Category: Automatic Tweets

March 6th, 2017 by autoposter

How Does the Snapchat IPO Stack up to Facebook and Twitter?

Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.

Email Marketing Hacks: Read This Checklist Before Hitting Send

But yet, the same marketer who posts #knowyouraudience, #targeting, #segmentationisthenewnation on Twitter, Facebook and Snapchat sends a “new blog” email to the entire database even to the ones who hadn’t even heard their name.

knowyouraudience targeting segmentationisthenewnation

How Does the Snapchat IPO Stack up to Facebook and Twitter?

Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.

5 Ways To Optimize Your Mobile Marketing

You might already have a business Facebook page or Twitter feed, but use it in conjunction with things like coupons. Use your social media pages to market time-sensitive coupons to mobile users who might not even be searching for your business yet …

Twitter tries to humanize customer service interactions

Twitter is rolling out Custom Profiles that indicate when a direct message is coming from a person rather than a brand’s chatbot, as reported by VentureBeat and Marketing Land. For verified brand accounts, direct messages from the brand can be …

Should You Have a Separate Twitter Handle for Customer Care?

Separate tone for social customer service: Having a separate service handle enables brands to create a tone that is different from the one used by marketing. For example, some brands choose a more formal tone on their Twitter account for marketing but …

What Trump Understands About Using Social Media to Drive Attention

Throughout the recent U.S. presidential campaign, commentators of all political stripes urged Donald Trump to give his Twitter account a rest. He ignored them, bypassing mainstream media in … “Big-seed” marketing beats viral. Duncan Watts, a …

How Does the Snapchat IPO Stack up to Facebook and Twitter?

Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.

Anonymous Toronto theatre Twitter user is generating offstage buzz

But the appearance last month of an anonymous Twitter account called PhantomOfTheTarragon has stirred things up. While most anonymous accounts, like the one named after my inebriated self, @DrunkGlennSumi, are happy tweeting out snark or silliness, …

Twitter curate account inspires a charity fundraiser

Social media has long been a platform for expression with Twitter being one of the biggest real-time conversation platforms online today.

How Does the Snapchat IPO Stack up to Facebook and Twitter?

Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.

Tesla Boss Elon Musk Takes Advice From Fifth-Grader Via Twitter

What multi-billion dollar company needs a marketing department when you can take the advice of a fifth-grader on Twitter? Notoriously ad-averse tech firm Tesla will hold a contest for homemade commercials after the company’s founder, Elon Musk, …

Physically Gifted, Digitally Inept

Many athletes have become experts at growing their brand and stardom through the strategic use of social media channels such as Twitter, Instagram, Facebook and more recently, Snapchat. But as quickly as an athlete can grow their star on social media, …

Elon Musk approves marketing plan by a schoolgirl, and Nasa’s naming call for new planets

Tesla chief Elon Musk endorses a marketing idea by a fifth-grader, Nasa requests name suggestions from Twitter users for seven newly discovered planets, and the debate over Garfield the cat’s gender is put to rest.

UPDATE: Why the Snapchat IPO matters to marketers

Much of the marketing industry is hoping the initial public offering will be a success, if only because marketers desire a more competitive digital media landscape than the current one, which is overwhelmingly dominated by Google and Facebook …

Denny’s CMO Tells the Story Behind One of the Most Popular Brand Tweets of All Time

Denny’s is no stranger to the Twitter spotlight, but in all the brand’s years of slinging slang and making memes, it’s never had a moment like this week’s.

Confessions of a social media manager: Paddy Power on acting as a news feed, Oasis, and Donald Trump’s manhood

It’s fair to say Paddy Power takes an original approach to PR and marketing. If there was one brand that Twitter suited best – with its boundless opportunities for promotion to, and interaction with, the public – the Irish betting behemoth would surely …

Elon Musk approves marketing plan by a schoolgirl, and Nasa’s naming call for new planets

Tesla chief Elon Musk endorses a marketing idea by a fifth-grader, Nasa requests name suggestions from Twitter users for seven newly discovered planets, and the debate over Garfield the cat’s gender is put to rest.

Content Marketing Tips: How to Use Live Video to Build Your Brand

Snapchat is now a multi-billion-dollar company with live news feeds, Twitter has invested heavily in Periscope, and Facebook is pushing its own live feeds.

Conquering Middle Earth with marketing technology

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook and Twitter. Since the dawn of time, there’s been a war over Middle Earth.

http://rock.ly/quyjo

Now, live-stream e-sports on Twitter

“Twitter has increasingly positioned itself as a broadcasting platform over the past few years, signing deals with the NFL and other corporations to stream big-name games and events.

Tesla Boss Elon Musk Accepts 5th Grader’s Marketing Advice, Thanks Her On Twitter

Tesla Founder Elon Musk thanked the little girl for her letter and accepted her advice. (File). Elon Musk, an active Twitter user, has been Tesla’s mouthpiece to the public, informing them about the electric car maker’s upcoming products and plans.

Adviser’s tweet about widow of fallen Navy SEAL sends firm into crisis PR mode

While Mr. Grilo apparently tried to delete the tweet following the initial reaction on Twitter, the damage had already been done, as tweets piled up posting images of Mr. Grilo as well as the contact details for Liberty.

Twitter’s New Anti-abuse Tools Include Ability to Mute ‘Eggs’

Twitter has made several changes to how it handles online abuse and harassment over the last few weeks after admitting last month that it has not being doing enough to combat online hate.

A Fifth-Grade Student Gives A Marketing Idea To Tesla Boss Elon Musk On Twitter, And He Loves it!

Tesla founder and CEO Elon Musk is quite active on Twitter. From informing about what Tesla is currently working on to updates on SpaceX, Musk shares everything on Twitter. This time it was not Musk who shared an idea, but a fifth-grade student, Bria …

Has Influencer Marketing Jumped The Shark?

… marketing agencies that have popped up over the past year. Even Google wanted a piece of the influencer pie, which led to the purchase of Famebit, a tech and marketing platform that connects brands with media personalities on YouTube and Twitter.

Marketoonist on brand safety

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Survey: Digital marketing tops the chart

Even at that level, 64 percent are planning to use it more in 2017. Other social media outlets were used at much lower levels: 28 percent used YouTube, 25 percent used Instagram, 24 percent used Twitter and 7 percent used Pinterest for marketing in 2016.

7 Tools to Spice Up Your Twitter Marketing Efforts

A solid social media marketing strategy utilizes multiple networks for maximum online reach. It allows you to reach different audience types, offer distinctive user experiences, and leverage the unique advertising features designed for each platform …

Twitter extends abuse blocking to main timeline, puts offenders on timeout

In addition to extending the mute option to the main timeline, Twitter is putting abusive accounts on timeout, putting a lid on eggs (new accounts without profile images are commonly called “eggs” after Twitter’s default profile image) and updating …

Through The Marketing Wormhole

By Melissa Parrish. What a strange time it is to be a marketer. Last year, Forrester fielded hundreds of questions from brands and tech partners alike about the revelations that rocked our worlds: kickbacks, tech consolidation, opacity of even decades …

9 Digital Marketing Stats From This Week That Jumped Off the Page

It was a stellar week in digital marketing stats, and here are the nine that really stood out: 1. If one tweet can sell a thousand Moons Over My Hammy, this is it.

While Vine Camera’s Future Is TBD, the Lessons for Influencer Marketing Are Clear

The announcement of Vine’s closure toward the back end of last year marked a sad, nostalgic day for digital content creators. So it came as quite the surprise when, last month, Twitter relaunched the social platform as Vine Camera, an application that …

Through The Marketing Wormhole

Look, the marketing sky isn’t falling; but if we want to keep it that way marketers need to have the difficult conversations within their own companies and with outside peers.

Now, live-stream e-sports on Twitter

“Twitter has increasingly positioned itself as a broadcasting platform over the past few years, signing deals with the NFL and other corporations to stream big-name games and events.

Survey: Digital marketing tops the chart | Boating Industry

Digital marketing continues to be the go-to tactics for most companies in the boating industry. For the fourth year in a row, we surveyed the readers of our print …

Through The Marketing Wormhole

Look, the marketing sky isn’t falling; but if we want to keep it that way marketers need to have the difficult conversations within their own companies and with outside peers.

Harry Potter, yoga and beer: A magical PR and marketing spell

… Austin, Texas. Attention peaked after Cosmopolitan published an article the day after the class took place. Additional articles ran in USA Today, Buzzfeed, Entertainment Weekly and more, amplified by posts on the publications’ Facebook and Twitter …

Twitter’s Maya Hari on marketing trends in 2017

This was a significant campaign to say the least because at once, it saw the coming together of three important Twitter elements: Influencer led Marketing, Always On Conversations and most importantly, a first of it’s kind, TV-Twitter Integration. As …

Twitter Tells Brands How To Do Video

And we think the length of videos is currently one of the most important aspects of social media marketing, whether you’re on Facebook, Twitter or any other platform that allows moving images. As always, experiment. Use your analytics to work out what …

While Vine Camera’s Future Is TBD, the Lessons for Influencer …

The announcement of Vine’s closure toward the back end of last year marked a sad, nostalgic day for digital content creators. So it came as quite the surprise …

8 ways to use Twitter for your business

Marketing your business on Twitter doesn’t have to be a ‘one-man’ or ‘one-department’ effort; you should try to get your co-workers involved in the process.

Elon Musk accepts 5th grade’s marketing advice, thank her on Twitter

On Wednesday, in response to a letter by a fifth grade student, the founder and chief executive of Tesla made another announcement on the social media platform the company will hold a contest for homemade advertisements.

Twitter Advertiser Index: Reliance Jio, Nexa, Spices Board, SBI, Samsung Mobile

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

Mansfield: What’s next for social media?

Just as the big three networks never regained absolute dominance, Facebook, YouTube and, most notably, Twitter, have struggled to retain their prominence.

While Vine Camera’s Future Is TBD, the Lessons for Influencer Marketing Are Clear

The announcement of Vine’s closure toward the back end of last year marked a sad, nostalgic day for digital content creators. So it came as quite the surprise when, last month, Twitter relaunched the social platform as Vine Camera, an application that …

Twitter Alums Look To Wag The Long Tail Of Cancer Risk Detection

This month, I got the opportunity to catch up with an advisor to my former consulting company — which operated back in the heyday of social-tech marketing — and it reminded me that one of the most foundational rules of digital business is still …

Twitter Tells Brands How To Do Video

And we think the length of videos is currently one of the most important aspects of social media marketing, whether you’re on Facebook, Twitter or any other platform that allows moving images. As always, experiment. Use your analytics to work out what …

Marketing in the UK: Reaching Audiences Through Linear TV and Digital Video Advertising

Welsh: Linear TV here focuses on mass marketing, hitting over 90% of the UK population each week, according to Nielsen. Linear TV numbers are … eMarketer: Outside of Twitter, what platforms are advertisers leveraging in the UK? Welsh: On the social …

http://rock.ly/nj7y1

Elon Musk accepts marketing advice from 5th grader, thanks her on Twitter

Elon Musk, a billionaire and the founder and chief executive of Tesla, has announced a contest for homemade advertisements for Tesla on Twitter. But, what makes this announcement different is that this suggestion was given to him in a typed letter by a …

http://rock.ly/naqy6

Posted in Automatic Tweets Tagged with: , ,

March 1st, 2017 by autoposter

A solid social media marketing strategy utilizes multiple networks for maximum online reach. It allows you to reach different audience types, offer distinctive user experiences, and leverage the unique advertising features designed for each platform …

EMA Recommends EU Marketing of Edoxaban in Atrial Fibrillation

The European Medicines Agency’s Committee for Medicinal Products for Human Use (CHMP) recommended granting a marketing authorization for edoxaban (Roteas, Daiichi Sankyo Europe) for prevention of stroke and systemic embolism in adults with …

NASCAR celebrates best racing in years with return of Ready. Set. Race

Race campaign was so popular with our fans last year that we couldn’t wait to bring it back with even more intense racing action,” said Jill Gregory, NASCAR senior vice president and chief marketing officer. “The Monster Energy NASCAR Cup Series …

Hip to Be Square

Send the hosts feedback on their personal Twitter feeds. … From design to marketing, from crowdfunding to manufacturing, it’s a wooly world, complete with copycats, bankruptcies, and brand managers who focus all of their marketing on Amazon search.

EMA Recommends EU Marketing of Edoxaban in Atrial Fibrillation

The European Medicines Agency’s Committee for Medicinal Products for Human Use (CHMP) recommended granting a marketing authorization for edoxaban (Roteas, Daiichi Sankyo Europe) for prevention of stroke and systemic embolism in adults with …

Rebranding David Bowie With Smoothies, Yoga

As a result of this barrier, Sotheby’s embarked on a multi-faceted campaign to drive home the point that Bowie was in fact an avid collector, involving—no joke—such disparate marketing tools as a yoga class, a periscope at Twitter’s headquarters, a …

Social media fuels rumors of threat against West Forsyth High School

… this is Charles McAninch, principal at West Forsyth High School. Parents, I am calling in regard to the threat to our campus that has been posted anonymously on Twitter,” the message said. … Social media has been the number one reason that people …

Twitter sees growth in Brazil

Twitter has reported a 30 percent boost in advertising revenue in Brazil last year helped by digital marketing interest around the Olympic Games and rising smartphone uptake locally.

Twitter sees growth in Brazil

Twitter has reported a 30 percent boost in advertising revenue in Brazil last year helped by digital marketing interest around the Olympic Games and rising smartphone uptake locally.

#SocialSkim: Apps Will Soon Die, Twitter for Your Customer Service Teams: 11 Stories This Week

This week’s ‘Skim is filled to the brim: The impending demise of apps and why your company needs to start thinking different; Twitter’s brand-new, personable customer service feature; Instagram’s big change that just made it easier to tell your brand …

SocialSkim

Social media has become the media in Africa

At the time, social media seemed mostly a fun and useful marketing communications platform. Looking back, that was only … Like elsewhere, Facebook and Twitter have also been important for sharing news and local information. But in countries where the …

Miss Universe coronation is Twitter’s biggest global entertainment event this year

The relationship between sports and entertainment content on TV and Twitter is extremely strong and symbiotic at that.” Twitter’s marketing strategy is to bring the best of live and video content. Maya pointed out that over 92% of Twitter users watch …

Pharma urges FDA to delay rule on policing off-label marketing

In a fit of anger, drug makers are urging the Food and Drug Administration to delay a final rule giving the agency greater leeway to police off-label marketing over concerns it would harm public health by “chilling valuable scientific speech …

The NCAA Showcases Its Marketing Muscles During March Madness 2017

Although it is a non-profit organization, the NCAA (National Collegiate Athletic Association) continues to do a brilliant job of marketing its March Madness men’s college basketball tournament, which is celebrating its 79th year in 2017. A brief …

Kim Kardashian Is Giving Fans Free ‘Zebra’ Yeezy Boosts On Twitter

Reportedly Kanye West’s most limited Yeezy release with Adidas, the “Zebra” Yeezy 350 Boost was nearly impossible to buy this morning.

