June 10th, 2016 by autoposter

Look at your existing social community; Twitter suggests similar accounts to follow. There are a number of Twitter directories that help you research and select preferred social community targets.

EMU student finds her ‘inner drive’ to overcome traumatic brain injury

Glori Singh, a senior marketing major at Eastern Michigan, has endured extensive mental and physical therapy over the past nine years since suffering a traumatic brain injury in a car accident in 2007.

Why Your Business Should Establish an Instagram Presence ASAP

Instagram is one of the most popular social media platforms, with more than 400 million active users. But unlike their engagement with Facebook and Twitter, some businesses just can’t quite grasp how to use Instagram as a marketing tool. Posting images …

Is ‘Tronc’ The Worst Corporate Brand Name Name Ever?

Twitter users widely and roundly mocked the clunky, pretentious, and just plain ridiculous sounding new name, which takes effect June 20.

This Simple Tweak Could Fix Twitter

I spent a good chunk of law school playing around with Twitter and, like many, I thought it could be every bit as disruptive and pervasive as Facebook.

Official: Twitter will stop counting media & usernames against 140-character limit

Twitter has confirmed plans to stop counting media attachments and @usernames (in replies) against a tweet’s 140-character limit.

Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers

… per cent of respondents, and Twitter by a mere six per cent of decision makers. Rather worryingly, the report also revealed almost a third of marketers do not plan to use Facebook in their own B2B marketing. John Brown, group head of engagement …

Signal raises $30M in funding to boost marketing tech

Signal, a Chicago-based marketing technology company, has closed a $30 million Series E round of funding to expand its product in global markets and hire tech workers.

Need job? Don’t post Twitter photos of you chugging beer

Ai Zhang is an associate professor of public relations at Stockton University, where she teaches a course on social media marketing. She was surprised to learn that none of her students knew how to positively market themselves on the platforms they …


Digital marketing firm Torchlite adding 140 jobs

The start-up digital marketing firm Torchlite announced Tuesday it will invest more than $500,000 and bring about 140 jobs to Indianapolis.

Univision, Fox Sports turn to Twitter to stream Copa America highlights

This deal gives marketers an opportunity to piggy-back on the clips with creative real-time efforts that take advantage of hashtags and conversation around the highlights posted to the microblogging site.

Twitter extends character limit but no news on Beyond 140

Twitter, the micro-blogging site with more than 300 million users globally, has announced some important changes to the character limit of its tweets.

How To Double Your Marketing ROI With Video

Video marketing is becoming a more powerful advertising tool every year. The Internet is overcrowded with content options, and the attention span of the modern consumer is short.

Marketing Land now offering Instant Articles on Facebook

We’re pleased to announce that Marketing Land is now offering our readers the ability to enjoy our content through the Facebook Instant Articles service.


Amobee, a marketing technology company, announced it is on the market with Twitter pre-roll, Twitter’s new expanded VAST compliant video offering that connects brands with audiences across premium publishers using video ad messages in a live digital …

Twitter for Android gets facelift

Using the Twitter app on Android? Today, your microblogging app is sporting a new look, no matter where you reside in the world.

What Twitter’s character count expansion means for marketers

Twitter’s recent update in which image links and tags no longer count towards a post’s character limit allows for brands to be more expressive with consumers, including with photos and videos, but marketers need to make sure their message is relevant …

Twitter wants brands to ‘win the Olympics’ with strategic online advertising

With the upcoming Olympics less than 65 days away, major brands are looking for ways to reach fans that will tune into the games. Last Thursday, Twitter Canada hosted an event for marketers with an emphasis on engaging Twitter users throughout the Rio …

Twitter tweaks its Android app for ease of use

•You can now swipe from side to side to move between your home timeline, notifications, and direct messages screens. •A new navigation menu slides out from the side and gives you access to your profile, highlights, lists, the Connect tab, and settings.

Twitter for Android gets facelift

Using the Twitter app on Android? Today, your microblogging app is sporting a new look, no matter where you reside in the world.

Twitter is subtly adding to the 140-character tweet limit

All the announced changes should make using the platform more efficient and a bit more user-friendly, something that should please Twitter users and Twitter marketers alike. For marketers, the main impact of these changes is there will be a bit more …

Big Changes Coming to Twitter’s Character Limit

Replies are now broadcast automatically instead of only to those who follow both you and the person to whom you are replying. Once again, we’ve reached another point where we as marketers can show that we know how to use Twitter responsibly. The spirit …

Learning in fewer than 140 characters on Twitter

Warren points out that there is a lot of work in the research literature that describes the pros and cons of online social networking and social media tools in the business and marketing context, but there has been only limited research into the role …


Quantifind Launches On-Demand Machine Learning Solution That Helps Marketers Find Consumer Conversations …

SAN FRANCISCO–(BUSINESS WIRE)–Quantifind today announced general availability of SIGNUM Analysis, a cloud-based, self-service analytics application that gives marketers a new and innovative way to identify consumer data that drives business …

Clinton beats Trump … on Twitter

Hillary Clinton’s history-making night—clinching the Democratic nomination—helped her depose the political world’s king of Twitter: Donald Trump. Her victory speech in Brooklyn helped Clinton generate a lot more tweets per minute than Trump’s own …

Twitter releases new automation tools for pre-roll video ads

Twitter announced in a blog post Thursday the release of new automation tools for pre-roll video ads that support Video Ad Serving Templates (VAST) through select Twitter API partners. The move allows marketers to serve pre-roll ads of any length in …

The freshest social media marketing stats in the world

This makes sense, considering that the goal behind most social media marketing campaigns is to lead customers to your website.

