Category: Automatic Tweets

April 28th, 2017 by autoposter

… used any slogan that didn’t have the word “defend” in it, and it would have been fine. The Warriors still can’t escape the shadow of blowing a 3-1 lead in the NBA Finals, apparently.

Amazon pays $50M for NFL streaming rights, beating out Twitter, Facebook and YouTube

What trends will impact digital marketing this year? Get the free eBook to … Last year, Twitter won out over Amazon and Verizon for the same streaming rights, with reports suggesting the NFL opted for the micro-blogging site given its social reach …

A McDonald’s Ad That Never Mentions the Name McDonald’s

Employees of companies including Google, Twitter, Facebook and T Brand Studio (a marketing unit for The New York Times), are among the roughly 200 people who work at Unlimited in Chicago, though Ms. Wahl noted that Google’s participation did not …

Cavaliers fans mocked the Warriors for their unoriginal NBA playoff …

The Cleveland Cavaliers are the defending NBA champions, and from the start of the season, they have used “Defend The Land” as their marketing slogan.

Amazon’s NFL Deal Includes $30 Million in Free Marketing

Amazon’s deal to stream NFL Thursday night games includes as much as $30 million worth of marketing and promotion of the football league, pushing the total value of the contract as high as $80 million, according to a person familiar with the terms.

Exclusive: Chanel, Louis Vuitton Top Leading Brands on Social Media

Insightpool, an influencer marketing platform that’s based on social data, developed the ranking and distinguished the top 10 most influential brands in the space, which portrayed the current shopper mind-set as one dictated by consumers looking to …

Adidas sends e-mail to customers congratulating them for surviving …

The sports apparel company Adidas apologized Tuesday after sending out a poorly worded marketing e-mail to its customers, just one day after the 121st …

Twitter Advertiser Index: Paytm, Intel, Nexa, SBI, Oppo

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

How a group of marketers jumpstarted a Twitter campaign against Bill O’Reilly

Marketing professionals by day, the group’s organizers said they didn’t want their names attached to Sleeping Giants because of professional conflicts of interest.

Twitter users mock United Airlines, suggest new marketing slogans

United Airlines is under fire after video surfaced of a screaming passenger being dragged off of an overbooked flight and bloodied, an incident being met with outrage, emergency PR moves and dropping stocks.

Twitter Advertiser Index: Paytm, Intel, Nexa, SBI, Oppo

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

4 Ways To Add Video To Your Social Media Marketing Strategy

Alternatively, make Twitter content mobile-friendly and incessantly watchable too. For youtube, your premium video content should come aces.

Twitter users mock United Airlines, suggest new marketing slogans

United Airlines is under fire after video surfaced of a screaming passenger being dragged off of an overbooked flight and bloodied, an incident being met with outrage, emergency PR moves and dropping stocks.

T-Mobile’s CEO is trolling Verizon on Twitter after its earnings miss

… trolling Verizon on Twitter after its most recent earnings report. T-Mobile and Verizon — along with Sprint and AT&T — have been locked in a battle for years, trying to outduel each other for phone subscribers.

30 Essential Tips to Boost Your Instagram Marketing

According to Forrester research, Instagram user interactions with brands is 400 percent higher than on Facebook and Twitter, delivering 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter.

Maximize your business’s Twitter impact

Twitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity, Twitter still has over 300 million monthly active users.

How To Ignite Your Business With Twitter Chat

Mordecai Holtz, Co-founder of Blue Thread Marketing, has devised entire content strategies for his international clients based on Twitter chats. Readers can find a strategy guide for building Twitter Chat plans is available here. Online marketing pro …

3 Twitter Marketing Tips From A Pro With 1.8 Million Followers

When it comes to building your Twitter marketing, you must learn from the people who have been there and done it before. Twitter marketing influencers are everywhere and there are plenty of people you can take a look at, however, one person I want to …

Social Customer Care Is The New Marketing

Bringing this concept into the present, it can be said that social customer care is the latest and greatest version of this “new marketing.” Handling customer service over social channels like Facebook, Twitter, etc., is a way to amplify your customer …

5 Changes I’m Making to My Social Media Marketing in 2017

We saw live video come on the scene last year with Twitter’s Periscope, and soon after, Facebook followed with Facebook Live, bringing livestreaming into the limelight.

5 Marketing Tactics From Starbuck’s Unicorn Frappuccino Launch You Can Copy

From the Food Babe ranting about what the Unicorn Frappuccino actually contains, to Business Insider reporting that the magical sounding drink is all sold out, it is clear that there is one thing Starbucks is doing well – other than giving everyone a …

Adidas sends marketing e-mail congratulating customers for surviving Boston Marathon

“Adidas is going to have to fire whoever was in charge of writing this e-mail,” one person wrote on Twitter. Others expressed a similar sentiment.

Is Wendy’s about to break a Twitter record?

Twitter user Carter Wilkerson (@carterjwm) had a simple question for Wendy’s: “Yo @Wendys how many retweets for a year of free chicken nuggets?

Who is Alison O’Reilly? MasterChef 2017 contestant and marketing consultant who’s taken Twitter by storm

… where contestants were put on the spot to cook restaurant quality food without pre-planning their meal, saw Amanda cook a fantastic stuffed chicken dish.

How brands can bounce back from disaster

Between 9 April and 11 April United Airlines was mentioned more than 2.5 million times on Facebook, Twitter and Instagram, with social mentions rocketing 9,968% in the first 24 hours alone, according to Brandwatch.

Sell-Side Expectations For Amazon, Twitter And Other Internet Earnings This Week

… of 18 percent on an organic basis. Additionally, the firm expects the company’s initial forays into new markets such as insurance, as well as the increasing digital marketing spend on credit card customer acquisitions to support longer term growth …

What’s in Store for Twitter (TWTR) This Earnings Season?

… “live” and user-friendly changes are yet to move the needle for Twitter. In addition, continuing investments in product development, increasing costs related to international expansion and higher sales & marketing expenses continue to impact …

Mark Ritson: I long for the death of marketing clichés

You know the reason why Twitter failed with its NFL broadcasts? Come on, you know! Because Twitter is obviously going to D-I-E in 2017.

Who is Alison O’Reilly? MasterChef 2017 contestant and marketing consultant who’s taken Twitter by storm

… where contestants were put on the spot to cook restaurant quality food without pre-planning their meal, saw Amanda cook a fantastic stuffed chicken dish.

Shea Moisture Pulls Ad Seen as Moving Brand Away From Black Women

The idea that women of all races should love their hair may seem non-controversial. Forget that. Shea Moisture, a brand long marketed primarily to African-American women, got a social-media smackdown Monday afternoon that made it the top U.S.

Teen ignites Twitter storm with Wendy’s chicken nugget request

A 16-year-old chicken nugget aficionado ignited a Twitter storm this week that has drawn in Wendy’s, talk show host Ellen DeGeneres and actor Bradley Cooper.

Brandwatch Announces Strategic Data Partnership With Twitter

New York, NY – Today Brandwatch announces a major expansion in its strategic relationship with Twitter. Brandwatch now has the most complete access to Twitter data streams, exclusive social intelligence products and new applications of data science …

Twitter’s total revenue shrinks for the first time as ad revenue decline steepens

For the third straight quarter, the money Twitter made from running its ads on other publishers’ properties failed to grow; in Q1 2017 it dropped by 8 percent year over year to $58.0 million.

http://rock.ly/5i39h

​The Twitter Index: Vivo, Moto, Gionee, Himalaya Men, Godrej Appliance

Here are the brands that continue to make a splash through the latest season of the Indian Premier League (IPL). Watch out for updates in the forthcoming issues.

Is The Clock Running Out on Tesla Inc (TSLA) and Twitter Inc (TWTR)?

Top analysts are putting Tesla Inc (NASDAQ:TSLA) and Twitter Inc (NYSE:TWTR) on the stand, spotlighting challenges in valuation for Tesla and the heat of competition chasing close at Twitter’s heels. … Indeed, one of Tesla’s technological and …

Twitter: The Song Remains The Same (And Not Stairway To Heaven)

Losses continue at Twitter and we do not have any solid indication that these quarterly losses are in sight. In fact, there is a functional limit to which the company can continue to reduce staff, research, and marketing to show any future improvements …

Great quarter, Twitter, but what are you going to do next?

J.P. Morgan analysts said the earnings report showed Twitter has some momentum, as shown by growth in monthly and daily active users.

http://rock.ly/u-380

Slammed on Twitter, Shea Moisture Pulls Ad Seen as Moving Brand Away From Black Women

The idea that women of all races should love their hair may seem non-controversial. Forget that. Shea Moisture, a brand long marketed primarily to African-American women, got a social-media smackdown Monday afternoon that made it the top U.S.

Snapchat tops Facebook and Twitter on privacy – here’s why brands should care

It rates Facebook, YouTube, Instagram, Twitter, Snapchat, and LinkedIn on security, community, user experience, and content authenticity and shareability to help brands and marketers make informed decisions about what platforms to spend their marketing …

http://rock.ly/qg7d0

Twitter Users School SheaMoisture On Race, Authenticity

(Within a day, it was trending on Twitter.) @curlynikki, for example, called it “the perfect example of gentrification.” And @KimberlyNFoster denounced it as “#AllLivesMatter marketing,” adding: “Black women built SheaMoisture…. Black women will take …

http://rock.ly/otmgp

Snapchat tops Facebook and Twitter on privacy – here’s why brands should care

It rates Facebook, YouTube, Instagram, Twitter, Snapchat, and LinkedIn on security, community, user experience, and content authenticity and shareability to help brands and marketers make informed decisions about what platforms to spend their marketing …

http://rock.ly/s6q04

Streamy Awards to Broadcast Live on Twitter | Hollywood Reporter

The awards show, which honors the best in online video, has been scheduled for fall.

Adidas sends marketing e-mail congratulating customers for surviving Boston Marathon

“Adidas is going to have to fire whoever was in charge of writing this e-mail,” one person wrote on Twitter. Others expressed a similar sentiment.

Cowboys Select Taco Charlton in 2017 NFL Draft, Twitter Can’t Control Itself

Here’s how others reacted to the pick: Will Brinson @WillBrinson. Taco Charlton just stumbled into the greatest marketing campaign of all time. Thu Apr 27 2017 20:17:45 GMT-0700 (PDT). Clarence Hill Jr @clarencehilljr. It will be Taco Charlton Tuesday …

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Twitter Users School SheaMoisture On Race, Authenticity

(Within a day, it was trending on Twitter.) @curlynikki, for example, called it “the perfect example of gentrification.” And @KimberlyNFoster denounced it as “#AllLivesMatter marketing,” adding: “Black women built SheaMoisture…. Black women will take …

AllLivesMatter

Brandwatch, Crimson Hexagon join Twitter’s channel partner program

As an example, our new Sprinklr channel partnership is focused on driving marketing innovation for large enterprises. This partnership [with Spinklr] is a multi-year deal, totaling more than $90 million, with collaboration in product development, sales …

Twitter Users School SheaMoisture On Race, Authenticity 04/28/2017

Looking for new customers may sound like Marketing 101, but SheaMoisture’s latest effort earned it an “F” in a swift and blistering lesson from “Black Twitter,” a …

How LinkedIn’s New Matched Audience Targeting Helps Marketers Improve ROI

Twitter and Facebook, while they certainly do have their fair share of professionals, do not make it as easy to target them.

http://rock.ly/djwpn

Twitter’s total revenue shrinks for the first time as ad revenue decline steepens

For the third straight quarter, the money Twitter made from running its ads on other publishers’ properties failed to grow; in Q1 2017 it dropped by 8 percent year over year to $58.0 million.

Here’s How Twitter’s Expanded Partnership with Crimson Hexagon …

Shares of Twitter, Inc. (TWTR) continues to surge today after crushing both earnings and revenues estimates and demonstrating promising user growth for the …

http://rock.ly/y49zl

Posted in Automatic Tweets Tagged with:

April 17th, 2017 by autoposter

The Twitter API can give you powerful insight into whether your Twitter-based marketing efforts are working. It can also yield a slew of other information useful for marketers, such as the language, location and profile information of Twitter users.

As Criticism Of ‘Electronics Ban’ Mounts, Airlines Hone Their Twitter Marketing Skills

Perhaps the most notable aspect of the electronics ban by the US is how few countries have followed America’s lead. To date, the UK government is the only other one to have brought in similar restrictions, although its list of targeted countries and …

Hacked by Russia? Comedy Central Teases New Show In Late-Night Stunt

One savvy viewer caught the moment and posted it to YouTube (watch below) and was one of several watchers who took to Twitter to question if the Comedy Central show had just been hacked by Russia. Moments later, however, the network revealed the bit to …

Mansfield: Power of influencer marketing

Hence the rise of influencer marketing, whereby brands partner with social media superstars to produce, distribute and promote sponsored content to consumers who follow these influencers and trust them.

The new MLB team hashtags, ranked from best (A’s) to worst (Diamondbacks)

“They meant it in a very positive way,” said Alison Miller, Cubs marketing vice president. “So a guy hits a ground ball and he runs it out, he’s about to beat out the throw and make it to first.

How Direct Marketing Can Improve Your Business

With the growth of the Internet, businesses have additional opportunities to market their products on a smaller marketing budget.

The Twitter API can give you powerful insight into whether your Twitter-based marketing efforts are working. It can also yield a slew of other information useful for marketers, such as the language, location and profile information of Twitter users.

Twitter finally stops counting usernames toward conversation replies

Twitter is rolling out a change to conversations that is long overdue – @usernames not counting toward the 140-character Tweet limit.

7 Important Hacks For Effective Social Media Marketing

IFTTT helps you create a series of conditional tasks to speed up your social media marketing. For example, you can create an IFTTT recipe so that when you share a post on Instagram, it will automatically share it to Twitter as well, or when you update …

Twitter Advertiser Index: Oppo, Flipkart, YouTube, Renault, Amazon

Presenting Twitter’s weekly advertiser index dated 29th March 2017, that lists the brands which have generated most engagement with users on the micro-blogging site Twitter: 1. @OppoMobileIndia. Twitter Advertiser Index: Oppo, Flipkart, YouTube …

7 Important Hacks For Effective Social Media Marketing – Forbes

92% of marketers say they have increased exposure through social media, and 80% see positive results for traffic.