Student-run Kelpÿ company enters partnership with Costco

… Kelpÿ branched out to other social media platforms such as Facebook, Twitter and Instagram. “Our biggest marketing asset is encouraging people through Facebook to pre-order our chips off the website,” said Cory Bierman, the company’s marketing officer.

The 6 Most Impressive Numbers From Weibo’s Q4 Earnings

Weibo’s advertising and marketing revenue, boosted by its growth among smaller to medium-sized businesses, rose 45% to $188 million.

Opinion: Even an old dude knows that Snap isn’t another Twitter

Google worked immediately because marketers knew people used search to buy stuff. Twitter has struggled to adapt its short-takes format to marketing messages. Because it’s largely a picture-sharing service, Snap sells video ads – which marketers pay a …

21 Effective and Useful Content Marketing Tips

If you don’t know how to create a Twitter List, here is a great article I wrote about it. If you aren’t already, you should look at Feedly as another tool to use to create a list of great content.

Twitter Alums Look To Wag The Long Tail Of Cancer Risk Detection

This month, I got the opportunity to catch up with an advisor to my former consulting company — which operated back in the heyday of social-tech marketing — and it reminded me that one of the most foundational rules of digital business is still …

Twitter tries to humanize customer service interactions

Twitter is rolling out Custom Profiles that indicate when a direct message is coming from a person rather than a brand’s chatbot, as reported by VentureBeat and Marketing Land. For verified brand accounts, direct messages from the brand can be …

5 Content Marketing Lessons From SNL in the Age of Trump

Everyone in the national media is talking about Trump all the time. But what about your business or your industry? What are the key issues that your customers are worried about and focusing on?

Silicon Valley adtech startup taps ex-Twitter exec to open first Asia office in Singapore

The adtech firm isn’t starting from zero: Marc explains they’re already working with 17 clients in Asia – including the likes of Grab, JollyChic, and marketing agencies Septeni and M&C Saatchi Mobile. Liftoff’s model is different to other mobile …

How Does the Snapchat IPO Stack up to Facebook and Twitter?

Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.

Gentleman And Ladies, It’s Time to Start Your Nascar ’17 Monster Marketing Engines

The effort also includes print, at-track activation, Internet and social media at such Nascar platforms as Twitter, Facebook, Twitter, Snapchat, YouTube and Instagram, which also will include videos featuring Monster Energy Nascar Cup Series drivers …

Friday recap: Home shopping with Google Home, more revenue options for Facebook advertisers and Twitter partners …

It’s been a relatively quiet week but there are still some interesting updates going on in the content marketing space.

How Does the Snapchat IPO Stack up to Facebook and Twitter?

Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.

How Does the Snapchat IPO Stack up to Facebook and Twitter?

Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.

How Does the Snapchat IPO Stack up to Facebook and Twitter?

Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.

3 Ways to Grow Your Business With Free Social Media Analytics

Eighty-six percent of marketers believe that social media is important for their business, and U.S. spending on social media marketing is expected to top $17 billion per year by 2019. Yet only 3.4 percent of business leaders report that social media …

Twitter takes on Oscars’ best picture snafu

Twitter users posted their interpretation of what happened. #Oscars pic.twitter.com/p0Lb5DbzG0. – Nathan Ourn™ (@Nxthann_) … Some smelled a perfect marketing opportunity. Get the name wrong? We offer 24hr grace periods to correct minor errors.

Oscars

How Does the Snapchat IPO Stack up to Facebook and Twitter?

Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.

Better Buy: Twitter, Inc. vs. Baidu

Baidu closed out 2016 with 452,000 online marketing customers, 19% fewer than it was serving a year earlier. Most of that decline is Baidu turning advertisers away as it improves the quality of its marketing customers, particularly healthcare-related …

How Does the Snapchat IPO Stack up to Facebook and Twitter?

Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.

Twitter Alums Look To Wag The Long Tail Of Cancer Risk Detection

This month, I got the opportunity to catch up with an advisor to my former consulting company — which operated back in the heyday of social-tech marketing — and it reminded me that one of the most foundational rules of digital business is still …

Better Buy: Twitter, Inc. vs. Baidu

Baidu closed out 2016 with 452,000 online marketing customers, 19% fewer than it was serving a year earlier. Most of that decline is Baidu turning advertisers away as it improves the quality of its marketing customers, particularly healthcare-related …

Using social media to jump-start your content marketing strategy

While your usual social media management tools like Hootsuite and Twitter’s own TweetDeck offer good collaboration opportunities for the purpose of posting and scheduling, companies with cross-channel marketing departments can look toward …

Is it a Twitter or a Facebook? Ghosts of social media IPOs past hang over Snap listing

A lesson for Snap founder and Chief Executive Officer Evan Spiegel from both of those: In Snap’s first few quarters as a public company it needs to meet the expectations management established during the roadshow, when it was marketing the stock to …

Rounding Up the Top 4 Marketing Analytics Tools and How to Use Them

Even with a free account, you can monitor up to five different social media pages on Pinterest, Google+, LinkedIn, Facebook, Twitter, and Instagram. In addition to analytics, Buffer allows brands to automate content distribution through a visual …

Best-selling Author Jake Knapp Will Be a Keynote Speaker at Demandbase’s Fourth Annual Marketing Innovation …

SAN FRANCISCO, Feb. 28, 2017 /PRNewswire/ Demandbase, the leader in Account-Based Marketing (ABM), today revealed that Jake Knapp, the New York Times best-selling author of Sprint, will be a keynote speaker at the fourth annualMarketing …

http://rock.ly/-ie79

L-SPARK announces startups joining winter 2017 cohort to set foundation for scale

Ottawa-based SaaS accelerator L-SPARK has announced the six startups that will join its winter 2017 accelerator program. The six selected companies will move into L-SPARK’s office space for four months, with the goal of propelling their companies to 10 …

Weibo ad revenues up 42% as live streaming drives growth

Chinese microblogging site Weibo has reported a 42% growth in advertising and marketing revenues driven by video and live streaming services.

4 Tips to Get Started Marketing on Instagram

You’re probably already marketing your brand on Facebook and Twitter—and perhaps even LinkedIn. These are often the three social platforms that come to mind when social media marketing is mentioned. There’s another—Instagram—that’s often …

Why the Dichotomy Between Ad Tech and Marketing Tech Is Dysfunctional

The same goes for social media marketing tools managing paid ads on Twitter, LinkedIn, Instagram, and Pinterest. But it goes beyond advertising of any kind too.

A Modern Guide to Social Media Content Marketing, Part 3: LinkedIn

This is the third installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” platforms: Twitter, Facebook, LinkedIn and Instagram. Catch up on the first and second installments here, and …

How This UAE Startup Is Helping Big Brands To Dominate Social Media In The Middle East

With brands switching serious percentages of their total media investment into channels such as Facebook and Twitter — as social media marketing grow from strength to strength — a Dubai-based creative tech startup is showing them how to get their …

Twitter’s New Anti-abuse Tools Include Ability to Mute ‘Eggs’

Twitter has made several changes to how it handles online abuse and harassment over the last few weeks after admitting last month that it has not being doing enough to combat online hate.

Twitter takes on Oscars’ best picture snafu

Twitter users posted their interpretation of what happened. #Oscars pic.twitter.com/p0Lb5DbzG0. – Nathan Ourn™ (@Nxthann_) … Some smelled a perfect marketing opportunity. Get the name wrong? We offer 24hr grace periods to correct minor errors.

Oscars

Teads Arrives in Peru; Could Twitter Boost Activity During Carnival?

This week’s Latin American Roundup brings the following stories: the video ad tech Teads announce an office in Peru, rolling out their expansion in South America with a local team in Lima; Twitter release numbers of interactions on their platform …

http://rock.ly/i4phr

Olympics, smartphones push Twitter revenue up 30 percent in Brazil

“Brazil is a motor of growth for Twitter, both in users and in revenue,” said Fiamma Zarife in a recent interview.

Posted in Automatic Tweets Tagged with: ,

February 24th, 2017 by autoposter

When seeking out branding inspiration, Twitter is a good place to start. Celebrities and PR pros alike are using this platform to … Below, seven communications executives from Forbes Communications Council share the PR-related accounts that they …

Twitter’s ad revenue shrinks in bleak Q4

While Twitter’s growth has seemed particularly slow over the past fiscal year, an actual decline in ad revenue underscores a more desperate state for the social media company than some might have predicted.

These Wharton professors studied the impact of Twitter during the presidential election

The recent study published by Marketing professors Ron Berman and Robert Meyer analyzed Twitter as a “real-time micro-blogging platform” and found that entertaining or sensational posts wash out more substantive tweets.

The Daily Pennsylvanian | These Wharton professors studied the …

Twitter was recently studied as a political actor in “Make America Tweet Again: A Dynamic Analysis of Micro-blogging During the 2016 U.S.

50 Amazing Social Media Marketing Ideas, Strategies & Tips

… media marketing strategy for your business. Have no fear – I’ve put together 50 amazing social media marketing ideas, strategies & tips to help you put together a successful social media marketing plan. I’ll cover 10 takeaways each for Facebook …

How You Can (And Should) Spend Less Time On Twitter

Culturally, I don’t think any of us can ignore the impact it’s having in politics and media. It’s not going away anytime soon, and using Twitter for specific marketing and business objectives makes sense. Unfortunately, I see many marketers struggling …

50 Amazing Social Media Marketing Ideas, Strategies & Tips

… media marketing strategy for your business. Have no fear – I’ve put together 50 amazing social media marketing ideas, strategies & tips to help you put together a successful social media marketing plan. I’ll cover 10 takeaways each for Facebook …

50 Amazing Social Media Marketing Ideas, Strategies & Tips

… media marketing strategy for your business. Have no fear – I’ve put together 50 amazing social media marketing ideas, strategies & tips to help you put together a successful social media marketing plan. I’ll cover 10 takeaways each for Facebook …

How You Can (And Should) Spend Less Time On Twitter

Culturally, I don’t think any of us can ignore the impact it’s having in politics and media. It’s not going away anytime soon, and using Twitter for specific marketing and business objectives makes sense. Unfortunately, I see many marketers struggling …

http://rock.ly/6zf7u

50 Amazing Social Media Marketing Ideas, Strategies & Tips

… media marketing strategy for your business. Have no fear – I’ve put together 50 amazing social media marketing ideas, strategies & tips to help you put together a successful social media marketing plan. I’ll cover 10 takeaways each for Facebook …

50 Amazing Social Media Marketing Ideas, Strategies & Tips

If it is, you know how hard it can be to keep up with all of the latest news from the different social platforms. Things changing constantly can make it difficult to craft …

Twitter removes Amber Harrison tweets as legal battle with Seven escalates

Twitter has removed a series of posts by the former lover of Seven West Media boss Tim Worner after she flouted a court order preventing her revealing embarrassing details about the affair.

‘Digital Sense’ Is Marketing 101 For Digital Marketers Who Don’t Know It All

She knows that Twitter is a different thing than Facebook, and marketing that works on one doesn’t on the other.

‘Digital Sense’ Is Marketing 101 For Digital Marketers Who Don’t Know It All

She knows that Twitter is a different thing than Facebook, and marketing that works on one doesn’t on the other.

Twitter plans to double down on live video this year

Speaking at the Goldman Sachs Technology and Internet Conference last week, Noto pointed to the success of Twitter’s live Grammy Awards preshow, which attracted 5.1 million viewers – a larger audience than any NFL game shown on the platform and the …

‘Digital Sense’ Is Marketing 101 For Digital Marketers Who Don’t Know It All

She knows that Twitter is a different thing than Facebook, and marketing that works on one doesn’t on the other.

50 Amazing Social Media Marketing Ideas, Strategies & Tips

… media marketing strategy for your business. Have no fear – I’ve put together 50 amazing social media marketing ideas, strategies & tips to help you put together a successful social media marketing plan. I’ll cover 10 takeaways each for Facebook …

Berklee is not UC Berkeley — but Twitter didn’t care

There were so many tweets with the school’s Twitter handle, @BerkleeCollege, that Taravella, Berklee’s digital marketing manager, lost count. “Each day when I go in and check the Twitter notifications, we don’t typically see that much engagement,” said …

Kerry Stokes, Jeff Kennett ‘descended into welter of accusations’

After the television network took out an urgent gag order against Ms Harrison, Mr Kennett engaged in a Twitter fight with Ms Harrison, stating: “stealing from your employer is unacceptable” and “what we do not like is you releasing commercial documents …

Twitter Advertiser Index: Oppo, YouTube, Hyundai, SBI and Lenovo

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

Republican CNN Pundit Goes After Trump’s Son-in-Law on Twitter: ‘Little Jared’

CNN contributor Ana Navarro, a Republican strategist who voted for Hillary Clinton in the 2016 presidential election, belittled President Donald Trump’s son-in-law, Jared Kushner, on Twitter on Friday after Kushner complained about her criticizing …

Kerry Stokes, Jeff Kennett ‘descended into welter of accusations’

After the television network took out an urgent gag order against Ms Harrison, Mr Kennett engaged in a Twitter fight with Ms Harrison, stating: “stealing from your employer is unacceptable” and “what we do not like is you releasing commercial documents …

Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human

For all the talk of artificial intelligence, chat bots aren’t that smart. Brands are increasingly automating their customer services channels on social networks like Twitter and Facebook Messenger, but brands’ bots can’t handle all customers’ inquiries …

Oreo sponsors first Oscars live streaming party, launches cookies into space

The two promotions are the latest examples of Oreo’s dedication to innovative, digital-first marketing efforts. Live streaming companion shows to … If IMDb’s viewing party is a hit – and it very well might be given the high turnout for Twitter’s …

Report: Snapchat IPO presentation gets chilly London reception

Despite the questions, at least one fund manager told Bloomberg the trip to London – something neither Facebook nor Twitter did prior to their IPOs – was appreciated. The roadshow returned to New York yesterday with a presentation … News of how …

Still Doing Your own Marketing? 6 Statistics Your Small Business Needs to Know

Is your business everywhere on social media that your potential customers are? 94% of B2B marketers use LinkedIn as part of their marketing strategy. Other popular social platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%) …

The BBC Is Using a Fake Account to Troll Feminists on Twitter

The BBC has become an unlikely scourge of online feminists, publishing provocative tweets from a fake account to provoke their outrage.

