September 27th, 2016 by autoposter
Donald Trump has routinely bragged about his nearly 12 million Twitter followers on the campaign trail. But that number may actually be a bit misleading, according to a new study by digital ad firm eZanga, which looked at how much digital marketing …
Is interest targeting the future of marketing?
Social networks like Facebook and Twitter, along with content recommendation network Revcontent, are potentially revealing what the future of marketing might look like. For example, Facebook offers a way to target with a level of hyper-granularity. In …
Luxbet marketing stunt behind fired employee’s epic Twitter rant
On Wednesday, a man identified as ‘Dave’ who claimed to be Luxbet’s social media manager launched an epic Twitter rant. Dave claimed that he’d been fired from the company earlier that day for having gone nine days without any new posts from Luxbet’s …
Were Apple’s ‘leaked’ iPhone 7 tweets really a mistake?
… posted to @Apple on Twitter within the first 25 minutes of Apple’s event. Apple CEO Tim Cook revealed the iPhone 7 more than 30 minutes later.
Twitter Receives Analyst Downgrade, Thanks to Record Discontent Among Advertisers
The move was based on a proprietary survey performed by RBC that found that, for the first time, more marketing departments plan to decrease their ad spending on Twitter than plan to increase it. The stock closed at $18.22 in New York on Thursday, 0.7 …
Digital Marketing the Right Way
Time is money, so you should not be wasting time posting to any digital platform if you don’t have a goal in mind. Pro tip: Start with one platform (Facebook, for example) and build up your following.
Luxbet under fire over Twitter marketing stunt: Why business should tread carefully
Businesses have been advised to tread carefully when it comes to social media marketing stunts after betting company Luxbet duped some Twitter users with its “#DaveGetsFired” campaign. In what was soon revealed as a hoax, Luxbet’s social media …
Twitter: Sell, Says RBC; Ad Age Survey Finds Dwindling Value
Mahaney’s note is a companion piece to a sector note he put out this afternoon featuring the results of a survey of 1,100 adverting professionals, conducted with the help of Advertising Age, “that included a broad mix of marketers, agency …
Box-Office Preview: Will ‘Magnificent Seven’ Gallop Past ‘Storks’?
Antoine Fuqua’s star-studded remake of the classic 1960 Western ‘The Magnificent Seven’ made its world premiere at the Toronto International Film Festival.
Yahoo hackers stole data from 500 million users
Yahoo says hackers stole information from about 500 million users in what appears to be the largest publicly disclosed cyber-breach in history.
Sony and Wanda Team Up to Market Films in China
Sony Pictures Entertainment Inc. is teaming up with Dalian Wanda Group to help market its films in China, a move that could help Sony SNE 1.44 % boost box-office returns and strengthen Dalian Wanda’s profile in the movie business.
ONLINE VIDEO ROUND UP: Pongalo, Ooyala, Twitter and More…
Josh McFarland, Twitter’s vice president of product, spoke at DMEXCO marketing conference in Cologne, Germany, and presented the following stats on Twitter and video: 93 percent of Twitter videos are watched on a mobile device. In Europe, almost half …
Facebook, Twitter square off on live streaming presidential debates
Facebook and ABC News are teaming up again, this time to live stream the presidential debates starting Monday, Sept. 26. The two previously partnered to broadcast both parties’ conventions earlier this year, attracting a cumulative 28 million viewers …
Twitter Receives Analyst Downgrade, Thanks to Record Discontent Among Advertisers
The move was based on a proprietary survey performed by RBC that found that, for the first time, more marketing departments plan to decrease their ad spending on Twitter than plan to increase it. The stock closed at $18.22 in New York on Thursday, 0.7 …
Will the Era of Knee-Jerk Content Marketing Ever End?
Recently, my colleague and friend on Skyword’s community team, Molly Berry, shared some exciting midday news with me. One of the Content Standard’s recently published stories was generating some good engagement on Twitter a week after it had been …
Twitter rolls out native app install ads
Twitter now offers marketers native mobile app install ads via its Twitter Audience Platform (TAP), according to a company blog post on Thursday.