Who is Masterchef’s Alison O’Reilly? Irish contestant who’s taken Twitter by storm – here’s what we know

MASTERCHEF has only just returned to our screens, but Alison O’Reilly is already being labelled the one to watch. Here’s what we know about the Irish lass and keen cook… Alison O’Reilly is a marketing consultant from Dublin. BBC. 2. Alison O’Reilly is …

Varun Dhawan is taking a break from Twitter, announces it on Instagram. See pic

And we saw how rigorously they promoted their film on Twitter, by sharing pictures, videos and teasers. Now, we do wonder how Varun will manage to stay away from Twitter, especially when marketing on social media has become a major part of movie …

Twitter Advertiser Index: Oppo, Flipkart, YouTube, Renault, Amazon

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

Twitter firestorm offers valuable lessons on marketing and social media

23, our Twitter stream was revealing, in real time, something new. It was a crisis of faith among our followers. They were “screaming” because my family-owned business, outspoken advocates for global travel, was advertising its service on alt-right media.

Twitter considering $20 monthly subscription service, aimed at brands

Twitter is considering launching a paid subscription service, aimed at ‘power users’ such as marketers and journalists.

Amazon pays $50M for NFL streaming rights, beating out Twitter, Facebook and YouTube

Amazon paid $50 million to win the exclusive rights to live stream 10 NFL Thursday Night Football games this season, according to Ad Age.

The world record for retweets could be broken over some free chicken nuggets

In the history of Twitter, the most retweeted tweet ever remains Ellen’s selfie from the Oscars, at 3.3 million retweets, and that was with the star power of twelve of America’s biggest TV and film stars, the hype of the Oscars, and the marketing power …

Twitter’s motto: If at first you screwed developers over, try, try again, eh?

The turmoil-prone, cash-burning, executive-churning social media biz on Thursday said it will unify its API platform, combining its enterprise and consumer-grade APIs under a tiered pricing model, and will offer new data and marketing services …

8 Eye-Catching Digital Marketing Stats From This Week

For instance, David Rose,who has tested the app’s new tools as director of performance marketing at Pocket Gems, said he has seen a 1 percent swipe-up rate.

Twitter officially opens direct messages to chatbots

… break in bot-to-human interactions. But since November, Twitter’s automated DM features had primarily only been available to brands with approved access or that used marketing software from approved companies like Spredfast, Sprinklr or Sprout Social.

How to Predict the Future Success of Possible Marketing Channels

“Even with so many new tools like Facebook, Twitter and beyond, few businesses are actually doing anything markedly different than they used to,” says Jay Baer of Convince and Convert.

Twitter officially opens direct messages to chatbots

… break in bot-to-human interactions. But since November, Twitter’s automated DM features had primarily only been available to brands with approved access or that used marketing software from approved companies like Spredfast, Sprinklr or Sprout Social.

‘Twitter is like word of mouth on speed’

If you offer great content, share your knowledge, are entertaining and assist others, people will naturally want to share your tips etc and do your marketing for you. Remember, Twitter is like word of mouth on speed. Instead of someone telling 10 …

Professor keeps students laughing on Twitter

Emory Serviss, HCOB marketing program champion and adjunct marketing professor, has made a splash on Twitter with the Auburn community.

http://rock.ly/3579r

‘Twitter is like word of mouth on speed’

If you offer great content, share your knowledge, are entertaining and assist others, people will naturally want to share your tips etc and do your marketing for you. Remember, Twitter is like word of mouth on speed. Instead of someone telling 10 …

Amazon pays $50M for NFL streaming rights, beating out Twitter, Facebook and YouTube

Amazon paid $50 million to win the exclusive rights to live stream 10 NFL Thursday Night Football games this season, according to Ad Age.

Twitter now lets brands make their own ‘custom hearts’ for Periscope …

Those little hearts you tap to signal to a live video’s creator that you’re enjoying the content might look a little different on Twitter in the future.

The Seven Types of People Who Tweet at Trump – Bloomberg

I love Twitter,” Donald Trump once tweeted. That love is manifest in more than 34,000 tweets since he took up the mantle @realDonaldTrump and over 350 in …

Twitter Personality Rob Perez Leaving Fox Sports Digital for Cycle

In 2015, Cycle’s then-parent company, the marketing agency Laundry Service, was acquired by Wasserman, a sports and entertainment agency led by Casey Wasserman that represents numerous athletes and broadcasters and provides marketing services …

‘Twitter is like word of mouth on speed’

If you offer great content, share your knowledge, are entertaining and assist others, people will naturally want to share your tips etc and do your marketing for you. Remember, Twitter is like word of mouth on speed. Instead of someone telling 10 …

How to Leverage Social Intent Data for Email Marketing

To leverage Twitter intent data, we use our own platform to monitor real-time social media activities on any lead in our Marketo database.

Twitter adds 3rd-party measurement for viewability & audience verification

Moat and Integral Ad Science will measure viewability for video ads and allow advertisers to compare attention metrics on Twitter to other channels. Twitter says Moat’s initial survey found that 99 percent of video ad impressions measured were viewable.

Twitter allows businesses to request, share location in Direct Messages

Even as Twitter has become less attractive as a platform for advertising and other marketing efforts, it’s remained the social media stalwart for customer service interactions.

Twitter expands third-party relationships to ease viewability concerns

Twitter Brand safety and viewability have both been very much at the forefront of the thinking for advertisers over the last few months – with issues surrounding …

Twitter firestorm offers valuable lessons on marketing and social media

23, our Twitter stream was revealing, in real time, something new. It was a crisis of faith among our followers. They were “screaming” because my family-owned business, outspoken advocates for global travel, was advertising its service on alt-right media.

The Seven Types of People Who Tweet at Trump – Bloomberg

I love Twitter,” Donald Trump once tweeted. That love is manifest in more than 34,000 tweets since he took up the mantle @realDonaldTrump and over 350 in …

Why Pepsi’s Kendall Jenner Ad Bombed in the Age of Twitter

… to put advertisers like Pepsi on notice that we’re watching carefully: that these “Moments” are ours, and they can’t have them.

United and Pepsi Affairs Force Brands to Respect Social Media

When Jason Marker, the new chief executive of the company that owns Carl’s Jr. and Hardee’s, met with several of his marketing executives this week, one of his first requests was for screens to be installed in the company’s headquarters to display real …

Wendy’s Offered This Guy Free Nuggets For a Year, With a Catch

April 6: On The Office, Michael Scott once quoted hockey legend Wayne Gretzky, who once said, “You miss 100 percent of the shots you don’t take.

Could Twitter Lite Attract More Subscribers?

In early April 2017, Twitter (TWTR) launched Twitter Lite, a stripped-down version of its mobile app. The data-optimized app is aimed at users in emerging markets (EEM) such as India where Internet access can be spotty, affecting access to Twitter …

The evolution of boxing in the age of social media – ESPN.com

As Twitter and Facebook evolve to include platforms for live streaming, promoters and television networks alike are trying to maximize on the long-term potential …

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Twitter beefs up third-party ad measurement for reach, viewability

For audience reach and viewability metrics, Twitter advertisers can now turn to Moat, Integral Ad Science, Nielsen and comScore.

Push and Pull: Inbound Vs Outbound Marketing

Inbound Marketing is driven by content that functions as a “pull “, drawing prospective customers who are interested in posted content to read, learn and perhaps take action.

#SocialSkim: Instagram Stories Surpasses Snapchat, Facebook Launches Free Workplace: 12 Stories This Week

… a free version of its professional-focused collaboration tool, Workplace; Twitter launched a data-light version of its platform to court a new slew of users; and LinkedIn unveiled changes to its revamped desktop design.

SocialSkim

Stop Asking Brands To Give You Free Stuff For Retweets

These days, there’s a jovial marketing team of millennials behind your favorite brand on Twitter, just waiting for an opportunity to slide into your DMs and give you freebies.

Twitter’s Make or Break Moment Has Arrived?

TweetDeck is an extremely popular software that lets users enjoy the Twitter experience on multiple timelines and manage their tweets more efficiently.

Tech Q&A: Marketing on social media, buying a smart TV, shopping without Craigslist and more

A: Twitter and Facebook are a good start, but they’re pretty much the bare minimum these days. Online marketing has become a complex environment where clever merchants must use keywords, RSS feeds and cross-platform management to get their …

Meet the entrepreneur from Jaipur who Selling his product in 60+ Countries

Currently, we are focused on Twitter marketing and hashtag tracking, as we have developed an analytics platform to analyze keywords and hashtags.

Twitter expands third-party relationships to ease viewability concerns

Twitter Brand safety and viewability have both been very much at the forefront of the thinking for advertisers over the last few months – with issues surrounding ad placement and inflated metrics dominating the dialogue in the world of digital advertising.

Posted in Automatic Tweets Tagged with:

April 1st, 2017 by autoposter

CONCERNS have been raised over what our smartphone microphones are picking up after one woman claimed to receive a marketing text after moaning about a related topic with a pal just moments before. British journalist and singer Caroline O’Donoghue …

What The Shell: Viral Campaign For ‘Ghost In The Shell’ Is Perfect For Twitter Trolls

While viral marketing can be a great help to get you noticed, it can also be your downfall in an era where a retweet can cost you everything.

Tear Down These Walls: ANA Calls for Audits at Instagram, Snapchat, Twitter, Pinterest

Amazon, Snapchat, Twitter, Instagram, LinkedIn, Pinterest and Foursquare were all put on notice by an advertiser group demanding they open up their walled gardens.

Bringing video into focus, Twitter pitches at Digital Content NewFronts for first time

Twitter is participating in the Interactive Advertising Bureau’s Digital Content NewFronts event for the first time, according to a press release.

Save Hours Marketing Your Music With IFTTT

1 In this piece, Andrew Apanov explains how the web app IFTTT (If This Then That) can be utilized to assist artists with posting on social media, growing Twitter lists, informing you of new promotional opportunities, and more.

Pinterest acquires Twitter co-founder’s Jelly crowdsourced Q&A platform

Photo sharing mobile app and website Pinterest has acquired Jelly, a Q&A platform co-founded by Twitter co-founder Biz Stone.

Media firms can soon live stream on Twitter

Though media organisations have already been hosting live streams on Twitter, it required partnerships and extensive planning between the two.

Facebook, Google and Twitter could face EU legal action for unfair terms and conditions, and failing to tackle scams

Having expressed concerned about privacy in Windows 10 and the scanning of Yahoo emails, the European Commission is now turning its attention to Facebook, Google+ and Twitter. The commission is concerned about a rising number of complaints from …

Former Twitter SEA MD Parminder Singh resurfaces at Mediacorp

Singh has also held appointments at Google as managing director, Display Solution Sales, Asia Pacific, as well as positions in global companies including Apple and IBM, boasting over 20 years of experience in digital business, sales and marketing.

Study: 15% of Twitter accounts could be bots

The researchers used more than 1,000 features such as friends, tweet content and sentiment and time between tweets to uncover bot accounts, estimating that the figure lies somewhere between 9% and 15% of total active Twitter accounts. The report also …

Why tech companies fail at marketing (and how they can avoid it)

During work hours your customer can be exposed to your ads on Linkedin and Twitter leading to a marketing asset that provides valuable insight.

5 Health Care Brands that Make Twitter Marketing Look Easy

There are a million reasons health care brands would want to tread lightly in their Twitter marketing efforts. For one, health care is a serious and deeply involved science—not the kind of thing you can easily chat about in 140 characters or less.

5 Things That Have Always Worked For Digital Marketers, Until Now

The decline of Twitter as a tool for digital marketing hasn’t happened just yet. It’s still a fine resource for promoting your business and linking up with like-minded people, without being as distant or cold as LinkedIn or as informal and casual as …

Twitter, Instagram, LinkedIn amongst 7 called out for not adopting independent audits

Twitter, Pinterest, Foursquare and Snapchat have yet to come back to Marketing with a comment. Speaking with Marketing during his recent trip to Asia, Rob Norman, chief digital officer of GroupM, said that while advertisers have the right to know what …

Twitter, Instagram, LinkedIn pressed to adopt independent audits …

In recent months, digital platforms have come under intense scrutiny for lack of clarity when it comes to advertising metrics. Under this pressure, YouTube, during …

Former Twitter SEA MD Parminder Singh resurfaces at Mediacorp …

Mediacorp has appointed Parminder Singh (pictured) as its chief commercial and digital officer. Singh joins Mediacorp from Twitter, where he was managing …

Dominos aimed for viral marketing. Delivered

Like when you buy 120 tacos from Taco Bell and tweet about it. It’s OUTRAGEOUS and viral. It’s an honest-to-god human joke but the brand’s in on it – but it’s not about the company and it’s light and fluffy humour everyone can enjoy – and you really …

Former Twitter SEA MD Parminder Singh resurfaces at Mediacorp

Singh has also held appointments at Google as managing director, Display Solution Sales, Asia Pacific, as well as positions in global companies including Apple and IBM, boasting over 20 years of experience in digital business, sales and marketing.

52% Say Majority of Their Business Marketing Activity Is Digital [DATA]

Thinking of putting more effort into your digital marketing activities? Wondering what area of digital marketing to focus your budget on?

Study: Paid social continues to grow across major platforms

The rest of the top seven rounded out with Twitter (27%), Snapchat (19%), Pinterest (16%) and Tumblr (6%). Snapchat seems to remain something of a niche platform, something that could also be reflected in 48% of respondents reporting it was “not …

Twitter, Periscope make it easier to stream TV-quality live broadcasts

Twitter is making it easier for publishers and brands to air TV-quality live broadcasts on the social network and its live-streaming app, Periscope – as easy as on Facebook or YouTube or TV.

LaVar Ball has no shame and he’s a marketing genius because of it

It’s kind of hard to avoid seeing it on Facebook and Twitter because the stories are everywhere. Will it continue? Will it wear off?

Social media management startup Sprinklr explores opportunities in India

The company, which helps the world’s largest brands do marketing, advertising, care, research, sales, and commerce on Facebook, Twitter, LinkedIn, and 21 other social channels globally all on one integrated platform has raised $ 240 million from …

Twitter eliminates a barrier to streaming live content

Periscope Producer was released last year as a way for broadcasters to connect external devices like cameras and production software to Periscope, and with the launch of the API broadcasters can now authenticate Periscope accounts and allow starting …

8 Digital Marketing Stats From This Week That Caught Our Eye

Twitter users are 33 percent more likely than the average internet user to be on another device while watching TV, according to new findings from GlobalWebIndex.

