact him on Twitter, or email him at mriffey …
Del Monte Is Consolidating Its Agency Business With Epsilon; Taboola Is Acquiring ConvertMedia
“It definitely played into our decision, knowing that Epsilon has that background,” Jen Reiner, Del Monte’s senior director of marketing activation and shopper marketing, told Ad Age. Direct and … But Twitter is pinning its hopes on the long view. In …
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Twitter says it’s having trouble competing for advertising dollars
Twitter put it this way, instead: “First, there is increased competition for social marketing budgets,” the company wrote in its letter to shareholders to shareholders.
This Social Network Engages Audiences Better Than the Rest
… TrackMaven, a Washington, D.C.-based maker of marketing analytics software, put together its 2016 Social Media Industry Index to look at which platforms — Facebook, Instagram, LinkedIn and Twitter — yields the most user engagement for which industry.
Do marketers still want what Twitter is selling?
Speaking on a conference call yesterday (26 July), Jack Dorsey, Twitter’s CEO said: “There is increased competition for social marketing budgets, which requires us to continuously raise the quality bar on the advertising solutions we bring to market.”.
Twitter says it’s having trouble competing for advertising dollars
Twitter put it this way, instead: “First, there is increased competition for social marketing budgets,” the company wrote in its letter to shareholders to shareholders.
What I Learned From 10 Years of Doing PR for Apple
Over this period, Apple would prove the cynics wrong and dazzle the world with its groundbreaking innovations, masterful marketing and against-the-grain approach. … Comment and start discussions on their stories on their Twitter and LinkedIn feeds.
TrackMaven Report: What your content says about your social media marketing strategy
TrackMaven has released its Social Media Marketing Strategy report, which analyzed social media content across 40,000 companies across 130 major industries across Facebook, Twitter, Instagram …
Twitter: ‘The Yahoo of Social Media’
To make matters worse, Twitter said demand from advertisers has been weaker than expected, cut its outlook, and acknowledged there is “increased competition for social marketing budgets.”.
Twitter: ‘The Yahoo of Social Media’
To make matters worse, Twitter said demand from advertisers has been weaker than expected, cut its outlook, and acknowledged there is “increased competition for social marketing budgets.” Shares fell in the immediate aftermath of the report, and are …
Has Twitter finally gotten what’s really happening on its platform with this new campaign or not?
Yesterday, the recently appointed Twitter Chief Marketing Officer, Leslie Berland announced the commencement of a new marketing campaign for the social media brand, which includes a short video that explains what Twitter is actually meant for. After …
TrackMaven Report: What your content says about your social media marketing strategy
TrackMaven has released its Social Media Marketing Strategy report, which analyzed social media content across 40,000 companies across 130 major industries across Facebook, Twitter, Instagram and LinkedIn. From their data, they saw how each social …
BT Sport vs Sky: The battle of the football broadcasters
BT Sport’s new marketing campaign aims to highlight that it is the only broadcaster with rights to show all four of the major European football competitions including the Premier League, UEFA Champions League, UEFA Europe League and Emirates FA Cup …
Rubicon Project Enables Kid-Safe Marketing; Twitter Still Hurting On Wall Street
Rubicon Project is joining up with “kid-safe” marketing platform SuperAwesome to power the first programmatic exchange reaching children under 13, Lara O’Reilly of Business Insider reports.
http://rock.ly/scnqf
Shops, pubs, and cafes are spending money on Pokémon Go to bring in…
“I won’t say what time I do that, I vary it every day, but I announce it on Twitter and Facebook when it’s live and during that half hour there’s a 50% discount.
Rubicon Project Enables Kid-Safe Marketing; Twitter Still Hurting On …
Rubicon Project is joining up with “kid-safe” marketing platform SuperAwesome to power the first programmatic exchange reaching children under 13, Lara …
http://rock.ly/eqc5a
Vin Diesel Nearing 100M On Facebook But Females Are Top 2016 Social Media Stars
… the social media footprint of a star is often considered in the casting of films: Social giants Selena Gomez, Justin Timberlake or Dwayne ‘the Rock’ Johnson can use their Twitter, FB and Instagram feeds to give value added marketing for any …
8 Eye-Opening Digital Marketing Stats From the Past Week
The media world for months has been all Facebook, Donald Trump and ad blocking, so why would the past week in digital marketing be any different? Check out these eight data points that jumped off the page during the past several days. 1. If social is …
Tech: How Nestle Plans to Speed Up I…
Eight screens in a small room display everything from social chatter on Facebook and Twitter about Nestle to stats on the brand’s email programs.
