Red Ventures expansion at risk, CEO tells McCrory

The CEO of Red Ventures, a prominent Charlotte-area marketing and technology firm, said he must “seriously reconsider” adding jobs in North Carolina in the wake of the state’s passage of House Bill 2. Ric Elias posted a message Tuesday on Twitter to Gov.

How to Make the Most Out of Your Next Trade Show

… of new traffic to your website. Having a clear idea of your ROI is essential to making marketing decisions down the road.

Amy Schumer’s reaction to Glamour’s ‘plus-size’ issue is still a win for the magazine

Schumer’s words struck a chord as she asked her Twitter followers for their thoughts, a brave tactic in the cesspool that is social media.

UTPD investigating possible homicide on campus

Update (2:53 p.m.): The College of Fine Arts canceled theatre and dance classes and production rehearsals for the rest of the day, according to an email from Cassandra Gholston, marketing director for the theatre and dance department. A community …

Tourism, TV production leaders criticize bathroom bill

Major players in Tennessee’s burgeoning tourism and television production industries are sounding the alarm about potential lost jobs over state legislation regulating where transgender people can use the bathroom in schools.

‘It’s like saying everything living in the ocean is a fish’: Marketers obsessed with millennials are making a mistake

Many marketers think that millennials can fit into one neat bucket: They are digital natives who should be reached via mobile and social; they are all about progressive causes and, therefore, will only gravitate toward brands that pay attention to the …

Retired US Soccer star Wambach admitted trying cocaine, marijuana, court documents say

Her attorney, Ben Eder, had no comment following the plea and did not immediately reply to an email seeking comment on the matter.

Indians access Facebook 2.4 times more than Twitter, reveals new study

Fast charging is not just a marketing term – it actually works and is a technology developed by Qualcomm. Marketing by various companies splits it up into different names like quick charge, rapid charge, turbo charge and more.

Coming to You Live From Facebook, a Lure Back to Your Television

Twitter Inc. said on Tuesday it will stream the National Football League’s Thursday night games next season, competing with CBS and Comcast Corp.

5 Instagram Tips From Mercedes-Benz, Which Gets Superb Engagement on the Platform

But Mark Aikman, general manager of marketing services at Mercedes-Benz USA, isn’t among them. “We understand their … Aikman said his team approaches Instagram as a branding platform and Facebook and Twitter as more direct-response channels.

UK users can now buy Pinterest ads

Pinterest has been heavily focused on building out its monetization priorities overseas, following in the footsteps of Facebook and Twitter, where as WSJ reports, the overseas presence for both networks were about 80% and 75% respectively, and drive …

Twitter’s NFL Deal Is a Dud, Analyst Says

It’s official: Twitter has out-foxed Amazon, Verizon and Yahoo in getting the rights to stream NFL Thursday night games.

Twitter’s NFL deal won’t fix its big problem

However other outlets, including The Wall Street Journal, said Twitter paid $10 million. “We think it’s very unlikely this deal can be profitable.

The Smiths now have a Twitter account – what does it mean?

The Smiths now have an official Twitter account – sparking speculation as to whether or not a reunion could be on the cards, or if it’s just to be used as a marketing tool. The ‘Ask’ and ‘This Charming Man’ indie heroes split in 1987, on less than …

Twitter’s NFL deal could position it as a live-stream titan

For Twitter the deal gives it an instant boost in live-streaming authority, an area that is increasingly interesting for marketers as well as an area Facebook has been heavily promoting through its new Facebook Live video initiative. (Note: Facebook …

Morning Report: NFL And Twitter Cook A Deal, Tesla’s Top End, Blue Apron Turns Red And Black

… Com bomb home delivery food service, and half think they will be a possible IPO this year. The big question: Can they make money at this?

Social Listening Is Finally Getting Some Play

Jill Rowley recently gave a great talk for Salesforce on the intersection between sales, marketing and the customer experience.

