Twitter Advertiser Index: Top engaging brands of the week

Twitter Advertiser Index: Top engaging brands The weekly Twitter Advertiser Index lists the brands which have generated most engagement with users on the platform. Brand engagement index as on …

Soon, Twitter may let you tweak your tweets

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

Live stream video content marketing

Inviting its users to #GoLive, Twitter launched a campaign to join the live stream party last week. Powered by our old friend Periscope, the platform makes direct sharing of live videos through the app a complete doddle.

GoLive

The lucky 13: Twitter features to maximize restaurant marketing …

Twitter has effectively been our micro-blogging friend for a decade, which has changed the face of marketing because this great promotional tool allows brands …

Insta360 Nano First Camera to Support Twitter and Periscope Live 360 Video

“The Insta360 Nano is the premier clip-on camera solution for iPhones, and we are pleased that our collaboration with Twitter allowed us to be the first camera to support this exciting new feature,” said Maximilian Richter, Insta360’s Senior Marketing …

Soon, Twitter may let you tweak your tweets

Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.

The lucky 13: Twitter features to maximize restaurant marketing

Twitter has effectively been our micro-blogging friend for a decade, which has changed the face of marketing because this great promotional tool allows brands to push strategic initiatives in concise, 140-character chunks.

Meet the new chief marketing officer of Cars.com

Brooke Skinner Ricketts, 36, previously head of brand strategy at Twitter, is the new chief marketing officer at Cars.

The lucky 13: Twitter features to maximize restaurant marketing

Twitter has effectively been our micro-blogging friend for a decade, which has changed the face of marketing because this great promotional tool allows brands to push strategic initiatives in concise, 140-character chunks.

From emotional analytics to Trump’s tweeting habits: Marketing Land’s most engaging stories of 2016

In continuing coverage of our most popular stories of 2016, may I present to you: The most engaging stories across Marketing Land’s Twitter and Facebook communities. (Interesting thing to bear in mind: There was barely any content overlap between the …

When to post on Twitter, Facebook and Instagram

But while social media will continue to play an increasing role in many organizations’ marketing strategies, brands need to be careful as to the days and times they are posting to these networks.

The lucky 13: Twitter features to maximize restaurant marketing

Twitter has effectively been our micro-blogging friend for a decade, which has changed the face of marketing because this great promotional tool allows brands to push strategic initiatives in concise, 140-character chunks.

Netflix, NFL and Marvel Twitter accounts hacked by OurMine

“White hat” hackers from OurMine briefly took over the Twitter accounts for Netflix, the NFL and Marvel leaving a message in a tweet on those accounts stating, “Hey, it’s OurMine, don’t worry we are just testing your security, contact us to tell you …

The lucky 13: Twitter features to maximize restaurant marketing

Twitter has effectively been our micro-blogging friend for a decade, which has changed the face of marketing because this great promotional tool allows brands to push strategic initiatives in concise, 140-character chunks.

Geico accidentally courted racist Twitter trolls to sell insurance

A seemingly innocuous tweet intended to tug at the heart strings and sell insurance induced a storm of racist comments on Twitter. The tweet in question was posted by State Farm on Wednesday (Dec. 21) and depicts a black man down on one knee …

Twitter CTO Exits, Agencies Bypass Service

The restructuring is focused mainly on reorganizing Twitter’s sales, partnerships and marketing efforts, Dorsey said.

Geico accidentally courted racist Twitter trolls to sell insurance

A seemingly innocuous tweet intended to tug at the heart strings and sell insurance induced a storm of racist comments on Twitter. The tweet in question was posted by State Farm on Wednesday (Dec. 21) and depicts a black man down on one knee …

Twitter CTO Exits, Agencies Bypass Service

The restructuring is focused mainly on reorganizing Twitter’s sales, partnerships and marketing efforts, Dorsey said.

Eagles explain why they ejected reporter from press box after argument

Anne Gordon, the team’s senior vice president of marketing, media, and communications and a former Inquirer managing editor, told philly.

Twitter’s controversial China chief leaves company

Twitter’s controversial managing director for Greater China, Kathy Chen, has announced her departure from the company after just eight months in the job, the latest in a stream of senior executives to leave the social media group.

Twitter is latest to add 360-degree live streaming

The new Live 360 format shows that Twitter is quickly building out its streaming offerings following Periscope integrations earlier in the month, though users’ access will be limited for the time being in what looks like a sort of test phase.

Geico accidentally courted racist Twitter trolls to sell insurance

A seemingly innocuous tweet intended to tug at the heart strings and sell insurance induced a storm of racist comments on Twitter. The tweet in question was posted by State Farm on Wednesday (Dec. 21) and depicts a black man down on one knee …

Twitter Releases 360-Degree Live Video Streaming

Twitter, a social networking service based in San Francisco, has announced the release of 360-degree live video streams through Periscope.

Here’s a 2017 to-do list for Twitter’s next CTO

Not a good move, these vendors need to stay on top of digital data to power marketing, sales and service – but social media usage and related data exhaust are fickle – owning one major data source will not allow these vendors to do what they need to …

Instagram Marketing Q&A with Luis Sanz, Co-Founder and COO of Olapic

Greg Jarboe: According to eMarketer, 74.2% of U.S. companies with 100 or more employees will use Instagram for marketing purposes in 2017 – more than the 66.2% that will be using Twitter. That’s a significant shift from this year. By eMarketer’s …

Twitter China Chief Kathy Chen Departs

Twitter said in October it would slash 9% of its workforce, or around 350 positions, largely in sales, partnerships and marketing organization. It said it would focus on profitability, after reporting a quarterly loss of $100 million. Several other …

Twitter CTO Exits, Agencies Bypass Service

The restructuring is focused mainly on reorganizing Twitter’s sales, partnerships and marketing efforts, Dorsey said.

