“When I got there we had two salespeople, four account managers and no marketing. Now we have 30 people in sales and marketing. It’s not … As Josephson explains, people are using 2.8 devices a day and marketers have the big challenge of trying to …
9 Powerful Inbound Marketing Strategies for Boosting B2B Results
For B2B companies especially, leveraging and optimizing the most important elements of inbound marketing, such as content, email, social media, and SEO, can help you ignite lead generation and drive the results you’re looking for.
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Two more Twitter executives — in charge of media, commerce and biz dev — are leaving the company
The idea is that many Twitter marketing partners work with all three teams, and aligning them under Jafari might help streamline certain projects and partnerships.
Two more Twitter executives — in charge of media, commerce and biz dev — are leaving the company
The idea is that many Twitter marketing partners work with all three teams, and aligning them under Jafari might help streamline certain projects and partnerships.
Twitter open-sources Heron for real-time stream analytics
Heron, the real-time stream-processing system Twitter devised as a replacement for Apache Storm, is finally being open-sourced after powering Twitter for more than two years. Twitter explained in a blog post that it created Heron because it needed more …
Twitter tests integrating MoPub ads in Twitter Kit timelines
According to Venture Beat, Twitter is testing integrating MoPub ads with Twitter Kit timelines, a move that would allow marketers to reach non-Twitter users with tweet ads in third-party apps. It also means Twitter is looking to earn revenue from non …
Vine Is Withering — Is This a Sign of Bigger Trouble at Twitter?
From Twitter’s perspective, COO Adam Bain said he believes the company is monetizing Vine simply by allowing marketers to use the platform for the ad campaigns they build for Twitter. But Vine creators are apparently looking for more, and investors may …
Vine Is Withering — Is This a Sign of Bigger Trouble at Twitter?
From Twitter’s perspective, COO Adam Bain said he believes the company is monetizing Vine simply by allowing marketers to use the platform for the ad campaigns they build for Twitter. But Vine creators are apparently looking for more, and investors may …
Vine Is Withering — Is This a Sign of Bigger Trouble at Twitter?
From Twitter’s perspective, COO Adam Bain said he believes the company is monetizing Vine simply by allowing marketers to use the platform for the ad campaigns they build for Twitter. But Vine creators are apparently looking for more, and investors may …
9 Social Media Marketing Tools That are Transforming Their Industries
Social media marketing is a rapidly developing specialty that transforms itself on a regular basis. Though it’s becoming difficult to imagine marketing without social media, we must remember that social media has only become familiar within the past 10 …
9 Tips for Creating an Awesome Brand
Years ago at a marketing conference, my friend Jonathan Long from Market Domination Media told me that “You’re never going to please everyone, so don’t try to be everything to everyone.
How a Twitter bot can earn you £1500 of free Uber rides a year
Mark Rofe, a British-born digital marketing manager who lives in Dubai, set up a simple piece of software that automatically scans Twitter for anyone looking for referral codes. These codes are given by Uber users to people signing up to use the …
CMO Q&A: How 75-year-old brand M&M’s keeps its marketing from going stale
Only Snickers had a Facebook page around the same time as M&M’s, in 2008, and M&M’s was the first Mars Chocolate brand to activate on Twitter by over a year, also in 2008. We are constantly alert to what’s going on in the world and make sure we’re part …
Twitter pivots away from commerce ads
What does this mean for marketers? For one, it means reexamining how any version of “buy” buttons or shoppable ads are performing on social media overall.
Mobile First: The Smart Person’s Approach to Mobile-Ready Content Creation
That kind of consumer-lead social media marketing is priceless; more than four billion people use their mobile devices to access social media, and they’re sending out more than 58 million tweets per day.
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Twitter’s Change to the 140-Character Limit Is a Distraction From Its Real Problems
For Twitter, changes like Tuesday’s character limit tweak are vital to drawing more users and attracting content creators and marketers. Although Twitter currently touts a user base of 310 million users, content creators and marketers need tools with …
3 Ways You Can Compete In Marketing With Your Big-Budget Rivals
As a startup or small business, it can feel as if you are always at a disadvantage. After all, there is little you can do to win a battle when it comes to money.