Government workers fight Trump on his own turf — Twitter | CIO

When government employees decided to fight back against the Trump administration’s crackdown on scientific research, they took to Trump’s favorite and most …

Government workers fight Trump on his own turf — Twitter

David Berkowitz, chief strategy officer at marketing tech company Sysomos, says it’s important to note that these accounts have not been verified because that’s part of the allure, but that lack of authenticity could also be used as a sort of bait and …

Report: Snapchat IPO presentation gets chilly London reception

Despite the questions, at least one fund manager told Bloomberg the trip to London – something neither Facebook nor Twitter did prior to their IPOs – was appreciated. The roadshow returned to New York yesterday with a presentation … News of how …

Twitter Advertiser Index: Oppo, YouTube, Hyundai, SBI and Lenovo

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

How to Boost Your Conversion Rates with Twitter

But some of the more overlooked uses for social media for marketing are lead generation, lead nurturing and for boosting your conversion rates.

Olympics, smartphones push Twitter revenue up 30 pct in Brazil

“Brazil is a motor of growth for Twitter, both in users and in revenue,” said Fiamma Zarife in a recent interview.

http://rock.ly/zy8iu

China’s Twitter-like Weibo reports strong 2016 revenue growth

Chinese social media giant Sina Weibo reported strong revenue growth in 2016 thanks to booming advertising and marketing demand.

Marketing your carwash through social media

… living providing just such a service, you’ve got to get your name out there in front of people. In this day and age, that means courting social media – but how exactly does one make a carwash service stand out on Facebook, Twitter and other social …

Ad Revenues at China’s Weibo Jumped 42% in 2016

China’s Weibo microblogging service has been making a comeback, as witnessed by its 2016 annual results. The platform’s efforts on video content and live streaming helped boost 2016 ad and marketing revenue by 42%. Weibo is China’s answer to Twitter …

How Brands Can Still Win the Oscars Without a $2 Million TV Spot

Twitter and Snapchat are real-time platforms where brands should focus on the day of and days following awards programs to tap into conversations.

Why Former Tech Execs Are Leaving Google And Twitter To Start Health Care Companies

Despite the challenges, a small but growing group of former technologists from companies like Google and Twitter are in it for the long haul.

Disney, Facebook, Twitter, Google give tough job interview questions, Glassdoor says

Uber requested that an applicant “Write an equation to optimize the marketing spend between Facebook and Twitter campaigns.

Twitter tries to humanize customer service interactions

Twitter is rolling out Custom Profiles that indicate when a direct message is coming from a person rather than a brand’s chatbot, as reported by VentureBeat and Marketing Land. For verified brand accounts, direct messages from the brand can be …

How Repurposing Content Can Maximize ​Your Startup’s Marketing Strategy

I get the best results from Twitter. With a link to my post on Twitter (TWTR), I can grab the attention of an immediate 1000 people who will visit my blog and read the article.

How Repurposing Content Can Maximize ​Your Startup’s Marketing …

Equities.com is an advanced financial information center and next-generation communication platform that connects self-directed investors with startup and …

Twitter’s Revenue In Brazil Up 30% Thanks To Olympics, Smartphones

An increased interest in real-time marketing was seen around the Olympics, which was hosted by Rio de Janeiro in August and brought new clients to the micro-blogging site.

Phillauri song Whats Up: Anushka Sharma and Mika Singh chat on Twitter and release the wedding song of 2017!

Diljit Dosanjh also shared the announcement on his Twitter handle. Today upon the release of the song WhatsUp Diljit Dosanjh tweeted, “First wedding song of the season with Shashi!

How to Measure LinkedIn Organic Activity

However, business-to-business (B2B) marketers rely on social media for demand generation as much as for brand awareness, with Twitter and LinkedIn acting as our primary channels. Unfortunately, LinkedIn has been limited in its analytics features for …

Report: Twitter Sees 30% Growth In Brazil in 2016

“Brazil is a motor of growth for Twitter, both in users and in revenue,” Zarife said in a recent Reuters interview. The executive said interest in real-time marketing content centered on the 2016 Summer Olympics in Rio drew new clients to Twitter. Also …

Twitter, PBS team up to live-stream Donald Trump’s Congress address

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

How to Measure LinkedIn Organic Activity

However, business-to-business (B2B) marketers rely on social media for demand generation as much as for brand awareness, with Twitter and LinkedIn acting as our primary channels. Unfortunately, LinkedIn has been limited in its analytics features for …

8 ways to use Twitter for your business

Marketing your business on Twitter doesn’t have to be a ‘one-man’ or ‘one-department’ effort; you should try to get your co-workers involved in the process.

Twitter, PBS team up to live-stream Donald Trump’s Congress address

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

Posted in Automatic Tweets

February 18th, 2017 by autoposter

Some clever tie-ins connecting those ads to digital marketing. All of that combined for a fun 2017 Hashtag Bowl – our sixth annual competition showcasing how well Super Bowl advertisers connect their TV ads with online marketing efforts. And now that …

10 Influencer Marketing Examples That Prove Influencer Marketing is Digital Marketing’s Next Big Thing Now

They asked Insightpool, an influencer marketing platform, to set up an influencer campaign for the awards on Twitter. The Insightpool team identified and engaged with suitable influencers to spread the Rare Country Awards message. They segmented …

Google, Facebook, Snapchat, Twitter: Who’s the strongest of them all?

“Out of this, over 60%-70% are on Facebook,” says the India marketing head of the German audio company. 2. Some marketers treat the two as one unit, still.

Twitter removes Amber Harrison tweets as legal battle with Seven escalates

Twitter has removed a series of posts by the former lover of Seven West Media boss Tim Worner after she flouted a court order preventing her revealing embarrassing details about the affair.

5 Predictions For the Future of Digital Marketing

Current digital marketing costs are fairly low compared to other forms of traditional marketing like TV ads, which can cost you several thousand dollars if you’re lucky.

Twitter Advertiser Index: SBI, OPPO, Honor, PNB MetLife and Amazon India

1)@TheOfficialSBI: SBI tops the week’s Twitter Index on the back of a tweet with a video that showed its pride in being India’s Number One bank chosen by 300 million customers including farmers, students, professionals, housewives and corporate houses …

What marketers should know about Twitter’s Q4 2016 earnings

Twitter didn’t only lose its longtime ad boss in the fourth quarter of 2016. It lost ad revenue. The company’s total advertising slipped by less than 1 percent year over year, and its US ad revenue dropped by 5 percent year over year.

5 essential podcasts every digital marketer can learn from

With a wide array of digital media experts talking about the skills and techniques required to stay competitive in the online marketing game, podcasts are an unavoidable resource for the digital marketers of today. If you’re an online marketer, whether …

Online Marketing Firm, fishbat, Shares 4 Ways to Improve Brand Relationships with Twitter Videos

PATCHOGUE, N.Y., Feb. 15, 2017 /PRNewswire-iReach/ — fishbat is a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to …

http://rock.ly/vqk8f

The London Dungeon is being slammed on Twitter for posting really inappropriate Valentine’s ‘jokes’

The London Dungeon is being slammed for posting really inappropriate Valentine’s jokes. (Picture: Twitter). Valentine’s Day is an excuse for every brand – however unsuitable – to jump aboard the tenuous marketing train. Yesterday, The London Dungeon …

Disney uses Twitter to send ‘Beauty and the Beast’ roses to movie fans on Valentine’s Day

Undoubtedly, what draws people to Disney’s “Beauty and the Beast” is the unlikely romance between Belle and the enchanted prince, watching it unfold before a bewitched rose wilts down to its stem.

Online Marketing Firm, fishbat, Shares 4 Ways to Improve Brand Relationships with Twitter Videos

PATCHOGUE, N.Y., Feb. 15, 2017 /PRNewswire-iReach/ fishbat is a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to …

http://rock.ly/1ma8w

The London Dungeon is being slammed on Twitter for posting really inappropriate Valentine’s ‘jokes’

The London Dungeon is being slammed for posting really inappropriate Valentine’s jokes. (Picture: Twitter). Valentine’s Day is an excuse for every brand – however unsuitable – to jump aboard the tenuous marketing train. Yesterday, The London Dungeon …

How your business can stand out no matter the platform

There’s a reason there are an endless supply of articles that promise “10 Tools to Pump Up Your Digital Strategy,” and “Internet Ninja 101: How to Win Twitter.” The truth is that the marketing landscape is crowded and that there is always something new …

http://rock.ly/gu5kr

Google, Facebook, Snapchat, Twitter: Who’s the strongest of them all?

“Out of this, over 60%-70% are on Facebook,” says the India marketing head of the German audio company. 2. Some marketers treat the two as one unit, still.

Twitter set to ‘Amplify’ India focus; to tie up with Filmfare, Jio

… quoting Twitter Chief Operating Officer Anthony Noto that President Trump’s use of the platform to discuss wider issues established the credentials and capability of the medium, even though growth in the user base would depend largely on the …

http://rock.ly/0cdye

Former Magic Leap Executive’s Lawsuit Accuses Company Of Sexism And Misleading Marketing

Magic Leap, the mysterious augmented reality startup, continues its slow implosion. On Monday, a new lawsuit alleged that the Plantation, Fla.

How your business can stand out no matter the platform

There’s a reason there are an endless supply of articles that promise “10 Tools to Pump Up Your Digital Strategy,” and “Internet Ninja 101: How to Win Twitter.” The truth is that the marketing landscape is crowded and that there is always something new …

Twitter For Events & Concerts: What You Need to Know

1 The world of social media is tumultuous and ever-changing, and nowhere is this more true than on Twitter. This means that if you’re planning on promoting an event on the social media platform, your marketing strategy needs to be able to evolve, and …

Twitter set to ‘Amplify’ India focus; to tie up with Filmfare, Jio

… quoting Twitter Chief Operating Officer Anthony Noto that President Trump’s use of the platform to discuss wider issues established the credentials and capability of the medium, even though growth in the user base would depend largely on the …

‘I don’t feel lonely’: Tweeting space robots are a hit for NASA

That reflects Twitter’s general growth, says Greenberg, but also how NASA’s social media team “has used its Twitter and Facebook presence to humanise what is otherwise a complex, vital science programme through use of wit, charm and intertextual …

Does Engagement Still Matter as a Social Media Metric?

Even JP Morgan, a huge financial services company, gains few responses on Twitter, as a glance at its feed shows, as Arik C. Hanson, principal of ACH Communications, points out in his marketing and communications blog. It treats Twitter as a broadcast …

Zaza Pachulia, Justin Bieber, Macedonian Twitter bots and the insanity of NBA All-Star voting

“Twitter is an open platform, and you can’t protect yourself from someone else’s open platform,” says Brad Parscale, president of Texas-based web design and marketing firm Giles-Parscale, and the former digital director of Donald Trump’s presidential …

What Working at a Social Media Company Taught Me about ROI

The goal was to help new students become more acclimated and increase involvement in extracurricular activities during their first semester.

Silicon Valley’s gender gap is the result of computer-game marketing 20 years ago

It’s no secret that there is a pronounced gender gap in technology fields. In 2014, 70% of the employees at the top tech companies in Silicon Valley, such as Google, Facebook, and Twitter, were male. In technical roles, this phenomenon is even more …

The 30 best people in advertising to follow on Twitter

The majority of marketers and ad execs either aren’t signed up to the service or only use it to retweet nice things about themselves or their company.

Tennis star follows through with ‘Super Bowl Twitter date.’ So will there be another?

It should come as no surprise that a date won via a bet on Twitter would be chronicled on social media. On Wednesday night, John Goehrke, a 20-year-old marketing major at the University of Missouri, had his very publicized date with tennis star Genie …

Berklee is not UC Berkeley — but angry Twitter users didn’t realize that

There were so many tweets that included the school’s Twitter handle, @BerkleeCollege, that Taravella, Berklee’s digital marketing manager, lost count. “Each day when I go in and check the Twitter notifications, we don’t typically see that much …

Silicon Valley’s gender gap is the result of computer-game marketing 20 years ago

It’s no secret that there is a pronounced gender gap in technology fields. In 2014, 70% of the employees at the top tech companies in Silicon Valley, such as Google, Facebook, and Twitter, were male. In technical roles, this phenomenon is even more …

What marketers should know about Twitter’s Q4 2016 earnings

In addition to getting more people to use Twitter each day, the company is getting people to use Twitter more. In Q4, the amount of time people spent on Twitter increased “by double digits on a year-over-year basis,” as did the number of times people …

5 Social Media Hacks for Better Customer Service

Knowing where to gripe—whether it’s Facebook, Twitter, LinkedIn, or even Tumblr—is crucial, says digital marketing and customer service consultant Jay Baer. Check the company’s website for dedicated customer service handles, such as @NikeSupport or …

London Dungeon Tweets Apology For Dark Valentine’s Day Campaign After Furious Twitter Backlash

… to promote the attraction was branded “sexist”. The attraction posted quotes on both its Facebook and Twitter account referencing sexual acts and murder as part of a ‘Dark Valentine’s Day’ marketing ploy that managed to shock people in all the …

Bouchard muses about second date with Super Bowl bet buddy

The Montreal tennis star and University of Missouri marketing student John Goehrke – who won a Super Bowl wager with Bouchard via Twitter – had such a good time during a rendezvous at the Brooklyn Nets’ game on Wednesday night that another date …

Silicon Valley’s gender gap is the result of computer game marketing …

It’s no secret that there is a pronounced gender gap in technology fields. In 2014, 70% of the employees at the top tech companies in Silicon Valley, such as …

What Working at a Social Media Company Taught Me about ROI

Marketers need to think of social as a building block that has the power to support, inform and accelerate nearly every aspect of your business.

