Vanity Fair goes inside Fyre Festival marketing

Anthony Noto, the platform’s chief operating officer, told Bloomberg on Thursday that President Donald Trump’s prolific use of Twitter is a net plus for the company. “We’d love it if every world leader used Twitter as their primary mechanism to talk to …

Is Snapchat The Right Channel For You?

Twitter is a great tool to increase the distribution of your content and marketing programs. Twitter also makes it easy to stay on top of top trends and stories while creating niche groups of individuals around specific interest areas.

Anthony Noto, the platform’s chief operating officer, told Bloomberg on Thursday that President Donald Trump’s prolific use of Twitter is a net plus for the company. “We’d love it if every world leader used Twitter as their primary mechanism to talk to …

Is Snapchat The Right Channel For You?

Twitter is a great tool to increase the distribution of your content and marketing programs. Twitter also makes it easy to stay on top of top trends and stories while creating niche groups of individuals around specific interest areas.

Anthony Noto, the platform’s chief operating officer, told Bloomberg on Thursday that President Donald Trump’s prolific use of Twitter is a net plus for the company. “We’d love it if every world leader used Twitter as their primary mechanism to talk to …

In the Wake of Fyre Festival Fiasco, Will the Effectiveness of Celebrity Influencers Take a Hit?

“It literally looks like Katrina in the Bahamas,” Devon Wijesinghe, CEO of influencer marketing company InsightPool, said of the event, as photos from the Bahamas spread across Twitter showing the disastrous festival in action. “Is this the festival …

Twitter Teams Up With Live Nation To Livestream Concerts

Earlier in April, Twitter’s CFO and COO Anthony Noto let slip that the microblogging site would soon start round-the-clock streaming of live videos.

http://rock.ly/tq94c

Anthony Noto, the platform’s chief operating officer, told Bloomberg on Thursday that President Donald Trump’s prolific use of Twitter is a net plus for the company. “We’d love it if every world leader used Twitter as their primary mechanism to talk to …

The New Marketing Research Tool – Twitter

Conducting marketing research is very important for any business. The key to success of any online business is the profitability of the niche market you select.

Esports and Gaming Tweeted Way Too Much in 2016

It’s common knowledge that esports basically lives on Twitter, but the extent of it may have been unappreciated until now. Twitter’s marketing arm recently released numbers about just how involved the scene and industry is on the social media platform.

Warner Bros. is marketing ‘Wonder Woman’ with diet products

Wonder Woman, a movie about a feminist icon superhero, is being advertised through diet products. Along with more typical marketing tie-ins like Wonder Woman brand Dr. Pepper cans, Warner Bros. partnered with thinkThin, a protein bar/diet food company.

International round-up: Facebook tackles ‘Live’ suicide videos, Twitter lands in hot water

International round-up: Facebook tackles ‘Live’ suicide videos, Twitter lands in hot water. Plus digital accounts for almost half of ad spend in Australia, and O2 Germany looks to give consumers more control over their data with a new partnership.

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Blame the Fyre Festival Fiasco on the Plague of Celebrity Influencers

Influencer marketing has long occupied a gray area of online advertising. In 2011 the rapper 50 Cent saw his investment in a penny-stock company called H & H Imports increase by $8.7 million when he promoted the stock on Twitter. Many companies …

Who is Alison O’Reilly? MasterChef 2017 contestant and marketing consultant – all you need to know

… were put on the spot to cook restaurant quality food without pre-planning their meal, saw Amanda cook a fantastic stuffed chicken dish.

http://rock.ly/l3ku5

Why Video Streaming Could Save Twitter

If Twitter can successfully pivot to broadcast network, it wouldn’t be surprising for an acquisition by one of the big six media companies.

