In a statement, Genna Meredith, marketing and communications manager at Digital Luxury Group, said, “Twitter, although suffering from somewhat of an identity crisis, is a great medium for luxury brands to share relevant and timely news, particularly …
Can Twitter Find a Reliable Growth Model?
“What makes Twitter struggle and what makes Twitter successful are the same things Twitter ,” says Pinar Yildirim, a marketing professor at Wharton. “Online platforms can become successful if they can utilize consumer social networks to acquire more …
Brands Are Not Prepared For The Proliferation of Service Channels
This was great for the contact center, it catapulted this department into the limelight, giving more responsibility to knowledgeable employees—improving customer service’s relationship with marketing. However, brands took their strategies and …
Day in the life: How Birchbox’s community manager responds to 200 customers a day
As Birchbox’s community manager, Reynolds responds to the comments and questions customers post to the brand’s social media accounts on Facebook, Twitter, Instagram and YouTube. With a total of 2.4 … 5:00 p.m.: Dash into the marketing meeting.
Twitter unveils dedicated button to make GIF sharing easier… and more
Last year Twitter users shared over 100 million GIFs and it is hoping its new button will make the sharing of GIFs easier. The button will roll out in the coming weeks to everyone on iOS, Android, and twitter.com and has been made possible by …
Cutting the Cord: A prime time for streaming?
That behavior suggests that Hulu’s plans could help it build “a watch-and-return strategy like HBO Go,” said Jumpshot vice president of marketing Randy Antin. The challenges? … via e-mail at [email protected]. And follow him on Twitter: @MikeSnider.
Could Topshop’s slowing Twitter growth be due to missing ‘Cara effect’?
Topshop has come out of London Fashion Week with weaker growth in its Twitter followers than last year when Cara Delevingne fronted the fashion retailer’s marketing, according to new research. The brand, which stages the Topshop Unique fashion show …
Foursquare Introduces ‘Attribution’ To Measure Offline Results
Whereas industry standard analyses report weeks after a campaign is complete, we can deliver our reports as frequently as daily, giving marketers the ability to adjust all factors mid-campaign and optimize performance in near real-time. … We have the …
What Google and Twitter Can Tell Us About 2016
Companies like Google and Twitter have been eager to share this data with the public, campaigns and journalists, according to Daniel Kreiss, an assistant professor of media and journalism at the University of North Carolina at Chapel Hill.
Here Is The Best ‘Batman V Superman: Dawn Of Justice’ Marketing Yet
Obviously, celebrities do charity outreaches like this all the time without alerting the press, but conversely some of the best marketing for the Marvel movies over the last couple years has been seeing the likes of Robert Downey Jr., Chris Evans, and …
