Similar things were initially said about text messaging, YouTube, Facebook, Instagram and Twitter. Most social media experts have said that Facebook is so full of baby boomers and Generation X that millennials aren’t using it nearly as much as they …
Twitter’s new relaxed character cap doesn’t apply to promoted tweets
Marketers, on the other hand, still face the hard limit when crafting Promoted Tweets in Twitter’s ad dashboard, according to Marketing Land. Earlier reports suggested that user handles included at the beginning of replies wouldn’t count against the …
Facebook, Twitter square off on live streaming presidential debates
Facebook and ABC News are teaming up again, this time to live stream the presidential debates starting Monday, Sept. 26. The two previously partnered to broadcast both parties’ conventions earlier this year, attracting a cumulative 28 million viewers …
Salesforce Keeps Up Acquisition Spree, Buying Marketing Startup Krux For $700 Million
But investors will also be curious for any scraps of information he might share about Salesforce’s rumored ambitions to acquire Twitter while Benioff’s encouraged regulators to block Microsoft’s planned acquisition of LinkedIn, a company Benioff sorely …
100 Greatest TV Shows of All Time
If you’ve logged into Twitter during Thursday Night Football this season, you may have noticed the link at the top of your feed that allows you to watch the game for free.
The Real Truth About B2B Marketing And Social Media
Facebook Is More Relevant To B2B Marketing Than Most Realize. One of the truths about B2B marketing is that Facebook is a staple no matter what niche you’re in.
The Real Truth About B2B Marketing And Social Media
Facebook Is More Relevant To B2B Marketing Than Most Realize. One of the truths about B2B marketing is that Facebook is a staple no matter what niche you’re in.
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“Hey cuz, do you Snap?” That’s the question my millennial client asked me a couple of years ago via text message. My response was probably not very different …
This Is Why Salesforce Wants to Buy Twitter (and Block MSFT-LNKD)
Microsoft in turn cut a deal with Adobe, which competes with Salesforce on marketing software. As recently as December of last year, Benioff had told Bloomberg that “One of the reasons Steve Ballmer is not the CEO of Microsoft and Satya Nadella is is …
Twitter: The Deal Is Dead – Twitter, Inc. (NYSE:TWTR) | Seeking Alpha
CPE, an acronym for Twitter’s problems.Salesforce, Google or Disney?The deal is dead.Picking holes in the mainstream story.
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To beef up in marketing, Salesforce will buy Krux for $340M in cash, up to $750M overall
However, given the rumors that Salesforce might potentially be interested in Twitter, it may end up having its own social log-in play after all.
Why Snapchat, Facebook and Other Platforms Are Trying to Shed the ‘Social’ Label
There was a point four years ago when marketing agencies—that sprouted up thanks to the explosion of social media—didn’t want to be identified any longer as purely “social” practitioners.
Service of process via Twitter is allowed in suit against Kuwaiti man accused of funding ISIS
U.S. Magistrate Judge Laurel Beeler allowed the Twitter service in a suit by the nonprofit St. Francis Assisi, the Technology & Marketing Law Blog reports. The suit had alleged ISIS financing led to the murder of Assyrian Christians in Iraq and Syria.
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Why Snapchat, Facebook and Other Platforms Are Trying to Shed the ‘Social’ Label
There was a point four years ago when marketing agencies—that sprouted up thanks to the explosion of social media—didn’t want to be identified any longer as purely “social” practitioners.
Twitter Amplify gets upfront advertising deal with CW and Ford
“Every smart client is looking for a holistic approach to their marketing, and it’s not just channel specific,” said Christina Norman, CEO of media agency Media Storm.
Twitter launches ‘Moments’ tab in Ireland
Twitter users in Ireland have today been greeted with a new tab, “Moments”, which the company hopes will encourage more people to use the social network.
Yellowfin releases new Twitter dashboard that can analyze competitor data
“Yellowfin’s Twitter Connector empowers users to easily analyze their own, as well as competitor Twitter data, via intuitive visualizations and dashboards,” said Yellowfin Global Marketing Director, Daniel Shaw-Dennis. “Not only can users perform more …
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Simplilearn steps up to create a larger ecosystem of Twitter-advertising aware professionals
Twitter ads have strategically benefited Fortune 500 and small and medium enterprises in customer acquisition, customer and user engagement as well as brand building.
http://rock.ly/eky45
Report: Twitter in talks with Google, Salesforce over possible sale
Twitter is in talks with suitors – including Google and Salesforce – over a possible sale of the company, sources told CNBC.
Whoever Buys Twitter Could Lead the Big Data Revolution
Marketing has changed. Now it’s all about real-time analytics, artificial intelligence and feeding both with massive amounts of data.
Beats by Dre chief marketing officer leaving the company next month …
The Beats brand has become one of the most well-known ones in recent times, but one of the minds behind the rise of Beats is departing from the company.
Daily Report: Twitter Attracts a Wide Range of Suitors
To Disney, Twitter might be tamed into a chatty consumer site with an online video capability that suits Disney’s family-friendly businesses.
Twitter Amplify gets upfront advertising deal with CW and Ford
The CW and Ford have signed the first Twitter Amplify upfront deal, guaranteeing ads on selected videos in CW Twitter accounts. It marks one of the largest …
How 3 Unicorns Started Their Marketing on Twitter
The conversation about them started on Twitter many years ago, with each one using the 140 character platform in some way right from the start.
Whoever Buys Twitter Could Lead the Big Data Revolution
Marketing has changed. Now it’s all about real-time analytics, artificial intelligence and feeding both with massive amounts of data.
The Real Truth About B2B Marketing And Social Media
Facebook Is More Relevant To B2B Marketing Than Most Realize. One of the truths about B2B marketing is that Facebook is a staple no matter what niche you’re in.
