Twitter Appoints a Marketing Chief

Twitter Inc. named American Express Co. executive Leslie Berland as its first-ever chief marketing officer, hoping she can explain to the mainstream masses why they should use the social-media service.

Amex Marketing Exec Tops Twitter CMO List

Along with Berland, some others whom Twitter has interviewed include Nickelodeon CMO Pam Kaufman, who just re-upped at that Viacom unit.

Twitter CEO Jack Dorsey Reassures Over #RIPTwitter Worries: Live Timeline Will Remain

Responding to concerns, Dorsey says Twitter loves the live stream and wants to refine it to be more live, not less. … Finally, Twitter has responded to the concerns that its live timeline might be replaced by one where an algorithm chooses what to show.

http://rock.ly/mujr4

Twitter CEO Jack Dorsey Reassures Over #RIPTwitter Worries: Live Timeline Will Remain

Responding to concerns, Dorsey says Twitter loves the live stream and wants to refine it to be more live, not less. … Finally, Twitter has responded to the concerns that its live timeline might be replaced by one where an algorithm chooses what to show.

RIPTwitter

Twitter shaking up its executive ranks

The quartet of executives, including product head Kevin Weil and head of engineering Alex Roetter, chose to leave the company and take some time off, chief executive Jack Dorsey said in a Twitter post. Separately, Twitter will this week add two new …

Hashtags In Super Bowl Ads Dropped Slightly To 45% In 2016

Twitter and Facebook tied as the most mentioned social networks, though neither was explicitly mentioned often. The statistics are from our fifth annual Hashtag Bowl count of hashtags, URLs and social media network inclusions with ads during the Super …

Twitter to Hire a CMO

Twitter is expected to announce the appointment of a CMO who hails from a leading consumer brand company this week. The front-runner for the job, according to Re/code, is American Express marketing EVP Leslie Berland. Ironically, Berland helped …

What was Super Bowl 50’s most talked about ad?

… Esurance vice president of integrated marketing communications. Mountain Dew, which also had a much talked about commercial with its creation of a “puppymonkeybaby” creature that intrigued viewers.

Twitter to Hire a CMO

Twitter is expected to announce the appointment of a CMO who hails from a leading consumer brand company this week. The front-runner for the job, according to Re/code, is American Express marketing EVP Leslie Berland. Ironically, Berland helped …

Hashtags In Super Bowl Ads Dropped Slightly To 45% In 2016

Hashtags were in 45 percent of Super Bowl 50 ads, slightly down from 50 percent last year. Twitter and Facebook tied as the most-mentioned social networks, though neither was explicitly mentioned often.

http://rock.ly/0t-ur

February 8th, 2016 by