Report: Twitter in talks with Google, Salesforce over possible sale
Twitter is in talks with suitors – including Google and Salesforce – over a possible sale of the company, sources told CNBC.
Twitter Receives Analyst Downgrade, Thanks to Record Discontent Among Advertisers
The move was based on a proprietary survey performed by RBC that found that, for the first time, more marketing departments plan to decrease their ad spending on Twitter than plan to increase it. The stock closed at $18.22 in New York on Thursday, 0.7 …
Report: Twitter in talks with Google, Salesforce over possible sale
Twitter is in talks with suitors – including Google and Salesforce – over a possible sale of the company, sources told CNBC.
Why livestreaming the debate is ideal political marketing for the candidates
Facebook and ABC will partner, while Twitter and Bloomberg will work together. YouTube has inked deals with Telemundo, PBS and The Washington Post.
Will the Era of Knee-Jerk Content Marketing Ever End? – Skyword
It is possible, believe it or not, to create thoughtful, deliberate content marketing in the mad rush to produce more each year.
Twitter shares surge on report of Google, Salesforce talks
SAN FRANCISCO – Struggling social media service Twitter is in acquisition talks with Salesforce.com, Google and others, looking to fetch as much as $30 billion, according to reports.
Will the Era of Knee-Jerk Content Marketing Ever End?
Recently, my colleague and friend on Skyword’s community team, Molly Berry, shared some exciting midday news with me. One of the Content Standard’s recently published stories was generating some good engagement on Twitter a week after it had been …
Will the Era of Knee-Jerk Content Marketing Ever End? – Skyword
It is possible, believe it or not, to create thoughtful, deliberate content marketing in the mad rush to produce more each year.
Twitter rolls out native app install ads
Twitter now offers marketers native mobile app install ads via its Twitter Audience Platform (TAP), according to a company blog post on Thursday.
Facebook or Twitter for the presidential debate? You want to agree or argue?
“Twitter may have an advantage here because they have been marketing themselves as a real-time news and information service for many years,” said Gartner analyst Brian Blau.
Facebook or Twitter for the presidential debate? You want to agree …
The debates will be the same on both social networks, but the comments? Not so much.
Facebook or Twitter for the presidential debate? You want to agree or argue?
“Twitter may have an advantage here because they have been marketing themselves as a real-time news and information service for many years,” said Gartner analyst Brian Blau.
Will the Era of Knee-Jerk Content Marketing Ever End?
Recently, my colleague and friend on Skyword’s community team, Molly Berry, shared some exciting midday news with me. One of the Content Standard’s recently published stories was generating some good engagement on Twitter a week after it had been …
How will Twitter’s suitors reap its value?
“It’s about connecting with your customers where they live, and having conversations with them,” says Ryan Holmes, chief executive of Hootsuite, a social media marketing company. Salesforce lost out to Microsoft three months ago in the competition for …
Twitter’s Buyers Would Get Valuable Data and a Long To-Do List
Despite that, Twitter may be attractive because it has data on the tweets, followers and other connections of influential professionals and corporate marketing departments. Salesforce bid unsuccessfully for LinkedIn this year to get similar information …
Salesforce Weighs Twitter Bid to Spur Growth
The 52-year-old Mr. Benioff, who is known for his marketing prowess, political activism and philanthropy, is a veteran deal maker.
An Insider Shares 10 Ways Twitter Can Be M’sian Startups’ Ultimate Marketing Tool
One of the most efficient methods of sharing content as a means of marketing is through word of mouth. As a brand or startup, growing your presence on online social media platforms is crucial when getting your name out in the world.
An Insider Shares 10 Ways Twitter Can Be M’sian Startups’ Ultimate Marketing Tool
One of the most efficient methods of sharing content as a means of marketing is through word of mouth. As a brand or startup, growing your presence on online social media platforms is crucial when getting your name out in the world.