Twitter explores paid subscription version of TweetDeck as ad biz struggles

With Twitter’s advertising business struggling, the company has begun looking at other means of making money. Twitter is exploring a paid subscription-based version of its TweetDeck app, according to photos posted to Twitter (of course) of a survey the …

Twitter eliminates a barrier to streaming live content

Periscope Producer was released last year as a way for broadcasters to connect external devices like cameras and production software to Periscope, and with the launch of the API broadcasters can now authenticate Periscope accounts and allow starting …

Hacked Twitter Accounts Post Swastikas, Pro-Erdogan Content

Twitter Counter, a marketing tool that allows people and companies to track their popularity on Twitter, said it’s now blocking people from postings through its system while it studies the issue.

Twitter eliminates a barrier to streaming live content

Periscope Producer was released last year as a way for broadcasters to connect external devices like cameras and production software to Periscope, and with the launch of the API broadcasters can now authenticate Periscope accounts and allow starting …

Twitter eyes paid ‘premium’ service for marketing, journalism other professionals

Twitter has begun surveying members on a paid subscription service that would give frequent users more tools for using the social network for marketing, journalism and other fields. The survey this week showed Twitter is looking at building a more …

Hacked Twitter Accounts Post Swastikas, Pro-Erdogan Content

Twitter Counter, a marketing tool that allows people and companies to track their popularity on Twitter, said it’s now blocking people from postings through its system while it studies the issue.

Study: 15% of Twitter accounts could be bots

The researchers used more than 1,000 features such as friends, tweet content and sentiment and time between tweets to uncover bot accounts, estimating that the figure lies somewhere between 9% and 15% of total active Twitter accounts. The report also …

Twitter eyes paid subscription service for first time – Ecns.cn

The social network Twitter is considering implementing a paid subscription service, a premium version of its popular TweetDeck interface aimed at professionals, …

Twitter eyes paid ‘premium’ service for power users

Twitter is considering a paid subscription service that would give frequent users more tools to use the social network for marketing, journalism and other fields. The company began conducting a survey of users that showed it was looking at building a …

Why Twitter’s Moat Eroded – Morningstar

We’ve lowered our fair value estimate and downgraded our moat rating for the social media firm as the slowdown in user growth will hamper monetization.

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The Internet Went Bonkers About Cracker Barrel Firing Brad’s Wife, Spiking Social Engagement by 226%

After Byrd posted a query on the restaurant’s Facebook page last month asking why his wife was fired, on his birthday, the situation went viral, with the comments on Cracker Barrel’s Facebook and Twitter pages virtually hijacked by people demanding …

Paid Tweetdeck could take Twitter to another level for recruiters

Commenting on Twitter’s plans, Felix Wetzel, former group marketing director at Jobsite and current managing director of Zyx Associates, told Recruiter these days users want platforms that allow participation in different social media channels rather …

ECB starts process for new T20 format but county official reveals ‘gun to head’ tactics

As well as speaking to all possible television broadcasters Harrison has also spent time in the US meeting Facebook and Twitter, discussing both marketing and their streaming options for the sport online, while also picking the brains of officials at …

Matt Cooper dethrones Des Cahill from top of Twitter influence list

“It’s not that Des Cahill has been too busy Dancing with the Stars, but simply that Matt Cooper’s profile on Twitter has increased more rapidly in the past 12 months, with a large increase in both his followers and the daily level of activity,” said …

Twitter names new marketing director for APAC and Japan

Twitter has named Hideki Nick Watanabe (pictured) the new director of marketing for Japan and Asia Pacific. Marketing understands this role was last held by Frederique Covington, who left the role last year. Based in Singapore, Watanabe is responsible …

As Criticism Of ‘Electronics Ban’ Mounts, Airlines Hone Their Twitter …

Middle East airlines are doing their best to convince passengers of the merits of a print book and their in-flight entertainment offerings, as industry leaders …

Twitter social media marketing isn’t earning enough for the company

As Twitter social media marketing simply isn’t generating the level of income the company had hoped for. It is considering the launch of a new paid subscription version of Tweetdeck.

Matt Cooper dethrones Des Cahill from top of Twitter influence list

PR firm Murray ranks journalists’ clout on followers, retweets, likes and tweets per day.

Twitter introduces pre-roll ads for Periscope video

The ads will run both before live streams begin as well as on archived Periscope video on Twitter. Marketers will be able to buy the new ad format through Amplify, Twitter’s current pre-roll video ad product. Mike Folgner, group project manager at …

Facetweets, Disappearing Posts: Is Facebook Copying Snapchat and Twitter?

The hardest thing about being king of the social media hill is staying on top. That’s something commentators and analysts have been watching vis-a-vis Facebook, whose appeal has been dwindling among young people, according to some.

Hacked by Russia? Comedy Central Launches Marketing Stunt in Late-Night Lineup

Moments later, however, the network revealed the bit to be a marketing stunt, hinting that a new late-night show might be on the horizon.

Twitter drops usernames from replies, giving full 140 characters to respond

Many times when joining a Twitter discussion, getting your point across can be tricky. By including the Twitter handles of others, you can significantly stunt the effectiveness of your messaging.

The Week in Weed: Canada Legalizes It, Twitter Tries To Censor …

What a week for weed. As The Dude would say: “a lotta ins, a lotta outs, a lotta what-have-you’s.” While Canada is making the big leap to legalizing the leaf on a …

Twitter introduces pre-roll ads for Periscope video

The ads will run both before live streams begin as well as on archived Periscope video on Twitter. Marketers will be able to buy the new ad format through Amplify, Twitter’s current pre-roll video ad product. Mike Folgner, group project manager at …

Twitter drops usernames from replies, giving full 140 characters to respond

Many times when joining a Twitter discussion, getting your point across can be tricky. By including the Twitter handles of others, you can significantly stunt the effectiveness of your messaging.

http://rock.ly/17zl9

Posted in Automatic Tweets

March 17th, 2017 by autoposter

The dog has tens of thousands of followers through Facebook, Twitter, Instagram and Snapchat. The heavily jowled, slightly clumsy pooch has received national and international media coverage, including in The Wall Street Journal, The New York Times, …

SXSW is an incubator for ideas but also a hothouse of hype

But wholly turning the event over to corporate parties would make this even more of a Marketing Spring Break than it already is.

HBO’s Games Of Thrones publicity stunt sparks Twitter meltdown

Game Of Thrones’ season seven premiere is on July 16, HBO announced on Thursday in a marketing stunt which elated and bemused fans.

These two Arab delivery apps are in a Twitter war and it’s epic

… on the issue of women marrying for the sake of becoming a parent or to avoid the social stigma that comes with being an unmarried woman in Egypt.

How to avoid the marketing hype at SXSW

And Twitter, of all companies, should have been taking good notes: It got its first big break at SXSW in 2007, when attendees latched on to the service as a way to share the experience collectively.

Twitter’s Maya Hari on marketing trends in 2017

This was a significant campaign to say the least because at once, it saw the coming together of three important Twitter elements: Influencer led Marketing, Always On Conversations and most importantly, a first of it’s kind, TV-Twitter Integration. As …

Following immigrant Omid Kordestani on his journey to the top at Google, Twitter

That’s how Twitter Executive Chairman Omid Kordestani, like many immigrants, found his way from Iran to Silicon Valley as a teenager.

48 million Twitter accounts are bots: Study

48 million Twitter accounts are bots: Study As many as 48 million or up to 15 percent of active Twitter accounts are social bots rather than people, a new study has claimed.

Twitter adds more safety tools to curb abusive accounts

Previously, the abuse had to be reported for Twitter to do anything. Twitter will place restrictions on accounts that repeatedly engage in abusive behaviour.

Fixing the ROI Problem with Influencer Marketing

The approach could change the influencer market space that once involved large investments and a headache-inducing practice of sifting through Facebook and Twitter to find influencers, contact them, get their attention, make a pitch, negotiate …

How to increase your digital footprint in real estate without breaking the bank

Free traditional marketing options are hard to come by, though some do exist, but there are quite a few free-to-cheap opportunities for online marketing. … Building profile and business pages on Facebook, Instagram, Twitter, LinkedIn and Snapchat is …

3 Reasons Why You Should Become A Master Of Instagram

60% of marketers stated that visual content is essential to their 2017 marketing budgets. Instagram as a platform is almost entirely visual based and organized by the same hashtag system that made … Forrester found earlier this year that Instagram is …

Study: Up to 15% of Twitter accounts could be bots

The researchers used more than 1,000 features such as friends, tweet content and sentiment and time between tweets to uncover bot accounts, estimating that the figure lies somewhere between 9% and 15% of total active Twitter accounts. The report also …

Elon Musk accepts marketing advice from 5th grader, thanks her on Twitter

Elon Musk, a billionaire and the founder and chief executive of Tesla, has announced a contest for homemade advertisements for Tesla on Twitter. But, what makes this announcement different is that this suggestion was given to him in a typed letter by a …

5 ways to add variety to your Twitter marketing – YourStory.com

People all over the world use Twitter to connect with their passions, share their opinions, and find out what’s happening in the world.

Study: 15% of Twitter accounts could be bots

The researchers used more than 1,000 features such as friends, tweet content and sentiment and time between tweets to uncover bot accounts, estimating that the figure lies somewhere between 9% and 15% of total active Twitter accounts. The report also …

Ghost in the Shell’s latest critic: its own viral marketing tool

Ghost in the Shell will hit theaters in just over two weeks, and fans of the original, as well as online observers, are already gearing up for a fight.

Create stunning social media graphics in a flash

… want to encourage any employee to create awesome graphic designs. With Spark Post you can easily create beautiful baby shower announcements, anniversary announcements, marketing flyers, real estate marketing graphics, restaurant marketing images …

A step-by-step guide to influencer marketing

A recent TapInfluence study reported that the strategy works. On average, influencer marketing yields 11 times greater return on investment than traditional digital marketing methods. A recent Twitter study backs that up: Forty percent of respondents …

Larry Kim’s top 10 Facebook and Twitter advertising content promotion hacks of all time

It’s a truth universally acknowledged that content marketing and SEO are only getting more complicated. Thankfully, however, Larry Kim, CTO of online advertising firm WordStream and 2015 US Search Personality of the Year, was on hand at C3 in New York …

Why Twitter bots might help your marketing efforts

There are already a number of famous Twitter bots in the real estate industry. @Housewatch responds to program request for information and occasionally sends out tweets, while @ArealEstateBot tweets about marketing, retrieving information from people …

Larry Kim’s top 10 Facebook and Twitter advertising content promotion hacks of all time

New tailored audiences or custom audiences allow Twitter and Facebook users to upload their own audience lists for social ads to promote content, which Kim said is superior to email marketing because marketers don’t have to worry about consumers opting …

Twitter tests guaranteed video ads

Twitter has partnered with Dentsu Aegis Network to offer a limited group of advertisers a guaranteed video ad product per Ad Age reporting.

Suresh Vaidyanathan moves from Twitter India to MobiKwik

Suresh Vaidyanathan, former Communication Head of Twitter India, has taken a new role at mobile wallet major, MobiKwik. As Director – Corporate Communications at MobiKwik, Vaidyanathan will be responsible for external communications and government …

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Promotion For ‘The Man In The High Castle’ Causes Confusion On Twitter

Amazon Studios is no stranger to controversy when it comes to marketing for “The Man in the High Castle.” During the show’s first season in 2015, the streaming service decked out a New York City subway car with symbols of Nazi Germany and Imperial …

The dog has tens of thousands of followers through Facebook, Twitter, Instagram and Snapchat. The heavily jowled, slightly clumsy pooch has received national and international media coverage, including in The Wall Street Journal, The New York Times, …

Social media can be a menace to successful internet marketing

Are you willing to admit that you spend a lot of time on social media sites like Twitter, Facebook, Instagram, snap chat and LinkedIn?

http://rock.ly/gtvjx

How to avoid the marketing hype at SXSW

And Twitter, of all companies, should have been taking good notes: It got its first big break at SXSW in 2007, when attendees latched on to the service as a way to share the experience collectively.

They’re doing everything right, and it’s working for them.” Indeed, Butler’s bulldog_Butler Blue, followed by Blue II and Blue III, nicknamed Trip_has gained national renown, which has translated into marketing gold for the private, 4,000-student …

Social media can be a menace to successful internet marketing

Are you willing to admit that you spend a lot of time on social media sites like Twitter, Facebook, Instagram, snap chat and LinkedIn?

Report: Facebook’s display ad domination to grow as US digital ad spend hits $83B in 2017

Twitter’s mobile ad share, its key revenue source, in the US will fall by 4.1 percent in 2017 to $1.15 billion and its ad share will decline from 2.6 percent in 2016 to 2 percent this year.

See No Evil? Facebook Puts the Brakes on Social Data for Surveillance

Law enforcement agencies don’t need custom-built tools to carry out surveillance; mobile apps often collect and aggregate consumer data that is then sold off to marketing agencies and could be used for other purposes as well. Direct law enforcement …

See No Evil? Facebook Puts the Brakes on Social Data for Surveillance

Law enforcement agencies don’t need custom-built tools to carry out surveillance; mobile apps often collect and aggregate consumer data that is then sold off to marketing agencies and could be used for other purposes as well. Direct law enforcement …

Twitter Is Selling Ads Like It’s Television

Last month, Twitter decided to reassess its direct response, promoted tweets, and TellApart products, and focus more intently on video ads.

Twitter Is Using ‘Ghost In The Shell’s’ Meme Generator To Drag Hollywood Whitewashing

Time and time again, marketing departments try to insert themselves into the internet conversation with meme generators and hashtags, only to have it backfire in a spectacular fashion.

“2016 was a transformative year for Twitter”: Ross Hoffman

“Twitter is what’s happening,” Ross Hoffman, vice president, Global Content Partnerships at Twitter, tells us while we sip masala chai at a café with a view of the Mumbai port and the Gateway of India.

48 Million Twitter Accounts Exposed as Bots

There have been many – and recent – reports of Russian Twitter bot armies delivering propaganda. Another downside, not listed in the report, is the implication for brands using Twitter to elevate reputation and deliver marketing messages. How can …

Social media can be a menace to successful internet marketing

Are you willing to admit that you spend a lot of time on social media sites like Twitter, Facebook, Instagram, snap chat and LinkedIn?

Twitter Is Selling Ads Like It’s Television

Last month, Twitter decided to reassess its direct response, promoted tweets, and TellApart products, and focus more intently on video ads.