Twitter Numbers Disappoint But Oh, That Data
One example is Boston-based startup Adhark, a streaming marketing recommendation company that just launched Cuckoo – what it claims is the first task advisor for marketing. It integrated into Twitter’s public API, and because of its focus on very …
8 ways to improve pharma communications on Twitter
Pharma companies such as Pfizer are working with Twitter to improve their marketing strategies on the platform. The drugmaker has almost 200,000 followers on one handle.
Apple launches new Spanish language App Store account on Twitter
Apple today has quietly started a Spanish language account on Twitter for the App Store. The purpose of the new Twitter feed is to reach a broader audience when it comes to marketing and promoting applications. The account carries the username of …
[WATCH] Marketing Land Live #21: Payday loans, Twitter verification requirements & more
[WATCH] Marketing Land Live #21: Payday loans, Twitter verification requirements & more. In our latest show, we talk about Google’s delayed implementation of the payday loans ad ban, Twitter’s strange requirements for getting verified and more.
Social Media News Roundup: Twitter Struggles With Video Ad Pricing
James Allen brings you the latest in social media marketing news, including Twitter’s struggle with video ads, Facebook’s semi-secret targeting tools, Pinterest’s latest shopping update, and more.
How the secret sequel of found-footage pioneer ‘Blair Witch’ has unleashed ‘misdirectional marketing’ age
It lit up Twitter by being very far away from Twitter. Then it told us there was something we didn’t know. It even screened at Comic-Con, going from nonexistence to finished film in the space of minutes.
Pokémon Go proves gaming psychology can help lure customers and profits
Pokémon Go’s extraordinary ability to drive foot traffic to stores has captured the imagination of the business community. Instead of relying on traditional forms of marketing, many companies have tapped into gamers’ mindsets to boost revenue and …
Marketing Influencers: Four Ways to Elevate Your Content Strategy and Amplify Your Outreach
Fractl (my employer) recently created a list of 21 marketing influencers based on a combination of follower count, regular Twitter usage, and a percentage of marketing-focused tweets. Using BuzzSumo, we analyzed the most recent 100 links each of these …
Data dive: Fake Twitter followers abound in local politics, media
And in the case of the South Seattle Emerald and its editor Marcus Green – both leading the pack when it comes to fake followers in local politics and media (see graphs below) – it’s a case of an overeager marketing firm they hired and subsequently …
5 things that mattered this week
For Twitter, this week has been eventful to say the least. The brand’s new CMO launched a marketing push to attract new users as it looks to dispel myths around the platform and how to use it while positioning Twitter as a place to “see what’s …
Gold Coast Web Developer Facebook Twitter Video Marketing Services Site Launched
Digital design, development and marketing agency, The More Customers Guy, based out of the Gold Coast and servicing businesses Australia wide, specialising in local SEO, social media and digital marketing, has launched a site promoting its services.
http://rock.ly/kcuw4
Data dive: Fake Twitter followers abound in local politics, media
And in the case of the South Seattle Emerald and its editor Marcus Green – both leading the pack when it comes to fake followers in local politics and media (see graphs below) – it’s a case of an overeager marketing firm they hired and subsequently …
Twitter’s Not Getting My Money…Yet
As far as I can tell, the only thing that could sway your opinion is subscriber growth on Twitter, but even then you would rather have the bulk of your marketing money on Facebook because it is a proven platform. The subscriber base issue is still a …
Social Media News Roundup: Twitter Struggles With Video Ad Pricing
James Allen brings you the latest in social media marketing news, including Twitter’s struggle with video ads, Facebook’s semi-secret targeting tools, Pinterest’s latest shopping update, and more.
http://rock.ly/in2q3
Mich. farmer: Dumping perfectly good cherries is rotten
DETROIT – A Michigan tart cherry farmer is leaving 14% of his crop this year to rot on the ground to comply with an industry marketing agreement intended to keep cherry prices stable. And he’s not happy …. Follow Keith Matheny on Twitter: @keithmatheny.
State Fair sheep show about marketing breed’s best
With a large hand shears, Cristin Dreher moved around a large white Suffolk sheep like a barber as it stood on a show stand, its head unable to move, trimming its wool into a nice pattern that would highlight its muscle tone and bone structure.
Tweets and troughs: Twitter and the ups and downs of live sport
So it’s no surprise that Twitter has been doing deals with a host of sporting bodies. Earlier this summer it trialled a live stream from Wimbledon, where live footage and tweets sat side by side.