How to Beat Your Competition in the Advertising Game
Let’s use MailChimp as an example: MailChimp is a publication that’s geared toward businesses doing email marketing. So if I’m running a similar business geared toward email marketers, MailChimp visitors would form the basis of our “ideal customer” we …
Pew Research: 62 percent of US adults get news from social media
After surveying 4,654 members of Pew’s American Trends Panel, it was found that 70 percent of reddit users access news from the social sharing network, 66 percent of Facebook users get news on the social network and 59 percent of Twitter users are …
French gas shortages fuel interest in electric cars
And electric car makers have been quick to seize the golden marketing opportunity. France’s Renault (RNLSY) launched a campaign this week to boost the visibility of its top selling electric car, Zoe, with multiple posts on Facebook (FB, Tech30) and …
New Twitter features can boost brand engagement
twitter-timeline3-1920 On the surface, Twitter is the simplest of social networks. You type out a quick 140 characters, maybe link to something or include an image… and then you blast it out to your followers, leading to engagement and conversations …
Will Deadpool 2 Unleash the Same Viral Marketing Magic?
The web offers a wealth of new opportunities to connect, and the Deadpool marketing team used every means at their disposal to be everywhere – from Tinder to old-school billboards.
New Twitter features can boost brand engagement
twitter-timeline3-1920 On the surface, Twitter is the simplest of social networks. You type out a quick 140 characters, maybe link to something or include an image… and then you blast it out to your followers, leading to engagement and conversations …
Two more Twitter executives — in charge of media, commerce and biz dev — are leaving the company
The idea is that many Twitter marketing partners work with all three teams, and aligning them under Jafari might help streamline certain projects and partnerships.
Meet the world’s most influential dogs!
As influencer marketing continues to evolve and brands seek out the perfect collaborators to promote their products, it’s pet influencers that are leading the pack.
4 Step Social Media Marketing Strategy That PAYS
And a full 43 percent of salespeople have used LinkedIn successfully to find new clients (for Twitter, the same holds true for 36 percent of salespeople).
Serious About Instagram Marketing? Hire A Professional Photographer
Think about it: with Instagram currently seeing engagement levels around 4.2 percent—compared to 0.1 percent on Facebook and Twitter—you’ll soon be sorry if the channel isn’t receiving the immediate attention it deserves. This is why the hiring of a …
Throwing Light on Top Twitter Applications for Effective Social Marketing
Twitter is a magnificent website used for different purposes. You can get updated information here virtually every second in the form of tweets.
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Pakistan bans all birth control ads to shield ‘innocent children’ from sex
“Parents have shown apathy on marketing/advertisement of such products and demanded its ban on satellite TV channels and FM Radios,” the statement adds.
Pew Research: 62 percent of US adults get news from social media
After surveying 4,654 members of Pew’s American Trends Panel, it was found that 70 percent of reddit users access news from the social sharing network, 66 percent of Facebook users get news on the social network and 59 percent of Twitter users are …
5 Tips for Using Twitter in your marketing
Did you know that over 60% of people access to Twitter while at work? Did you also know is that the majority of Twitter users are adults between 35-49? These statistics show Twitter has become an impressive form of professional marketing. Businesses …
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Benny’s ‘Biggest Little’ ad much cooler than R.I.’s botched marketing campaign
It will end up costing a fraction of the state’s $5-million marketing campaign, which has been a galling fiasco thus far, and it won’t cost a dime of taxpayer money.
Twitter profile picture may reveal your personality
Being on social networks has become a “must” in the marketing equation, but it is not enough, contended Quinlan. “The bottom line is having something relevant that fits into their lifestyle,” Quinlan said of luxury brands that court Millennials.
Why Marketing Leaders Should Personally Engage More In Social Media
I was interviewing Antonio Lucio, the CMO for HP, for my CMO Insight series (see article here), when we started talking about social media.