Zaza Pachulia, Justin Bieber, Macedonian Twitter bots and the …

IF THE GOLDEN State Warriors are built around a Big Four, Zaza Pachulia might be the fifth. Now in his 14th season, Pachulia has never averaged more than …

Berklee is not UC Berkeley — but angry Twitter users didn’t realize that

There were so many tweets that included the school’s Twitter handle, @BerkleeCollege, that Taravella, Berklee’s digital marketing manager, lost count. “Each day when I go in and check the Twitter notifications, we don’t typically see that much …

Harnessing Video Marketing for Your Small Business

As an extension of Twitter, Periscope shares many features of Facebook Live. The platform was launched in the spring of 2015 and allows users to broadcast from smart phones, GoPro cameras or professional cameras, creating a unique opportunity for …

Twitter For Events & Concerts: What You Need to Know

1 The world of social media is tumultuous and ever-changing, and nowhere is this more true than on Twitter. This means that if you’re planning on promoting an event on the social media platform, your marketing strategy needs to be able to evolve, and …

Tell a Better Brand Story with Content Marketing & Social Media

Twitter Moments and LinkedIn Pulse articles also share something in common. Even though Twitter Moments are not optimized for long form content, both content types offer the user an additional distribution channel for their content, appearing on people …

http://rock.ly/ofx5a

For Twitter, Videos Can Drive Revenues Over The Long Term

Twitter is focusing on consolidating its products and making its platform the go-to place for news and live events. Video consumption among users is increasing at an exponential pace and advertisers are allocating an increasing proportion of marketing …

Mizzou student, tennis star Genie Bouchard had their ‘Super Bowl Twitter date’ on Wednesday

It should come as no surprise that a date won via a bet on Twitter would be chronicled on social media. On Wednesday night, John Goehrke, a 20-year-old marketing major at the University of Missouri, had his very publicized date with tennis star Genie …

Seven Twitter Accounts To Follow For Branding Inspiration

I want perspectives from all forms of marketing, not just PR, and I’m a big believer in the integration and synergy of all marketing channels and disciplines. CMO Today (@wsjCMO) is a great source for me. They cover news, trends and even case studies.

http://rock.ly/jxa7i

For Twitter, Videos Can Drive Revenues Over The Long Term

Video consumption among users is increasing at an exponential pace and advertisers are allocating an increasing proportion of marketing budgets to videos on social media platforms. Twitter has an established program for publishers to monetize videos on …

Genie Bouchard’s Twitter date was a racket: She already has a beau

It was posted two weeks before Bouchard went on a highly publicized date with John Goehrke, a University of Illinois marketing student who won the rendezvous after a Super Bowl wager with Bouchard via Twitter. The other man? Internet detectives believe …

Some clever tie-ins connecting those ads to digital marketing. All of that combined for a fun 2017 Hashtag Bowl – our sixth annual competition showcasing how well Super Bowl advertisers connect their TV ads with online marketing efforts. And now that …

Genie Bouchard’s Twitter date was a racket: She already has a beau

It was posted two weeks before Bouchard went on a highly publicized date with John Goehrke, a University of Illinois marketing student who won the rendezvous after a Super Bowl wager with Bouchard via Twitter. The other man? Internet detectives believe …

Is Twitter Broken And How Do We Save It?

Like most marketing folks, I have FOMO when it comes to social apps, and so I actively use them all (well 90% of them). Saying this, Twitter is still one I go for more than the others. It’s my natural social home of “professional me” and as a user, I …

Seminole turns to social media to lure tourists

Besides tourism marketing, Seminole has increasingly used NextDoor, Twitter and Facebook to announce county information such as gardening classes, pet adoptions, severe weather alerts and bear-management restrictions.

Why Your Twitter Marketing Strategy Is All Wrong

As a digital marketing aficionado, you’re used to rocking your social media plan. Facebook is solid, and Instagram is going gangbusters.

http://rock.ly/nmlou

Posted in Automatic Tweets

February 14th, 2017 by autoposter

While Twitter’s growth has seemed particularly slow over the past fiscal year, an actual decline in ad revenue underscores a more desperate state for the social media company than some might have predicted.

Twitter Analyst Upgrade Stokes President Trump Bump and Potential Merger

If you have followed Twitter Inc. (NYSE: TWTR) as an investment for very long, chances are high that you would agree that it has hurt more long-term investors than it has rewarded.

Amber Harrison lobs fresh grenade at Seven West Media

Amber Harrison has thrown another grenade at Channel Seven, tweeting what appears to be internal emails sent between executives before and during a …

Trump tweets are bumping up Twitter’s user numbers, analyst says

At the same time, the focus on Trump’s tweets has turned the media into “a giant marketing vehicle” for the company, he wrote.

Twitter’s new Explore tab puts emphasis on live video

Twitter is adding a new “Explore” tab to its mobile app that will include Moments, search, trends and live video, per a company blog post.

Why Your Twitter Marketing Strategy Is All Wrong

As a digital marketing aficionado, you’re used to rocking your social media plan. Facebook is solid, and Instagram is going gangbusters.

Twitter is plunging after a fourth quarter revenue miss (TWTR)

Twitter’s monthly active users grew to 319 million, up from 317 million in the prior quarter. Daily active use grew 11% year-on-year, up from growth of 7% in the third quarter, which the company credited to product improvements, marketing, and “organic …

Even Donald Trump Can’t Save Twitter

… 24 million followers, President Donald Trump has effectively made the microblogging site his personal communication platform. This is exposure that money just can’t buy.

Twitter keeps raving about its daily active user growth — so why won’t it share the actual number?

Noto said the acceleration in DAUs was primarily driven by product changes – such as a reboot of the timeline to surface the most relevant information first – and marketing, likely referring to its big global advertising push. He added that he was …

Twitter reports its slowest revenue growth under pressure from Snapchat, Instagram

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

How you can use Twitter Moments to improve your content marketing

Users can create and share stories consisting of tweets and multimedia that have been uploaded to the channel. By prioritizing concise, digestible pieces of content, Twitter is attempting to compete with social media platforms such as Snapchat and …

How a Grassroots Movement Could Bring Down Ivanka Trump’s Brand

GrabYourWallet, a play on the president’s “grab them by the p—y” comment, started with a Twitter call-to-action from Shannon Coulter, a 45-year-old marketing professional based in the Bay Area. It has since grown into a massive, grassroots boycott of …

Twitter reports its slowest revenue growth under pressure from Snapchat, Instagram

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

Can Twitter turn its ‘influence and impact’ into ad ventures?

Twitter says it will continue to focus on the quality of its video in 2017, something it hopes will maintain and increase interest in the platform.

http://rock.ly/-t3q6

twitter reports its slowest revenue growth under pressure from …

Twitter’s net loss widened to $167.1 million, or 23 cents per share, in the fourth quarter ended Dec. 31, from $90.24 million, or 13 cents per share, ..

Management Chimes in on Twitter, Inc.’s Fourth-Quarter Earnings

… emphasize this trend during the company’s earnings call, referring to it several times. Indeed, Twitter CFO Anthony Noto gave several reasons (via an S&P Capital IQ transcript of Twitter’s fourth-quarter earnings call)for investors to believe the …

Want to sell a bad book? Tap into Twitter’s network of “influencers”

“It makes the tweet looks more natural and from an ‘actual’ person,” explains Jason Wong, a 19-year-old internet entrepreneur, who used this account and these methods – known as “influencer marketing” – to promote his book The Holy Méme Bible. Despite …

SF Botanical Garden Twitter page hacked, soft porn posted to page

Twitter notified the Garden at 5:53 a.m. that a login was attempted from Zurich, Switzerland, said Brendan Lange, director of visitor experience and marketing for the Garden. The Garden’s Twitter profile photo was changed and one tweet with soft porn …

When #LoveHappens on Twitter, It Triggers a Valentine’s Day Emoji

Do you love stats about Twitter? How about stats about love on Twitter? Vice president of marketing Joel Lunenfeld said in a blog post that over the past year, the word “love” was tweeted more than 2.5 billion times worldwide.

LoveHappens

Twitter Drops 5%: Seven Downgrades as Fundamentals Outweigh M&A Speculation

Twitter added zero MAUs in the U.S. and added two million MAUs nationally in 4Q, which is surprising given the growing attention President Trump has drawn to Twitter. The company cited product upgrades and marketing for the improved user metrics and …

http://rock.ly/euy2g

Twitter Drops 5%: Seven Downgrades as Fundamentals Outweigh M&A Speculation

Twitter added zero MAUs in the U.S. and added two million MAUs nationally in 4Q, which is surprising given the growing attention President Trump has drawn to Twitter. The company cited product upgrades and marketing for the improved user metrics and …

SUPER BOWL HASHTAGS VS URLS

The statistics come from Marketing Land’s sixth annual Hashtag Bowl that counts hashtags, social media mentions and URLs in ads shown during Super Bowl, reports Danny Sullivan for Marketing Land. Super Bowl XLVIII, which was played in 2014, broke …

SF Botanical Garden Twitter page hacked, soft porn posted to page …

When the San Francisco Botanical Garden’s Twitter account was briefly hacked Thursday, the image that appeared on the page was not that of a clitoria flowe.

Inside the world of Instagram marketing with a Williamsburg street style expert

Instagram currently ranks as the third largest social media platform, behind Facebook and Twitter and ahead of Snapchat. But for marketers, it might be number one.

http://rock.ly/58ux2

Even Donald Trump Can’t Save Twitter

… 24 million followers, President Donald Trump has effectively made the microblogging site his personal communication platform. This is exposure that money just can’t buy.

How to select the right social media site for marketing your business

Image-centric businesses like travel and photography fare much better on Instagram than on Twitter, while business-related content would gain more traction on LinkedIn than on Facebook.

Twitter’s safety updates address user bans, abuse and safe search

With Twitter’s rampant abuse problem, the company has been aggressively trying to find the right way to handle its crippling problem.

SUPER BOWL HASHTAGS VS URLS

The statistics come from Marketing Land’s sixth annual Hashtag Bowl that counts hashtags, social media mentions and URLs in ads shown during Super Bowl, reports Danny Sullivan for Marketing Land. Super Bowl XLVIII, which was played in 2014, broke …

Even Donald Trump Can’t Save Twitter – WSJ

If Twitter can’t materially benefit from a phenomenon like Trump, it probably won’t from anything else either.

Dave Says: Pre-pay letters a good marketing idea

… books, including The Total Money Makeover. The Dave Ramsey Show is heard by more than 12 million listeners each week on 575 radio stations and multiple digital platforms.

Is Trump Breaking Twitter? Responses to His Tweets Cause Collapse

When Donald Trump had tweeted “See you in court, the security of our nation is at stake!”, Twitter user and Founding Editor of Marketing Land Danny Sullivan had replied to the tweet, saying: “Let me give that tweet the Comic Sans treatment it deserves”.

Twitter SEA shares 2017 marketing trends for a brand’s success

Although many brands and businesses have adopted social media as part of their marketing strategy, the majority have neglected to leverage real-time social data analytics, Twitter highlighted. ”In 2017, brands should leverage the full archive of public …

http://rock.ly/50idv

Want to sell a bad book? Tap into Twitter’s network of “influencers”

“It makes the tweet looks more natural and from an ‘actual’ person,” explains Jason Wong, a 19-year-old internet entrepreneur, who used this account and these methods – known as “influencer marketing” – to promote his book The Holy Méme Bible. Despite …

Behind The Rise Of The Anti-Trump Twitter Conspiracy Theorists

Meanwhile on Twitter, writers with a flair for what could be true and a good sense for their audience have taken those investigations well past the brink of what they know.

Seven West Media gets injunction to stop Amber Harrison releasing internal documents

A spokesman for Seven West Media, Tim Allerton, said the company would seek legal advice “in regards to contempt proceedings” against Ms Harrison for publishing further comments and text messages on Twitter after the order was made.

Want to sell a bad book? Tap into Twitter’s network of “influencers”

“It makes the tweet looks more natural and from an ‘actual’ person,” explains Jason Wong, a 19-year-old internet entrepreneur, who used this account and these methods – known as “influencer marketing” – to promote his book The Holy Méme Bible. Despite …

Seven West Media gets injunction to stop Amber Harrison releasing internal documents

A spokesman for Seven West Media, Tim Allerton, said the company would seek legal advice “in regards to contempt proceedings” against Ms Harrison for publishing further comments and text messages on Twitter after the order was made.

How to use your unique dataset to create valuable content

If you liked it, you can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Have a marketing/technology/management “hack” that you want to share with the world? Consider entering The Hackies …

The Downside of Popularity: Despite Visibility, Twitter Revenue and Growth Are Flat

Though millions are glued to news of tweets from the Twitter-happy Trump and his critics on the platform, it isn’t showing up on Twitter’s bottom line. As eMarketer puts it, “Twitter faces a conundrum: At a moment when its platform is more visible and …

Video Marketing: Diese Strategien wirken auf Facebook, Twitter und YouTube

Um Enterprise-Video-Content auf Facebook, Twitter oder YouTube gewinnbringend einzusetzen, kommt es vor allem darauf an, sich die Eigenschaften und Besonderheiten der einzelnen Plattformen zu Nutze zu machen und die Video-Inhalte entsprechend …

5 Influencer Marketing Trends That Will Dominate 2017

Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products.

Powerade Brings The Legends To Footy Fans With Influencer Q&As

Powerade worked closely with Twitter and its marketing agency to coordinate every Q&A session. This empowered the team to pivot smoothly between Twitter tools. Conversational Video Ads helped the brand capitalise on the passion and rivalry in and …

Twitter, Inc. Can Survive

Shares of Twitter (NYSE: TWTR) remain near all-time lows in the wake of the company’s fourth-quarter earnings release, which saw net losses widen to $167 million during the period.

5 Influencer Marketing Trends That Will Dominate 2017

Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products.

Can Twitter turn its ‘influence and impact’ into ad revenues?

Twitter says it will continue to focus on the quality of its video in 2017, something it hopes will maintain and increase interest in the platform.

Twitter removes Amber Harrison tweets as legal battle with Seven escalates

Twitter has removed a series of posts by the former lover of Seven West Media boss Tim Worner after she flouted a court order preventing her revealing embarrassing details about the affair.

5 Influencer Marketing Trends That Will Dominate 2017 – Forbes

We are in the Wild West stage of influencer marketing; so giddy up, it’s going to be a wild ride. Here’s what to expect in 2017.

RewardStream Introduces Referral Marketing Solution for Fashion Retailer W Concept

… family through our automated referral marketing program.” W Concept customers can now refer their friends and family using email, social media applications, including Facebook and Twitter, as well as word-of-mouth via their new Refer a Friend program.

http://rock.ly/mebio

Trump Changes Twitter: But Can He Change its Fortunes?

“Has Donald Trump changed Twitter?” asks marketing expert Mark Schaefer? “Yes and no.” “The beauty of Twitter is that it is the most human-powered social media platform,” he adds. “All the best stuff on Twitter has been invented by its users, not by …

Report: Twitter plans major retool of its ad business

… few years, with video rising as a new way to attract fresh ad dollars. Facebook is reportedly investing in a set-top box app and is also promoting a heavy marketing campaign around Live video, which serves as a competitor to Twitter’s streaming …

http://rock.ly/c1nzq

Posted in Automatic Tweets Tagged with:

February 9th, 2017 by autoposter

We all know weather updates can get pretty boring online without the help of gorgeous weather girls (and boys!). But that is not something which has stopped @STcom, The Straits Times’ Twitter platform for getting its news of the weather out. The team …

How you can use Twitter Moments to improve your content marketing

Users can create and share stories consisting of tweets and multimedia that have been uploaded to the channel. By prioritizing concise, digestible pieces of content, Twitter is attempting to compete with social media platforms such as Snapchat and …

Elon Musk Confirms Tesla is Still Working on a Semi Truck

Musk clarified on Twitter that the upcoming Model 3, the company’s $35,000 electric car, is currently taking priority over the semi, but that plans for the truck are still making progress.

