August 26th, 2016 by autoposter
Bloomberg reports that Wall Street analysts see Snapchat’s growth having an impact on Twitter—and not Facebook. “Snapchat’s reach-and-frequency targeting suits brand advertisers that traditionally buy a lot of TV ads,” James Lee, analyst at Credit …
Bloomberg reports that Wall Street analysts see Snapchat’s growth having an impact on Twitter—and not Facebook. “Snapchat’s reach-and-frequency targeting suits brand advertisers that traditionally buy a lot of TV ads,” James Lee, analyst at Credit …
Twitter Australia’s Head of Marketing, Marshall Maher Exits
Twitter has announced that Marshall Maher has decided to leave after having taken on the role of Twitter Australia’s Head of Marketing in January 2015. It is believed that Maher left the company a few weeks ago to go back to the United States, where he …
Twitter rolls out ‘quality filter’ to all users
After pushback against its hands-off policy on tweets, Twitter is now giving users more control over what they see in their timelines.
Twitter (TWTR) Redefines Brand Marketing Yet Again
The social media network announced that would roll out the Twitter #Stickers to make brand marketing easier for advertisers.
Bloomberg reports that Wall Street analysts see Snapchat’s growth having an impact on Twitter—and not Facebook. “Snapchat’s reach-and-frequency targeting suits brand advertisers that traditionally buy a lot of TV ads,” James Lee, analyst at Credit …
As enrollment declines, LA public schools borrow a tactic from the charters: marketing
“Haddon has been around since 1926, but we have to advertise how we’re different today and what we’re doing,” Ramos said, adding that he recently created a Twitter account to promote the school. “We have to be just like the commercials for Coca-Cola …
Twitter (TWTR) Redefines Brand Marketing Yet Again
The social media network announced that would roll out the Twitter #Stickers to make brand marketing easier for advertisers.
Twitter Canada hires Jennifer Hollett to lead company’s news and government partnerships
Also starting Monday at Twitter Canada is Laura Pearce as the country’s first head of consumer marketing. She comes from Blue Ant Media, where she was vice-president of brand strategy.
Twitter study shows feed experience makes video ads more memorable
The nature of Twitter’s personalized and self-curated user experience positively impacts how video ads are perceived by users, according to the study.
Twitter (TWTR) Redefines Brand Marketing Yet Again
The social media network announced that would roll out the Twitter #Stickers to make brand marketing easier for advertisers.
Twitter study shows feed experience makes video ads more memorable
The nature of Twitter’s personalized and self-curated user experience positively impacts how video ads are perceived by users, according to the study.
Athletes Use Twitter Platform To Powerfully, Pithily Profess
“Twitter’s activation of the Rio 2016 Olympic Games will bring fans around the world together to see what’s happening with the teams before, during and after the top athletes compete for glory,” Twitter Chief Marketing Officer Leslie Berland said in a …
Twitter study shows feed experience makes video ads more …
Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
Twitter study shows feed experience makes video ads more memorable
The nature of Twitter’s personalized and self-curated user experience positively impacts how video ads are perceived by users, according to the study.
The Ups and Downs of Twitter’s Promoted Stickers
Twitter photo stickers went live in midsummer and this month Twitter followed up with news of “promoted stickers,” lightly-branded overlays that users can slap onto their tweeted photos.
http://rock.ly/-sqke
Twitter Canada hires Jennifer Hollett to lead company’s news and …
Cameron Gordon/TwitterJennifer Hollett, the new head of News and Government for Twitter Canada, at the company’s Toronto office on her first day on the job.
4 Ways Videos Can Propel Your Social Media Marketing Performance
Be it driving traffic to your blogs or getting noticed, via Twitter Ads— videos do form an integral part of your marketing campaign. Apparently, the infectious concept of Facebook Ads and online streaming also pan down to the best use of videos— even …
Wikipedia co-founder Jimmy Wales’ Twitter account hijacked
But according to Mashable, in addition to the fake messages-cum-marketing, Wales’ Twitter bio had been changed to read “hacked by OurMine.
