Twitter tells marketers that 90% of videos are viewed on mobile and confirms long form tweet plan

Twitter confirmed to marketers that long form Tweets will land on the platform shortly at its Plan for 2016 event today (28 January).

Twitter adds CNY emojis for monkey business

As the Chinese New Year preparations get underway for the annual holiday, Twitter launches the CNY-related emojis for the first time and partners with the Chinese news agency China News Service for a little fortune telling game.

Twitter Changes Home Pages To Give Timeline Of Top Tweets

Not signed into Twitter? Not everyone is – and Twitter recognizes that it can still create a custom user experience when one is not seeing tweets from people they follow.

Twitter Gets Serious With Its Million Dollar Branded Emojis

After launching the hyped Twitter branded emojis last year, the company is gearing up, Super Bowl style (and effectively priced just like those coveted TV spots, typically in the seven figures), with emoji for brands looking for even wider distribution …

From Beyond 140 to the boardroom: Will Twitter’s shakedown woo marketers?

Twitter’s future is a hot topic right now. Between board departures, a rumoured overhaul of its beloved 140-character limit and a spate of new features it’s clear that the platform is braced for change in 2016.

Twitter Gets Serious With Its Million Dollar Branded Emojis

After launching the hyped Twitter branded emojis last year, the company is gearing up, Super Bowl style (and effectively priced just like those coveted TV spots, typically in the seven figures), with emoji for brands looking for even wider distribution …

http://rock.ly/nr4-p

Twitter to become more accessible for non signed-in visitors

Twitter is rolling out a new homepage timeline which gives non-signed in mobile visitors across 23 countries a similar user experience to that of logged-in users.

http://rock.ly/481w6

Twitter Adds Audience Insights to its Analytics Dashboards

Twitter says it sources aggregated (and thus privacy-protected) audience data from its Marketing Platform Partners, including Acxiom and Datalogix.

Google unveil real-time ads to compete with Twitter

The service is similar to the way marketers use Twitter to tap in on a conversation as they’re happening. The new platform will allow advertisers to upload pre-created content – like a photo – before an event, which can be updated immediately to …

Twitter Changes Home Pages To Give Timeline Of Top Tweets

Not signed into Twitter? Not everyone is – and Twitter recognizes that it can still create a custom user experience when one is not seeing tweets from people they follow.

http://rock.ly/t5-vo

February 3rd, 2016 by