Twitter issues light Q1 guidance, reports flat MAU growth; shares -10% (updated)

Twitter will stop including SMS Fast Follower users in its total MAU count in Q1. MAUs excluding SMS Fast Followers are said to have returned to Q3 levels this quarter; Twitter claims “positive impacts from our marketing initiatives” are boosting MAUs.

http://rock.ly/-zkv9

The Most Absurd Deadpool Marketing, From Tinder to Obscene Emoji

If the Deadpool marketing campaign hasn’t crossed at least one of your screens by now, you are a statistical outlier. As we careen toward the movie’s February 12 release, the team behind our favorite fourth-wall-breaking Marvel hero has waged a …

Twitter shares fall on guidance, sequential user decline

Twitter explained that the fourth quarter saw “positive impacts from our marketing initiatives which contributed meaningfully to MAU growth; however, these were more than offset by organic declines, partially due to fourth quarter seasonal trends.

Twitter’s Super Bowl Ad Advantage

Disclosure: I own shares of TWTR. When it comes to marketing dollars, Twitter is no match for Facebook and Google. But there is one area of marketing where Twitter beats both Google and Facebook, according to Advertising Age: real time marketing, which¬†…

Twitter Declares New Chief Marketing Officer

Announced through a tweet from CEO Jack Dorsey, Twitter now has a new Chief Marketing Officer. Leslie Berland who is American Express’ former Marketing Vice President, will take care of Twitter’s global consumer and product sales. With Berland¬†…

Twitter, Facebook Both See 25-Percent Drop In Super Bowl Social Activity This Year

Late Monday, Twitter announced that 27 million tweets were sent Sunday in relation to Super Bowl 50. That’s about a five-percent drop compared to the 28.4 million tweets last year about Super Bowl 49, a game that wasn’t decided until the final minute.

http://rock.ly/cm80w

Twitter fails to grow its user base in the fourth quarter

Today’s News; Most Popular. Marketing. Twitter fails to grow its user base in the fourth quarter. Twitter still has 320 million monthly active users, but its monthly active user totals in … E-Retailers. Executives resign from Flipkart, India’s …

Twitter’s 2016 Roadmap: Live Video Ads, Easier Replies, Expanding Moments & More

This week we began a pilot with a handful of marketers on Twitter to allow them to promote Tweets with Periscope broadcasts within our Promoted Video campaign objective.

http://rock.ly/vsji-

Twitter, Facebook Both See 25-Percent Drop In Super Bowl Social Activity This Year

Late Monday, Twitter announced that 27 million tweets were sent Sunday in relation to Super Bowl 50. That’s about a five-percent drop compared to the 28.4 million tweets last year about Super Bowl 49, a game that wasn’t decided until the final minute.

Twitter Users Dropped in Q4 2015

Twitter has posted its financial results for Q4 2015, reporting revenues of $710m ($627m) and losses of $90m, both improvements on last year – but the most important figure it announced was a drop in user numbers.

February 11th, 2016 by