Previous: Wikipedia co-founder Jimmy Wales’ Twitter account hijacked
Wikipedia co-founder Jimmy Wales has joined the celebrity list nobody wants to be on, the list of hijacked Twitter accounts. On Saturday, his verified account …
‘A picture is worth a thousand words’ – Sony Entertainment’s digital marketing lead on why the studio is turning …
Whale acknowledges that because Sony is in the movie making business most of the marketing material it produces is viewed as “entertainment rather than advertising,” but concedes that Twitter is not something the studio will be hedging its bets on.
Wikipedia co-founder Jimmy Wales’ Twitter account hijacked
But according to Mashable, in addition to the fake messages-cum-marketing, Wales’ Twitter bio had been changed to read “hacked by OurMine.
Twitter opens Moments to influencers and brands
Twitter has been actively expanding the features it offers users and marketers alike. Recent moves include: An upgrade to its Ads Manager measurement tools to give marketers more control over the metrics reported back to them, and an expansion of its …
Why Twitter Direct Messages Outperform Marketing Emails
Why, then, do marketers keep spamming away? They continue making those cold calls, sending junk mailers, and – most of all – hammering inboxes with inauthentic emails.
http://rock.ly/dq54p
Previous: Wikipedia co-founder Jimmy Wales’ Twitter account hijacked
Wikipedia co-founder Jimmy Wales has joined the celebrity list nobody wants to be on, the list of hijacked Twitter accounts. On Saturday, his verified account …
‘A picture is worth a thousand words’ – Sony Entertainment’s digital marketing lead on why the studio is turning …
Wahle acknowledges that because Sony is in the movie making business most of the marketing material it produces is viewed as “entertainment rather than advertising,” but concedes that Twitter is not something the studio will be hedging its bets on.
Twitter Canada hires Jennifer Hollett to lead company’s news and …
Cameron Gordon/TwitterJennifer Hollett, the new head of News and Government for Twitter Canada, at the company’s Toronto office on her first day on the job.
Twitter’s Emoji stickers are changing the way we use language
Breaking news! Large soft drink company finds way of marketing within conversations, using sponsored Emoji stickers on Twitter. Emoji’s are on-trend right now and it could be seen as a shrewd move by Pepsi to sponsor Emoji stickers. Emojis are a bit …
Twitter’s Emoji stickers are changing the way we use language
Breaking news! Large soft drink company finds way of marketing within conversations, using sponsored Emoji stickers on Twitter. Emoji’s are on-trend right now and it could be seen as a shrewd move by Pepsi to sponsor Emoji stickers. Emojis are a bit …
Twitter adds a button for people to direct message businesses from their sites
For years Twitter and Facebook have been trying to one-up each other *the* place online for people to publicly contact businesses.
Tweet better through Twitter Analytics
KATHMANDU, Aug 24: You might be a casual Twitter user, trying to drop your two cents on trending issues and political debates, or you might have strictly created a Twitter account as a tool for social media marketing to promote your business. Both ways …
http://rock.ly/uh6a5
Twitter adds a button for people to direct message businesses from their sites
For years Twitter and Facebook have been trying to one-up each other *the* place online for people to publicly contact businesses.
Everything You Need to Know – About Content Marketing: Measurement
The Drum has launched episode four of Everything You Need to Know – About Content Marketing, in association with PulsePoint, a video series designed to give marketers all the essential information they need about this hot industry topic in an easy to …
Are Women in Japan Wary of Social Engagement?
Married women in Japan may seem antisocial—or at least anti-social-media—based on June 2016 research from Tokyo-based marketing services provider Do House. More than eight in 10 say they never use Instagram, seven in 10 say the same of Twitter, …
http://rock.ly/0p7gc
Tweet better through Twitter Analytics
KATHMANDU, Aug 24: You might be a casual Twitter user, trying to drop your two cents on trending issues and political debates, or you might have strictly created a Twitter account as a tool for social media marketing to promote your business. Both ways …
The Ups and Downs of Twitter’s Promoted Stickers
Twitter photo stickers went live in midsummer and this month Twitter followed up with news of “promoted stickers,” lightly-branded overlays that users can slap onto their tweeted photos.