Salesforce: Low Probability They’d Buy Twitter, Says Morgan Stanley
Even the longer-term value add of some insights yielded from Twitter data via Salesforce.com’s developing AI capabilities is difficult for us to see.
Twitter loses its cool as Apple is voted the world’s ‘coolest brand’ for the fifth year running
… users,” he explained. “While disruptive tech brands like Netflix, Airbnb and GoPro are moving up the rankings, if they fail to leverage the emotional aspects of their products, their marketing strategy could fall short when it comes to truly …
Is the Gaming Industry the Next Big Marketing Channel?
Traditional marketing channels have broadened considerably in the past decade. Now, in addition to websites, Facebook, direct mail and more, cross-channel marketing also includes applications such as Snapchat, Instagram and Twitter. Still, everyone is …
Hot tips to become a noted Twitter influencer
Make sure you thank those who find your tweets helpful and deal politely with the trolls. Engaging in a Twitter war is a sure and speedy way of losing credibility on Twitter. As digital marketing expert Ann Smarty says, Twitter is largely about …
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Salesforce: Low Probability They’d Buy Twitter, Says Morgan Stanley
Even the longer-term value add of some insights yielded from Twitter data via Salesforce.com’s developing AI capabilities is difficult for us to see.
Salesforce Eyeing Twitter Per Reports, Does it Make Sense?
Its users include world’s several influential people who use Twitter to connect with their followers as well as various companies who use it as a marketing tool. Apart from this, Twitter’s attractive valuation may also be another reason for Salesforce …
As the Twitter Turns: Pivotal Ups Target to $27 on Disney Chatter
That was followed by Bloomberg’s Alex Sherman and Sarah Frier writing that Walt Disney (DIS) is “working with a financial adviser to evaluate a possible bid for Twitter Inc., according to people familiar with the matter,” and that Salesforce.com (CRM …
Salesforce: Low Probability They’d Buy Twitter, Says Morgan Stanley
Even the longer-term value add of some insights yielded from Twitter data via Salesforce.com’s developing AI capabilities is difficult for us to see.
15 Free Social Media Marketing Tools for Small Businesses
11. Find great content to share with your followers Scoop.It. There are dozens of curation tools, but Scoop is free. Also check out DrumUp which works with Facebook, Twitter, and LinkedIn. 12. Find out which hashtags are used most near you with TrendsMap.
Twitter could take many forms, depending on new owner
Salesforce.com, run by CEO Marc Benioff, is focused on cloud-based sales and marketing software; unlike Twitter, its main product is aimed at businesses users, not consumers.
Salesforce: Low Probability They’d Buy Twitter, Says Morgan …
The Street today continues to mull whether Salesforce.com (CRM) might, or should, buy Twitter (TWTR), following rumors to that effect last week.
Twitter loses its cool as Apple is voted the world’s ‘coolest brand’ for …
Apple has for the fifth time running retained its top spot on the CoolBrands rankings, with tech brands continuing to dominate the top 20.
4 Tools to Help Your Business Analytics on Twitter
Today I have some resources to help you measure your Twitter marketing strategy for improved results. Here’s four links with tips and tricks to kick start your Monday.
Salesforce: Low Probability They’d Buy Twitter, Says Morgan Stanley
Even the longer-term value add of some insights yielded from Twitter data via Salesforce.com’s developing AI capabilities is difficult for us to see.
Daily Report: Twitter Attracts a Wide Range of Suitors
To Disney, Twitter might be tamed into a chatty consumer site with an online video capability that suits Disney’s family-friendly businesses.
Twitter loses its cool as Apple is voted the world’s ‘coolest brand’ for …
Apple has for the fifth time running retained its top spot on the CoolBrands rankings, with tech brands continuing to dominate the top 20.
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Posted in Automatic Tweets Tagged with: DaveGetsFired