Inbound Marketing Fundamentals, Part 2: Customizing Your Content For Your Clients & Customers

I’m using this as an example to show you exactly how the flow should work. The person downloads your white paper, and all of the sudden they are a lead.

What Google and Twitter Can Tell Us About 2016

“When there’s a lot of information, this sort of who’s winning, who’s losing narrative is a … cue to who I should pay attention to,” Shannon McGregor, a researcher at the University of Texas’ Twitter Research Group, told TIME. “So in some … This is …

Advocacy Group Warns US Gun Industry Is Targeting Children

The U.S. firearms industry is designing and marketing guns specifically for children in a concerted effort to build a new base of customers, according to a new report by the Violence Policy Center.

Twitter Rolls Out GIF Search For iOS, Android And The Web

Twitter is rolling out GIF search across the platform, the company announced today. Taking a cue from the Facebook playbook, where GIF search has been tremendously successful in its in-app messaging, the microblogging website is launching an initiative …

Marketers find Twitter overvalued

However, these hurdles do not appear to have dented the outlook for social media marketing budgets because the report went on to say that half of marketers in the region expect their social media budgets this year to be the same as in 2015. And a …

Bluesfest lineup trickles out on Twitter

And bringing an international flavour to the fest are two acts: Australian folk-rockers The Paper Kites and French electronic music DJ Madeon.

Uber saw ‘no red flags’ in Kalamazoo shooting

NEW YORK –The alleged shooting spree by an Uber driver in Kalamazoo, Mich., is triggering fresh questions about whether the ride-hailing giant is doing enough to keep its riders safe.

Can Twitter Find a Reliable Growth Model?

“What makes Twitter struggle and what makes Twitter successful are the same things Twitter ,” says Pinar Yildirim, a marketing professor at Wharton. “Online platforms can become successful if they can utilize consumer social networks to acquire more …

An Open Letter to My White Biz Besties

When I first threw up the deuces to my 9-to-5 corporate job as a marketing communications manager, I was clicking my heels all the way out of the office.

50 Awesome Women in Marketing to Follow

Her Twitter feed is always full of marketing and content articles. Erika Heald (@SFerika) – VP and head of Content at Highwire PR, Erika has embraced what it means to be a content marketer—with skills ranging from social media strategy to writer …

February 23rd, 2016 by