VW dealer defies council, sues factory for damages from diesel scandal

Automotive News Home · Twitter Facebook LinkedIn Google+ Instagram RSS. Wednesday, April 6, 2016 | AutoNews Now: Dealer sues VW … All-Stars · Europe Rising Stars · Manufacturing · Marketing · Final Assembly · PACE Awards · 2016 PACE Application.

Is this Gap advert racist?

Four young friends posing playfully for the camera? Another forgettable marketing campaign? Or a glaring example of a type of passive racism that persists across corporate America?

Can Broken IPOs Come Back?

Twitter was actually a 2013 IPO, but the story is the same. Of the broken IPOs, Twitter could have the most upside if turned around, but at this time appears to be among the furthest from getting on track.

With new features, Twitter and Facebook target specific audiences

“[The] deal is great for our marketers, as Twitter controls some of games’ ad inventory. Can’t wait to bring [it] to market,” he tweeted.

US companies use social media to denounce laws seen as anti-gay

Ric Elias, chief executive of Red Ventures, a sales and marketing company, posted a letter on Twitter that said he was reconsidering adding jobs in a state that tolerates discrimination.

Coming to you live from Facebook, a lure back to your TV

“Over the course of the season we started doing it more and more,” Ben Blatt, ABC’s head of digital marketing, said in an interview. “We want … TV networks have used social media to promote shows since before Facebook and Twitter were public companies.

Is this Gap advert racist?

Four young friends posing playfully for the camera? Another forgettable marketing campaign? Or a glaring example of a type of passive racism that persists across corporate America?

Coming to You Live From Facebook, a Lure Back to Your TV

“Over the course of the season we started doing it more and more,” Ben Blatt, ABC’s head of digital marketing, said in an interview. “We want … TV networks have used social media to promote shows since before Facebook and Twitter were public companies.

Twitter will sell one-third of ads in NFL Thursday game streams

There’s a “Rudy” analogy in the news that Twitter has won the exclusive rights to stream 10 of the NFL’s Thursday Night Football games globally during the upcoming season.

Influencers cash in on Twitter

As the growing culture of brand endorsement is becoming engrained on popular social media platforms like Twitter, global influencer marketing platform Webfluential is tapping into this culture. Webfluential, which provides marketing technology for …

Pinterest launches Promoted Pins internationally, starting with the UK

“Promoted” messaging has emerged as the de facto advertising method in the online realm, with the likes of Twitter offering Promoted Tweets and Medium announcing Promoted Stories just this week.

New Twitter calculator by Webfluential tells you how much you can earn per tweet

The global influencer marketing platform also recently announced “Booked By Webfluential”, a WordPress plugin and Media Kit builder, which gives existing social media influencers complete control of their profiles by allowing them to accept campaign …

How Visual Marketing Can Boost Your Influencer Marketing Efforts

Re-marketing that banner on Twitter and Instagram is a great way to boost its effectiveness. Surprisingly, Instagram is very testimonial-friendly: You can see people interacting very actively with visual testimonials and banners there when those are …

Sweden Just Got Its Own Phone Number. A Funny Thing Happened When We Called It

It handed off the country’s official Twitter handle, @Sweden, to ordinary Swedes—and let them post more or less whatever they liked.

Indiana Rail Road wins prestigious marketing award for intermodal

JJ Ruest, CN executive vice president and chief marketing officer, said, “We congratulate Peter Mills and the INRD team for this well-deserved rail industry recognition.

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Twitter Updates Conversion Lift Reports To Determine Ad Effectiveness

This tool provides a clear look at the impact Twitter ads have within our broader media strategy, and helps us make more precise choices as we allocate spend,” states Shannon Marcotte, senior manager of social media marketing at The New York Times.

