Oculus Rift and HTC Vive: virtual reality remains so near and yet so far

Technology (and marketers) have facilitated this sort of opportunity for decades, but while consumers dabble, the majority still prefer passive consumption, whether that’s watching traditional TV or scrolling quietly through their Facebook and Twitter …

Everything you need to know about the FIFA election

SHEIKH SALMAN. Is he on Twitter? It does not appear so. Does he have a manifesto? Yes. Sheikh Salman, quickly explained: The Asian Football Confederation president – a member of the Bahrain royal family – has proposed separating the FIFA’s soccer …

Notre Dame signee ‘P-Money’: Bus puller, Twitter star, ‘real football guy’ to his core

Get a Twitter account.” None of these things are normal for a high school senior. It’s true that big-time college football recruits get a lot more attention than most people their age, especially somebody like Boudreaux, who is a four-star prospect per …

Someone is tracking how much you ‘vape’ on Twitter

Previous studies have tracked the explosive popularity of e-cigarettes on Twitter and have looked at manufacturers’ pervasive marketing tactics there. Extrapolating public health data on e-cigarette use from a collection of tweets can be precarious, of …

Instagram Now Has More Advertisers Than Twitter

The comparison between Instagram’s and Twitter’s advertiser numbers isn’t an entirely fair one. Twitter has built its advertising business on its own, while Instagram has been able to stand on Facebook’s shoulders.

Canadiens apologize for Twitter promotion that went horribly awry

The Montreal Canadiens were very excited about gaining their 1 millionth Twitter follower Tuesday. Social media has become such an integral part of a team’s brand and marketing strategy, so the more people following along, the better, right? Well …

OLX launches animated Twitter chatter dashboard dreamscometrue.olx

… classifieds platform OLX has launched an animated and interactive Twitter chatter dashboard created by its media agency ZenithOptimedia (ZO) Group.

‘Batman V Superman’ Sends Wrong Message With R-Rated ‘Ultimate Edition’

Speaking purely from a business/marketing perspective, this news of an R-rated director’s cut is not something Warner Bros.

Instagram Now Has More Advertisers Than Twitter

The comparison between Instagram’s and Twitter’s advertiser numbers isn’t an entirely fair one. Twitter has built its advertising business on its own, while Instagram has been able to stand on Facebook’s shoulders.

Hollywood signs up for the fight against ISIS

Labeled as the “Madison Valleywood Project,” the event will include a panel discussion led by a brand marketing expert on “ISIL’s media strategy, including examples of ISIL recruiting materials,” as well as “meeting the challenge of bringing to scale …

February 25th, 2016 by