The “social iceberg”: The data on 1:1 marketing may surprise you

We collected Twitter data from 20 of the biggest brands in the world. Often, brands have multiple accounts for dedicated customer support channels on Twitter (for example, eBay has both @eBay and @askeBay), so we mined all relevant accounts for these …

Issues, not apps, are the focus at South by Southwest

“This year’s festival has been more about connectivity, immersive experiences and external, larger issues rather than past years, which were more about new launches,” said SXSW veteran Tom Edwards, chief digital officer for Dallas-based marketing firm …

‘The gold rush is over’: Understanding SXSW’s surprising analog side

Alex Ho, executive director of marketing for the brand, recalled a recent Lollapalooza where he had set up a similar interactive display.

Issues, not apps, are the focus at South by Southwest

So far, though, there’s no sign of breakout apps like Twitter in 2007 or Foursquare in 2009. (Or livestreaming app Meerkat last year, which was quickly eclipsed by Twitter’s Periscope.) “This year’s festival has been more about connectivity, immersive …

New ‘Batman V Superman: Dawn Of Justice’ Trailer Offers Plenty Of New Spoiler-Free Footage

Now that we’ve seen what may be the final theatrical trailer for this one prior to release (unless we see more specific international sells, as this one is for South Korea), I will say that the one overall difference between the marketing campaign for …

The real life crusade of a Twitter book hustler

Marketing your book on social media isn’t a ground-breaking idea. Google “how to sell books on Twitter,” and you’ll get thousands of results.

’10 Cloverfield Lane’: 2 Reasons To Celebrate Its Box Office Triumph

And despite basically not existing until two months before release, 10 Cloverfield Lane did about as well as it would have done with the customary 6-12-month saturation marketing campaign to which we have grown accustomed. Heck, I might argue that the …

‘Suicide Squad’ Banner Shrinks Harley Quinn, Highlights The Joker

We all know that Robbie’s Harley Quinn is the best marketing weapon this movie has, so why not feature her as prominently as possible?

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Kim Kardashian, Her Selfie and What It Means for Young Fans

But her latest racy photo, published last week on Twitter with a mundane caption (“When you’re like I have nothing to wear LOL”), quickly drew a mix of young, powerful celebrities into a debate over whether sharing such an image is a symbol of sexual …

‘Suicide Squad’ Banner Shrinks Harley Quinn, Highlights The Joker

We all know that Robbie’s Harley Quinn is the best marketing weapon this movie has, so why not feature her as prominently as possible?

Issues, not apps, are the focus at South by Southwest

“This year’s festival has been more about connectivity, immersive experiences and external, larger issues rather than past years, which were more about new launches,” said SXSW veteran Tom Edwards, chief digital officer for Dallas-based marketing firm …

Pigeons take to the London skies to tweet pollution data

Putting pigeons to work was the brainstorm of Pierre Duquesnoy, creative director at the global marketing and technology agency DigitasLBi.

The real life crusade of a Twitter book hustler

Marketing your book on social media isn’t a ground-breaking idea. Google “how to sell books on Twitter,” and you’ll get thousands of results.

KC’s Twitter sensation: DJ Many teams up with Sprint, Donny Osmond

A Kansas City Twitter sensation (really – he’s the most-followed Twitter account in Kansas City with 1.3 million followers), the disc jockey is garnering attention from big-name artists like Donny Osmond and Soulja Boy as well as prominent …

Walkaway Reappears, NH Wine Wins, DOT Shed Fire: NH Right Now

CONCORD, NH – Citing her longstanding commitment to helping New Hampshire wineries succeed, the New Hampshire Winery Association honored Nicole Brassard Jordan, New Hampshire Liquor Commission Director of Marketing, Merchandising and …

SpectorSoft Changes Name to Veriato to Reflect Growing Demand for Corporate Truth

His professional focus has been in sales, marketing, alliances, and operations domestically and worldwide. Before joining Veriato, he spent six years as vice president of sales and marketing at software automation company ACOM Solutions. Before that …

Apps take backseat to future at SXSW event

So far, though, there’s no sign of breakout apps like Twitter in 2007 or Foursquare in 2009. “This year’s festival has been more about connectivity, immersive experiences and external, larger issues rather than past years, which were more about new …