Q&A with ST’s Witty Weatherman…and no, he is not an intern

Marketing: Has the engagement with ST’s Twitter platform increased or changed in any way? Witty Weatherman: I believe to a certain degree it has.

Tim Worner thanks Amber Harrison for giving him ‘quite a weird feeling’

Nothing I am putting on Twitter is news to them,” she said. In another note dated August 5, 2013 – also written on official company letterhead – Mr Worner thanks her for organising a conference.

Tim Worner thanks Amber Harrison for giving him ‘quite a weird feeling’

Nothing I am putting on Twitter is news to them,” she said. In another note dated August 5, 2013 – also written on official company letterhead – Mr Worner thanks her for organising a conference.

The boycott Budweiser campaign fell apart due to a spelling mistake and a misunderstanding

Budweiser’s vice president of marketing, Ricardo Marques, told Adweek on Jan. 29, it’s not intended to be a response to Trump’s actions, despite what people on Twitter might believe. “There’s really no correlation with anything else that’s happening in …

Q&A with ST’s Witty Weatherman…and no, he is not an intern

Marketing: Has the engagement with ST’s Twitter platform increased or changed in any way? Witty Weatherman: I believe to a certain degree it has.

The boycott Budweiser campaign fell apart due to a spelling mistake and a misunderstanding

Budweiser’s vice president of marketing, Ricardo Marques, told Adweek on Jan. 29, it’s not intended to be a response to Trump’s actions, despite what people on Twitter might believe. “There’s really no correlation with anything else that’s happening in …

Cards Against Humanity’s fake Super Bowl ad was actually brilliant …

Cards Against Humanity just pulled off the most hilariously impressive marketing stunt with their intentionally fake Super Bowl ad.

Facebook and Twitter Face £2m Fines for Abuse Failings

Social media companies like Facebook and Twitter could face fines of up to £2m for failing to combat online harassment, abuse and bullying under a new bill proposed by British MPs.

Eugenie Bouchard set for blind date with fan after Super Bowl Twitter bet

I had confidence he could come back,” said Goehrke, also known as Twitter user @punslayintwoods. That faith in New England might have landed the 20-year-old University of Missouri marketing student a date with the 22-year-old tennis star.

Google, Apple, Microsoft, eBay, Netflix, Facebook, Twitter take stand against Trump travel ban

In a court filing Sunday against the ban, 97 companies, including such major tech players as Google, Apple, Microsoft, eBay, Netflix, Facebook and Twitter, also spoke of the entrepreneurial spirit of “people who choose to leave everything that is …

GNC Is Trolling the NFL on Twitter for Rejecting Its Super Bowl Ad

After experiencing declining sales of late, GNC had been hoping to turn its fortunes around by investing an estimated $5 million in a 3o-second Super Bowl ad on Fox this year.

Middle Eastern airline trolls Donald Trump on Twitter

In an indisputably clever bit of marketing, the carrier is offering discounts on their US destinations. Jordan was not one of the countries included in the “Muslim Ban”, but the airline operates in Sudan and Iraq, which are affected, and many of its …

A Modern Guide to Social Media Content Marketing, Part 2: Twitter

This is the second installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” platforms: Twitter, Facebook, LinkedIn and Instagram. Catch up on the first installment here, and stay tuned …

NFL Teams on Facebook, Twitter and Instagram: Super Bowl LI

The final installment of social marketing firm Unmetric’s analysis of National Football League teams on Facebook, Twitter and Instagram compared the two clubs participating in Super Bowl LI, eventual champions the New England Patriots and runners-up …

How to Improve Your Marketing With Twitter Analytics

When identifying this year’s social media trends, Twitter analytics is guaranteed to improve your marketing if used correctly.

Royal Jordanian airline trolls Donald Trump – The Telegraph

Donald Trump’s controversial travel ban, which prohibits entry to the US for people from seven Muslim-majority countries, has been temporarily suspended …

Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 41%

hashtagbowl 2017 Hashtags were in 30 percent of Super Bowl 51 ads, down significantly from 45 percent last year. More ads used URLs than hashtags for the first time since Marketing Land has measured them, 41 percent in all. Twitter barely beat Facebook …

GNC Is Trolling the NFL on Twitter for Rejecting Its Super Bowl Ad …

After experiencing declining sales of late, GNC had been hoping to turn its fortunes around by investing an estimated $5 million in a 3o-second Super Bowl ad …

SUPER BOWL HASHTAGS VS URLS

The statistics come from Marketing Land’s sixth annual Hashtag Bowl that counts hashtags, social media mentions and URLs in ads shown during Super Bowl, reports Danny Sullivan for Marketing Land. Super Bowl XLVIII, which was played in 2014, broke …

How to Improve Your Marketing With Twitter Analytics

These tweets are tracked, analyzed, and organized by Twitter analytics – algorithms provided by Twitter that interpret data.

GNC Is Trolling the NFL on Twitter for Rejecting Its Super Bowl Ad

After experiencing declining sales of late, GNC had been hoping to turn its fortunes around by investing an estimated $5 million in a 3o-second Super Bowl ad on Fox this year.

http://rock.ly/09l4u

Twitter’s safety updates address user bans, abuse and safe search

With Twitter’s rampant abuse problem, the company has been aggressively trying to find the right way to handle its crippling problem.

What to Expect from Twitter (TWTR) this Earnings Season?

However, “live” and user friendly changes are yet to move the needle for Twitter. Plus, continuing investments in product development, increasing costs related to international expansion and higher sales & marketing expenses continue to impact performance.

URLs outdo hashtags in ads aired during Super Bowl LI | Daily Mail …

For the first time ever, URLs have outdone hashtags in Super Bowl ads. A report has revealed that 30% of the ads had a hashtag – a 15 percent drop from last …

Unique Digital Marketing Tactics: 1 Hour a Day

Social media is one of the best ways to connect with consumers. You should have a presence on Facebook, Twitter, and, for good measure, throw in another one that makes sense to your business and industry (LinkedIn, Pinterest, Instagram).

Should advertisers ‘Stop Funding Hate’?

You’ve probably seen the ad on Facebook or Twitter. Set to images from big retailers’ Christmas ads, campaign group Stop Funding Hate calls on the likes of John Lewis, Waitrose and Sainsbury’s to stop placing ads in national newspapers such as the …

How to keep up with the constantly changing world of marketing technology: A guide

Social media platforms such as Facebook, Twitter, Instagram, Snapchat, and LinkedIn can be used to track the latest marketing technology trends. Apart from receiving daily updates from thought leaders, you can also track trending topics and opinions of …

Twitter’s safety updates address user bans, abuse and safe search

With Twitter’s rampant abuse problem, the company has been aggressively trying to find the right way to handle its crippling problem.

Three Mobile Marketing Takeaways From Super Bowl LI

For example, T-Mobile, which became the second-most mentioned brand on Twitter (more on this below) put out ads asking watchers to film and tag/submit videos of their best Super Bowl party dance moves.

Twitter’s safety updates address user bans, abuse and safe search

With Twitter’s rampant abuse problem, the company has been aggressively trying to find the right way to handle its crippling problem.

Trump’s Tweets Could Give Twitter a Bump in Users, BTIG Says

“Not only is President Trump actively using Twitter to communicate directly with the American people, his tweets are impacting consumers all around the world,” Greenfield wrote in the note.

GNC Is Trolling the NFL on Twitter for Rejecting Its Super Bowl Ad

After experiencing declining sales of late, GNC had been hoping to turn its fortunes around by investing an estimated $5 million in a 3o-second Super Bowl ad on Fox this year.

Twitter’s safety updates address user bans, abuse and safe search

With Twitter’s rampant abuse problem, the company has been aggressively trying to find the right way to handle its crippling problem.

Trump’s Tweets Could Give Twitter a Bump in Users, BTIG Says

“Not only is President Trump actively using Twitter to communicate directly with the American people, his tweets are impacting consumers all around the world,” Greenfield wrote in the note.

Trump tweets are bumping up Twitter’s user numbers, analyst says

At the same time, the focus on Trump’s tweets has turned the media into “a giant marketing vehicle” for the company, he wrote.

Marketing Lessons for Your Start-Up: 3 Success Stories

Many of these guest blog posts were heavily shared throughout social media, especially on Twitter. Then, soon enough, after Buffer had enough credibility, it turned its focus inward and began owning a majority of their produced content.

Viewpoint: Twitter’s Abuse Problem

Okay, perhaps this isn’t such surprising news to you – unless, apparently, you happen to actually work at Twitter. After years of troubling reports about hate speech on the platform, the company is just now starting to get serious about tackling the …

Marketing Lessons for Your Start-Up: 3 Success Stories

Many of these guest blog posts were heavily shared throughout social media, especially on Twitter. Then, soon enough, after Buffer had enough credibility, it turned its focus inward and began owning a majority of their produced content.

This group wants Trump to stay on Twitter: His detractors

And even while his supporters may wish for something less extreme, say locking his phone up at night, any push to keep POTUS off Twitter would run into a surprising roadblock: His detractors. “If we stop him from tweeting, we’ll be left in the dark …

Twitter Advertiser Index: Revital, Amazon, Tata Motors, WWE and Honor India

(Thinkstock Images) Presenting Twitter’s weekly advertiser index dated 25th January, that lists the brands which have generated most engagement with users on the micro-blogging site Twitter. This week’s top five engaging tweets have emanated from …

Amber Harrison lobs fresh grenade at Seven West Media

“[These emails] speak to the character of the people in charge of the company who waged a legal war on me. [Board member] Jeff Kennett is right – it is an issue of character,” she said, referring to a twitter war this week between herself and Mr …

Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 39%

More ads used URLs than hashtags for the first time since Marketing Land has measured them, 39 percent in all. Twitter barely beat Facebook and Instagram as the most-mentioned social network, though neither was explicitly mentioned often. The …

Twitter Advertiser Index: Revital, Amazon, Tata Motors, WWE and Honor India

(Thinkstock Images) Presenting Twitter’s weekly advertiser index dated 25th January, that lists the brands which have generated most engagement with users on the micro-blogging site Twitter. This week’s top five engaging tweets have emanated from …

Twitter’s ad revenue declined in Q4 2016

Twitter has not turned a profit since at least the first quarter of 2012. But that’s not the only money problem Twitter now has. Despite total revenue growing by 1 percent year over year to $717.2 million in Q4 2016, Twitter’s advertising revenue …

Twitter’s stock is tanking after the company warned its revenue growth would continue to ‘lag’ its recent spike in users

Twitter’s monthly active users grew to 319 million, up from 317 million in the prior quarter. Daily active use grew 11% year-on-year, up from growth of 7% in the third quarter, which the company credited to product improvements, marketing, and “organic …

Trump tweets are bumping up Twitter’s user numbers, analyst says

At the same time, the focus on Trump’s tweets has turned the media into “a giant marketing vehicle” for the company, he wrote.

How you can use Twitter Moments to improve your content marketing

Users can create and share stories consisting of tweets and multimedia that have been uploaded to the channel. By prioritizing concise, digestible pieces of content, Twitter is attempting to compete with social media platforms such as Snapchat and …

Posted in Automatic Tweets

February 7th, 2017 by autoposter

Lyft, one of Uber’s top competitors in the ride-hailing space, has also co-opted the entire #DeleteUber movement into its own form of aggressive and apparently successful brand marketing. As Twitter CEO and co-founder Jack Dorsey pointed out, Lyft …

DeleteUber DeleteUber

Center Parcs runs first live Twitter story

Holiday firm Centre Parcs has embarked on its first live Twitter Story campaign, in partnership with agency Jaywing as part of an expansion of its social media strategy.

Twitter Moments: How to Use It In Your Marketing

Are you making the most of the Moments feature on Twitter? This feature rolled out to everyone in 2016 but a lot of marketers have yet to take advantage of the opportunity to gain more visibility.

Center Parcs runs first live Twitter story

Holiday firm Centre Parcs has embarked on its first live Twitter Story campaign, in partnership with agency Jaywing as part of an expansion of its social media strategy.

The post-Budget report: How Twitter reacted to Arun Jaitley’s speech

Picture source: ThinkStock Yesterday, the nation was anxious to hear Arun Jaitley’s Union Budget speech for 2017-2018. The Budget was delivered to the congregation of MPs from the Lok Sabha, of which the opposition suffused the air with a sense of …

Arun Jaitley’s shayaris leaves Twitter in splits

Twitter and its ‘tweeple’ hung on to every word and unfailingly provided a live and running narrative to the budget.

How you can use Twitter Moments to improve your content marketing

Users can create and share stories consisting of tweets and multimedia that have been uploaded to the channel. By prioritizing concise, digestible pieces of content, Twitter is attempting to compete with social media platforms such as Snapchat and …

Marketing Class Tackles Super Bowl Commercials

Marketing students in Asst. Prof. Spencer Ross’ Consumer Behavior course have a little bit of homework while watching the New England Patriots play the Atlanta Falcons in Super Bowl LI: They need to tweet their thoughts about the game’s commercials …

Earnings Preview: What To Expect From Twitter Next Thursday

… an advertising offering that enables advertisers to extend their advertising campaigns with Twitter Promoted Products to audiences off Twitter while retaining access to Twitter’s measurement, targeting and creative tools, and Performance marketing …

How to Succeed at Super Bowl Marketing

There is a Super Bowl-sized audience on Facebook and Twitter every day! Are you set up to take advantage? 75% of marketing leaders report that social networking advertising is generating significant ROI. 66% of marketers are boosting budgets for …

Lyft, one of Uber’s top competitors in the ride-hailing space, has also co-opted the entire #DeleteUber movement into its own form of aggressive and apparently successful brand marketing. As Twitter CEO and co-founder Jack Dorsey pointed out, Lyft …

DeleteUber DeleteUber

How you can use Twitter Moments to improve your content …

Health care organizations have a new way to share stories, engage audiences and shape the conversations about their brands.