Champions League 2016-17 group stage draw – live!
But let’s not get bogged down in history, because following the progress of Leicester, in particular, is going to be interesting no matter what tut-tutting marketing men from Manchester United, Liverpool or indeed AC Milan may say. And no one can deny …
Eliminating Headaches: How to Decrease Marketing Frustrations
With all the numerous marketing options, time constraints, and limited budgets, it is fully understandable how businesses are struggling to execute effective marketing campaigns. Marketing is essential … for businesses. Follow her on Twitter …
Twitter releases direct message button for websites
Twitter has released a new button for websites that allows consumers to direct message a business or individual, according to TechCrunch.
Giles-Parscale’s digital marketing bill to Trump campaign hits $12.5M
Since January 2016, the campaign spent only $3,132 on Twitter ads, records show. In a recent interview, Giles-Parscale President Brad Parscale told the San Antonio Business Journal that its digital marketing process lends itself to political campaigns …
Jim Sterling Slams Hello Games Over ‘No Man’s Sky’ Marketing
I knew a lot of people who were upset over that game’s marketing and who believed the final product wasn’t very good, whether or not it was critically acclaimed.
Simone Biles, Aly Raisman find an ally in Twitter user who brilliantly shut down a body shamer
McDuffy, a marketing and economics double major, said she uses Twitter often to speak out on social issues. She said while her social-minded tweets usually concern the #BlackLiveMatter movement, she’s touched on body image before, always with the …
Twitter adds Direct Message button to embeds bouquet
Twitter hasn’t always made life easy for website users, but it’s latest move is looking to smooth user-to-website owner interaction.
What Bernie Sanders Knew About Marketing to Millennials
Even when they are in front of a television, they are also on the Internet, and surfing social sites like Facebook, Twitter and Instagram. Reaching this audience is all about two-way communication and engagement. It requires a specialized skill set …
Positioning For Your Personal Market Fit: Why Career Seekers Should Think Like Technology Marketers
Example: when social media first got the attention of marketing professionals (a little more than just a decade ago), many believed that they should start blogging, the most prevalent social-media publishing tool at the time, well before easier tools …
Twitter releases direct message button for websites
Twitter has released a new button for websites that allows consumers to direct message a business or individual, according to TechCrunch.
From Beyonce to Frank Ocean, Breaking Down the Mechanics, and Politics, Behind Streaming Exclusives
As Twitter buzzed with will-he-or-won’t-he speculation about the imminent release of Frank Ocean’s oft-delayed sophomore album, Blond — an Apple Music exclusive, paired with pop-up shops in four cities, that officially dropped that Saturday — the …
Ann Coulter Trashes Trump on Twitter
The man might have the moral and intellectual sensibilities of a spoiled twelve-year-old boy, but he has a solid grasp of marketing and product placement. He seems to have realized that the biggest political hurdle he faced was not defeating the …
Tweeting Tar Heels: UNC departments use social media
Nicole Edwards, marketing manager for UNC Housing, said she delegates social media tasks to her interns, taking them through a formal process that teaches them what is appropriate to post.
http://rock.ly/ahybz
WhatsApp Ready To Give Marketers Your Data; Promises ‘No Spam’
“We will explore ways for you and businesses to communicate with each other using WhatsApp, such as through order, transaction, and appointment information, delivery and shipping notifications, product and service updates, and marketing,” WhatsApp’s …
Posted in Automatic Tweets Tagged with: BlackLiveMatter, Stickers
July 4th, 2016 by autoposter
The technology is also the entire basis of IBM’s Watson, which has been put to marketing use after IBM’s purchase of The Weather Company’s digital assets last October.