How Hotels Can Fill Their Rooms via Twitter

The average frequent flyer spends at least one hour researching prospective hotels online in his or her destination before booking a flight.

Hacked Twitter Accounts Post Swastikas, Pro-Erdogan Content

Twitter Counter, a marketing tool that allows people and companies to track their popularity on Twitter, said it’s now blocking people from postings through its system while it studies the issue.

“2016 was a transformative year for Twitter”: Ross Hoffman …

In an exclusive chat with BE, Hoffman sheds light on why Twitter is so chirpy about live content and video in sport, politics, entertainment and much ..

This bizarre Ed Sheeran hashtag is really confusing Twitter

But the hashtag that people woke up to Wednesday morning – #sheeranalbumparty – has raised a fair few eyebrows on Twitter. #LOLathon #sheeranalbumparty is no1 … Is it a marketing campaign that went a bit wrong? Nope – the whole thing is actually a …

sheeranalbumparty LOLathon sheeranalbumparty

Why Twitter bots might help your marketing efforts

There are already a number of famous Twitter bots in the real estate industry. @Housewatch responds to program request for information and occasionally sends out tweets, while @ArealEstateBot tweets about marketing, retrieving information from people …

Twitter Swastika Hack Comes at Fragile Time for Company

The accounts had been using Twitter Counter, a marketing tool that lets people and businesses track their popularity on Twitter. Even though Twitter doesn’t own the tool and wasn’t directly responsible for the breach, the company’s shares slipped the …

4 Reasons Why Your Email Marketing Campaign Is Failing

Despite the popularity of social media as a leading marketing tool, the world of email marketing is still alive and well.

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​Georgia Swarm game to be live streamed on Twitter

“The final piece is when we build the expansion, digital platform, grass roots, we have to build a commercial business to be able to support or marketing partners and achieve what we want to achieve,” he told Atlanta Business Chronicle Jan. 7, 2016 …

4 ways food and beverage companies are shifting their marketing strategies

Younger consumers enjoy seeing their brands react to and share content that is trending on Twitter and Facebook, even if it’s not directly related to food.

Marketoonist on content marketing overload

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Hacked Dutch Twitter accounts post Swastikas, pro-Erdogan content …

(Bloomberg) — As Dutch voters head to the polls on Wednesday, a swath of high-profile Twitter accounts have been hacked, with the attackers posting content …

Posted in Automatic Tweets Tagged with: ,

March 11th, 2017 by autoposter

By moving a large proportion of our marketing towards socially driven content on our Twitter, Facebook and Instagram channels, we are engaging on a platform we know people will want to communicate and digest our messages.

Email: Still the Best Social Network Marketing Tool

The result: 50 of his Twitter followers clicked on the link, while 1,200 of his email subscribers clicked on the same link.

http://rock.ly/xst5u

While Vine Camera’s Future Is TBD, the Lessons for Influencer Marketing Are Clear

The announcement of Vine’s closure toward the back end of last year marked a sad, nostalgic day for digital content creators. So it came as quite the surprise when, last month, Twitter relaunched the social platform as Vine Camera, an application that …

5 tips and tricks for securing your marketing technology

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Just like it was time for the CMO to work with the CIO, it’s time for the CMO to work with cybersecurity.

3 Tricks to Marketing Unsexy Products: Tips from Industry leaders in SAAS

But while I wouldn’t go as far as calling these product “grudge purchases — like new getting new tires or re-roofing your house — people are unlikely to post a Facebook or Twitter comment boasting about their SaaS investment, as they might with a car …

Yeah, Twitter’s watching you even when you’re not tweeting

As Slate’s Will Oremus explains in a new feature about Twitter’s algorithms, the company pays attention to a variety of cues from its users to deliver information using its “best tweets” and “in case you missed it” functions.

For some reason, David Duke’s Twitter suspension was only temporary

Salesforce has its own AI platform, called Einstein. Integrating Watson allows Salesforce users to expand the data and analysis. Instead of an email marketing campaign based just on what Salesforce has collected about customers, a company could refine …

You don’t even have to smash that ‘like’ button — Twitter already …

Twitter pays attention to what you’re paying attention to, even if you never tap a button in the app.

Social Media Video Marketing Must Knows

… of Facebook and YouTube, Twitter video marketing is not to be overlooked. In 2015 Twitter released some video statistics that showed a high engagement or 82% of users watching video on Twitter. The general consensus was that “Twitter users love video!

Tweet theft: Idiots ruminating on technology, TalkTalk marketing fails (again) and Twitter’s abuse fails

Now, we’ve had words with TalkTalk in the past about this. What typically happens is that all the disgruntled customers and ex-customers who have been linked with the company, via the magic of Twitter’s excellent marketing algorithms, pile in with …

http://rock.ly/olgb0

Social Media Video Marketing Must Knows | BusinessZone

As was mentioned in Rebecca Moore s What’s on the Agenda for Marketing in 2017 post, video marketing is becoming increasingly important and profitable, …

Social Listening Belongs in the Modern Marketer’s Toolbox

The student thanked Pepperdine and deleted the original complaint. Pepperdine is one of the first campuses to embrace social listening as part of their marketing and communications strategy. They’re not just monitoring Facebook pages and Twitter accounts.

http://rock.ly/l-j2q

Twitter Advertiser Index: Reliance Jio, Nexa, Spices Board, SBI, Samsung Mobile

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

Twitter will offer viewership stats for Moments makers

Five months after enabling anyone to create a Moment, Twitter will now show these Moment makers how many times people have seen the topical collection of tweets they have curated.

Sue The T-Rex Is Running A D&D Game On Twitter & It Is Freaking Amazing

Over the last few days, Sue (or whatever marketing manager runs her feed) has risen to a new height. Sue has started to run a game of Dungeons and Dragons on her Twitter feed. Behold. This isn’t just a series of D&D references; it’s a full-on game …

Twitter will offer viewership stats for Moments makers – Marketing Land

Twitter will report total views, unique viewers, completion rates, shares and likes for Moments.

Twitter will offer viewership stats for Moments makers – Marketing Land

Twitter will report total views, unique viewers, completion rates, shares and likes for Moments.

Tesla Boss Elon Musk Accepts 5th Grader’s Marketing Advice, Thanks Her On Twitter

Tesla Founder Elon Musk thanked the little girl for her letter and accepted her advice. (File). Elon Musk, an active Twitter user, has been Tesla’s mouthpiece to the public, informing them about the electric car maker’s upcoming products and plans.

Oreo unleashes cookie-shaped drones for marketing stunt

Oreo is not afraid of a marketing stunt or two and made global headlines in 2013 for its “Dunk in the dark” tweet during the Super Bowl.

Social Media Video Marketing Must Knows

… of Facebook and YouTube, Twitter video marketing is not to be overlooked. In 2015 Twitter released some video statistics that showed a high engagement or 82% of users watching video on Twitter. The general consensus was that “Twitter users love video!

Popular Twitter Hashtags to Promote Your Small Business Every Day of the Week

Hashtags can be a great tool for organizing tweets, joining conversations and promoting your business. They are also a great way to get your content and brand in front of new audiences.

The Leading Congregations exchange, part 2: On Judaism, marketing and integrity

While authenticity and innovation might be compatible, what about holiness and Twitter, or marketing and religious depth?

Inpixon Selects PAN Communications as Integrated Marketing & PR Agency of Record

SAN FRANCISCO–(BUSINESS WIRE)–PAN Communications, an integrated marketing and PR agency for the B2B and healthcare technology industries, has been named the agency of record for Inpixon, a leader in Indoor Positioning and Data Analytics.

Twitter tries to humanize customer service interactions

Twitter is rolling out Custom Profiles that indicate when a direct message is coming from a person rather than a brand’s chatbot, as reported by VentureBeat and Marketing Land. For verified brand accounts, direct messages from the brand can be …

The Leading Congregations exchange, part 2: On Judaism …

Rabbi Hayim Herring is an author, consultant and nonprofit organizational futurist. Rabbi Herring has worked with over 300 rabbis and congregations of all sizes …

Twitter tests guaranteed video ads

Twitter has partnered with Dentsu Aegis Network to offer a limited group of advertisers a guaranteed video ad product per Ad Age reporting.

Are You Following These Bloggers That have Perfected Their Twitter Game?

As the past Chief Digital Strategist for Jolt, Farnsworth has devoted his career to social media and content marketing. His list of accolades alone is extremely impressing, from one of Forbes’ top 50 social media power influencers to a top Twitter …

The Leading Congregations exchange, part 2: On Judaism, marketing and integrity

While authenticity and innovation might be compatible, what about holiness and Twitter, or marketing and religious depth?

Social media emerges as new marketing tool for multiplex films such as ‘Phillauri’

For the film starring Anushka Sharma, it launched a campaign called #ShashiWasThere, which involves a social listening exercise where activities of nearly 10,000 users on networks like Instagram, Twitter and Facebook have been tracked and shortlisted …

ShashiWasThere

“Cash Me Ousside” Hack Was Just A Rap Video Marketing Ploy

Now, the 13-year-old Florida native turned a PR stunt on her Instagram and Twitter pages into a music video for Mook Boy’s “Juvy.

Pinterest acquires Twitter co-founder’s Jelly crowdsourced Q&A platform

Jelly co-founders Biz Stone (front right) and Ben Finkel (back left Photo sharing mobile app and website Pinterest has acquired Jelly, a Q&A platform co-founded by Twitter co-founder Biz Stone. The terms of the acquisition have not been disclosed …

Companies courting lawsuits with worker Twitter crackdown?

Already this year, ABC-7 sportscaster Mark Giangreco was hit with a multiweek suspension without pay for chiding the country’s best known Twitter user, President Donald Trump. Meanwhile, Daniel Grilo, a principal at financial firm Liberty Advisor Group …

How Hotels Can Fill Their Rooms via Twitter

The average frequent flyer spends at least one hour researching prospective hotels online in his or her destination before booking a flight.

Pinterest acquires Twitter co-founder’s Jelly crowdsourced Q&A platform

Jelly co-founders Biz Stone (front right) and Ben Finkel (back left Photo sharing mobile app and website Pinterest has acquired Jelly, a Q&A platform co-founded by Twitter co-founder Biz Stone. The terms of the acquisition have not been disclosed …

CBS head predicts TV, digital will battle for NFL rights

The NFL live streamed 10 of its Thursday Night Football games last season on Twitter, and Twitter has stated it plans to double down on its overall live video offerings this year.

The 15 Most Painfully Questionable Marketing Tactics to Avoid at All Cost

Instead of taking the unethical, quick-and-easy approach to Twitter followers, do what you can to build your audience with time, effort, engagement, and value.

Twitter is guaranteeing video ads for big brands

Twitter is testing guaranteed pre-roll video ads with Dentsu Aegis Network and about a dozen brands the multinational digital marketing company represents. Guaranteed placements ensure these brands a minimum amount of ads that run before premium …

Tweet theft: Idiots ruminating on technology, TalkTalk marketing fails (again) and Twitter’s abuse fails

Now, we’ve had words with TalkTalk in the past about this. What typically happens is that all the disgruntled customers and ex-customers who have been linked with the company, via the magic of Twitter’s excellent marketing algorithms, pile in with …

Twitter is guaranteeing video ads for big brands – Business Insider

Twitter is testing a new way to deliver video ads more akin to the process of buying traditional TV commercials, according to Ad Age.

Baylor buys advertising to improve struggling reputation

WACO – Baylor University’s Vice President for Marketing and Communications, Jason Cook, announced through Twitter Thursday a partnership with the Texas Tribune marketing platform “to communicate the Baylor response with thought leaders across TX.”.

If you want to build a big business, you should first think small

Organic followings, paid advertisements, website design, email marketing, influencer marketing – you name it. Twitter, Instagram, Facebook, Pinterest, Snapchat, any platform you could think of. It’s unbelievable how many people were experts in everything.

Game of Thrones Fans Are Not Happy About the Season 7 Premiere Date Reveal

By now, you’ve probably heard about the Great HBO Marketing Fail of 2017, in which hundreds of thousands of Game of Thrones fans tuned in to Facebook Live to see the Season 7 premiere date revealed in a thrilling viral moment… and ended up spending …

Marketoonist on big data promises

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

The Future Of Native Advertising for Brands and Publishers

This also means that practically every marketing endeavor can be benchmarked against feed-based ads of Facebook and Twitter. In addition to supplementing conventional metrics such as engagement, analytics, and click-throughs, native ads pave the way …

Measuring the Value of Location Data — Digital Marketing News This Week

Yet many travel marketers remain hesitant to experiment with the discipline, citing questions about location marketing’s return-on-investment (ROI). … Here are some unexpected Twitter tactics to help boost customer engagement and acquire customers.

Selling Books — The Only 2 Marketing Moves That Work

Social media is one of the only forms of marketing that is free and easy to access, and that the writer can control and build almost singlehandedly.

Four Ways to Maximize Your Brand Presence on Instagram (Report)

Each social network requires a nuanced approach to content production. It’s no longer as simple as posting video content to YouTube and links to Twitter—marketing on diverse channels requires platform-specific content, tailored to the target audience.

Marketing Manager

HarperCollins Publishers is seeking a Marketing Manager for the Harper Perennial and Harper Paperbacks imprints. The Marketing Manager will work on paperback originals, reprints, and backlist campaigns, and will be responsible for overseeing and …

http://rock.ly/861wo

Klepac named director of Marketing & Education for The Cynthia …

The Center for the Performing Arts at The Woodlands, home of The Cynthia Woods Mitchell Pavilion, has named Cameron Klepac the new director of marketing …

Realtors apologize after including #AmberAlert in tweets about homes and new listings

“This was a lapse in judgment on the part of the brokerages’ third-party marketing agency, who created and implemented the Twitter posts without their review or approval,” the statement said. “This type of behaviour does not reflect the values and code …

AmberAlert

Posted in Automatic Tweets Tagged with: ,

March 6th, 2017 by autoposter

How Does the Snapchat IPO Stack up to Facebook and Twitter?

Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.

Email Marketing Hacks: Read This Checklist Before Hitting Send

But yet, the same marketer who posts #knowyouraudience, #targeting, #segmentationisthenewnation on Twitter, Facebook and Snapchat sends a “new blog” email to the entire database even to the ones who hadn’t even heard their name.

knowyouraudience targeting segmentationisthenewnation

How Does the Snapchat IPO Stack up to Facebook and Twitter?

Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.