Twitter Sale Nears As Bids Come Due
Twitter could complement Mr. Benioff’s goal of harnessing more data for artificial-intelligence-driven analysis, as well as allow Salesforce to offer additional services in sales, marketing and e-commerce for the company’s 150,000 customers. Both …
Twitter inks upfront Amplify ad deals with CW and Ford
Twitter signed an upfront Amplify video ad deal with CW and Ford, marking one of its largest video ad buys according to CNBC.
Simplilearn steps up to create a larger ecosystem of Twitter-advertising aware professionals
Twitter ads have strategically benefited Fortune 500 and small and medium enterprises in customer acquisition, customer and user engagement as well as brand building.
How Visual Content Marketing is Helping Brands Promote Localization
From 2014 to 2015 we saw a 14% jump in brands using emojis in Facebook and Twitter posts, and 2016 will likely see a more exponential increase.
A Year After CEO’s Return, Dorsey’s Failure to Invigorate Twitter Leaves It Vulnerable
With a market value of about $17 billion, Twitter remains an enticing acquisition candidate to media and tech companies interested in valuable data and marketing opportunities created by its 313 million monthly users. But Mr. Dorsey’s efforts so far …
Twitter study says that responding to tweets pays off for businesses
It is, according to a new study conducted by Twitter in collaboration with Applied Marketing Science. Specifically, Twitter says that when a customer tweets at a business and receives a response, they’re they are, on average, willing to spend 3 to 20 …
Twitter: The Deal Is Dead
Salesforce’s rationale for Twitter was the integration of users’ data (tweets) with its CRM marketing software.
Street Fight Daily: Salesforce Eyes Twitter, Apple Enters Search Ad Biz
MomentFeed is announcing the addition of Snapchat geofilters to its social marketing platform this morning, as the digital marketing firm inches closer to becoming a one stop shop for multi-national brands looking to fully capitalize on social …
http://rock.ly/8rg2v
Why Vanderbilt’s Bryce Drew is not on Twitter
It turns out Drew does post on Twitter, just not directly. He often takes photos at events and sends them to Vanderbilt’s athletic communications and marketing staff to share on @VandyMBB, the official account of Vanderbilt men’s basketball. Drew …
Twitter study says that responding to tweets pays off for businesses
It is, according to a new study conducted by Twitter in collaboration with Applied Marketing Science. Specifically, Twitter says that when a customer tweets at a business and receives a response, they are, on average, willing to spend 3 to 20 percent …
How Visual Content Marketing is Helping Brands Promote Localization
From 2014 to 2015 we saw a 14% jump in brands using emojis in Facebook and Twitter posts, and 2016 will likely see a more exponential increase.
Pinterest poaches Twitter’s finance VP to fill newly-created CFO role
Pinterest has hired its first ever chief financial officer in the form of Todd Morgenfeld, who joins from Twitter where he was vice-president, finance.
A Year After CEO’s Return, Dorsey’s Failure to Invigorate Twitter Leaves It Vulnerable
With a market value of about $17 billion, Twitter remains an enticing acquisition candidate to media and tech companies interested in valuable data and marketing opportunities created by its 313 million monthly users. But Mr. Dorsey’s efforts so far …
What would Twitter’s suitors get for $20 billion?
Twitter shares dipped in after-hours trading. Several media reports are fueling speculation that the troubled social media giant Twitter is an acquisition target. Its bidders allegedly include Salesforce.com, which sells online software for sales and …
A Year After CEO’s Return, Dorsey’s Failure to Invigorate Twitter …
On the first anniversary of Jack Dorsey’s return as CEO, Twitter is exploring the possibility of a sale. There is a cloud over Mr. Dorsey’s leadership of the company …
Twitter study says that responding to tweets pays off for businesses …
It’s a classic Twitter conversation: Someone complains about a bad experience with a company, then the business responds, promising to make things better.
Twitter, Inc. Earnings: Mark Your Calendar — The Motley Fool
Social media stock Twitter (NYSE:TWTR) has just put a date to its third-quarter earnings release. On Thursday, Oct. 27, the company will give investors an …
Twitter sale could happen in October
Salesforce — which sells cloud-based sales, marketing and customer service software to large businesses — could turn Twitter’s focus to customer support or mine data for business intelligence, while Alphabet may want Twitter’s social and news …
This Ad Exec Gives Her Top Tips For Digital Marketing In Southeast Asia
Measurement, attribution, and analytics are the lifeblood of any business. Without metrics, there is no way to justify big marketing budgets to your CEO. Marketers in Southeast Asia are dealing with an increased number of screens, channels, and …
Twitter Study Unsurprisingly Finds Using Twitter Is Good For Business
For the telecom industry, Twitter and Applied Marketing found that customers are willing to pay $17 more per month for a phone plan if they receive a reply within four minutes.
What would Twitter’s suitors get for $20 billion?
Twitter shares dipped in after-hours trading. Several media reports are fueling speculation that the troubled social media giant Twitter is an acquisition target. Its bidders allegedly include Salesforce.com, which sells online software for sales and …
Salesforce CEO on Twitter acquisition: ‘We look at everything, but pass on most’
The firm is keen to take onboard more data to enhance its analytics and marketing skills, and even lost out on a recent bid to buy professional social network LinkedIn.
Salesforce makes acquisition, but it is not Twitter
Despite rumours that a bid for Twitter was imminent, Salesforce acquired data management startup Krux for $700 million. With the acquisition, Salesforce will now be looking to beef up its marketing offerings, an area that is seen as a very lucrative …
Twitter beta tests new Ads objective for US advertisers
Twitter is trying out a new website conversions objective for advertisers and marketers based in the US. The objective is in beta for American users at the moment but after some testing, the social network may roll it out to “additional regions” which …
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