Twitter invests $70 million into SoundCloud
In a conversation with Marketing, Ben Crawford, Implementation Director at IPG Mediabrands said while much media industry airtime has been given to the moving image with the emergence of OTT and online video viewing in developed markets, the “battle …
Why Twitter Marketing Is So Important
With all of the social media that is out there today, people are more connected than ever before. That being the case, anybody who is selling a product or a service can easily use the internet to tell the world about what they have to offer.
Twitter Marketing Tools Reviewed – Which Tool Helps you Find Customers?
Twitter marketing tools come in various forms in the current arena. There are tools for Tweeting, tools for replies, tools for tracking, and so on.
http://rock.ly/ivro8
Report: Twitter close to announcing new live video deals
As Twitter looks to bolster its live video presence, the social media platform is said to be close to announcing more live streaming deals, such as sports and political events, according to the Associated Press.
Twitter introduces ‘Stickers’ to make pictures searchable
Twitter has announced it will introduce #Stickers over the next few weeks for i0S and Android, which will act like a hashtag for pictures.
Twitter introduces ‘Stickers’ to make pictures searchable
Twitter has announced it will introduce #Stickers over the next few weeks for i0S and Android, which will act like a hashtag for pictures.
Optus, Nine, Twitter, FFA and Samsung to speak at Sports Marketing Summit, final agenda revealed
The man driving Optus’ English Premier League strategy will sit alongside representatives from Twitter, Nine Network and the Football Federation of Australia in a panel unpicking what the future of sports broadcasting will look like at the upcoming …
Director of ‘Keanu,’ Key and Peele film featuring cute kitty, upset at too much cute kitty marketing
The director of “Keanu,” the R-rated action comedy starring Jordan Peele and Keegan-Michael Key and an adorable kitten, took to Twitter on Monday to decry the film’s marketing campaign, which he felt focused too much on the fact that the film featured …
New ‘Dashboard’ tool from Twitter gives businesses a simple, all-in-one management suite
One of the biggest knocks on the Twitter platform has contently been the complexity of the platform and the inability for businesses to adapt.
New ‘Dashboard’ tool from Twitter gives businesses a simple, all-in-one management suite
One of the biggest knocks on the Twitter platform has contently been the complexity of the platform and the inability for businesses to adapt.
Twitter adds Snapchat-style #Stickers to photos
Twitter has launched #Stickers, offering users a library of props to add to their photos, following Snapchat’s strategy in a bid to boost engagement.
New ‘Dashboard’ tool from Twitter gives businesses a simple, all-in-one management suite
One of the biggest knocks on the Twitter platform has been the complexity of the platform and the inability for businesses to adapt.
Twitter adds Snapchat-style #Stickers to photos
Twitter has launched #Stickers, offering users a library of props to add to their photos, following Snapchat’s strategy in a bid to boost engagement.
Neustar MarketShare and Twitter Team Up to Measure Social Media’s Effectiveness on TV
Extending their working relationship to Spain, Neustar MarketShare and Twitter are evaluating how Twitter advertising, especially promoted tweets and promoted trends, enhances an advertisers marketing mix. Specifically, the research focuses on the …
Twitter releases Dashboard tool for small businesses
In a blog post, Twitter has announced the launch of Twitter Dashboard for small and medium-size businesses. The new feature includes business tools such as a Tweet scheduler and the ability to create custom feeds to track brand conversations and engage …
Twitter enables brands to target ads based on emojis
The move essentially turns emojis into keywords. The addition of emojis as a targeting option comes in time for “World Emoji Day” on July 17.
Twitter entices marketers with dashboard; LinkedIn and Pinterest offer more
On Tuesday, the platform announced “Twitter Dashboard”—a free tool available to desktop and iOS users that is “designed to help businesses connect with their customers and community.