Lyft, one of Uber’s top competitors in the ride-hailing space, has also co-opted the entire #DeleteUber movement into its own form of aggressive and apparently successful brand marketing. As Twitter CEO and co-founder Jack Dorsey pointed out, Lyft …

DeleteUber DeleteUber

The post-Budget report: How Twitter reacted to Arun Jaitley’s speech

Picture source: ThinkStock Yesterday, the nation was anxious to hear Arun Jaitley’s Union Budget speech for 2017-2018. The Budget was delivered to the congregation of MPs from the Lok Sabha, of which the opposition suffused the air with a sense of …

Lyft, one of Uber’s top competitors in the ride-hailing space, has also co-opted the entire #DeleteUber movement into its own form of aggressive and apparently successful brand marketing. As Twitter CEO and co-founder Jack Dorsey pointed out, Lyft …

DeleteUber DeleteUber

Fanbytes founder: I was right about Vine closing, and reckon Twitter will go same way

An example of influencer marketing at its worst was witnessed when Scott Disick, famed for his association with the Kardashians, promoted a weight loss company’s product on Instagram – by copying and pasting the firm’s instructions word for word into …

Business Showcase : QuickestFox Marketing

QuickestFox Marketing is a marketing company that gets people talking about business, brands and events in a fun environment on Twitter using geographically based Twitterchats across Ireland. 1 per county. So #DublinHour #GalwayHour #CorkHour etc.

DublinHour GalwayHour CorkHour

JK Rowling’s Twitter feud with Trump supporters is so bad she’s now fighting some of her fans

And while attacking her own fans might seem like a poor marketing choice, it’s important to note one of the things Rowling holds most dear: freedom of speech.

How Arby’s Twitter Strategy Evolved From ‘The Legend of Zelda’

… Shake-Up, which will be held May 22-24, 2017, in Atlanta. Brand communicators from Coca-Cola, Dunkin’ Donuts, the Atlanta Hawks, Arby’s and many more will speak on a breadth of topics from content marketing to measurement to Snapchat strategy.

#SB51: How to tweet your company to the top during the Super Bowl

… take advantage of it on Twitter to promote your brand. “The Super Bowl not only has a huge audience, it is also creates a forum for discussion and interaction,” Tim Calkins, a professor of marketing at Northwestern University’s Kellogg School of …

SB51

Budweiser Super Bowl ad may prompt next Trump Twitter firestorm

“We believe beer should be bipartisan, and did not set out to create a piece of political commentary,” said Marcel Marcondes, vice president of marketing, Anheuser-Busch, in a statement released by the company. “However, we recognize that you can’t …

LOOK: Wisconsin roasts Minnesota on Twitter by trolling P.J. Fleck

Wisconsin football has owned Minnesota the past decade, and you better believe the Badgers aren’y going to let the Gophers forget it.

Tricky business in the age of Trump and Twitter

Linda Bean, one of many family members involved in the company, gave money to a pro-Trump super PAC during the campaign, prompting Grab Your Wallet to call for a boycott, which in turn prompted Trump to weigh in with a bit of social-media marketing.

Snapchat Isn’t Twitter 2.0, but Its IPO Filing Raises Some Big Red Flags

R&D and G&A spend equaled 45% and 41% of 2016 revenue, respectively, while sales/marketing spend was 31%. And stock compensation expenses are due to surge after the IPO: Snap says that if it had gone public on Dec. 31, it would have recognized …

Snapchat Isn’t Twitter 2.0, but Its IPO Filing Raises Some Big Red Flags

R&D and G&A spend equaled 45% and 41% of 2016 revenue, respectively, while sales/marketing spend was 31%. And stock compensation expenses are due to surge after the IPO: Snap says that if it had gone public on Dec. 31, it would have recognized …

How to Use LinkedIn, Twitter and Snapchat in Your Next Job Search

Not sure what to put on LinkedIn, how to use Twitter or if your should be snapping with your boss? Entrepreneur.com Contributor Jessica Abo sat down with Courtney Spritzer, co-founder of the social media and marketing agency Socialfly, to break down …

LOOK: Wisconsin roasts Minnesota on Twitter with a jab at PJ Fleck

And, as Fleck prepares to start his first season as the Gophers head coach, Minnesota is definitely capitalizing on a few marketing opportunities. One of those opportunities would be the hashtag Minnesota football’s Twitter account started: #FleckFriday.

JK Rowling’s Twitter feud with Trump supporters is so bad she’s now fighting some of her fans

And while attacking her own fans might seem like a poor marketing choice, it’s important to note one of the things Rowling holds most dear: freedom of speech.

How to Succeed at Super Bowl Marketing | The Huffington Post

A marketer’s perspective and tips for getting customer attention, even when you’re not a Super Bowl advertiser The cost of a 30 second commercial f…

How The ‘Rogue’ Twitter Accounts Rewrote How We Communicate Science In The Social Era

Something remarkable in science communication happened this week – dozens of anonymous Twitter accounts popped up claiming to be “rogue” US Government employees risking their jobs and possible prison time to take to Twitter to fight back against …

LOOK: Wisconsin roasts Minnesota on Twitter by trolling P.J. Fleck

Wisconsin football has owned Minnesota the past decade, and you better believe the Badgers aren’y going to let the Gophers forget it.

How The ‘Rogue’ Twitter Accounts Rewrote How We Communicate Science In The Social Era

Something remarkable in science communication happened this week – dozens of anonymous Twitter accounts popped up claiming to be “rogue” US Government employees risking their jobs and possible prison time to take to Twitter to fight back against …

Marketing on a budget: cover all the bases to promote your cause

If you dedicate enough time and do your homework, then you could get the desired media buzz about your company without hiring outside help.

Social Media Marketing for Small Business: 70 Strategies, Ideas & Examples

In this article we’ll show you how to get a leg up on the competition on each of the big 3 social media networks – Facebook, Twitter, and Instagram. Experiment with these 70 social media marketing strategies, ideas and examples for your small business.

Can Twitter Help Studios Boost Box Office Sales?

A recent study seems to suggest that Twitter’s (TWTR) social media platform could be a powerful tool for marketing and gauging public interest in new movie releases. The study by Emerson College (cited by TheWrap) showed an interesting correlation …

Verizon is trolling their competitors on Twitter and T-Mobile is standing up for themselves

National cellular carriers aren’t pulling any punches on Twitter during the airing of their Super Bowl commercials. Throughout the Super Bowl, Verizon responded to T-Mobile’s #UnlimitedMoves campaign that starred celebs like Justin Bieber, Snoop Dogg …

UnlimitedMoves

The Eggo Waffles & ‘Stranger Things’ Twitter Accounts Are Messing With Each Other & It’s Marketing At Its Best

As Mashable entertainment reporter Saba Hamedy pointed out, it was an example of “excellent brand interaction on Twitter.” This is marketing at its finest, my friends. It all started with Eggo poking fun at the Stranger Things ad, which started with an …

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Five Ways for B2Bs to Tap into Social

eMarketer’s Maria Minsker spoke with business-to-business (B2B) marketing experts about the best ways for B2Bs to leverage social media.

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Super Bowl ads caught in political whirlwind

Northwestern University marketing professor Tim Calkins said some of the ads aimed to show a theme of “inclusiveness.” “While many brands were lighthearted and product focused, there were others that embraced a theme of inclusiveness, including Google …

Twitter could be the people’s platform – but not unless it turns a profit

The advice us marketing types give to brands that can’t be the biggest and broadest is to find something that you truly believe in and double down.

Case Studies

The interagency team posted 15 real-time user-generated stories to Facebook and Twitter in addition to planned content. The UGC stories generated over 600,000 organic video views on Facebook and Twitter and delivered over 17,000 organic engagements …

Cards Against Humanity’s fake Super Bowl ad was actually a brilliant marketing stunt

Today, the self-proclaimed ‘party game for horrible people’ Cards Against Humanity announced on its blog that it has gone out of business after purchasing a very expensive, but painfully unsuccessful ad for this year’s Super Bowl.

4 Powerful Marketing Tips for Your Small Business

In addition to connecting small businesses that need funding with lenders, they offer tons of information on every aspect of running a business, including developing a marketing plan, the relationship between marketing and sales, and how to set a …

LOOK 7 ways ST got hilarious on Twitter with its weather updates

We all know weather updates can get pretty boring online without the help of gorgeous weather girls (and boys!). But that is not something which has stopped @STcom, The Straits Times’ Twitter platform for getting its news of the weather out. The team …

Super Bowl-related social activity was up Sunday on both Facebook & Twitter

The story is somewhat similar on Twitter, where the company says there were 27.6 million global tweets about the Super Bowl yesterday.

Cards Against Humanity’s fake Super Bowl ad was actually a brilliant marketing stunt

Today, the self-proclaimed ‘party game for horrible people’ Cards Against Humanity announced on its blog that it has gone out of business after purchasing a very expensive, but painfully unsuccessful ad for this year’s Super Bowl.

5 top social media trends to watch in 2017

When you combine these factors with the fact that Facebook ads perform substantially better than Twitter ads in terms of ROI, you can see why Twitter might not be around much longer. At its best, Twitter is a real-time conversation platform. … This …

Eugenie Bouchard set for blind date with fan after Super Bowl Twitter bet

I had confidence he could come back,” said Goehrke, also known as Twitter user @punslayintwoods. That faith in New England might have landed the 20-year-old University of Missouri marketing student a date with the 22-year-old tennis star.

Super Bowl-related social activity was up Sunday on both Facebook …

An exciting Patriots comeback? Topical Super Bowl ads? Whatever it was, social media users were more active this year during the game than a year ago.

Verizon is trolling their competitors on Twitter and T-Mobile is …

National cellular carriers aren’t pulling any punches on Twitter during the airing of their Super Bowl commercials. Throughout the Super Bowl, Verizon …

Posted in Automatic Tweets Tagged with: , , , , , ,

February 1st, 2017 by autoposter

Marketing Zen’s analytics software shows that the campaign touched 1.4 billion people, including Google hits, social media posts, news stories, and other online activity.

The Trump bump: Twitter is getting a second look from brands

Not surprising, said Ben Kunz, svp of marketing and content at Mediassociates. “What once was a conversation between an agency and a marketer about ‘Yeah, we could consider Twitter, but it’s sort of the second-rate social network,’ is now ‘Yeah, we …

Sully: The Birth Of Social Journalism And Ways To Approach New Social Platforms

Sure, I could have given up trying to preach the power of Twitter as a potential marketing platform for a brand, but I kept at it.

http://rock.ly/2w65f

Twitter replaces the Moments tab with Explore

Twitter’s central Moments tab, which once terrorized obsessive-compulsive users with a blue dot that never went away, is going away.

http://rock.ly/wsig0

4 Social Marketing Trends to Implement This Year

Social media platforms have made marketing to select groups easier than ever. Sure, Google can bring you some good results, as long as people are searching specifically for the services and products that you offer.

Twitter announces Explore, a discovery tool

Move over, Facebook Trending. Twitter’s own style of trending stories has been announced today. Called Explore, the objective of this feature is to consolidate trending stories into one central location.

12 Really Intriguing Digital Marketing Stats From This Week

Kinetic Social’s Social Trends Report was released this week, analyzing what retail, travel, consumer-packaged goods and gaming marketers have been up to on Facebook and Instagram, Twitter and Pinterest. The tech company found that video ad views on …

After five years of fighting, Twitter makes an Instagram account

The account, which launched Friday with little fanfare from Twitter, is the latest plank of a marketing campaign launched in October with billboards and digital ads.

http://rock.ly/h4qmj

Twitter announces Explore, a discovery tool

Move over, Facebook Trending. Twitter’s own style of trending stories has been announced today. Called Explore, the objective of this feature is to consolidate trending stories into one central location.

http://rock.ly/bvoa-

Setting Aside Rivalry, Twitter Signs Up For Instagram | Digital – AdAge

Twitter is now on Instagram. Twitter opened the account on its rival’s app as part of a marketing push, as it tries to build more awareness for its product.

http://rock.ly/qknou

12 Really Intriguing Digital Marketing Stats From This Week

Kinetic Social’s Social Trends Report was released this week, analyzing what retail, travel, consumer-packaged goods and gaming marketers have been up to on Facebook and Instagram, Twitter and Pinterest. The tech company found that video ad views on …

How to Increase Your Thought Leadership with Twitter Chats

Sometimes, you can find more targeted lists of Twitter chats per industry, such as this marketing-based one by TrackMaven.

What Your Business Should Know Before Imitating Wendy’s Twitter Feed

DALY CITY, CA – AUGUST 10: A sign is posted in front of a Wendy’s restaurant on August 10, 2016 in Daly City, California. Wendy’s reported a 22% decline in second quarter earnings with revenue of $382.7 million compared to $489.5 million one year ago.

Twitter adds ‘explore’ to make finding tweets easier

Twitter adds ‘explore’ to make finding tweets easierTwitter adds ‘explore’ to make (Thinkstock Images) Twitter on Thursday added an “explore” tab aimed at making it easier to find interesting content, the latest move to boost engagement at the one-to …

Exclusive: Presentation outlines how Dataminr sells its services to foreign governments

“The presentation is quite compelling.” In the presentation, Dataminr explained how its algorithm filters Twitter data into alerts based on “relevant on-the-ground chatter” and “off-the-radar content,” and in ways that suggest its service could have …

How to Improve Your Marketing With Twitter Analytics

These tweets are tracked, analyzed, and organized by Twitter analytics – algorithms provided by Twitter that interpret data.

Twitter adds ‘explore’ to make finding tweets easier

Twitter adds ‘explore’ to make finding tweets easierTwitter adds ‘explore’ to make (Thinkstock Images) Twitter on Thursday added an “explore” tab aimed at making it easier to find interesting content, the latest move to boost engagement at the one-to …

Twitter’s NFL streams averaged 265800 viewers per minute across 10 games

While Twitter’s average minute audience trended downward over the course of the season, the social network’s total in-game audience – viewers who tuned in for at least three seconds between kickoff and the final whistle – trended upward.

Avocado Mentions Jumped 371% on Twitter After Trump Proposed Tax on Mexican Goods

Although Trump’s desire for a border wall has long been a point of public discussion, Avocados From Mexico, a marketing organization in the U.S. that’s owned and funded by Avocado Producers and Exporting Packers Association of Mexico (APEAM) and …

Avocado Mentions Jumped 371% on Twitter After Trump Proposed Tax on Mexican Goods

Although Trump’s desire for a border wall has long been a point of public discussion, Avocados From Mexico, a marketing organization in the U.S. that’s owned and funded by Avocado Producers and Exporting Packers Association of Mexico (APEAM) and …

Twitter: twitter adds ‘explore’ to make finding tweets easier …

The intent behind adding the ‘explore’ feature was to make Twitter more inviting by making it simple to find news, trending topics, and popular tweets.