5 Ways To Optimize Your Mobile Marketing

You might already have a business Facebook page or Twitter feed, but use it in conjunction with things like coupons. Use your social media pages to market time-sensitive coupons to mobile users who might not even be searching for your business yet …

Twitter tries to humanize customer service interactions

Twitter is rolling out Custom Profiles that indicate when a direct message is coming from a person rather than a brand’s chatbot, as reported by VentureBeat and Marketing Land. For verified brand accounts, direct messages from the brand can be …

Should You Have a Separate Twitter Handle for Customer Care?

Separate tone for social customer service: Having a separate service handle enables brands to create a tone that is different from the one used by marketing. For example, some brands choose a more formal tone on their Twitter account for marketing but …

What Trump Understands About Using Social Media to Drive Attention

Throughout the recent U.S. presidential campaign, commentators of all political stripes urged Donald Trump to give his Twitter account a rest. He ignored them, bypassing mainstream media in … “Big-seed” marketing beats viral. Duncan Watts, a …

How Does the Snapchat IPO Stack up to Facebook and Twitter?

Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.

Anonymous Toronto theatre Twitter user is generating offstage buzz

But the appearance last month of an anonymous Twitter account called PhantomOfTheTarragon has stirred things up. While most anonymous accounts, like the one named after my inebriated self, @DrunkGlennSumi, are happy tweeting out snark or silliness, …

Twitter curate account inspires a charity fundraiser

Social media has long been a platform for expression with Twitter being one of the biggest real-time conversation platforms online today.

How Does the Snapchat IPO Stack up to Facebook and Twitter?

Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.

Tesla Boss Elon Musk Takes Advice From Fifth-Grader Via Twitter

What multi-billion dollar company needs a marketing department when you can take the advice of a fifth-grader on Twitter? Notoriously ad-averse tech firm Tesla will hold a contest for homemade commercials after the company’s founder, Elon Musk, …

Physically Gifted, Digitally Inept

Many athletes have become experts at growing their brand and stardom through the strategic use of social media channels such as Twitter, Instagram, Facebook and more recently, Snapchat. But as quickly as an athlete can grow their star on social media, …

Elon Musk approves marketing plan by a schoolgirl, and Nasa’s naming call for new planets

Tesla chief Elon Musk endorses a marketing idea by a fifth-grader, Nasa requests name suggestions from Twitter users for seven newly discovered planets, and the debate over Garfield the cat’s gender is put to rest.

UPDATE: Why the Snapchat IPO matters to marketers

Much of the marketing industry is hoping the initial public offering will be a success, if only because marketers desire a more competitive digital media landscape than the current one, which is overwhelmingly dominated by Google and Facebook …

Denny’s CMO Tells the Story Behind One of the Most Popular Brand Tweets of All Time

Denny’s is no stranger to the Twitter spotlight, but in all the brand’s years of slinging slang and making memes, it’s never had a moment like this week’s.

Confessions of a social media manager: Paddy Power on acting as a news feed, Oasis, and Donald Trump’s manhood

It’s fair to say Paddy Power takes an original approach to PR and marketing. If there was one brand that Twitter suited best – with its boundless opportunities for promotion to, and interaction with, the public – the Irish betting behemoth would surely …

Elon Musk approves marketing plan by a schoolgirl, and Nasa’s naming call for new planets

Tesla chief Elon Musk endorses a marketing idea by a fifth-grader, Nasa requests name suggestions from Twitter users for seven newly discovered planets, and the debate over Garfield the cat’s gender is put to rest.

Content Marketing Tips: How to Use Live Video to Build Your Brand

Snapchat is now a multi-billion-dollar company with live news feeds, Twitter has invested heavily in Periscope, and Facebook is pushing its own live feeds.

Conquering Middle Earth with marketing technology

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook and Twitter. Since the dawn of time, there’s been a war over Middle Earth.

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Now, live-stream e-sports on Twitter

“Twitter has increasingly positioned itself as a broadcasting platform over the past few years, signing deals with the NFL and other corporations to stream big-name games and events.

Tesla Boss Elon Musk Accepts 5th Grader’s Marketing Advice, Thanks Her On Twitter

Tesla Founder Elon Musk thanked the little girl for her letter and accepted her advice. (File). Elon Musk, an active Twitter user, has been Tesla’s mouthpiece to the public, informing them about the electric car maker’s upcoming products and plans.

Adviser’s tweet about widow of fallen Navy SEAL sends firm into crisis PR mode

While Mr. Grilo apparently tried to delete the tweet following the initial reaction on Twitter, the damage had already been done, as tweets piled up posting images of Mr. Grilo as well as the contact details for Liberty.

Twitter’s New Anti-abuse Tools Include Ability to Mute ‘Eggs’

Twitter has made several changes to how it handles online abuse and harassment over the last few weeks after admitting last month that it has not being doing enough to combat online hate.

A Fifth-Grade Student Gives A Marketing Idea To Tesla Boss Elon Musk On Twitter, And He Loves it!

Tesla founder and CEO Elon Musk is quite active on Twitter. From informing about what Tesla is currently working on to updates on SpaceX, Musk shares everything on Twitter. This time it was not Musk who shared an idea, but a fifth-grade student, Bria …

Has Influencer Marketing Jumped The Shark?

… marketing agencies that have popped up over the past year. Even Google wanted a piece of the influencer pie, which led to the purchase of Famebit, a tech and marketing platform that connects brands with media personalities on YouTube and Twitter.

Marketoonist on brand safety

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Survey: Digital marketing tops the chart

Even at that level, 64 percent are planning to use it more in 2017. Other social media outlets were used at much lower levels: 28 percent used YouTube, 25 percent used Instagram, 24 percent used Twitter and 7 percent used Pinterest for marketing in 2016.

7 Tools to Spice Up Your Twitter Marketing Efforts

A solid social media marketing strategy utilizes multiple networks for maximum online reach. It allows you to reach different audience types, offer distinctive user experiences, and leverage the unique advertising features designed for each platform …

Twitter extends abuse blocking to main timeline, puts offenders on timeout

In addition to extending the mute option to the main timeline, Twitter is putting abusive accounts on timeout, putting a lid on eggs (new accounts without profile images are commonly called “eggs” after Twitter’s default profile image) and updating …

Through The Marketing Wormhole

By Melissa Parrish. What a strange time it is to be a marketer. Last year, Forrester fielded hundreds of questions from brands and tech partners alike about the revelations that rocked our worlds: kickbacks, tech consolidation, opacity of even decades …

9 Digital Marketing Stats From This Week That Jumped Off the Page

It was a stellar week in digital marketing stats, and here are the nine that really stood out: 1. If one tweet can sell a thousand Moons Over My Hammy, this is it.

While Vine Camera’s Future Is TBD, the Lessons for Influencer Marketing Are Clear

The announcement of Vine’s closure toward the back end of last year marked a sad, nostalgic day for digital content creators. So it came as quite the surprise when, last month, Twitter relaunched the social platform as Vine Camera, an application that …

Through The Marketing Wormhole

Look, the marketing sky isn’t falling; but if we want to keep it that way marketers need to have the difficult conversations within their own companies and with outside peers.

Now, live-stream e-sports on Twitter

“Twitter has increasingly positioned itself as a broadcasting platform over the past few years, signing deals with the NFL and other corporations to stream big-name games and events.

Survey: Digital marketing tops the chart | Boating Industry

Digital marketing continues to be the go-to tactics for most companies in the boating industry. For the fourth year in a row, we surveyed the readers of our print …

Through The Marketing Wormhole

Look, the marketing sky isn’t falling; but if we want to keep it that way marketers need to have the difficult conversations within their own companies and with outside peers.

Harry Potter, yoga and beer: A magical PR and marketing spell

… Austin, Texas. Attention peaked after Cosmopolitan published an article the day after the class took place. Additional articles ran in USA Today, Buzzfeed, Entertainment Weekly and more, amplified by posts on the publications’ Facebook and Twitter …

Twitter’s Maya Hari on marketing trends in 2017

This was a significant campaign to say the least because at once, it saw the coming together of three important Twitter elements: Influencer led Marketing, Always On Conversations and most importantly, a first of it’s kind, TV-Twitter Integration. As …

Twitter Tells Brands How To Do Video

And we think the length of videos is currently one of the most important aspects of social media marketing, whether you’re on Facebook, Twitter or any other platform that allows moving images. As always, experiment. Use your analytics to work out what …

While Vine Camera’s Future Is TBD, the Lessons for Influencer …

The announcement of Vine’s closure toward the back end of last year marked a sad, nostalgic day for digital content creators. So it came as quite the surprise …

8 ways to use Twitter for your business

Marketing your business on Twitter doesn’t have to be a ‘one-man’ or ‘one-department’ effort; you should try to get your co-workers involved in the process.

Elon Musk accepts 5th grade’s marketing advice, thank her on Twitter

On Wednesday, in response to a letter by a fifth grade student, the founder and chief executive of Tesla made another announcement on the social media platform the company will hold a contest for homemade advertisements.

Twitter Advertiser Index: Reliance Jio, Nexa, Spices Board, SBI, Samsung Mobile

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

Mansfield: What’s next for social media?

Just as the big three networks never regained absolute dominance, Facebook, YouTube and, most notably, Twitter, have struggled to retain their prominence.

While Vine Camera’s Future Is TBD, the Lessons for Influencer Marketing Are Clear

The announcement of Vine’s closure toward the back end of last year marked a sad, nostalgic day for digital content creators. So it came as quite the surprise when, last month, Twitter relaunched the social platform as Vine Camera, an application that …

Twitter Alums Look To Wag The Long Tail Of Cancer Risk Detection

This month, I got the opportunity to catch up with an advisor to my former consulting company — which operated back in the heyday of social-tech marketing — and it reminded me that one of the most foundational rules of digital business is still …

Twitter Tells Brands How To Do Video

And we think the length of videos is currently one of the most important aspects of social media marketing, whether you’re on Facebook, Twitter or any other platform that allows moving images. As always, experiment. Use your analytics to work out what …

Marketing in the UK: Reaching Audiences Through Linear TV and Digital Video Advertising

Welsh: Linear TV here focuses on mass marketing, hitting over 90% of the UK population each week, according to Nielsen. Linear TV numbers are … eMarketer: Outside of Twitter, what platforms are advertisers leveraging in the UK? Welsh: On the social …

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Elon Musk accepts marketing advice from 5th grader, thanks her on Twitter

Elon Musk, a billionaire and the founder and chief executive of Tesla, has announced a contest for homemade advertisements for Tesla on Twitter. But, what makes this announcement different is that this suggestion was given to him in a typed letter by a …

http://rock.ly/naqy6

Posted in Automatic Tweets Tagged with: , ,

March 1st, 2017 by autoposter

A solid social media marketing strategy utilizes multiple networks for maximum online reach. It allows you to reach different audience types, offer distinctive user experiences, and leverage the unique advertising features designed for each platform …

EMA Recommends EU Marketing of Edoxaban in Atrial Fibrillation

The European Medicines Agency’s Committee for Medicinal Products for Human Use (CHMP) recommended granting a marketing authorization for edoxaban (Roteas, Daiichi Sankyo Europe) for prevention of stroke and systemic embolism in adults with …

NASCAR celebrates best racing in years with return of Ready. Set. Race

Race campaign was so popular with our fans last year that we couldn’t wait to bring it back with even more intense racing action,” said Jill Gregory, NASCAR senior vice president and chief marketing officer. “The Monster Energy NASCAR Cup Series …

Hip to Be Square

Send the hosts feedback on their personal Twitter feeds. … From design to marketing, from crowdfunding to manufacturing, it’s a wooly world, complete with copycats, bankruptcies, and brand managers who focus all of their marketing on Amazon search.

EMA Recommends EU Marketing of Edoxaban in Atrial Fibrillation

The European Medicines Agency’s Committee for Medicinal Products for Human Use (CHMP) recommended granting a marketing authorization for edoxaban (Roteas, Daiichi Sankyo Europe) for prevention of stroke and systemic embolism in adults with …

Rebranding David Bowie With Smoothies, Yoga

As a result of this barrier, Sotheby’s embarked on a multi-faceted campaign to drive home the point that Bowie was in fact an avid collector, involving—no joke—such disparate marketing tools as a yoga class, a periscope at Twitter’s headquarters, a …

Social media fuels rumors of threat against West Forsyth High School

… this is Charles McAninch, principal at West Forsyth High School. Parents, I am calling in regard to the threat to our campus that has been posted anonymously on Twitter,” the message said. … Social media has been the number one reason that people …

Twitter sees growth in Brazil

Twitter has reported a 30 percent boost in advertising revenue in Brazil last year helped by digital marketing interest around the Olympic Games and rising smartphone uptake locally.

Twitter sees growth in Brazil

Twitter has reported a 30 percent boost in advertising revenue in Brazil last year helped by digital marketing interest around the Olympic Games and rising smartphone uptake locally.

#SocialSkim: Apps Will Soon Die, Twitter for Your Customer Service Teams: 11 Stories This Week

This week’s ‘Skim is filled to the brim: The impending demise of apps and why your company needs to start thinking different; Twitter’s brand-new, personable customer service feature; Instagram’s big change that just made it easier to tell your brand …

SocialSkim

Social media has become the media in Africa

At the time, social media seemed mostly a fun and useful marketing communications platform. Looking back, that was only … Like elsewhere, Facebook and Twitter have also been important for sharing news and local information. But in countries where the …

Miss Universe coronation is Twitter’s biggest global entertainment event this year

The relationship between sports and entertainment content on TV and Twitter is extremely strong and symbiotic at that.” Twitter’s marketing strategy is to bring the best of live and video content. Maya pointed out that over 92% of Twitter users watch …

Pharma urges FDA to delay rule on policing off-label marketing

In a fit of anger, drug makers are urging the Food and Drug Administration to delay a final rule giving the agency greater leeway to police off-label marketing over concerns it would harm public health by “chilling valuable scientific speech …

The NCAA Showcases Its Marketing Muscles During March Madness 2017

Although it is a non-profit organization, the NCAA (National Collegiate Athletic Association) continues to do a brilliant job of marketing its March Madness men’s college basketball tournament, which is celebrating its 79th year in 2017. A brief …

Kim Kardashian Is Giving Fans Free ‘Zebra’ Yeezy Boosts On Twitter

Reportedly Kanye West’s most limited Yeezy release with Adidas, the “Zebra” Yeezy 350 Boost was nearly impossible to buy this morning.