Twitter releases Dashboard tool for small businesses
In a blog post, Twitter has announced the launch of Twitter Dashboard for small and medium-size businesses. The new feature includes business tools such as a Tweet scheduler and the ability to create custom feeds to track brand conversations and engage …
Immediacy Advertsing: Twitter Now Lets Advertisers Target By Emoji
The idea is that emoji’s are indicators of emotion, or even more specifically wanted actions, which can be used by businesses to target their product marketing. For instance, a hot coffee emoji could spark a Twitter ad from Starbucks or a beer emoji …
Meet the furry pitchmen promoting a new drug for dogs scared of fireworks
… even get paid for it, not in biscuits or in bones. The furry faces of of pitchdogs are flooding Facebook and Twitter as dozens of veterinarians and pet hospitals seek to raise awareness of Sileo, the first drug approved to calm canines who are …
Twitter offers marketers targeting via emojis
On Wednesday, the social platform announced that marketing pros can now send targeted ads to users who have recently used emojis in their tweets—so don’t be surprised to see a Domino’s ad if you’ve recently used the pizza emoji or a more somber ad if …
3 Ways To Utilize Social Media Marketing
The other big players include: Facebook, Twitter, Google+, and LinkedIn. … However, if you are new to social media and have a small business of your own, make sure to utilize these three simple techniques to leverage the power of social media marketing!
Marketing to Women From Its Earliest Days Has Kept Keds Running for 100 Years
On July 14, its actual birthday, Keds will be active on Twitter and every other social-media platform, pumping out “a beautiful feed of every single type of white shoe that we make,” Keds CMO Emily Culp told Adweek.
How to maintain content marketing focus in long-running SEO programs
Columnist Derek Edmond describes his company’s method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign.
Jack Dorsey hasn’t fixed the trouble with Twitter
One year ago Twitter bet the company’s future on Jack Dorsey with the hope that its visionary co-founder could do what his predecessors could not: find a new audience for the 10-year-old service and fix long festering problems.
England’s Iceland Foods is doing some brilliant marketing on Twitter
England, the country that invented soccer, was just dumped out of the Euro 2016 soccer tournament by Iceland, a tiny island nation in the north Atlantic ocean with a population about the size of the city of Cleveland.
Was du über Social Media wissen musst: Diese Infografik sagt es dir
Für alle, die Marketing via Facebook, Google+, Twitter oder Pinterest betreiben, ist es unumgänglich, sich mit den jeweiligen Nutzerschichten, den Altersstrukturen und den wichtigsten Herkunftsländern der Nutzer auszukennen. Eine aktuelle Infografik …
Marketing Nuggets: LinkedIn’s programmatic, Twitter Stickers and adblocking
It’s been another news-y week on the martech and marketing front, and as usual the main social players are all getting their goods out to do battle on the advertising and brand front.
http://rock.ly/vjd5h
The technology is also the entire basis of IBM’s Watson, which has been put to marketing use after IBM’s purchase of The Weather Company’s digital assets last October.
Clinton just upped her social media game
But one Tweet doesn’t equal a content marketing strategy. It’s just a … Most people who follow Trump on Twitter have likely already bought into his message, so he’s not influencing or shaping the message with undecided voters who he needs to reach to …
Kris Jenner mocked by Staples Canada on Twitter over her new ‘paperclip’ necklace
Twitter user Marc Snetiker noted that it is the ‘straight-up front-runner for tweet of the year’, while Wyatt Reu added: ‘[I] love the risky marketing’. Another person shared a meme of Kevin Hart with his eyebrows raised during a stand-up routine, and …
Kris Jenner mocked by Staples Canada on Twitter over her new ‘paperclip’ necklace
Twitter user Marc Snetiker noted that it is the ‘straight-up front-runner for tweet of the year’, while Wyatt Reu added: ‘[I] love the risky marketing’. Another person shared a meme of Kevin Hart with his eyebrows raised during a stand-up routine, and …
Combined TV and Twitter ads ‘get 18% boost on ROI’
Extending their working relationship to Spain, Neustar MarketShare and Twitter are evaluating how Twitter advertising, especially promoted tweets and promoted trends, enhances an advertisers marketing mix. Specifically, the research focuses on the …
Twitter introduces ‘Stickers’ to make pictures searchable
Twitter has announced it will introduce #Stickers over the next few weeks for i0S and Android, which will act like a hashtag for pictures.