Pigeons (with backpacks) are monitoring air quality over London

LONDON – A tiny flying army has been unleashed as the latest salvo in the war against the capital’s pollution. A flock of pigeons equipped with tiny backpacks containing pollution sensors and GPS trackers flew out over the city Monday, charged with …

How to Use Twitter for Crazy Simple Email Opt-ins

Worst case scenario, you’ll have to manually download a .csv from Twitter and upload it into your email marketing software. The lead gen card adds an email opt-in button to a tweet, so that a Twitter user can sign up for your email list without leaving …

Skift CMO Interviews: Red Roof Inn CMO on Being Brilliant With the Basics

Marina McDonald, Red Roof Inn’s chief marketing officer, told Skift how 2016 will be a “scrappy year” for the brand as it hums its “brilliant with the basics” mantra, which McDonald says is pivotal to her team’s philosophy.

Razer’s laptop graphics card add-on ships in April for $500

Kevin Sather, global director of product marketing at Razer, said in an interview with GamesBeat that the Core can transform your laptop into a powerful desktop experience.

13 Actionable Tips For More Awesome Marketing Presentations

So, for those of you who are still struggling to craft a halfway decent marketing slide deck, here’s my go-to, 13-step formula for a rocking marketing presentation: …. I also include my twitter handle and the event hashtag on every slide. This …

What Industry Leaders Can Teach Us About Marketing Online

With the ever evolving, ever expanding online space there is no shortage of ways to gain exposure, build a connection, or grow a business.

Analog + digital = marketing bliss for American Greetings at SXSW

“The human brain works in an analog fashion,” Alex Ho, executive director of marketing for the Brooklyn-based greeting card and social expression products company, tells Adweek.

Pigeons With Backpacks Are Fighting Air Pollution in London

Inside each backpack harness is an air quality sensor, and as the birds spread out across the city, Londoners can check the air quality readings relayed from each sensor by tweeting their location to the Pigeon Air Patrol Twitter account. An …

How to Make Customer Experience the Center of Your Content Marketing Strategy

Marketing success requires deep engagement with how customers feel, what they want, and the things they need. That’s why “customer experience” is one of the year’s most ubiquitous buzzwords.

The CMOs With The Big Cojones At SXSW

Christopher Isaac ” Biz” Stone, co-founder and chief executive officer of Jelly Industries Inc. and co-founder of Twitter Inc., left, speaks as Danny Sullivan, founding editor of Search Engine Land, listens during the South By Southwest (SXSW …

Main Street Morning: Some top Chipotle executives are getting paycuts

Welcome to Main Street Morning, The Washington Post’s daily collection of news affecting entrepreneurs, start-ups and small businesses with a special focus on policy and government.

Step Up Your Online Marketing Efforts With These Ten Tips

The only way you are going to refine your marketing techniques is to ask your customers directly. Twitter polling as part of your online marketing plan can reveal a great many things about your target audience. Us it sparingly and encourage as many …

‘Gayby Baby’ Documentary About Kids of Gay Parents Gets Theatrical, Digital Release

Supergravity will use social media to market the film, in part banking on the broad fanbase of Connor Franta, who has 4 million Twitter followers and 5.2 million YouTube subscribers. In addition, the studio is partnering with LGBT and family equality …

Top Tips for Being Successful on Pinterest in 2016

But like with every year, new features and changes to the target audience warrant some tweaks to your marketing strategy. If you want to get started on Pinterest … Everyone from YouTube to Twitter have been getting in on the action. Consumers are now …

STAT asks court to release secret files on OxyContin

The aggressive and illegal marketing of OxyContin by Purdue executives following its US approval in 1995 has been blamed for fueling an explosion in opioid painkiller abuse and a resulting surge in overdose deaths.

Jacobs addresses Athletics’ role in fighting hunger

… food insecurity, into the top one-fourth of states with the greatest food security by 2020. ECHA introduced a new marketing campaign Monday at Glen Iris Elementary School in Birmingham, unveiling a public service announcement called Every Meal …

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Lord & Taylor settles FTC charges over paid Instagram posts

The campaign violated the Federal Trade Commission Act’s mandate that companies not engage in unfair or deceptive marketing, the FTC says. The settlement is the latest in the FTC’s crackdown on the murky … The sometimes confusing relationship between …

Google Still Gives The Best ROIs In Online Marketing

12% of marketers said they spend at least 20% of their ad budgets on the online video channel compared to 10% of marketers the previous year. When it comes to giving the best ROI, Twitter (NYSE:TWTR) and LinkedIn (NYSE:LNKD) ranked in the middle of …