Student-run Kelpÿ company enters partnership with Costco

… Kelpÿ branched out to other social media platforms such as Facebook, Twitter and Instagram. “Our biggest marketing asset is encouraging people through Facebook to pre-order our chips off the website,” said Cory Bierman, the company’s marketing officer.

The 6 Most Impressive Numbers From Weibo’s Q4 Earnings

Weibo’s advertising and marketing revenue, boosted by its growth among smaller to medium-sized businesses, rose 45% to $188 million.

Opinion: Even an old dude knows that Snap isn’t another Twitter

Google worked immediately because marketers knew people used search to buy stuff. Twitter has struggled to adapt its short-takes format to marketing messages. Because it’s largely a picture-sharing service, Snap sells video ads – which marketers pay a …

21 Effective and Useful Content Marketing Tips

If you don’t know how to create a Twitter List, here is a great article I wrote about it. If you aren’t already, you should look at Feedly as another tool to use to create a list of great content.

Twitter Alums Look To Wag The Long Tail Of Cancer Risk Detection

This month, I got the opportunity to catch up with an advisor to my former consulting company — which operated back in the heyday of social-tech marketing — and it reminded me that one of the most foundational rules of digital business is still …

Twitter tries to humanize customer service interactions

Twitter is rolling out Custom Profiles that indicate when a direct message is coming from a person rather than a brand’s chatbot, as reported by VentureBeat and Marketing Land. For verified brand accounts, direct messages from the brand can be …

5 Content Marketing Lessons From SNL in the Age of Trump

Everyone in the national media is talking about Trump all the time. But what about your business or your industry? What are the key issues that your customers are worried about and focusing on?

Silicon Valley adtech startup taps ex-Twitter exec to open first Asia office in Singapore

The adtech firm isn’t starting from zero: Marc explains they’re already working with 17 clients in Asia – including the likes of Grab, JollyChic, and marketing agencies Septeni and M&C Saatchi Mobile. Liftoff’s model is different to other mobile …

How Does the Snapchat IPO Stack up to Facebook and Twitter?

Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.

Gentleman And Ladies, It’s Time to Start Your Nascar ’17 Monster Marketing Engines

The effort also includes print, at-track activation, Internet and social media at such Nascar platforms as Twitter, Facebook, Twitter, Snapchat, YouTube and Instagram, which also will include videos featuring Monster Energy Nascar Cup Series drivers …

Friday recap: Home shopping with Google Home, more revenue options for Facebook advertisers and Twitter partners …

It’s been a relatively quiet week but there are still some interesting updates going on in the content marketing space.

How Does the Snapchat IPO Stack up to Facebook and Twitter?

Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.

How Does the Snapchat IPO Stack up to Facebook and Twitter?

Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.

How Does the Snapchat IPO Stack up to Facebook and Twitter?

Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.

3 Ways to Grow Your Business With Free Social Media Analytics

Eighty-six percent of marketers believe that social media is important for their business, and U.S. spending on social media marketing is expected to top $17 billion per year by 2019. Yet only 3.4 percent of business leaders report that social media …

Twitter takes on Oscars’ best picture snafu

Twitter users posted their interpretation of what happened. #Oscars pic.twitter.com/p0Lb5DbzG0. – Nathan Ourn™ (@Nxthann_) … Some smelled a perfect marketing opportunity. Get the name wrong? We offer 24hr grace periods to correct minor errors.

Oscars

How Does the Snapchat IPO Stack up to Facebook and Twitter?

Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.

Better Buy: Twitter, Inc. vs. Baidu

Baidu closed out 2016 with 452,000 online marketing customers, 19% fewer than it was serving a year earlier. Most of that decline is Baidu turning advertisers away as it improves the quality of its marketing customers, particularly healthcare-related …

How Does the Snapchat IPO Stack up to Facebook and Twitter?

Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.

Twitter Alums Look To Wag The Long Tail Of Cancer Risk Detection

This month, I got the opportunity to catch up with an advisor to my former consulting company — which operated back in the heyday of social-tech marketing — and it reminded me that one of the most foundational rules of digital business is still …

Better Buy: Twitter, Inc. vs. Baidu

Baidu closed out 2016 with 452,000 online marketing customers, 19% fewer than it was serving a year earlier. Most of that decline is Baidu turning advertisers away as it improves the quality of its marketing customers, particularly healthcare-related …

Using social media to jump-start your content marketing strategy

While your usual social media management tools like Hootsuite and Twitter’s own TweetDeck offer good collaboration opportunities for the purpose of posting and scheduling, companies with cross-channel marketing departments can look toward …

Is it a Twitter or a Facebook? Ghosts of social media IPOs past hang over Snap listing

A lesson for Snap founder and Chief Executive Officer Evan Spiegel from both of those: In Snap’s first few quarters as a public company it needs to meet the expectations management established during the roadshow, when it was marketing the stock to …

Rounding Up the Top 4 Marketing Analytics Tools and How to Use Them

Even with a free account, you can monitor up to five different social media pages on Pinterest, Google+, LinkedIn, Facebook, Twitter, and Instagram. In addition to analytics, Buffer allows brands to automate content distribution through a visual …

Best-selling Author Jake Knapp Will Be a Keynote Speaker at Demandbase’s Fourth Annual Marketing Innovation …

SAN FRANCISCO, Feb. 28, 2017 /PRNewswire/ Demandbase, the leader in Account-Based Marketing (ABM), today revealed that Jake Knapp, the New York Times best-selling author of Sprint, will be a keynote speaker at the fourth annualMarketing …

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L-SPARK announces startups joining winter 2017 cohort to set foundation for scale

Ottawa-based SaaS accelerator L-SPARK has announced the six startups that will join its winter 2017 accelerator program. The six selected companies will move into L-SPARK’s office space for four months, with the goal of propelling their companies to 10 …

Weibo ad revenues up 42% as live streaming drives growth

Chinese microblogging site Weibo has reported a 42% growth in advertising and marketing revenues driven by video and live streaming services.

4 Tips to Get Started Marketing on Instagram

You’re probably already marketing your brand on Facebook and Twitter—and perhaps even LinkedIn. These are often the three social platforms that come to mind when social media marketing is mentioned. There’s another—Instagram—that’s often …

Why the Dichotomy Between Ad Tech and Marketing Tech Is Dysfunctional

The same goes for social media marketing tools managing paid ads on Twitter, LinkedIn, Instagram, and Pinterest. But it goes beyond advertising of any kind too.

A Modern Guide to Social Media Content Marketing, Part 3: LinkedIn

This is the third installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” platforms: Twitter, Facebook, LinkedIn and Instagram. Catch up on the first and second installments here, and …

How This UAE Startup Is Helping Big Brands To Dominate Social Media In The Middle East

With brands switching serious percentages of their total media investment into channels such as Facebook and Twitter — as social media marketing grow from strength to strength — a Dubai-based creative tech startup is showing them how to get their …

Twitter’s New Anti-abuse Tools Include Ability to Mute ‘Eggs’

Twitter has made several changes to how it handles online abuse and harassment over the last few weeks after admitting last month that it has not being doing enough to combat online hate.

Twitter takes on Oscars’ best picture snafu

Twitter users posted their interpretation of what happened. #Oscars pic.twitter.com/p0Lb5DbzG0. – Nathan Ourn™ (@Nxthann_) … Some smelled a perfect marketing opportunity. Get the name wrong? We offer 24hr grace periods to correct minor errors.

Oscars

Teads Arrives in Peru; Could Twitter Boost Activity During Carnival?

This week’s Latin American Roundup brings the following stories: the video ad tech Teads announce an office in Peru, rolling out their expansion in South America with a local team in Lima; Twitter release numbers of interactions on their platform …

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Olympics, smartphones push Twitter revenue up 30 percent in Brazil

“Brazil is a motor of growth for Twitter, both in users and in revenue,” said Fiamma Zarife in a recent interview.

Posted in Automatic Tweets Tagged with: ,

February 24th, 2017 by autoposter

When seeking out branding inspiration, Twitter is a good place to start. Celebrities and PR pros alike are using this platform to … Below, seven communications executives from Forbes Communications Council share the PR-related accounts that they …

Twitter’s ad revenue shrinks in bleak Q4

While Twitter’s growth has seemed particularly slow over the past fiscal year, an actual decline in ad revenue underscores a more desperate state for the social media company than some might have predicted.

These Wharton professors studied the impact of Twitter during the presidential election

The recent study published by Marketing professors Ron Berman and Robert Meyer analyzed Twitter as a “real-time micro-blogging platform” and found that entertaining or sensational posts wash out more substantive tweets.

The Daily Pennsylvanian | These Wharton professors studied the …

Twitter was recently studied as a political actor in “Make America Tweet Again: A Dynamic Analysis of Micro-blogging During the 2016 U.S.

50 Amazing Social Media Marketing Ideas, Strategies & Tips

… media marketing strategy for your business. Have no fear – I’ve put together 50 amazing social media marketing ideas, strategies & tips to help you put together a successful social media marketing plan. I’ll cover 10 takeaways each for Facebook …

How You Can (And Should) Spend Less Time On Twitter

Culturally, I don’t think any of us can ignore the impact it’s having in politics and media. It’s not going away anytime soon, and using Twitter for specific marketing and business objectives makes sense. Unfortunately, I see many marketers struggling …

50 Amazing Social Media Marketing Ideas, Strategies & Tips

… media marketing strategy for your business. Have no fear – I’ve put together 50 amazing social media marketing ideas, strategies & tips to help you put together a successful social media marketing plan. I’ll cover 10 takeaways each for Facebook …

50 Amazing Social Media Marketing Ideas, Strategies & Tips

… media marketing strategy for your business. Have no fear – I’ve put together 50 amazing social media marketing ideas, strategies & tips to help you put together a successful social media marketing plan. I’ll cover 10 takeaways each for Facebook …

How You Can (And Should) Spend Less Time On Twitter

Culturally, I don’t think any of us can ignore the impact it’s having in politics and media. It’s not going away anytime soon, and using Twitter for specific marketing and business objectives makes sense. Unfortunately, I see many marketers struggling …

http://rock.ly/6zf7u

50 Amazing Social Media Marketing Ideas, Strategies & Tips

… media marketing strategy for your business. Have no fear – I’ve put together 50 amazing social media marketing ideas, strategies & tips to help you put together a successful social media marketing plan. I’ll cover 10 takeaways each for Facebook …

50 Amazing Social Media Marketing Ideas, Strategies & Tips

If it is, you know how hard it can be to keep up with all of the latest news from the different social platforms. Things changing constantly can make it difficult to craft …

Twitter removes Amber Harrison tweets as legal battle with Seven escalates

Twitter has removed a series of posts by the former lover of Seven West Media boss Tim Worner after she flouted a court order preventing her revealing embarrassing details about the affair.

‘Digital Sense’ Is Marketing 101 For Digital Marketers Who Don’t Know It All

She knows that Twitter is a different thing than Facebook, and marketing that works on one doesn’t on the other.

‘Digital Sense’ Is Marketing 101 For Digital Marketers Who Don’t Know It All

She knows that Twitter is a different thing than Facebook, and marketing that works on one doesn’t on the other.

Twitter plans to double down on live video this year

Speaking at the Goldman Sachs Technology and Internet Conference last week, Noto pointed to the success of Twitter’s live Grammy Awards preshow, which attracted 5.1 million viewers – a larger audience than any NFL game shown on the platform and the …

‘Digital Sense’ Is Marketing 101 For Digital Marketers Who Don’t Know It All

She knows that Twitter is a different thing than Facebook, and marketing that works on one doesn’t on the other.

50 Amazing Social Media Marketing Ideas, Strategies & Tips

… media marketing strategy for your business. Have no fear – I’ve put together 50 amazing social media marketing ideas, strategies & tips to help you put together a successful social media marketing plan. I’ll cover 10 takeaways each for Facebook …

Berklee is not UC Berkeley — but Twitter didn’t care

There were so many tweets with the school’s Twitter handle, @BerkleeCollege, that Taravella, Berklee’s digital marketing manager, lost count. “Each day when I go in and check the Twitter notifications, we don’t typically see that much engagement,” said …

Kerry Stokes, Jeff Kennett ‘descended into welter of accusations’

After the television network took out an urgent gag order against Ms Harrison, Mr Kennett engaged in a Twitter fight with Ms Harrison, stating: “stealing from your employer is unacceptable” and “what we do not like is you releasing commercial documents …

Twitter Advertiser Index: Oppo, YouTube, Hyundai, SBI and Lenovo

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

Republican CNN Pundit Goes After Trump’s Son-in-Law on Twitter: ‘Little Jared’

CNN contributor Ana Navarro, a Republican strategist who voted for Hillary Clinton in the 2016 presidential election, belittled President Donald Trump’s son-in-law, Jared Kushner, on Twitter on Friday after Kushner complained about her criticizing …

Kerry Stokes, Jeff Kennett ‘descended into welter of accusations’

After the television network took out an urgent gag order against Ms Harrison, Mr Kennett engaged in a Twitter fight with Ms Harrison, stating: “stealing from your employer is unacceptable” and “what we do not like is you releasing commercial documents …

Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human

For all the talk of artificial intelligence, chat bots aren’t that smart. Brands are increasingly automating their customer services channels on social networks like Twitter and Facebook Messenger, but brands’ bots can’t handle all customers’ inquiries …

Oreo sponsors first Oscars live streaming party, launches cookies into space

The two promotions are the latest examples of Oreo’s dedication to innovative, digital-first marketing efforts. Live streaming companion shows to … If IMDb’s viewing party is a hit – and it very well might be given the high turnout for Twitter’s …

Report: Snapchat IPO presentation gets chilly London reception

Despite the questions, at least one fund manager told Bloomberg the trip to London – something neither Facebook nor Twitter did prior to their IPOs – was appreciated. The roadshow returned to New York yesterday with a presentation … News of how …

Still Doing Your own Marketing? 6 Statistics Your Small Business Needs to Know

Is your business everywhere on social media that your potential customers are? 94% of B2B marketers use LinkedIn as part of their marketing strategy. Other popular social platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%) …

The BBC Is Using a Fake Account to Troll Feminists on Twitter

The BBC has become an unlikely scourge of online feminists, publishing provocative tweets from a fake account to provoke their outrage.