Twitter prodlužuje maximální délku videa na 140 sekund
Twitter minulý měsíc sdělil, že dá svým uživatelům více prostoru pro vyjádření a přestane do limitu 140 znaků u zpráv započítávat multimediální odkazy, jako jsou fotografie, videa, či jména těch, kterým …
Kris Jenner mocked by Staples Canada on Twitter over her new ‘paperclip’ necklace
Twitter user Marc Snetiker noted that it is the ‘straight-up front-runner for tweet of the year’, while Wyatt Reu added: ‘[I] love the risky marketing’. Another person shared a meme of Kevin Hart with his …
Rio organizers make controversial marketing move
The organizers released a statement saying the actress has “many followers in social networks (1,285.326 followers on Twitter and 671,000 on Instagram), something that could help to “build a bridge with young people” and promote the first Olympic and …
The Istanbul attacks are a reminder of how crucial internet freedom can be in a crisis
“I’ve been using Twitter for the last three or four years,” said Hatice Özçelik, a marketing manager in Istanbul.
Twitter e Vine liberam vídeos de 140 segundos
As plataformas Twitter e Vine estão valorizando mais o conteúdo audiovisual e passam a permitir a publicação de vídeos com até 140 segundos de duração. Anteriormente, os usuários conseguiam …
Imprese e servizio clienti, intervista a Giulio Ravizza direttore marketing di Twitter Italia
In occasione del Social Media Marketing Day Italia di Milano del 22 giugno, Giulio Ravizza Direttore Marketing di Twitter Italia ha raccontato, attraverso la sua esperienza personale con il servizio clienti …
Social Media News Roundup: Twitter Launches a New Statistics App
James Allen breaks down this week’s social media news, including Twitter’s new companion app, Facebook adding brand logos to instant articles, and the release of Pinterest’s new targeting tools.
How mad skills, work ethic may make Wings’ Skylar Diggins face of the WNBA — on social media and the court
But she does have more Twitter followers than the 10 players who were All-WNBA first- and second-team selections in 2015. Sure, others … The Marketing Arm, a national agency that advertisers use to find celebrity endorsers, has done all the metrics …
New Panama Canal a big boon for LNG exports
“I think the question for people marketing LNG is what is the price going to be in 2017 and 2018 and 2019,” said David Goldwyn, the president of the consulting firm Goldwyn Global Strategies and a former special envoy for international energy affairs …
The smart way to approach mobile game influencers
The cost of user acquisition and the difficulty of game discovery in a sea of releases on the app stores is forcing companies to reassess their marketing tactics. ….. Osborne: At Meshfire we work with companies that have a million followers on Twitter.
Master the art of marketing… at a price you pick
In today’s digital world, the fight for visibility is fierce, and knowing how to market and brand yourself is key to attracting the most customers.
Ken Garff Auto apologizes, removes billboards some called ‘anti-cop’
SALT LAKE COUNTY – Several billboards erected in Utah sparked a surge of criticism on social media from folks who felt the billboards belittled the work of law enforcement personnel, and now the signs have been taken down.
Boston’s signature July Fourth fete faces uncertain future
Ian Cross, who teaches marketing at Bentley University in Waltham, Massachusetts, suggests companies are weighing the marketing potential of sponsoring a one-off event like a fireworks show and finding the costs outweigh the benefits. “New marketing is …
World Patent Marketing Invention Group Makes Tagging And Identification A Breeze With Identatat
MIAMI, Fla., July 4, 2016 (GLOBE NEWSWIRE) — via PRWEB – World Patent Marketing, a vertically integrated manufacturer and engineer of patented products, announces Identatat, a tattoo design patent specifically created to help identify people and …
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Leaders You Can Learn From: How Graze Uses Direct Mail and Social Media
Graze delivers healthy snack boxes in eco-friendly boxes to their customers by post, the majority of whom are busy office workers.
Posted in Automatic Tweets Tagged with: Stickers