The Pros and Cons of Twitter Automation
Automation has a strong role to play in lessening the burden on social media managers and entrepreneurs while enhancing their presence on Twitter and other social platforms. There are a number of tools that help us be omnipresent on Twitter. Automation …
Media Monkey: Martin Sorrell, dead lesbians and Thatcher matchmaking
A strange future is sketched by a Secrets of My Success piece in the London Evening Standard by Johnny Hornby – founder of The & Partnership, a marketing group 49% owned by Martin Sorrell’s WPP – who after bluntly setting out his domestic priorities …
Back to pre-digital marketing planning for better communication
A few years later we were off into social media land with the advent of Facebook and Twitter and a new approach that saw brands attempting to create conversations with their customers.
What Facebook Live and Periscope need is a waiting room
Livestreams start boring because broadcasters don’t want to begin the real action until more people have tuned in. That can take a few minutes, even with streams being rapidly distributed via push notifications, tweets, and the News Feed.
Know your purpose before marketing on social media
Eighty percent of the top 50 global brands actively post to the top five social media platforms (such as Twitter, Facebook, Pinterest, Instagram, YouTube, etc.
The case for taking our politicians off Twitter
Twitter was meant to accomplish many things; it was meant to make our politicians more connected to us, more accessible to us, and more transparent to us.
Why Marketing Leaders Should Personally Engage More In Social Media
I was interviewing Antonio Lucio, the CMO for HP, for my CMO Insight series (see article here), when we started talking about social media.
Thomas Almeida ignores Cody Garbrandt’s ‘cab drivers’ comment, wants quick knockout in Las Vegas
Speaking with MMA Fighting after Friday’s official weigh-ins, Almeida chose to ignore his opponent’s critics. “People promote the fight the way they want,” Almeida said.
What Facebook Live and Periscope need is a waiting room
Livestreams start boring because broadcasters don’t want to begin the real action until more people have tuned in. That can take a few minutes, even with streams being rapidly distributed via push notifications, tweets, and the News Feed.
Twitter Viral Marketing Routes
Twitter viral marketing is one of the most popular and the largest social marketing network sites. Initiated in 2006, Twitter shortly jumped to the forefront of viral marketing. If you take the trouble to think of this marketing strategy, you will …
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Mariners hoping to use the power of the “Swelmet” this season
Pictures of players wearing the swelmet now can be seen on twitter following every Mariners win and the concept is catching on so much the team’s marketing department is trying to figure out if they can incorporate it into a fan giveaway. “We have a …
Citizens’ viral vids driving news cycle
Web-savvy citizen journalists armed with smartphones are becoming major drivers of the daily news, posting video to Facebook Live, Periscope, Instagram and Twitter. Just this month the live-streaming app Periscope announced it is testing a feature that …
The Twitter Marketing Basics – What You Need to Understand
No matter what you’re marketing it’s never a bad idea to take advantage of some of the powerful free marketing available online today. That includes websites like Facebook, MySpace and Twitter. Twitter being my personal favorite also happens to be my …
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Twitter’s Change to the 140-Character Limit Is a Distraction From Its Real Problems
For Twitter, changes like Tuesday’s character limit tweak are vital to drawing more users and attracting content creators and marketers. Although Twitter currently touts a user base of 310 million users, content creators and marketers need tools with …
10 Free Tools to Make Your Content Marketing More Effective
Buffer makes sharing on social super simple – just pick a day and time, then schedule your post to go out on Facebook, Twitter, or LinkedIn. They have both free and paid versions, but the free version will work just fine if you are only working on one …
[WATCH] ML Live #15: Big AdWords/PPC news from Google, Twitter changes its 140 limit & more
[WATCH] ML Live #15: Big AdWords/PPC news from Google, Twitter changes its 140 limit & more. In the latest Marketing Land Live, we recap all the news from the Google Performance Summit, talk about Facebook’s ad changes and Twitter’s move to change …
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