German grocery chain Aldi is the latest brand to be given a lesson in what can go wrong with crowdsourcing social media campaigns.
Twitter Declares New Chief Marketing Officer
Announced through a tweet from CEO Jack Dorsey, Twitter now has a new Chief Marketing Officer. Leslie Berland who is American Express’ former Marketing Vice President, will take care of Twitter’s global consumer and product sales. With Berland …
Google Hopes Super Bowl Advertisers Choose It Over Twitter for Real-Time Marketing
Today, Google launched a new ad format called real-time ads that lets brands trigger promos around big events like the Super Bowl and Oscars instantly, similar to how marketers use Twitter. The format includes inventory on YouTube and Google’s Display …
From Beyond 140 to the boardroom: Will Twitter’s shakedown woo marketers?
Twitter’s future is a hot topic right now. Between board departures, a rumoured overhaul of its beloved 140-character limit and a spate of new features it’s clear that the platform is braced for change in 2016.
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Twitter adds CNY emojis for monkey business
As the Chinese New Year preparations get underway for the annual holiday, Twitter launches the CNY-related emojis for the first time and partners with the Chinese news agency China News Service for a little fortune telling game.
Twitter tells marketers that 90% of videos are viewed on mobile as it addresses long form tweet rumours
Twitter has addressed rumours about its Beyond 140 project, acknowledging plans to develop the platform in light of reports that it is to allow users to post 10,000 character updates.
From Beyond 140 to the boardroom: Will Twitter’s shakedown woo marketers?
Twitter’s future is a hot topic right now. Between board departures, a rumoured overhaul of its beloved 140-character limit and a spate of new features it’s clear that the platform is braced for change in 2016.
Ignore the naysayers, 2016 could be Twitter’s best year yet
At the recent Consumer Electronics Show Twitter showed marketers a rich product pipeline, some of which is already coming to fruition as Periscope videos play out live in the Twitter newsfeed. Any marketer who thinks of Twitter as just a place for …
House of Fraser baffles Twitter with off-the-wall Valentine’s Day #emojinal campaign
… and unusual benefits!!, London (Central), London (Greater) · PR Senior Account Manager / Account Manager – Consumer & Sport, KINC, £30k – £35k Negotiable dependent on experience, London (Central), London (Greater) · View more marketing jobs …
From Beyond 140 to the boardroom: Will Twitter’s shakedown woo marketers?
Twitter’s future is a hot topic right now. Between board departures, a rumoured overhaul of its beloved 140-character limit and a spate of new features it’s clear that the platform is braced for change in 2016.