Social media marketing that generates income now taxable: IRAS

In the statement, IRAS categorises blogging, YouTubing, as well as activities performed on any social media platform such as Instagram, Twitter, or Facebook as social media marketing when income is earned from these activities. Individuals engaging and …

5 Tools to Grow Online Retail Sales

A good retail marketing automation platform helps you take the advantage of 360 degree marketing activities, including email auto-response, email marketing, SMS marketing, live chat, Facebook and Twitter automation, landing page building, Web tracking, …

Back to Basics: How to Maximize Impact With Social Listening

By monitoring social media conversations about your brand, your products, and relevant industry topics, you’ll be better able to create laser-targeted inbound marketing content that responds to your audience’s needs. You’ll also be … With 1.8 billion …

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Vans Is Throwing Itself a 50th Birthday Party—Make That 10 of Them

“Our intent is to start our anniversary with a clear call to our consumers that we are the brand that celebrates and enables their creative expression,” Vans vp of global marketing Fara Howard told Adweek. The pop-ups will … Even those who can’t …

CMO Today: Charter’s Merger With Time Warner Cable on Runway for Approval

Google is rolling out a collection of products dubbed the Google Analytics 360 Suite, which promises to help brands do everything from manage data to gauge which aspects of their marketing efforts are performing best. The question for many marketing …

Merkle Propels Global Growth as the Leading Performance Marketing Agency

COLUMBIA, Md.–(BUSINESS WIRE)–Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, today released its annual Year in Review for 2015, reporting net revenue of $435 million – a 14% increase over 2015 …

Google Still Gives The Best ROIs In Online Marketing

12% of marketers said they spend at least 20% of their ad budgets on the online video channel compared to 10% of marketers the previous year. When it comes to giving the best ROI, Twitter (NYSE:TWTR) and LinkedIn (NYSE:LNKD) ranked in the middle of …

Twitter and Paris’ Plume Labs launch pigeons with air pollution sensors over skies of London

DigitasLBi is a global marketing and technology agency. Yesterday was the first of three days during which the group plans to launch a team of 10 pigeons wearing small pollution-monitoring backpacks.

Coverage of Amarin off-label promotion agreement should have acknowledged deadly history of such marketing

… drug policy researcher in Victoria, British Columbia and a regular contributor to HealthNewsReview.org. Follow his writings on Twitter @akecassels. …. As some legal scholars have argued, “Off-label promotion—pharmaceutical manufacturers …

Goldman Boosts Twitter; Nanigans CEO Bullish On Platform’s Ads

Goldman Sachs hosted lunch with Ric Calvillo, CEO & co-founder of privately-held Nanigans, which provides software and services to advertisers to help them shape their ad campaigns and meet marketing goals. The note from Goldman Sachs said Calvillo …

Anger at betting firm’s Jamie Vardy holocaust tweet

The betting firm has yet to comment and the post can still be seen on Twitter. Mr Lyons, from the Nottinghamshire-based museum, said: “The … That’s your idea of marketing? Sick”. And Oscar Foxley said: “I can’t believe there hasn’t been an apology …

FIFA acknowledges World Cup hosting bribes, asks US for cash

FIFA submitted a 22-page claim to the U.S. Attorney’s Office in New York on Tuesday that seeks a big share in restitution from more than $190 million already forfeited by soccer and marketing officials who pleaded guilty in the sprawling corruption case.

Virtual reality steals the show at SXSW

Unlike in the past when a single service dominated conversation for that year – in 2015, it was livestreaming app Meerkat; in the past, Twitter and Foursquare blew up – the consensus seems to be that SXSW 2016 is without a must-have consumer product …

COO/CFO Leaves Former Apple Marketing Chief’s Consultancy West

Twitter also paid more than $2 million for such services between 2011 and 2013. Twitter named TBWA\Chiat\Day as its advertising agency of record in late 2015, and the shop parted ways with the account’s creative leader in January after its first …

Tesla’s top spokesman leaves ahead of Model 3 unveil

The company instead relies on media coverage by courting automotive and technology press and has also gotten attention thanks to the savvy Twitter activity of CEO Elon Musk, who has 3.6 million followers on the site. “Historically, we have been able to …

March 16th, 2016 by