Government workers fight Trump on his own turf — Twitter | CIO

When government employees decided to fight back against the Trump administration’s crackdown on scientific research, they took to Trump’s favorite and most …

Government workers fight Trump on his own turf — Twitter

David Berkowitz, chief strategy officer at marketing tech company Sysomos, says it’s important to note that these accounts have not been verified because that’s part of the allure, but that lack of authenticity could also be used as a sort of bait and …

Report: Snapchat IPO presentation gets chilly London reception

Despite the questions, at least one fund manager told Bloomberg the trip to London – something neither Facebook nor Twitter did prior to their IPOs – was appreciated. The roadshow returned to New York yesterday with a presentation … News of how …

Twitter Advertiser Index: Oppo, YouTube, Hyundai, SBI and Lenovo

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

How to Boost Your Conversion Rates with Twitter

But some of the more overlooked uses for social media for marketing are lead generation, lead nurturing and for boosting your conversion rates.

Olympics, smartphones push Twitter revenue up 30 pct in Brazil

“Brazil is a motor of growth for Twitter, both in users and in revenue,” said Fiamma Zarife in a recent interview.

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China’s Twitter-like Weibo reports strong 2016 revenue growth

Chinese social media giant Sina Weibo reported strong revenue growth in 2016 thanks to booming advertising and marketing demand.

Marketing your carwash through social media

… living providing just such a service, you’ve got to get your name out there in front of people. In this day and age, that means courting social media – but how exactly does one make a carwash service stand out on Facebook, Twitter and other social …

Ad Revenues at China’s Weibo Jumped 42% in 2016

China’s Weibo microblogging service has been making a comeback, as witnessed by its 2016 annual results. The platform’s efforts on video content and live streaming helped boost 2016 ad and marketing revenue by 42%. Weibo is China’s answer to Twitter …

How Brands Can Still Win the Oscars Without a $2 Million TV Spot

Twitter and Snapchat are real-time platforms where brands should focus on the day of and days following awards programs to tap into conversations.

Why Former Tech Execs Are Leaving Google And Twitter To Start Health Care Companies

Despite the challenges, a small but growing group of former technologists from companies like Google and Twitter are in it for the long haul.

Disney, Facebook, Twitter, Google give tough job interview questions, Glassdoor says

Uber requested that an applicant “Write an equation to optimize the marketing spend between Facebook and Twitter campaigns.

Twitter tries to humanize customer service interactions

Twitter is rolling out Custom Profiles that indicate when a direct message is coming from a person rather than a brand’s chatbot, as reported by VentureBeat and Marketing Land. For verified brand accounts, direct messages from the brand can be …

How Repurposing Content Can Maximize ​Your Startup’s Marketing Strategy

I get the best results from Twitter. With a link to my post on Twitter (TWTR), I can grab the attention of an immediate 1000 people who will visit my blog and read the article.

How Repurposing Content Can Maximize ​Your Startup’s Marketing …

Equities.com is an advanced financial information center and next-generation communication platform that connects self-directed investors with startup and …

Twitter’s Revenue In Brazil Up 30% Thanks To Olympics, Smartphones

An increased interest in real-time marketing was seen around the Olympics, which was hosted by Rio de Janeiro in August and brought new clients to the micro-blogging site.

Phillauri song Whats Up: Anushka Sharma and Mika Singh chat on Twitter and release the wedding song of 2017!

Diljit Dosanjh also shared the announcement on his Twitter handle. Today upon the release of the song WhatsUp Diljit Dosanjh tweeted, “First wedding song of the season with Shashi!

How to Measure LinkedIn Organic Activity

However, business-to-business (B2B) marketers rely on social media for demand generation as much as for brand awareness, with Twitter and LinkedIn acting as our primary channels. Unfortunately, LinkedIn has been limited in its analytics features for …

Report: Twitter Sees 30% Growth In Brazil in 2016

“Brazil is a motor of growth for Twitter, both in users and in revenue,” Zarife said in a recent Reuters interview. The executive said interest in real-time marketing content centered on the 2016 Summer Olympics in Rio drew new clients to Twitter. Also …

Twitter, PBS team up to live-stream Donald Trump’s Congress address

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

How to Measure LinkedIn Organic Activity

However, business-to-business (B2B) marketers rely on social media for demand generation as much as for brand awareness, with Twitter and LinkedIn acting as our primary channels. Unfortunately, LinkedIn has been limited in its analytics features for …

8 ways to use Twitter for your business

Marketing your business on Twitter doesn’t have to be a ‘one-man’ or ‘one-department’ effort; you should try to get your co-workers involved in the process.

Twitter, PBS team up to live-stream Donald Trump’s Congress address

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

Posted in Automatic Tweets

February 18th, 2017 by autoposter

Some clever tie-ins connecting those ads to digital marketing. All of that combined for a fun 2017 Hashtag Bowl – our sixth annual competition showcasing how well Super Bowl advertisers connect their TV ads with online marketing efforts. And now that …

10 Influencer Marketing Examples That Prove Influencer Marketing is Digital Marketing’s Next Big Thing Now

They asked Insightpool, an influencer marketing platform, to set up an influencer campaign for the awards on Twitter. The Insightpool team identified and engaged with suitable influencers to spread the Rare Country Awards message. They segmented …

Google, Facebook, Snapchat, Twitter: Who’s the strongest of them all?

“Out of this, over 60%-70% are on Facebook,” says the India marketing head of the German audio company. 2. Some marketers treat the two as one unit, still.

Twitter removes Amber Harrison tweets as legal battle with Seven escalates

Twitter has removed a series of posts by the former lover of Seven West Media boss Tim Worner after she flouted a court order preventing her revealing embarrassing details about the affair.

5 Predictions For the Future of Digital Marketing

Current digital marketing costs are fairly low compared to other forms of traditional marketing like TV ads, which can cost you several thousand dollars if you’re lucky.

Twitter Advertiser Index: SBI, OPPO, Honor, PNB MetLife and Amazon India

1)@TheOfficialSBI: SBI tops the week’s Twitter Index on the back of a tweet with a video that showed its pride in being India’s Number One bank chosen by 300 million customers including farmers, students, professionals, housewives and corporate houses …

What marketers should know about Twitter’s Q4 2016 earnings

Twitter didn’t only lose its longtime ad boss in the fourth quarter of 2016. It lost ad revenue. The company’s total advertising slipped by less than 1 percent year over year, and its US ad revenue dropped by 5 percent year over year.

5 essential podcasts every digital marketer can learn from

With a wide array of digital media experts talking about the skills and techniques required to stay competitive in the online marketing game, podcasts are an unavoidable resource for the digital marketers of today. If you’re an online marketer, whether …

Online Marketing Firm, fishbat, Shares 4 Ways to Improve Brand Relationships with Twitter Videos

PATCHOGUE, N.Y., Feb. 15, 2017 /PRNewswire-iReach/ — fishbat is a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to …

http://rock.ly/vqk8f

The London Dungeon is being slammed on Twitter for posting really inappropriate Valentine’s ‘jokes’

The London Dungeon is being slammed for posting really inappropriate Valentine’s jokes. (Picture: Twitter). Valentine’s Day is an excuse for every brand – however unsuitable – to jump aboard the tenuous marketing train. Yesterday, The London Dungeon …

Disney uses Twitter to send ‘Beauty and the Beast’ roses to movie fans on Valentine’s Day

Undoubtedly, what draws people to Disney’s “Beauty and the Beast” is the unlikely romance between Belle and the enchanted prince, watching it unfold before a bewitched rose wilts down to its stem.

Online Marketing Firm, fishbat, Shares 4 Ways to Improve Brand Relationships with Twitter Videos

PATCHOGUE, N.Y., Feb. 15, 2017 /PRNewswire-iReach/ fishbat is a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to …

http://rock.ly/1ma8w

The London Dungeon is being slammed on Twitter for posting really inappropriate Valentine’s ‘jokes’

The London Dungeon is being slammed for posting really inappropriate Valentine’s jokes. (Picture: Twitter). Valentine’s Day is an excuse for every brand – however unsuitable – to jump aboard the tenuous marketing train. Yesterday, The London Dungeon …

How your business can stand out no matter the platform

There’s a reason there are an endless supply of articles that promise “10 Tools to Pump Up Your Digital Strategy,” and “Internet Ninja 101: How to Win Twitter.” The truth is that the marketing landscape is crowded and that there is always something new …

http://rock.ly/gu5kr

Google, Facebook, Snapchat, Twitter: Who’s the strongest of them all?

“Out of this, over 60%-70% are on Facebook,” says the India marketing head of the German audio company. 2. Some marketers treat the two as one unit, still.

Twitter set to ‘Amplify’ India focus; to tie up with Filmfare, Jio

… quoting Twitter Chief Operating Officer Anthony Noto that President Trump’s use of the platform to discuss wider issues established the credentials and capability of the medium, even though growth in the user base would depend largely on the …

http://rock.ly/0cdye

Former Magic Leap Executive’s Lawsuit Accuses Company Of Sexism And Misleading Marketing

Magic Leap, the mysterious augmented reality startup, continues its slow implosion. On Monday, a new lawsuit alleged that the Plantation, Fla.

How your business can stand out no matter the platform

There’s a reason there are an endless supply of articles that promise “10 Tools to Pump Up Your Digital Strategy,” and “Internet Ninja 101: How to Win Twitter.” The truth is that the marketing landscape is crowded and that there is always something new …

Twitter For Events & Concerts: What You Need to Know

1 The world of social media is tumultuous and ever-changing, and nowhere is this more true than on Twitter. This means that if you’re planning on promoting an event on the social media platform, your marketing strategy needs to be able to evolve, and …

Twitter set to ‘Amplify’ India focus; to tie up with Filmfare, Jio

… quoting Twitter Chief Operating Officer Anthony Noto that President Trump’s use of the platform to discuss wider issues established the credentials and capability of the medium, even though growth in the user base would depend largely on the …

‘I don’t feel lonely’: Tweeting space robots are a hit for NASA

That reflects Twitter’s general growth, says Greenberg, but also how NASA’s social media team “has used its Twitter and Facebook presence to humanise what is otherwise a complex, vital science programme through use of wit, charm and intertextual …

Does Engagement Still Matter as a Social Media Metric?

Even JP Morgan, a huge financial services company, gains few responses on Twitter, as a glance at its feed shows, as Arik C. Hanson, principal of ACH Communications, points out in his marketing and communications blog. It treats Twitter as a broadcast …

Zaza Pachulia, Justin Bieber, Macedonian Twitter bots and the insanity of NBA All-Star voting

“Twitter is an open platform, and you can’t protect yourself from someone else’s open platform,” says Brad Parscale, president of Texas-based web design and marketing firm Giles-Parscale, and the former digital director of Donald Trump’s presidential …

What Working at a Social Media Company Taught Me about ROI

The goal was to help new students become more acclimated and increase involvement in extracurricular activities during their first semester.

Silicon Valley’s gender gap is the result of computer-game marketing 20 years ago

It’s no secret that there is a pronounced gender gap in technology fields. In 2014, 70% of the employees at the top tech companies in Silicon Valley, such as Google, Facebook, and Twitter, were male. In technical roles, this phenomenon is even more …

The 30 best people in advertising to follow on Twitter

The majority of marketers and ad execs either aren’t signed up to the service or only use it to retweet nice things about themselves or their company.

Tennis star follows through with ‘Super Bowl Twitter date.’ So will there be another?

It should come as no surprise that a date won via a bet on Twitter would be chronicled on social media. On Wednesday night, John Goehrke, a 20-year-old marketing major at the University of Missouri, had his very publicized date with tennis star Genie …

Berklee is not UC Berkeley — but angry Twitter users didn’t realize that

There were so many tweets that included the school’s Twitter handle, @BerkleeCollege, that Taravella, Berklee’s digital marketing manager, lost count. “Each day when I go in and check the Twitter notifications, we don’t typically see that much …

Silicon Valley’s gender gap is the result of computer-game marketing 20 years ago

It’s no secret that there is a pronounced gender gap in technology fields. In 2014, 70% of the employees at the top tech companies in Silicon Valley, such as Google, Facebook, and Twitter, were male. In technical roles, this phenomenon is even more …

What marketers should know about Twitter’s Q4 2016 earnings

In addition to getting more people to use Twitter each day, the company is getting people to use Twitter more. In Q4, the amount of time people spent on Twitter increased “by double digits on a year-over-year basis,” as did the number of times people …

5 Social Media Hacks for Better Customer Service

Knowing where to gripe—whether it’s Facebook, Twitter, LinkedIn, or even Tumblr—is crucial, says digital marketing and customer service consultant Jay Baer. Check the company’s website for dedicated customer service handles, such as @NikeSupport or …

London Dungeon Tweets Apology For Dark Valentine’s Day Campaign After Furious Twitter Backlash

… to promote the attraction was branded “sexist”. The attraction posted quotes on both its Facebook and Twitter account referencing sexual acts and murder as part of a ‘Dark Valentine’s Day’ marketing ploy that managed to shock people in all the …

Bouchard muses about second date with Super Bowl bet buddy

The Montreal tennis star and University of Missouri marketing student John Goehrke – who won a Super Bowl wager with Bouchard via Twitter – had such a good time during a rendezvous at the Brooklyn Nets’ game on Wednesday night that another date …

Silicon Valley’s gender gap is the result of computer game marketing …

It’s no secret that there is a pronounced gender gap in technology fields. In 2014, 70% of the employees at the top tech companies in Silicon Valley, such as …

What Working at a Social Media Company Taught Me about ROI

Marketers need to think of social as a building block that has the power to support, inform and accelerate nearly every aspect of your business.

