Twitter is expected to announce the appointment of a CMO who hails from a leading consumer brand company this week. The front-runner for the job, according to Re/code, is American Express marketing EVP Leslie Berland. Ironically, Berland helped …
Twitter’s Super Bowl Ad Advantage
Disclosure: I own shares of TWTR. When it comes to marketing dollars, Twitter is no match for Facebook and Google. But there is one area of marketing where Twitter beats both Google and Facebook, according to Advertising Age: real time marketing, which …
Twitter Declares New Chief Marketing Officer
Announced through a tweet from CEO Jack Dorsey, Twitter now has a new Chief Marketing Officer. Leslie Berland who is American Express’ former Marketing Vice President, will take care of Twitter’s global consumer and product sales. With Berland …
Canary In A Goldmine: Why Twitter Ads Are Perfect For B2B Marketing
LifeHacker details some other great professinal uses for Twitter in this post. The greatest use I can think of for Twitter, though, is B2B marketing. If your company needs to reach other companies, generate leads, and build up its industry reputation …
http://rock.ly/jrgx0
Monday Tips: Grow Your Twitter Following With These 4 Tools
Grow Your Twitter Following With These 4 Tools Monday Tips is a short list of the best finds across the internet to start your week off right.
Influencer marketing done right, grow a massive Twitter following?
Apparently, a lot of people made it their News Year’s Resolution to gain a huge Twitter following. After all, influencers have a lot of people following them, right?
Twitter is expected to announce the appointment of a CMO who hails from a leading consumer brand company this week. The front-runner for the job, according to Re/code, is American Express marketing EVP Leslie Berland. Ironically, Berland helped …
http://rock.ly/dn-29
The Twitterverse Is Hating on Red Lobster for Lame Beyoncé Response
Being that there was no way for the restaurant to not know what Beyoncé had said (after all, it was Super Bowl weekend, ground zero for corporate America’s advertising and social media efforts), the delay caused Beyoncé fans to hyperventilate on …
#RIPTwitter Trends Over Worries Twitter Will Drop Live Timeline
It didn’t take long for many on Twitter to express in the most Twitter way possible that they don’t like the idea that Twitter’s live timeline might change. They tweeted using the #RIPTwitter hashtag to express disapproval, causing it to become the top …
Twitter Declares New Chief Marketing Officer
Announced through a tweet from CEO Jack Dorsey, Twitter now has a new Chief Marketing Officer. Leslie Berland who is American Express’ former Marketing Vice President, will take care of Twitter’s global consumer and product sales. With Berland …