Twitter Advertiser Index: Gionee, Nexa, Tea Board, Paytm and Reliance Fresh

Twitter Advertiser Index: Gionee, Nexa, Tea Board, Paytm and Reliance FreshTwitter Advertiser (Thinkstock Photos) Presenting the weekly advertiser index that lists the brands which have generated most engagement with users on the micro-blogging site …

Facebook offers social support, Twitter makes users informative: Study

Facebook offers social support, Twitter makes users informative: StudyFacebook offers social support, Twitter More and more people are joining Facebook to get social support and a subsequent overall sense of well-being while micro-blogging site Twitter …

Google buys Twitter’s mobile app developer platform, other tech properties

Google has acquired a number of Twitter’s tech properties, including the Fabric mobile app developer platform, Crashlytics crash reporting system, Answers mobile app analytics, Digits SMS login system and FastLane development automation system, …

Setting Aside Rivalry, Twitter Signs Up For Instagram

The move is part of the company’s ongoing marketing push as Twitter tries to better define its product for the public.

Social media: facebook offers social support, twitter makes users …

The social networking sites offer an environment with opportunities for members to exchange various types of social support.

Twitter Moments For Brands: A Quick ‘How To’ Guide

Twitter Moments could well be the biggest ‘undiscovered’ or underused feature on the platform right now. Brands are seemingly aware of it, but still aren’t, on the whole, using it to its full potential.

The Trump bump: Twitter is getting a second look from brands

Not surprising, said Ben Kunz, svp of marketing and content at Mediassociates. “What once was a conversation between an agency and a marketer about ‘Yeah, we could consider Twitter, but it’s sort of the second-rate social network,’ is now ‘Yeah, we …

After five years of fighting, Twitter makes an Instagram account

The account, which launched Friday with little fanfare from Twitter, is the latest plank of a marketing campaign launched in October with billboards and digital ads.

After five years of fighting, Twitter makes an Instagram account – The …

Twitter quietly started an Instagram account this week, using the photo-sharing service to promote itself as a destination for breaking news and important …

Twitter partners with SBI and CNBC-TV18 to provide updates for Union Budget 2017

Twitter partners with SBI and CNBC-TV18 to provide updates for Union Budget 2017Twitter partners (Thinkstock) Twitter, SBI and CNBC-TV18 have joined forces for the first ‘Twitter Amplify’ deal in the news category to bring real-time updates of the …

twitter partners with sbi and cnbc-tv18 for budget 2017, Marketing …

Twitter, SBI and CNBC-TV18 have joined forces for the first ‘Twitter Amplify’ deal to provide crucial Budget 2017 updates to Indians around the world.

Short sellers giving up on Twitter trade

The money-losing micro-blogging service has failed to grow as quickly as Facebook Inc (FB.O) and other rivals, despite aggressive spending on product development and marketing in recent years. Many investors last year bet Twitter would be acquired, but …

Setting Aside Rivalry, Twitter Signs Up For Instagram

The move is part of the company’s ongoing marketing push as Twitter tries to better define its product for the public.

Short sellers giving up on Twitter trade

The money-losing micro-blogging service has failed to grow as quickly as Facebook and other rivals, despite aggressive spending on product development and marketing in recent years. Many investors last year bet Twitter would be acquired, but talks with …

Kagan: President Trump gives Twitter a boost

That’s better than all the advertising, marketing and PR a company could buy. President Trump using Twitter to communicate directly with Americans will be the best marketing campaign they could have ever come up with and it was just dropped in their lap.

Spotify Drops Refugee-Themed Playlist, Gets Mixed Twitter Reviews

Streaming site Spotify has dropped a refugee-themed playlist featuring a wide range of immigrant artists, people on Twitter are confused whether it’s a good thing or a tone-deaf move. B&T Magazine. Posted by B&T Magazine. The 20-song playlist features …

Setting Aside Rivalry, Twitter Signs Up For Instagram | Digital – AdAge

Twitter is now on Instagram. Twitter opened the account on its rival’s app as part of a marketing push, as it tries to build more awareness for its product.

When POTUS tweets and stocks fall, this animal charity benefits

From afar, the staff of the Texas-based digital marketing firm The Think Tank (T3) — like much of Wall Street – has watched in wonder, trying to figure out what to do about the unpredictable Twitter habits of their next commander in chief. Then a …

9 Digital Marketing Tools You Can’t Live Without

From an SEO perspective, we love that it has powerful reporting features and comes with integrations that give its functionality that extra bit of oomph: WordPress, Twitter, Facebook, Magento, Salesforce, ZenDesk, Shopify, WooCommerce, Mandrill …

Talk On Twitter Can Influence A Movie’s Box Office Success: Study

Before the year ended, however, the microblogging site again made news about their acquisition of startup app maker Yes Inc. Twitter is thus not dead. In fact, a new study shows the value of Twitter in movie marketing. Twitter, through its users, can …

After five years of fighting, Twitter makes an Instagram account

The account, which launched Friday with little fanfare from Twitter, is the latest plank of a marketing campaign launched in October with billboards and digital ads.

The Must-Have Social Media Marketing Tool Checklist

If you’re looking for a central place to listen to your community, and manage the likes of Facebook, Instagram, Twitter, LinkedIn and Google+, take a look at AgoraPulse. I know I have talked about Hootsuite as the best tool, but what works for me …

twitter partners with sbi and cnbc-tv18 for budget 2017, Marketing …

Twitter, SBI and CNBC-TV18 have joined forces for the first ‘Twitter Amplify’ deal to provide crucial Budget 2017 updates to Indians around the world.

How Donald Trump uses Twitter to his huge advantage

Just how Mr. Trump has harnessed Twitter is at the heart of new research from Ethan Pancer, assistant marketing professor at Saint Mary’s University’s Sobey School of Business in Halifax.

The Must-Have Social Media Marketing Tool Checklist

There are now 2.8 billion people using Social Media worldwide. This is 21% higher than 2015, and this number will continue to grow throughout the year of 2017 …

Twitter launches its own Instagram profile

However, the feature will succeed only if Twitter can entice current and new users to check it out. Enter Instagram marketing. Though Twitter’s user numbers are becoming stagnant at just over 300 million users, Instagram’s growth has propelled it to …

Twitter launches its own Instagram profile

However, the feature will succeed only if Twitter can entice current and new users to check it out. Enter Instagram marketing. Though Twitter’s user numbers are becoming stagnant at just over 300 million users, Instagram’s growth has propelled it to …

Arun Jaitley’s shayaris leaves Twitter in splits

Twitter and its ‘tweeple’ hung on to every word and unfailingly provided a live and running narrative to the budget.

The Most Confident Fan: A Glimpse into the Future of Personalized Marketing

In a recent social media campaign, Havas Cognitive analyzed a massive amount of Facebook and Twitter posts with IBM’s supercomputer to determine the confidence level of football fans.

Posted in Automatic Tweets

January 26th, 2017 by autoposter

Trump has made Twitter his mouthpiece, and recent tweets have seen him mention Boeing, General Motors, L.L.Bean, Carrier and Ford.

When It Comes To Music Marketing, Data Is Power

Having launched and sold numerous social media marketing firms, I need to read numbers and apply that information to campaigns to drive results and generate hits for clients.

How did Twitter, NFL perform in first live streaming deal?

“(Twitter is) still the real-time platform despite the doom and gloom that you hear about of people walking out the door,” said John McCauley, a 15-year veteran in digital sports marketing and Managing Director at GJM Media. “They’re still the best …

5 Ways To Make Your Marketing Automation Less Robotic & More Human

Ask them a personal question via Twitter. Often times, direct messages don’t work. Instead, send an actual tweet. More often than not, you can get a conversation going.

Here Are 7 Interesting Digital Marketing Stats From This Week

It’s all about real-time marketing these days, even with jocks. Sources: Getty Images, Shutterstock. We’ve collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL’s …

Join Over 600000 Marketing Professionals

He used Twitter to create a political persona based on 140-character, headline-making tweets that provided real-time commentary.

Twitter Can Possibly Determine How Successful a Movie Is

Think for a second about how much of a movie’s budget goes toward marketing. Sending actors out on the late night circuit, organizing press events and cutting eye-catching trailers.

350000 Twitter bot sleeper cell betrayed by love of Star Wars and Windows Phone

Twitter bots have been widely noted for their role in shaping the 2016 election. They also can be used for entertainment, marketing, spamming, manipulating Twitter’s trending topics list and public opinion, trolling, fake followers, malware …

350,000 Twitter bot sleeper cell betrayed by love of Star Wars and …

Computer boffins Juan Echeverria and Shi Zhou at University College London have chanced across a dormant Twitter botnet made up of more than 350,000 …

Twitter Advertiser Index: justvoot, intelindia, asianpaints, oppomobile, googleindia

Twitter Advertiser Index: justvoot, intelindia, asianpaints, oppomobile, googleindiaTwitter Advertiser Index: Presenting the weekly advertiser index lists the brands which have generated most engagement with users on the micro-blogging site Twitter.

How to React if Trump Mentions Your Company on Twitter

Responding if someone with as much influence as Trump tweets inaccurately about your brand is a no-brainer, according to Daryl Fielding, a consultant and former marketing director at Kraft Foods Europe (now part of Mondelez International). “He’s got 20 …

Twitter forces people to follow @POTUS, @FLOTUS & @VP accounts

Those people inherited the official Twitter accounts of their predecessors. In turn, some of those not supportive of the new administration unfollowed those accounts.

Beyond Twitter: Why and How Trump Needs a Marketing Strategy

Donald Trump’s Twitter use has been effective, but as president he needs to move from provocation to leadership.Here’s how he can learn from marketing …

Twitch and Blizzard Entertainment earn kudos for Twitter banter

Twitch, the live-streaming service for video gaming enthusiast, and video-game maker Blizzard Entertainment recently treated their Twitter fans to a jovial back and forth in a move that points to what has become a new era in online brand responses.

Twitter forces people to follow @POTUS, @FLOTUS & @VP accounts

Those people inherited the official Twitter accounts of their predecessors. In turn, some of those not supportive of the new administration unfollowed those accounts.

Twitch and Blizzard Entertainment earn kudos for Twitter banter …

The organizations’ social media teams joked with each other online, and their followers approved the wit. Marketers might want to take a page from the …

Mistakes can undermine marketing

Twitter stated in a tweet that it “hopes to bring the best features from Dashboard to the broader Twitter community” in the future.

http://rock.ly/zn-qb

Twitter CMO finally explains the purpose of Twitter

When Berland joined the company in early 2016, after more than 10 years with American Express, she set out to revamp Twitter’s marketing message and understand why some people remain confused about its purpose. “Twitter shows me what’s happening …

How to React if Trump Mentions Your Company on Twitter – NBC …

As the world watches Donald Trump’s inauguration as the 45th president of the United States of America Friday, the markets will be closely listening to his …

Mistakes can undermine marketing

Twitter stated in a tweet that it “hopes to bring the best features from Dashboard to the broader Twitter community” in the future.

Mistakes can undermine marketing – Bury Free Press

Social media marketing is an excellent way to increase your following and make more money. I don’t usually like to focus on the negatives, however, there are …

Figuring out what Aussies think about Trump on Twitter is pretty difficult

Fascism is not a “marketing strategy” from Melbourne’s @creatrixtiara (above), it was determined that this was a request rather than a sentiment.

Discover and Reach the Game of Thrones Audience

Committed fans do everything from role-playing to running social media campaigns in the name of GoT characters. Dozens of marketing channels exist. But, since Google AdWords (and Video Ads), and Twitter’s Ads are popular marketing strategies, this …

Carla Hassan Joins Toys”R”Us, Inc. as Global Chief Marketing Officer

23, 2017 /PRNewswire/ — Toys”R”Us, Inc., the world’s leading dedicated toy and baby products retailer, today announced that PepsiCo veteran, Carla Hassan will join the company as Executive Vice President, Global Chief Marketing Officer, effective …

70 Percent of Small Businesses Plan to Increase Digital Marketing Spend

Of the small to medium sized business executives surveyed that projected increased marketing budgets in 2017, 59 percent said marketing on social networks, such as Facebook, LinkedIn and Twitter will primarily drive that growth. The next channel …

Carla Hassan Joins Toys’R’Us, Inc. as Global Chief Marketing Officer

WAYNE, N.J., Jan. 23, 2017 /PRNewswire/ — Toys”R”Us, Inc., the world’s leading dedicated toy and baby products retailer, today announced that PepsiCo …

Twitter to drop ‘Buy’ button in social commerce rollback

Twitter, however, has little traction in fields such as influencer marketing and is still mostly used by brands as a customer care platform, one of the few areas where it remains key.

Twitter Moments: How to Use It In Your Marketing

Are you making the most of the Moments feature on Twitter? This feature rolled out to everyone in 2016 but a lot of marketers have yet to take advantage of the opportunity to gain more visibility.

Carla Hassan Joins Toys”R”Us, Inc. as Global Chief Marketing Officer

WAYNE, N.J., Jan. 23, 2017 /PRNewswire/ — Toys”R”Us, Inc., the world’s leading dedicated toy and baby products retailer, today announced that PepsiCo veteran, Carla Hassan will join the company as Executive Vice President, Global Chief Marketing …

5 Tools to Make Content Marketing Easier

Postplanner.com curates popular content from platforms such as Facebook & Instagram and allows you to share them on Facebook & Twitter. It’s a great way to fill your newsfeed with content your audience will enjoy without spending large amounts of time …

DataSift and LinkedIn: A new angle for social media analytics

Its original claim to fame was as one of Twitter’s two live data partners, with its own license for reselling and repackaging the entire Twitter data feed. Given that Twitter … There are numerous free and paid-for marketing apps that gauge mention of …

Net Neutrality Panic and Twitter Turmoil: Week One in Trump’s Digital Impact

Net neutrality advocates have raised major concerns over President Donald Trump’s nomination for a new head of the US Federal Communications Commission (FCC), the government agency which regulates the telecoms industry.

Some Firms Are Harnessing Trump’s Tweets As A Marketing Strategy

It is not yet clear how Trump’s Twitter account might shape decision making for companies going forward. Many of the investment plans Trump has tweeted were planned – or even originally announced – well before the election.

The demise of the department store experience

One of the biggest marketing mistakes of all time was Macy’s move to buy up local department stores, like Marshall Field’s in Chicago, Hecht’s in Maryland, Foley’s in Texas, Burdine’s in Florida.

Some Firms Are Harnessing Trump’s Tweets As A Marketing Strategy

Rarely has a U.S. president been so willing to use his platform as both bullhorn and cudgel to exert public pressure on individual companies.

Raees, Fan, Dilwale: Why Shah Rukh Khan Is a Pioneer In Marketing Films

Just like the lyrics of the film’s song “Jabra fan” – “Follow karun Twitter pe, Tag karun Facebook pe”, he extensively made use of social media to sell the film.