4 governors unverified on Twitter have 1 thing in common

Does it even matter to have a verified Twitter account? “That’s a great question,” said Elaine Young, professor of digital marketing at Champlain College in Burlington. For prominent politicians and celebrities, parody and fake accounts are more likely …

Uh Oh, Matthew McConaughey And Idris Elba Are Squabbling On Twitter Again

But the real “news” is that we are getting a theatrical trailer for The Dark Tower sometime tomorrow. You want to talk about minimalist marketing? This film comes out on August 4 of this year and we’re only getting that first trailer four months out …

LaVar Ball Insults Big Baller Brand’s Potential Customers On Twitter

… Big Baller Brand’s new ZO2 Prime shoes. While legions of people on Twitter are mocking Lonzo Ball’s first “signature shoe” and the $495 price tag, Lavar dropped this nugget: … LaVar is clearly a marketing genius. Lonzo, if you’re reading this …

4 governors unverified on Twitter have 1 thing in common

Does it even matter to have a verified Twitter account? “That’s a great question,” said Elaine Young, professor of digital marketing at Champlain College in Burlington. For prominent politicians and celebrities, parody and fake accounts are more likely …

People Are Liking Trump’s Tweets Less

Twitter users are showing President Donald Trump less love than they did at the start of his term. The tweets posted by @realDonaldTrump, the account Trump has used personally, are … The decline in Trump’s “like” tally is consistent with a broader …

Who is Alison O’Reilly? MasterChef 2017 contestant and marketing consultant – here’s all you need to know

… were put on the spot to cook restaurant quality food without pre-planning their meal, saw Amanda cook a fantastic stuffed chicken dish.

8 Buzzy Video Marketing Stats From the NewFronts This Week

Twitter lost its Thursday Night Football livestreaming rights recently but did get some mojo back this week. It announced 16 new content partnerships, including deals with Major League Baseball Advanced Media, the NFL, the PGA Tour, The Player’s …

Kanye West just deleted his Twitter and Instagram

Not surprisingly, there’s no explanation as to why the producer-turned-rapper-turned-designer decided to shut down his social media pages, but don’t be surprised if it’s part of a sneaky marketing plot. Yesterday, his wife Kim Kardashian revealed that …

8 Buzzy Video Marketing Stats From the NewFronts This Week …

The past several days have been ripe with intriguing video-marketing data points coming out of the 2017 Digital Content NewFronts.

#SocialSkim: Twitter’s Livestream News and Live Shows, YouTube’s New Design: 10 Stories This Week

Twitter took to its first NewFronts to showcase its plans to live-stream 24/7 and woo advertisers; YouTube previewed its new facelift; Facebook is testing QR codes for in-store rewards redemption, launches Instant Games on Messenger; Google+ introduced …

SocialSkim

Kanye West mysteriously deletes Twitter and Instagram accounts

Others have suggested it may be a marketing ploy, as his wife Kim Kardashian recently revealed that the pair had been collaborating on a children’s clothing line.

New York Mets Engineer Social Media Boner

It’s early in this news cycle. But there is already at least one memorable headline and an object-specific Twitter parody account.

http://rock.ly/zlw26

Nike’s Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign

It posted live video of the race on Facebook, Twitter and YouTube – on Facebook, as I write this on Saturday evening, the livestream has been viewed 4.9 million times, and a shorter clip highlighting Kipchoge’s finish has been viewed 4.2 million times …

Social Media – #SocialSkim: Twitter’s Livestream News and Live …

This week’s social media news: Twitter 24/7 live news and live shows; YouTube redesign; Facebook QR codes for in-store rewards, and Messenger Instant …

SocialSkim

Nike’s Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign

It posted live video of the race on Facebook, Twitter and YouTube – on Facebook, as I write this on Saturday evening, the livestream has been viewed 4.9 million times, and a shorter clip highlighting Kipchoge’s finish has been viewed 4.2 million times …

http://rock.ly/pao-m

New York Mets Engineer Social Media Boner

It’s early in this news cycle. But there is already at least one memorable headline and an object-specific Twitter parody account.

The internet is losing it over this red swimsuit

If you’ve been on the internet at all in the past 24 hours, you’ve no doubt seen this red swimsuit somewhere on your timeline.

http://rock.ly/61a7q

New York Mets Engineer Social Media Boner

It’s early in this news cycle. But there is already at least one memorable headline and an object-specific Twitter parody account.

