Twitter’s 2016 Roadmap: Live Video Ads, Easier Replies, Expanding Moments & More

This week we began a pilot with a handful of marketers on Twitter to allow them to promote Tweets with Periscope broadcasts within our Promoted Video campaign objective.

Email marketing: How to increase open rates by 500% (webinar)

While it may seem archaic compared to slick social media sites, email marketing results are 40 percent more effective in acquiring new users than Facebook or Twitter, according to McKinsey’s iConsumer Survey. Email also sees tremendous ROI for …

Montreal Canadiens apologize after Twitter celebration taken over by racist trolls

“What this shows is in social media, you can’t automate,” said Sébastien Provencher, the vice-president of product at the Brossard-based digital marketing company Acquisio Canada. “I know it’s difficult for large companies, because it doesn’t scale nicely.

Des spécialistes marketing de Facebook, Twitter, Google et Shell à Marrakech

Les 10 et 11 mars prochains, le Maroc accueillera pour la première fois une édition du Marketing Kingdom. Pendant 48 heures, des spécialistes du monde entier participeront à cette conférence internationale destinée aux professionnels qui souhaitent …

First Dates viewers on Twitter fall in love with twins Cheyenne and Valery

Lauren, a marketing manager from Melbourne, joked: ‘They too are unicorns’ – a reference to how she described herself during her first date on the show.

Getting YouTube Stars to Sell Your Product

Although influencer marketing got its start on YouTube, it has expanded in the last year to encompass other video platforms like Facebook, Snapchat, Instagram, Twitter and Periscope. That is because video creators are increasingly seen as the best way …

Twitter Users Dropped in Q4 2015

Twitter-HQ-logo-IRL.png Twitter has posted its financial results for Q4 2015, reporting revenues of $710m ($627m) and losses of $90m, both improvements on last year – but the most important figure it announced was a drop in user numbers.

The Psychology of Social Media: A Structured Approach to Social Media Marketing in 2016

As a general rule though, as long as you’re creating content that is unique to each social media channel and you’re speaking in a language that resonates with the tribe on that platform, you’re setting yourself up for social media marketing success. So …

US Asks Tech and Entertainment Industries Help in Fighting Terrorism

Participants included representatives from Facebook, Google, Twitter, Instagram, Snapchat, Tumblr and Microsoft. The meeting brought together tech companies in Washington at a time of heightened … The meeting on Wednesday, called the “Madison …

One unresponsive hour on Twitter could harm your brand

… that one unresponsive hour on Twitter might equal a lifetime for a brand. To play ball in a social ecosystem that is always on, where consumers are always watching and making decisions about their loyalties, an always-on marketing strategy is …

February 25th, 2016 by