How Dippin’ Dots turned Sean Spicer’s Twitter beef into social media gold

In a series tweets from 2010 to 2015, Spicer too issue with Dippin’ Dots’ old marketing slogan “Ice Cream of the Future,” mocked the company for filing for bankruptcy in 2011 and complained four years later that it ran out of vanilla flavor at a …

The Trump bump: Twitter is getting a second look from brands

Not surprising, said Ben Kunz, svp of marketing and content at Mediassociates. “What once was a conversation between an agency and a marketer about ‘Yeah, we could consider Twitter, but it’s sort of the second-rate social network,’ is now ‘Yeah, we …

Op-Ed: Black Ops, paid Twitter, fake news – a real threat to SA’s democracy

An investigation by amaBhungane published on Monday revealed that the ANC had contracted a “public relations expert”, Sihle Bolani, to roll out an elections marketing strategy prior to the 2016 local government elections. The campaign included setting …

What Your Business Should Know Before Imitating Wendy’s Twitter Feed

DALY CITY, CA – AUGUST 10: A sign is posted in front of a Wendy’s restaurant on August 10, 2016 in Daly City, California. Wendy’s reported a 22% decline in second quarter earnings with revenue of $382.7 million compared to $489.5 million one year ago.

Some Firms Are Harnessing Trump’s Tweets As A Marketing Strategy

It is not yet clear how Trump’s Twitter account might shape decision making for companies going forward. Many of the investment plans Trump has tweeted were planned – or even originally announced – well before the election.

Op-Ed: Black Ops, paid Twitter, fake news – a real threat to SA’s …

Even with the alleged R50-million the ANC was prepared to pump into an “off the books” campaign aimed at rustling up support for the beleaguered ruling party, …

The Trump bump: Twitter is getting a second look from brands

Not surprising, said Ben Kunz, svp of marketing and content at Mediassociates. “What once was a conversation between an agency and a marketer about ‘Yeah, we could consider Twitter, but it’s sort of the second-rate social network,’ is now ‘Yeah, we …

Trump could let companies get even sassier on Twitter

“While Trump may have some impact, in general, companies are getting snarkier on Twitter because they realize they need to have personality,” said Jonah Berger, a professor of marketing at the University of Pennsylvania’s Wharton School. A recent …

Why Isn’t Your B2B Company Using Twitter Lead Generation Cards?

You’ll also want to sprinkle a little bit of marketing magic into the mix by using words that make viewers feel special.

Merriam-Webster’s Twitter is the political shade queen

Naturale said the social media team’s Twitter presence is a hit because it’s not a generic marketing effort, “it’s who we really are.

Twitter Advertiser Index: Voot, Intel, Asian Paints, Oppo Mobile, Google India

Twitter Advertiser Index: Voot, Intel, Asian Paints, Oppo Mobile, Google IndiaTwitter Presenting the weekly advertiser index that lists the brands which have generated most engagement with users on the micro-blogging site Twitter. This week’s top five …

10 digital marketing tips for small business owners

“Put your products, services, business and employees in your content,” says Christian Eberhardt, sales manager at Twitter. “Use imagery and video to drive engagement.” Dive into data: Modestly-priced data-mining software can unearth sales and other …

http://rock.ly/d0ynt

The Trump bump: Twitter is getting a second look from brands

Not surprising, said Ben Kunz, svp of marketing and content at Mediassociates. “What once was a conversation between an agency and a marketer about ‘Yeah, we could consider Twitter, but it’s sort of the second-rate social network,’ is now ‘Yeah, we …

10 digital marketing tips for small business…

“Put your products, services, business and employees in your content,” says Christian Eberhardt, sales manager at Twitter. “Use imagery and video to drive engagement.” Dive into data: Modestly-priced data-mining software can unearth sales and other …

Posted in Automatic Tweets

January 20th, 2017 by autoposter

It’s basically the same as the Chargers’ old logo except it says Los Angeles instead. Apparently NFL teams that move to LA don’t like changing things too much.

Twitter helps Jio Filmfare Awards celebrate by launching customised emoji

Twitter helps Jio Filmfare Awards celebrate by launching customised emojiTwitter helps Jio Filmfare Awards celebrate by (Thinkstock) Twitter aims to set the trend when it comes to bringing events to life and engaging in real-time conversations, and …

twitter helps jio filmfare awards celebrate by launching customised …

Twitter plans on launching the first-ever custom emoji and stickers for an awards show in India for #JioFilmfareAwards.

Twitter Roasted the New Chargers Logo So Hard the Team Changed It

Reports surfaced Thursday suggesting the team was only using the logo as a placeholder for marketing purposes—hey, that’s the story I’d stick to if the internet crushed my brand that hard—and appear to be moving in a different direction.

Twitter Roasted the New Chargers Logo So Hard the Team Changed It

Reports surfaced Thursday suggesting the team was only using the logo as a placeholder for marketing purposes—hey, that’s the story I’d stick to if the internet crushed my brand that hard—and appear to be moving in a different direction.

Twitter Roasted the New Chargers Logo So Hard the Team Changed It

Reports surfaced Thursday suggesting the team was only using the logo as a placeholder for marketing purposes—hey, that’s the story I’d stick to if the internet crushed my brand that hard—and appear to be moving in a different direction.

What If Facebook And Twitter Made You Read An Article Before You Could Share It?

Today all of that data is typically just fed back into a statistics portal and used for ad marketing, but the same tools could easily be turned around to assess whether a reader A) never read the article at all, B) skimmed just the lead paragraph …

Elon Musk Takes Customer Complaint on Twitter From Idea to …

Justin Bariso is an author and consultant who helps organizations think differently and communicate with impact. In 2016, LinkedIn named him the “Top Voice” in …

Twitter CMO finally explains the purpose of Twitter

When Berland joined the company in early 2016, after more than 10 years with American Express, she set out to revamp Twitter’s marketing message and understand why some people remain confused about its purpose. “Twitter shows me what’s happening …

Over exposure: Twitter explodes as couple allegedly caught having sex in public at Teads Summit in Thailand

The attendee, Greg Carton, head of marketing and communications for Ogilvy & Mather Asia Pacific, complained to Teads executives.

Donald Trump says he will keep personal Twitter account

In an interview with the UK’s Sunday Times, Trump explained that between Twitter, Facebook and Instagram he has 46 million followers.

3 Inbound Marketing Strategies To Get More Qualified Leads In 2017

… a HubSpot-certified marketing agency, who shares three strategies she says can help get more qualified leads for your business.

How to Search Twitter Like a Superstar

Using quotations will give you phrases e.g. “Social Media”, “Digital marketing”. Exact phrase: Best for just one niche phrase.

Donald Trump says he will keep personal Twitter account

In an interview with the UK’s Sunday Times, Trump explained that between Twitter, Facebook and Instagram he has 46 million followers.

4 useful tools to keep track of who unfollowed you on Twitter

This may not be a concern for everyone, but for people who depend on Twitter for digital marketing, it matters the most.

Over exposure: Twitter explodes as couple allegedly caught having …

Things allegedly got out of hand – and out of clothes – at the Teads Summit in Phuket, Thailand, and attendees tweeted the incident like mad, according to a …

Internet Marketing Agency, fishbat, Shares 8 Ways to Make Videos Drive Your Web Traffic

Reply with video on Twitter. Twitter is now equipped to include video. Make Twitter responses stand out from the rest and drive traffic by responding and posting with video.

http://rock.ly/53u06

Twitter counts on live sport to bring revenue

Twitter is targeting live sport to help the near-11-year old social media platform capture new revenue and hit profitability in 2017.

10 most popular email marketing tactics

Forty-seven percent of customers surveyed said they got more mileage from their marketing emails after asking their customers to share those emails on Facebook, Twitter, Instagram and other social media networks. 5) Use your transaction emails for …

How to Search Twitter Like a Superstar

Using quotations will give you phrases e.g. “Social Media”, “Digital marketing”. Exact phrase: Best for just one niche phrase.

Wendy’s Is Brutally Roasting People on Twitter Right Now

Although we haven’t even made it through the first whole week of 2017, Wendy’s may have already set the bar for corporate social media marketing, when it embarrassed the hell out of a Twitter troll who came after its “fresh, never frozen beef” motto.

Twitter is phasing out the “Buy” button, will continue to offer donations

Nathan Hubbard, the executive who was leading that team, left the company a day later. A few months after that, Twitter announced a new focus on its website conversions product, which is where it is now channeling interest in action-based marketing on …

Twitter is phasing out the “Buy” button, will continue to offer …

There have been rumors for a while about Twitter preparing to retire its commerce operation. Now it looks like the company has finally started to wind down..

How Sushma Swaraj’s Twitter intervention opened the floodgates of digital debate

How Sushma Swaraj’s Twitter intervention opened the floodgates of digital debateHow Sushma Swaraj’s Twitter intervention opened When Union Minister for External Affairs Sushma Swaraj tweeted about Amazon Canada’s abuse of the Indian national flag, …

Halo Wars 2 inspires a social media strategy game on Twitter

Microsoft Xbox and Halo game studio 343 Industries have partnered with Twitter, ad agency Twofifteenmccann, and Emerging Media Technologies to create a real-time social media strategy game for promotion online video and social posts.

Twitter is phasing out the “Buy” button, will continue to offer …

There have been rumors for a while about Twitter preparing to retire its commerce operation. Now it looks like the company has finally started to wind down..

Twitter is phasing out the “Buy” button, will continue to offer donations

Nathan Hubbard, the executive who was leading that team, left the company a day later. A few months after that, Twitter announced a new focus on its website conversions product, which is where it is now channeling interest in action-based marketing on …

How Sushma Swaraj’s Twitter intervention opened the floodgates of digital debate

How Sushma Swaraj’s Twitter intervention opened the floodgates of digital debateHow Sushma Swaraj’s Twitter intervention opened When Union Minister for External Affairs Sushma Swaraj tweeted about Amazon Canada’s abuse of the Indian national flag, …

School Staffer Who Mocked Student Spelling ‘Tammarow’ on Twitter Lacked District Guidance

According to the district’s website, the Web Experience Coordinator falls into a department devoted to marketing. That’s right, a public school district has dedicated a team of nine staff members tasked with the mission of “…promot[ing] student …

School employee fired for correcting student’s spelling on Twitter

WHAGreports that Michael Doerrer, the Director of Communications, Community Engagement and Marketing, said FCPS personally apologized to the student.

Join Over 600000 Marketing Professionals

He used Twitter to create a political persona based on 140-character, headline-making tweets that provided real-time commentary.

http://rock.ly/mban5

Twitter is shutting down its Dashboard app

Twitter has been jettisoning some parts of its business in an attempt to right the ship and position itself for a profitable future as user and revenue growth slow, with Dashboard the latest casualty.

What I’ve learned from growing and unfollowing over 250000 followers on Twitter

My good friend Chris Zakharoff was a marketing architect there and recommended that she talk with his good friend, Travis Wright… me!

Gene Willis, director of marketing for the National Center for Drug Free Sport, tells The Pitch’s Questionnaire that …

What’s your addiction? Every Tuesday night on Twitter, I ask the world five questions, using the hashtag #g5qs (Gene’s Five Questions).

g5qs

School employee fired for correcting student’s spelling on Twitter …

A staff member of the Frederick County Public Schools was terminated after a tweet about a misspelling between a student and the employee went viral.

Twitter sells Fabric mobile developer platform to Google

… the move, as developers are instructed to work with the Twitter Community forums for support. MoPub also has not been included in the deal.

Twitter to drop ‘Buy’ button in social commerce rollback | Marketing …

Twitter is getting rid of its “Buy” button, a tool businesses could use to embed purchasing options directly into tweets, according to reporting by TechCrunch.

http://rock.ly/e4yv-

Twitter is shutting down its Dashboard app

Twitter has been jettisoning some parts of its business in an attempt to right the ship and position itself for a profitable future as user and revenue growth slow, with Dashboard the latest casualty.

What I’ve learned from growing and unfollowing over 250000 followers on Twitter

My good friend Chris Zakharoff was a marketing architect there and recommended that she talk with his good friend, Travis Wright… me!

Twitter sells Fabric mobile developer platform to Google – VentureBeat

Twitter launched Fabric in 2014 as a means to enable developers to create better mobile apps, but fast-forward three years and the division is being sold to …

Google acquires Twitter’s app developers platform, Fabric

Google acquires Twitter’s app developers platform, FabricGoogle acquires Twitter’s app developers platform, Fabric – In a bid to help developers build better apps and grow their business, Google has acquired Twitter’s mobile app developer platform Fabric.

@Fartist Profile: Jon Hendren talks Twitter performance art and making a career out of absurdity

Now I do marketing. Interestingly enough, the guys who hired me did so in part because when you google me, one of the first results is an article where I talk about how much I hate marketing. “Weird Twitter” is primarily made up of people who came over …

Google buys Twitter’s mobile app developer platform, other tech properties

Google has acquired a number of Twitter’s tech properties, including the Fabric mobile app developer platform, Crashlytics crash reporting system, Answers mobile app analytics, Digits SMS login system and FastLane development automation system, …

Twitter integrates Vine’s video-looping capabilties

However, in a world where Snapchat dominates the social marketing conversation with its own short, ephemeral videos, Vine’s limited use cases began to look more like a weakness, and many of the creators who helped make the platform migrated …

Google buys Twitter’s mobile app developer platform, other tech properties

Google has acquired a number of Twitter’s tech properties, including the Fabric mobile app developer platform, Crashlytics crash reporting system, Answers mobile app analytics, Digits SMS login system and FastLane development automation system, …

School employee fired for correcting student’s spelling on Twitter

WHAGreports that Michael Doerrer, the Director of Communications, Community Engagement and Marketing, said FCPS personally apologized to the student.

Twitter wants all the hearts, anywhere it can get ’em

About a year ago, Twitter hired Leslie Berland, an executive at American Express, as its first-ever chief marketing officer.

What to do if Trump mentions your company on Twitter

Responding if someone with as much influence as Trump tweets inaccurately about your brand is a no-brainer, according to Daryl Fielding, a consultant and former marketing director at Kraft Foods Europe (now part of Mondelez International). “He’s got 20 …

What Your Business Should Know Before Imitating Wendy’s Twitter Feed

DALY CITY, CA – AUGUST 10: A sign is posted in front of a Wendy’s restaurant on August 10, 2016 in Daly City, California. Wendy’s reported a 22% decline in second quarter earnings with revenue of $382.7 million compared to $489.5 million one year ago.

Twitter crosses enemy lines in search of new friends

About a year ago, Twitter hired Leslie Berland, an executive at American Express, as its first-ever chief marketing officer.

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