Boosting your social media marketing strategy with Twitter ads

Last week, Twitter executives teased Monetized Moments at the #Twitter4News event in Dubai. This new form of advertising will come to the microblogging site and app in the form full-screen vertical video ads that will last 10 seconds in between Moments.

http://rock.ly/n6mi7

Marketing Strategies Today: How to create engaging video content for Twitter

Now that Twitter has launched its own native live video service, they are prioritizing video content on their feed. This means that, now more than ever, Twitter is an excellent way for a savvy marketing executive to reach potential clients or customers.

http://rock.ly/63wjs

Boosting your social media marketing strategy with Twitter ads

Last week, Twitter executives teased Monetized Moments at the #Twitter4News event in Dubai. This new form of advertising will come to the microblogging site and app in the form full-screen vertical video ads that will last 10 seconds in between Moments.

Twitter4News

10 Tips to Turbocharge Your Social Media Marketing

Images matter on Twitter. Images are the main thing on Twitter these days, and you should never create a tweet without first finding an image to go along with it.

This JK Rowling-Trollope Twitter storm is at heart a free speech issue

So for many authors, Twitter really is a massive distraction. You might kid yourself that you’re busy “building your online profile”, – something your publisher’s marketing department is keen for you to do – but in reality you’re frittering away time …

Gavin Flood: Use Instagram for affiliate marketing

Gavin Flood of AdRoll, however, pointed out that there’s one social media platform that most affiliates have overlooked – Instagram.

Twitter Set To Livestream Live Nation Concerts

A new partnership with Live Nation is helping transform Twitter into a live network. At a conference in New York earlier this week, Twitter Marketing announced it will exclusively stream several Live Nation concerts in the near future, with more to come.

4 Reasons Why Using Instagram Has Become a Marketing Necessity

Is your business active on Instagram? Are you leveraging it to build your personal brand? While it was once one of many possible social media platforms to market your product or service, you now need to allocate a large percentage of your social media …

Inside the success of Nike’s Breaking2 ‘moonshot’

Numbers, too, show the event was a marketing success. Nike has been mentioned more than 584,000 times on social media, on posts spanning Twitter, Facebook and Instagram, according to data crunched by Brandwatch over the past seven days.

http://rock.ly/i9tbx

Fyre Threatened to Sue Twitter Critics for Potentially Inciting Riots, Sixth Lawsuit Claims

Another new wrinkle in the Reels’ lawsuit: Along with Ja Rule, McFarland, and their Fyre Media business, PR company 42West and marketing agency Matte Projects are named as defendants. The two firms “did nothing to ensure that what they were marketing …

Despite missing 2 hour mark, Nike’s marathon stunt was a marketing win

Not only did Nike sponsor a remarkable feat of physical endurance, it also turned “Breakin2” into a huge social draw, despite the event being closed to the public and airing late Friday night in the U.S.

Inside the success of Nike’s Breaking2 ‘moonshot’

Numbers, too, show the event was a marketing success. Nike has been mentioned more than 584,000 times on social media, on posts spanning Twitter, Facebook and Instagram, according to data crunched by Brandwatch over the past seven days.

Inside the success of Nike’s Breaking2 ‘moonshot’

Numbers, too, show the event was a marketing success. Nike has been mentioned more than 584,000 times on social media, on posts spanning Twitter, Facebook and Instagram, according to data crunched by Brandwatch over the past seven days.

‘Shame on you for promoting!’: State Department retweets post marketing Ivanka Trump’s poorly-reviewed new book …

Twitter account Nasty Woman tweeted: ‘@GenderAtState Shame on you for promoting I Trump’s embarrassing new book. Shoule be titled ‘Women Who Worlk For Daddy’.

Inside the success of Nike’s Breaking2 ‘moonshot’

Numbers, too, show the event was a marketing success. Nike has been mentioned more than 584,000 times on social media, on posts spanning Twitter, Facebook and Instagram, according to data crunched by Brandwatch over the past seven days.

Twitter partners with Tesco’s Dunnhumby to measure ad effectiveness

Twitter has teamed up with Tesco’s customer science company Dunnhumby to measure the effectiveness of FMCG brands’ marketing on the social network. The partnership will help FMCG brands in the UK quantify how their investment in Twitter’s advertising …

http://rock.ly/bswha

Inside the success of Nike’s Breaking2 ‘moonshot’

Numbers, too, show the event was a marketing success. Nike has been mentioned more than 584,000 times on social media, on posts spanning Twitter, Facebook and Instagram, according to data crunched by Brandwatch over the past seven days.

May 9th, 2017 by