Instagram Marketing Q&A with Luis Sanz, Co-Founder and COO of Olapic

Greg Jarboe: According to eMarketer, 74.2% of U.S. companies with 100 or more employees will use Instagram for marketing purposes in 2017 – more than the 66.2% that will be using Twitter. That’s a significant shift from this year. By eMarketer’s …

Twitter China MD steps down

The managing director of Twitter’s China operation, Karen Chen, announced her departure from the company on Saturday. In a series of 12 tweets, Chen claimed that the team have grown the Greater China advertiser base nearly 400% over the past two …

Social media for business: Facebook, Twitter to Snapchat, here’s how companies are going beyond the hashtag

Budgets allocated to digital and social media marketing within the overall marketing budget seem to be increasing – 44% of brands spend more than 20% of their marketing budget on digital marketing while 24% of brands are spending 16% or more of their …

Social media for business: Facebook, Twitter to Snapchat, here’s how companies are going beyond the hashtag

Budgets allocated to digital and social media marketing within the overall marketing budget seem to be increasing – 44% of brands spend more than 20% of their marketing budget on digital marketing while 24% of brands are spending 16% or more of their …

http://rock.ly/cy4uj

5 Marketing Tools I Can’t Live Without

Twitter: For me, this is a great social channel. I drive a lot of traffic and it coverts @ 4.3%; HubSpot: Marketing automation is key to making sure no one falls through the cracks.

http://rock.ly/0cgo9

Wendy’s Twitter account has given up all chill

Speaking from experience, running a company’s Twitter account isn’t an easy task. People who tweet at you are frequently angry — sometimes for good reason, sometimes because they’re just spoiling for a fight.

30 Under 30 2017: The Young Innovators Redefining Marketing And Advertising

Quick: Name one of the hottest industries right now, the one with such dizzying innovation, it’s tough to keep up. If you’d said the advertising and marketing industry, you’d get a gold star. And at the heart of that innovation are young people, people …

While You Were Away: Twitter Live in 360, Snapchat Ad Targeting, Amazon’s Flying Warehouses and More

The Mobile Marketing team would like to start 2017 by wishing you all a happy New Year, and hoping that you have all fully recovered from any celebrating/mourning the end of 2016.

Pikes Pub: Craft brewers in Colorado Springs update their marketing approaches

Visit Cerberus and check in with Twitter or Untappd, and your message will appear on the dedicated screen behind the bar thanks to DigitalPour, a subscription-based platform available to businesses that serves as a hub for fans’ input as well as a live …

Wendy’s Twitter account gives up its chill

INDIANAPOLIS – Running a company’s Twitter account isn’t an easy task. People who tweet at you are frequently angry – sometimes for good reason, sometimes because they’re just spoiling for a fight.

Why Marketers Like YouTube and E! Are Embracing Twitter Moments

“Twitter Moments just leverages what Twitter is already about, which is real-time marketing,” she noted.

Twitter CTO Exits, Agencies Bypass Service

The restructuring is focused mainly on reorganizing Twitter’s sales, partnerships and marketing efforts, Dorsey said.

Netflix, NFL and Marvel Twitter accounts hacked by OurMine

“White hat” hackers from OurMine briefly took over the Twitter accounts for Netflix, the NFL and Marvel leaving a message in a tweet on those accounts stating, “Hey, it’s OurMine, don’t worry we are just testing your security, contact us to tell you …

Social media for business: Facebook, Twitter to Snapchat, here’s …

Transitioning from simply connecting people to building business ecosystems, social media platforms are wooing brands with various offerings and metrics.

Mass Effect official Twitter inadvertently highlights face “bug”

It’s likely the official Mass Effect account is operated – at least in part – by EA’s own marketing machine. That’s the same EA marketing machine which, over Christmas, accidentally revealed a little more than intended in the reflection of a bauble …

Les bonnes recettes d’Alloresto pour faire du business sur Twitter

Simple moyen de se faire connaître rapidement et à grande échelle au début, Twitter est devenu un point de contact avec les utilisateurs connectés et technophiles du spécialiste de la restauration livrée. Explications avec Diane Ollier, associée et …

What marketing pros need to know about live video

Trump’s Twitter tantrums. Snapchat Spectacles. Social media delivered plenty of surprises in 2016. For digital advertisers and marketers who’ve been paying attention, however, the biggest social media trend expected in 2017 shouldn’t be surprising at …

‘Stop trying to make men’s chokers a thing’: ASOS divides opinion after marketing the trendy necklaces to their male …

ASOS is well known for stocking the weird and wonderful on their website with dinosaur tails and body bows in their sales repertoire.

What marketing pros need to know about live video in 2017 | CIO

According to the nearly 70 digital marketers, live video is poised to explode on social platforms in 2017. Here’s what CMOs and marketing pros should know …

HondaJet adds Twitter to its marketing strategy

The company’s Twitter handle, @hondajet, recently showed up on my Twitter feed, leading me to reach out to the company for a comment.

Tinder, Twitter and Other Tech Players That Marketers Should See at CES

If any technology company is taking over at CES, it’s Twitter. Sure, rivals like Facebook are here, but they are not as public, with secretive plans and private dinners.

Wendy’s is cold on Twitter, some might even say frosty

INDIANAPOLIS – Running a company’s Twitter account isn’t an easy task. People who tweet at you are frequently angry – sometimes for good reason, sometimes because they’re just spoiling for a fight.

Tinder, Twitter and Other Tech Players That Marketers Should See at CES

If any technology company is taking over at CES, it’s Twitter. Sure, rivals like Facebook are here, but they are not as public, with secretive plans and private dinners.

January 4th, 2017 by