What If ‘Ghostbusters’ Marketing Is Intentionally Bad?

No matter the quality, though, the marketing is targeted to traditional Christians and encourages them to prove to the world that a Christian movie can make it in godless Hollywood.

What viral sensation ‘Chewbacca Mom’ and the Tampa Bay Rays have in common

When it comes to marketing, it’s about tapping into the emotions of the masses. As the current major news about the Rays focuses on where they will play in the future, or why can’t they fill more seats, is it ever a bad time to remember the joy that …

Disney’s ‘Moana’ Gets New Poster

The first poster has arrived for Walt Disney animation’s newest feature, Moana, and it wants audiences to answer the call of the ocean.

The freshest social media marketing stats in the world

This makes sense, considering that the goal behind most social media marketing campaigns is to lead customers to your website.

The Power of Live Events as Brand Experiences — Meetings Innovation Report

Chief marketing officers are investing more in event and experiential marketing because live brand experiences are proving their ability to engage audiences effectively in an increasingly noisy world filled with so much daily digital marketing. Read …

The freshest social media marketing stats in the world

This makes sense, considering that the goal behind most social media marketing campaigns is to lead customers to your website.

Euro2016: Twitter spendiert Nutzern EM-Emojis und bringt den Eiffelturm zum …

Tech Farbenfrohe Botschaft in dunklen Tagen: Der angeschlagene Kurznachrichtendienst Twitter spendiert Nutzern zur am Freitag beginnenden Fußball-Europameisterschaft in Frankreich die Reihe neuer Emojis, je nachdem welche Nation mit einem Hashtag …

Twitter peeks at 360-degree video with Samsung campaign for NBA Finals

On Thursday night, the NBA will post 360-degree videos to its Twitter account through a sponsorship deal with Samsung struck through Twitter’s Amplify video ad program. The videos will be shot before and after Game 1 of the NBA Finals using a Samsung …

Twitter’s Troubles Persist, Buyout Speculations Gain Steam

Moreover, investors were disappointed when Twitter said that “brand marketers did not increase spend as quickly as expected in the first quarter”.

Getting More-Granular Data on Customer Journeys

Customer matching services, such as those offered by Twitter and Facebook, enable you to create lookalike audiences that tell ad platforms which customers to target.

Report: Snapchat To Surpass Twitter And Pinterest This Year, But Facebook Messenger Is Still King

Snapchat is poised to grow its user base by double digits this year, and will continue to do so through 2020, according to a new report by marketing research company eMarketer. For the first time this year, Snapchat will also best Twitter and Pinterest …

Adidas Parachutes Shoes to Stars as Soccer Teams Take Back Seat

Part of the reason is the rise of social media — getting soccer idols to recommend a brand’s cleats directly on Twitter and Instagram can grant more bang for the marketing buck than spiraling team sponsorships, which can top $1 billion. Campaigns …

Twitter rolls out Insiders online focus group for marketers

For marketers on Twitter, having access to quick insights will only help them better react in real time. Given that this is Twitter’s main point of distinction among other social platforms — the live, real time element it provides — adding tools that …

Watch Dogs 2 trailer gets reedited with Full House theme

Yesterday, Ubisoft formally announced Watch Dogs 2 and premiered the first trailer for the game. Featuring music from N.E.R.D., most of the trailer showed off new main character Marcus Holloway and various parts of San Francisco, Silicon Valley and …

What B2B Marketers Can Learn From B2C Success on Instagram

Marketers may naturally consider Instagram the tool of choice for visual professionals. But the social media channel rivals Facebook – its parent – and Twitter in driving business to today’s hyperconnected audience. According to an eMarketer estimate …

Raising a Cup to 5 Great NHL Social Media Activations

In 2015, the sports industry saw the beginnings of a monumental partnership. The digital-rights mega-deal between the National Hockey League and Major League Baseball Advanced Media showed that the NHL had done an outstanding job of cultivating its …

Twitter Fails to Confront Vicious anti-Semites, Jewish Journalists Say

Rabbi Abraham Cooper, who supervises the Digital Terrorism and Hate Project at the Simon Wiesenthal Center in Los Angeles, described the recent experiences of Weisman and other Jewish journalists on Twitter – including Jeffrey Goldberg of The Atlantic …

Bereaved anger over Father’s Day Jawbone email advert

The wearable tech firm Jawbone has been accused of being insensitive and distressing to people whose fathers have died. The US company sent out an email to thousands of recipients with the subject line: “Re: Your Dad”.

How to Build a Self-Sustaining Content Marketing Engine

The paid advertising specialist will help promote content on paid channels such as Facebook, Twitter, YouTube, Gmail, LinkedIn and more.

Lithium launches Reach, a Klout-informed social content marketing tool

Klout has vast visibility into the engagement behavior across social networks, both independent to specific networks like Twitter and Facebook, and at an aggregate level. We calculate a personalized time profile for every Reach customer, based on the …

Content marketing : Twitter accélère dans le domaine de la vidéo

Même si sa position dans l’échiquier des réseaux sociaux a sensiblement perdu de sa superbe ces derniers mois, Twitter dispose de belles ressources dans le domaine de la vidéo, en particulier avec Persicope sur le terrain du Live, et avec Vine dans le …

Top Takeaways From the BE Modern Man Twitter Chat with Jason Elliott

On Thursday, June 9, BlackEnterprise.com and Jason Elliott, the founder of Go Generation, held a #BEModernMan Twitter chat.


New WA tourism campaign provokes immediate social media backlash

… to spread the message would be an effective way to build awareness of the state’s attractions. But the campaign was quickly mocked on Twitter, with some tweets using the hash tag to highlight shark attacks, traffic congestion and poor public …

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