Influencers cash in on Twitter

As the growing culture of brand endorsement is becoming engrained on popular social media platforms like Twitter, global influencer marketing platform Webfluential is tapping into this culture. Webfluential, which provides marketing technology for …

With new features, Twitter and Facebook target specific audiences

“[The] deal is great for our marketers, as Twitter controls some of games’ ad inventory. Can’t wait to bring [it] to market,” he tweeted.

Business Beat: MadAddie Strengthens Marketing Through Research

“I’ve always been fascinated with research, always,” Morris said. “It’s just amazing what information we can uncover nowadays.

How Jersey Shore’s Vinny Is Leading the #Malibro Movement

He has been named an official #Malibro. It helps that Guadagnino has 1.3 million followers on Instagram and 3.2 million on Twitter–even though the hit MTV show went off the air at the end of 2012. … Alcohol marketing executives have broadly contended …

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Celebrating pirates, ukeleles and beer: What’s behind wacky holiday fad?

If you’ve checked your Twitter, Facebook or Instagram this morning, you most likely know today is National Beer Day. Social media has led to a proliferation of reasons to celebrate, and now, even the most obscure business is becoming big business …

900M monthly users strong, Facebook Messenger gets codes, usernames, and links to help you connect with anyone

Facebook Messenger was once a simple private messaging feature within the main Facebook app. But in 2014, the company made the unpopular move of chiseling Messenger out from the main experience, meaning that friends required two separate apps.

Pair stole drones, surveillance equipment from N.J. business, cops say

The items were stolen late Sunday from C&A Marketing, a global producer of high-end photography equipment. Ridgefield Park police responded to an alarm at the … may be reached at [email protected]. Follow him on Twitter @TonyAttrino.

Facebook Messenger has new ways for brands to meet its 900 million users

For starters Messenger is adopting Twitter-like usernames to make it easier for people to find one another, or to find brands, on Messenger.

9 Interesting Digital Marketing Stats From the Past Week

Mercedes-Benz has been kicking its Instagram game into fifth gear in recent months. For instance, the post below—seen on the car brand’s global account—on Thursday attracted 74,000 likes in its first three hours.

Today’s Best Brands Aren’t Marketing, They’re Creating Movements

Housing prices were imploding. Financial institutions were in a nosedive. The Great Recession had just gotten underway, and was showing itself to become what it would – a tectonic shift in our economy that would eliminate 7,030,000 jobs in the 13 …

Marketing Magic: Harry Potter Theme Park Opening Day Tickets Sell Out at Universal Studios

Rowling, who joined Twitter in 2009, has posted over 3,000 tweets and has amassed nearly 7 million followers–and counting.

Here Come the Marketing Bots

Social networks such as Facebook and Twitter have always been in an arms race with bots—software that impersonates a user, often used by spammers.

How My Terrible Copywriting Skills Make Me A Sought-After Marketer

Every week I have to say no to a number of marketing opportunities, I don’t know where people get hold of my email from or why someone would think I am interesting in a digital agency-type work but I have absolutely no interest in marketing a soap …

6 Killer Tools for Better Social Marketing

It lets you add multiple ways to enter the contest, from following you on Twitter to signing up for your newsletter. You can assign different point values to different entry options.

A sneak peek at Okemos’ new Whole Foods

MERIDIAN TWP. – Less than a week from opening day, the Lansing area’s first Whole Foods is a beehive of activity. Workers are putting the finishing touches on the 45,000 square foot building at 2750 E. Grand River, which will open at 8:45 a.m …

‘Malicious’ Twitter Posts Blamed for Fanning Kenyan Bank Run

#KOT, or Kenyans on Twitter, are being blamed for a run on deposits that resulted in Chase Bank Kenya Ltd. being placed under creditor protection by the East African country’s regulators on Thursday.

KOT

DC Mayor Bowser joins FOX 5 for Twitter interview

Through a series of questions, Mayor Bowser gave a variety of answers. She spoke on topics concerning illegal bikers, elementary school renovations, paid leave and a handful of other questions.

April 8th, 2016 by