Square, the mobile payments company run by Twitter TWTR -1.02% CEO Jack Dorsey, has incorporated a business called Squareup Europe in Britain, registration documents show, lining itself up for what could be its first foray into Europe.
Twitter, Facebook vet Rachael Horwitz joins Spark Capital as partner
She will be the first marketing/comms partner at the firm. Horwitz spent nearly five years at Twitter as Communications Director, and then took that experience to Facebook’s Communications department for another 15 months.
http://rock.ly/qxekt
Movies|Leslie Jones, Star of ‘Ghostbusters,’ Becomes a Target of Online Trolls
Leslie Jones, one of the most visible and accessible stars in the all-female remake of the “Ghostbusters” movie, said that she would leave Twitter after becoming the target of online trolls who sent her a stream of pornography, racist speech and …
Twitter, Facebook vet Rachael Horwitz joins Spark Capital as partner
She will be the first marketing/comms partner at the firm. Horwitz spent nearly five years at Twitter as Communications Director, then took that experience to Facebook’s Communications department for another 15 months.
Twitter lands contract with NBA for original live programming
Unlike other sports deals Twitter has struck recently, this one does not include rights to stream games live. But the NBA partnership’s focus on shows can be seen as a first step, said T. Bettina Cornwell, professor of marketing at the University of …
Simon Pegg Says You Really Shouldn’t Watch Any More ‘Star Trek Beyond’ Marketing
Star Trek Beyond opens in just a few days and a new TV spot has spoiled one of the film’s biggest twists. In other words, you probably shouldn’t watch that new TV spot.
Twitter Announces Application Form to Verify Account
Usually only celebrities had their accounts verified by Twitter automatically, or you had to prove via email or the support desk why you needed your account to be verified.
Twitter Buzzes With RNC Opening
From 1 p.m. on July 18, to 1:30 a.m. July 19, around 80% of all digital content engagement around the GOP convention mentioned Donald Trump, according to U.S.
#RIPTwitter? Why Dentsu Is Doubling Down On Twitter
Ironically, Twitter users even used the platform to Tweet about Twitter’s demise so much that it trended globally.
Movies|Leslie Jones, Star of ‘Ghostbusters,’ Becomes a Target of Online Trolls
Leslie Jones, one of the most visible and accessible stars in the all-female remake of the “Ghostbusters” movie, said that she would leave Twitter after becoming the target of online trolls who sent her a stream of pornography, racist speech and …
Twitter’s data platform unlocks Audience API for all brands
Twitter-owned data platform Gnip is opening up access to its Audience API, according to Marketing Land. By having access to the data, marketers will be able to use analytics to obtain interest and …
Twitter, Facebook vet Rachael Horwitz joins Spark Capital as partner
Horwitz will join Spark’s growing San Francisco team as the first-ever Spark Capital Marketing and Communications Partner.
Movies|Leslie Jones, Star of ‘Ghostbusters,’ Becomes a Target of Online Trolls
Leslie Jones, one of the most visible and accessible stars in the all-female remake of the “Ghostbusters” movie, said that she would leave Twitter after becoming the target of online trolls who sent her a stream of pornography, racist speech and …
SparkPost and Iterable Partner to Deliver Growth Marketing Capabilities
We are making the highly-scalable growth and user engagement tools used by leaders like Twitter and Facebook available to all B2C marketers.
http://rock.ly/wscy8
Twitter expanding Featured Tweets and response time tests to more brands
While any Twitter user can feature a single tweet at the top of his/her profile page, Twitter is testing a way for some accounts – brands and publishers, from what we’ve seen so far – to feature a collection of top tweets.
Does Your Social Media Strategy Address Customer Security Concerns?
To help soothe user anxieties about social media privacy, it’s important for digital marketing campaigns to consider what messages we’re sending to our customers.
Twitter-NBA deal marks first exclusive original shows for social network, company confirms
Twitter’s latest deal with the NBA marks one first for the social network and one for its relationship with the sports league.
Twitter inks NBA deal to live stream exclusive video content
Twitter has signed a deal with the NBA to live stream exclusive original content during the upcoming pro basketball season.
Urban Outfitters playing (anti-Trump) politics with merchandise?
Urban Outfitters (URBN) has a line of politically-branded merchandise that enables customers to show off their political views. Unless the customers are pro-Trump.
How departments that aren’t marketing can use social media
Whole Foods has gone all in on social media. In addition to its main Twitter account (boasting 4.83 million followers), there are hundreds of smaller ones run by individual stores.
A CMO’s View: How Dollar Shave Club built its brand on video marketing
I think in the long term, as you get more into the digital places, the social outlets like YouTube, Facebook, Snapchat, Twitter – those types of venues are great venues for telling stories via video. Those have become an increasingly larger part of …
Twitter expanding Featured Tweets and response time tests to more brands
While any Twitter user can feature a single tweet at the top of his/her profile page, Twitter is testing a way for some accounts – brands and publishers, from what we’ve seen so far – to feature a …
Twitter vows to act more swiftly after banning Leslie Jones abuser
Milo Yiannopoulos, a British columnist with the rightwing website Breitbart, was permanently barred from Twitter after Jones quit the network on Tuesday in response to a wave of abusive tweets, which she said left her in a “personal hell”.
How departments that aren’t marketing can use social media
Whole Foods has gone all in on social media. In addition to its main Twitter account (boasting 4.83 million followers), there are hundreds of smaller ones run by individual stores.
Twitter to live-stream Bloomberg financial news and stock market updates
Twitter and Bloomberg have a struck a deal to live-stream several of the media network’s weekday news programs on the social network, including its Wall Street coverage.
Connecting the dots: Finding key influencers in content marketing is worth the effort, report suggests
… have the biggest impact on discussions about content marketing on Twitter? Onalytica looked at 410,454 tweets posted during a 90-day period that included “content marketing” or “contentmarketing.”.
Twitter Livestreaming From Wimbledon
Twitter wimbledon As anyone who saw our video report from Wimbledon posted yesterday will know, social is a big part of the Wimbledon experience.
Ignoring Pokemon Go Is a Huge Business Mistake. Here’s Why.
I’ve enjoyed watching the conversations happening on Twitter and Facebook this past week between adults–mostly parents–debating the merits of Pokémon Go.
Urban Outfitters playing (anti-Trump) politics with merchandise?
Urban Outfitters (URBN) has a line of politically-branded merchandise that enables customers to show off their political views. Unless the customers are pro-Trump.
Twitter inks live-streaming deal with Bloomberg
Twitter has signed a new live-streaming deal with Bloomberg Media; and that’s the third live-streaming video deal the social media giant announced in a week.
Space Coast tourism marketing aims at video, millennials
The Space Coast has been crushing it when it comes to tourism. And local tourism officials are aiming to keep that momentum with its amped-up marketing push, including one targeting 18- to 34-year-old millennials that focuses on videos and social media.
Ignoring Pokemon Go Is a Huge Business Mistake. Here’s Why.
I’ve enjoyed watching the conversations happening on Twitter and Facebook this past week between adults–mostly parents–debating the merits of Pokémon Go.
Managing Multiple Social Media Outlets
Facebook, Twitter and LinkedIn – the three pillars of social media in the financial services marketplace can go a long way to support a credit union’s digital brand.
Twitter testing Featured Tweets tab on brand pages
Twitter is testing a new tab called “Featured Tweets” that will allow brands and publishers to curate a collection of featured tweets, according to Marketing Land. Twitter is also testing another new feature: a line below the profile description that …
NEXT:Candid Anonymous Messaging App Launches on Mobile
The key is the power of today’s social media application-programming interfaces (Facebook, Instagram, Twitter, Pinterest, etc.
Chick-fil-A Drops The Richards Group After 22 Years
Chick-fil-A has ended its 22-year relationship with The Richards Group in a major shakeup at the chicken chain that includes moving its campaign to McCann New York and hiring a roster of agencies for other marketing that will not use its ubiquitious …
http://rock.ly/d4-2x
Zipcar Is Offering Pokemon Go Players Free Rides in Boston
Zipcar’s roughly 1 million customers worldwide are unusually tech-savvy, said Andrew Daley, the company’s marketing vp. “So there’s a natural alignment for our brand,” he added. For the uninitiated, Pokemon Go employs a smartphone’s GPS to alert users …
#RIPTwitter? Why Dentsu Is Doubling Down On Twitter
Ironically, Twitter users even used the platform to Tweet about Twitter’s demise so much that it trended globally.
Pausing to Consider the Hamster Wheel of Marketing
There’s a new way game Twitter and gain followers that goes like this: perform searches for keywords and hashtags on topics of interest and then go about “liking” as many of these posts as possible in …
Is the G.O.P. Convention Just a Marketing Exercise?
He also opines on a matter of media practice, not physiology, “I see people walking through here with cameras on selfie sticks, and it strikes me as a marketing exercise. …. From your friends at Twitter.
What Must Fall if Twitter Is to Succeed?
After much initial talk about the native content wars, Twitter has taken a decidedly different approach to social media marketing. It first made waves when rumors flew that it would adopt a …
Troubling signs for companies using Twitter for marketing
Companies using Twitter to market themselves are seeing a large fall in growth of followers and in the number of interactions, reports Quintly, a social media metrics company.
NEXT:Candid Anonymous Messaging App Launches on Mobile
The key is the power of today’s social media application-programming interfaces (Facebook, Instagram, Twitter, Pinterest, etc.
Twitter inks NBA deal to live stream exclusive video content
Twitter has signed a deal with the NBA to live stream exclusive original content during the upcoming pro basketball season.
Is the G.O.P. Convention Just a Marketing Exercise?
CLEVELAND – Richard Gizbert, a Canadian who hosts the most international TV show on media worldwide, walks down “Radio Row” at the Republican National Convention and is struck at first by the clothes.
What Must Fall if Twitter Is to Succeed?
After much initial talk about the native content wars, Twitter has taken a decidedly different approach to social media marketing. It first made waves when rumors flew that it would adopt a 10,000-character limit for Tweets, which would have turned the …
4 Big Changes to the Future of Video Marketing
“The majority of Twitter users (82%) watch video content on Twitter and most watch on a hand-held screen. A staggering 90% of Twitter video views happen on a mobile device, according to our own internal data. But Twitter users don’t just lean back and …
Why Your Innovation Team Needs a Lawyer
A regional bank wouldn’t allow sales teams to share a new marketing campaign on their personal Twitter and Facebook pages because they couldn’t officially represent the company.
Blackhawks Marketing Department wins Golden Matrix Award
The team announced Wednesday that their Marketing Department’s #WhatsYourGoal campaign, specifically the #WhatsYourGoal: Jenny spot with Head Coach Joel Quenneville, was honored with the Golden Matrix Award for the Best Promotional Video at the 2016 …
What Must Fall if Twitter Is to Succeed?
After much initial talk about the native content wars, Twitter has taken a decidedly different approach to social media marketing. It first made waves when rumors flew that it would adopt a 10,000-character limit for Tweets, which would have turned the …