Zaza Pachulia, Justin Bieber, Macedonian Twitter bots and the …

IF THE GOLDEN State Warriors are built around a Big Four, Zaza Pachulia might be the fifth. Now in his 14th season, Pachulia has never averaged more than …

Berklee is not UC Berkeley — but angry Twitter users didn’t realize that

There were so many tweets that included the school’s Twitter handle, @BerkleeCollege, that Taravella, Berklee’s digital marketing manager, lost count. “Each day when I go in and check the Twitter notifications, we don’t typically see that much …

Harnessing Video Marketing for Your Small Business

As an extension of Twitter, Periscope shares many features of Facebook Live. The platform was launched in the spring of 2015 and allows users to broadcast from smart phones, GoPro cameras or professional cameras, creating a unique opportunity for …

Twitter For Events & Concerts: What You Need to Know

1 The world of social media is tumultuous and ever-changing, and nowhere is this more true than on Twitter. This means that if you’re planning on promoting an event on the social media platform, your marketing strategy needs to be able to evolve, and …

Tell a Better Brand Story with Content Marketing & Social Media

Twitter Moments and LinkedIn Pulse articles also share something in common. Even though Twitter Moments are not optimized for long form content, both content types offer the user an additional distribution channel for their content, appearing on people …

http://rock.ly/ofx5a

For Twitter, Videos Can Drive Revenues Over The Long Term

Twitter is focusing on consolidating its products and making its platform the go-to place for news and live events. Video consumption among users is increasing at an exponential pace and advertisers are allocating an increasing proportion of marketing …

Mizzou student, tennis star Genie Bouchard had their ‘Super Bowl Twitter date’ on Wednesday

It should come as no surprise that a date won via a bet on Twitter would be chronicled on social media. On Wednesday night, John Goehrke, a 20-year-old marketing major at the University of Missouri, had his very publicized date with tennis star Genie …

Seven Twitter Accounts To Follow For Branding Inspiration

I want perspectives from all forms of marketing, not just PR, and I’m a big believer in the integration and synergy of all marketing channels and disciplines. CMO Today (@wsjCMO) is a great source for me. They cover news, trends and even case studies.

http://rock.ly/jxa7i

For Twitter, Videos Can Drive Revenues Over The Long Term

Video consumption among users is increasing at an exponential pace and advertisers are allocating an increasing proportion of marketing budgets to videos on social media platforms. Twitter has an established program for publishers to monetize videos on …

Genie Bouchard’s Twitter date was a racket: She already has a beau

It was posted two weeks before Bouchard went on a highly publicized date with John Goehrke, a University of Illinois marketing student who won the rendezvous after a Super Bowl wager with Bouchard via Twitter. The other man? Internet detectives believe …

Some clever tie-ins connecting those ads to digital marketing. All of that combined for a fun 2017 Hashtag Bowl – our sixth annual competition showcasing how well Super Bowl advertisers connect their TV ads with online marketing efforts. And now that …

Genie Bouchard’s Twitter date was a racket: She already has a beau

It was posted two weeks before Bouchard went on a highly publicized date with John Goehrke, a University of Illinois marketing student who won the rendezvous after a Super Bowl wager with Bouchard via Twitter. The other man? Internet detectives believe …

Is Twitter Broken And How Do We Save It?

Like most marketing folks, I have FOMO when it comes to social apps, and so I actively use them all (well 90% of them). Saying this, Twitter is still one I go for more than the others. It’s my natural social home of “professional me” and as a user, I …

Seminole turns to social media to lure tourists

Besides tourism marketing, Seminole has increasingly used NextDoor, Twitter and Facebook to announce county information such as gardening classes, pet adoptions, severe weather alerts and bear-management restrictions.

Why Your Twitter Marketing Strategy Is All Wrong

As a digital marketing aficionado, you’re used to rocking your social media plan. Facebook is solid, and Instagram is going gangbusters.

http://rock.ly/nmlou

Posted in Automatic Tweets

February 14th, 2017 by autoposter

While Twitter’s growth has seemed particularly slow over the past fiscal year, an actual decline in ad revenue underscores a more desperate state for the social media company than some might have predicted.

Twitter Analyst Upgrade Stokes President Trump Bump and Potential Merger

If you have followed Twitter Inc. (NYSE: TWTR) as an investment for very long, chances are high that you would agree that it has hurt more long-term investors than it has rewarded.

Amber Harrison lobs fresh grenade at Seven West Media

Amber Harrison has thrown another grenade at Channel Seven, tweeting what appears to be internal emails sent between executives before and during a …

Trump tweets are bumping up Twitter’s user numbers, analyst says

At the same time, the focus on Trump’s tweets has turned the media into “a giant marketing vehicle” for the company, he wrote.

Twitter’s new Explore tab puts emphasis on live video

Twitter is adding a new “Explore” tab to its mobile app that will include Moments, search, trends and live video, per a company blog post.

Why Your Twitter Marketing Strategy Is All Wrong

As a digital marketing aficionado, you’re used to rocking your social media plan. Facebook is solid, and Instagram is going gangbusters.

Twitter is plunging after a fourth quarter revenue miss (TWTR)

Twitter’s monthly active users grew to 319 million, up from 317 million in the prior quarter. Daily active use grew 11% year-on-year, up from growth of 7% in the third quarter, which the company credited to product improvements, marketing, and “organic …

Even Donald Trump Can’t Save Twitter

… 24 million followers, President Donald Trump has effectively made the microblogging site his personal communication platform. This is exposure that money just can’t buy.

Twitter keeps raving about its daily active user growth — so why won’t it share the actual number?

Noto said the acceleration in DAUs was primarily driven by product changes – such as a reboot of the timeline to surface the most relevant information first – and marketing, likely referring to its big global advertising push. He added that he was …

Twitter reports its slowest revenue growth under pressure from Snapchat, Instagram

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

How you can use Twitter Moments to improve your content marketing

Users can create and share stories consisting of tweets and multimedia that have been uploaded to the channel. By prioritizing concise, digestible pieces of content, Twitter is attempting to compete with social media platforms such as Snapchat and …

How a Grassroots Movement Could Bring Down Ivanka Trump’s Brand

GrabYourWallet, a play on the president’s “grab them by the p—y” comment, started with a Twitter call-to-action from Shannon Coulter, a 45-year-old marketing professional based in the Bay Area. It has since grown into a massive, grassroots boycott of …

Twitter reports its slowest revenue growth under pressure from Snapchat, Instagram

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

Can Twitter turn its ‘influence and impact’ into ad ventures?

Twitter says it will continue to focus on the quality of its video in 2017, something it hopes will maintain and increase interest in the platform.

http://rock.ly/-t3q6

twitter reports its slowest revenue growth under pressure from …

Twitter’s net loss widened to $167.1 million, or 23 cents per share, in the fourth quarter ended Dec. 31, from $90.24 million, or 13 cents per share, ..

Management Chimes in on Twitter, Inc.’s Fourth-Quarter Earnings

… emphasize this trend during the company’s earnings call, referring to it several times. Indeed, Twitter CFO Anthony Noto gave several reasons (via an S&P Capital IQ transcript of Twitter’s fourth-quarter earnings call)for investors to believe the …

Want to sell a bad book? Tap into Twitter’s network of “influencers”

“It makes the tweet looks more natural and from an ‘actual’ person,” explains Jason Wong, a 19-year-old internet entrepreneur, who used this account and these methods – known as “influencer marketing” – to promote his book The Holy Méme Bible. Despite …

SF Botanical Garden Twitter page hacked, soft porn posted to page

Twitter notified the Garden at 5:53 a.m. that a login was attempted from Zurich, Switzerland, said Brendan Lange, director of visitor experience and marketing for the Garden. The Garden’s Twitter profile photo was changed and one tweet with soft porn …

When #LoveHappens on Twitter, It Triggers a Valentine’s Day Emoji

Do you love stats about Twitter? How about stats about love on Twitter? Vice president of marketing Joel Lunenfeld said in a blog post that over the past year, the word “love” was tweeted more than 2.5 billion times worldwide.

LoveHappens

Twitter Drops 5%: Seven Downgrades as Fundamentals Outweigh M&A Speculation

Twitter added zero MAUs in the U.S. and added two million MAUs nationally in 4Q, which is surprising given the growing attention President Trump has drawn to Twitter. The company cited product upgrades and marketing for the improved user metrics and …

http://rock.ly/euy2g

Twitter Drops 5%: Seven Downgrades as Fundamentals Outweigh M&A Speculation

Twitter added zero MAUs in the U.S. and added two million MAUs nationally in 4Q, which is surprising given the growing attention President Trump has drawn to Twitter. The company cited product upgrades and marketing for the improved user metrics and …

SUPER BOWL HASHTAGS VS URLS

The statistics come from Marketing Land’s sixth annual Hashtag Bowl that counts hashtags, social media mentions and URLs in ads shown during Super Bowl, reports Danny Sullivan for Marketing Land. Super Bowl XLVIII, which was played in 2014, broke …

SF Botanical Garden Twitter page hacked, soft porn posted to page …

When the San Francisco Botanical Garden’s Twitter account was briefly hacked Thursday, the image that appeared on the page was not that of a clitoria flowe.

Inside the world of Instagram marketing with a Williamsburg street style expert

Instagram currently ranks as the third largest social media platform, behind Facebook and Twitter and ahead of Snapchat. But for marketers, it might be number one.

http://rock.ly/58ux2

Even Donald Trump Can’t Save Twitter

… 24 million followers, President Donald Trump has effectively made the microblogging site his personal communication platform. This is exposure that money just can’t buy.

How to select the right social media site for marketing your business

Image-centric businesses like travel and photography fare much better on Instagram than on Twitter, while business-related content would gain more traction on LinkedIn than on Facebook.

Twitter’s safety updates address user bans, abuse and safe search

With Twitter’s rampant abuse problem, the company has been aggressively trying to find the right way to handle its crippling problem.

SUPER BOWL HASHTAGS VS URLS

The statistics come from Marketing Land’s sixth annual Hashtag Bowl that counts hashtags, social media mentions and URLs in ads shown during Super Bowl, reports Danny Sullivan for Marketing Land. Super Bowl XLVIII, which was played in 2014, broke …

Even Donald Trump Can’t Save Twitter – WSJ

If Twitter can’t materially benefit from a phenomenon like Trump, it probably won’t from anything else either.

Dave Says: Pre-pay letters a good marketing idea

… books, including The Total Money Makeover. The Dave Ramsey Show is heard by more than 12 million listeners each week on 575 radio stations and multiple digital platforms.

Is Trump Breaking Twitter? Responses to His Tweets Cause Collapse

When Donald Trump had tweeted “See you in court, the security of our nation is at stake!”, Twitter user and Founding Editor of Marketing Land Danny Sullivan had replied to the tweet, saying: “Let me give that tweet the Comic Sans treatment it deserves”.

Twitter SEA shares 2017 marketing trends for a brand’s success

Although many brands and businesses have adopted social media as part of their marketing strategy, the majority have neglected to leverage real-time social data analytics, Twitter highlighted. ”In 2017, brands should leverage the full archive of public …

http://rock.ly/50idv

Want to sell a bad book? Tap into Twitter’s network of “influencers”

“It makes the tweet looks more natural and from an ‘actual’ person,” explains Jason Wong, a 19-year-old internet entrepreneur, who used this account and these methods – known as “influencer marketing” – to promote his book The Holy Méme Bible. Despite …

Behind The Rise Of The Anti-Trump Twitter Conspiracy Theorists

Meanwhile on Twitter, writers with a flair for what could be true and a good sense for their audience have taken those investigations well past the brink of what they know.

Seven West Media gets injunction to stop Amber Harrison releasing internal documents

A spokesman for Seven West Media, Tim Allerton, said the company would seek legal advice “in regards to contempt proceedings” against Ms Harrison for publishing further comments and text messages on Twitter after the order was made.

Want to sell a bad book? Tap into Twitter’s network of “influencers”

“It makes the tweet looks more natural and from an ‘actual’ person,” explains Jason Wong, a 19-year-old internet entrepreneur, who used this account and these methods – known as “influencer marketing” – to promote his book The Holy Méme Bible. Despite …

Seven West Media gets injunction to stop Amber Harrison releasing internal documents

A spokesman for Seven West Media, Tim Allerton, said the company would seek legal advice “in regards to contempt proceedings” against Ms Harrison for publishing further comments and text messages on Twitter after the order was made.

How to use your unique dataset to create valuable content

If you liked it, you can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Have a marketing/technology/management “hack” that you want to share with the world? Consider entering The Hackies …

The Downside of Popularity: Despite Visibility, Twitter Revenue and Growth Are Flat

Though millions are glued to news of tweets from the Twitter-happy Trump and his critics on the platform, it isn’t showing up on Twitter’s bottom line. As eMarketer puts it, “Twitter faces a conundrum: At a moment when its platform is more visible and …

Video Marketing: Diese Strategien wirken auf Facebook, Twitter und YouTube

Um Enterprise-Video-Content auf Facebook, Twitter oder YouTube gewinnbringend einzusetzen, kommt es vor allem darauf an, sich die Eigenschaften und Besonderheiten der einzelnen Plattformen zu Nutze zu machen und die Video-Inhalte entsprechend …

5 Influencer Marketing Trends That Will Dominate 2017

Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products.

Powerade Brings The Legends To Footy Fans With Influencer Q&As

Powerade worked closely with Twitter and its marketing agency to coordinate every Q&A session. This empowered the team to pivot smoothly between Twitter tools. Conversational Video Ads helped the brand capitalise on the passion and rivalry in and …

Twitter, Inc. Can Survive

Shares of Twitter (NYSE: TWTR) remain near all-time lows in the wake of the company’s fourth-quarter earnings release, which saw net losses widen to $167 million during the period.

5 Influencer Marketing Trends That Will Dominate 2017

Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products.

Can Twitter turn its ‘influence and impact’ into ad revenues?

Twitter says it will continue to focus on the quality of its video in 2017, something it hopes will maintain and increase interest in the platform.

Twitter removes Amber Harrison tweets as legal battle with Seven escalates

Twitter has removed a series of posts by the former lover of Seven West Media boss Tim Worner after she flouted a court order preventing her revealing embarrassing details about the affair.

5 Influencer Marketing Trends That Will Dominate 2017 – Forbes

We are in the Wild West stage of influencer marketing; so giddy up, it’s going to be a wild ride. Here’s what to expect in 2017.

RewardStream Introduces Referral Marketing Solution for Fashion Retailer W Concept

… family through our automated referral marketing program.” W Concept customers can now refer their friends and family using email, social media applications, including Facebook and Twitter, as well as word-of-mouth via their new Refer a Friend program.

http://rock.ly/mebio

Trump Changes Twitter: But Can He Change its Fortunes?

“Has Donald Trump changed Twitter?” asks marketing expert Mark Schaefer? “Yes and no.” “The beauty of Twitter is that it is the most human-powered social media platform,” he adds. “All the best stuff on Twitter has been invented by its users, not by …

Report: Twitter plans major retool of its ad business

… few years, with video rising as a new way to attract fresh ad dollars. Facebook is reportedly investing in a set-top box app and is also promoting a heavy marketing campaign around Live video, which serves as a competitor to Twitter’s streaming …

http://rock.ly/c1nzq

Posted in Automatic Tweets Tagged with: