How Butler made its bulldog a marketing dynamo

The dog has tens of thousands of followers through Facebook, Twitter, Instagram and Snapchat. The heavily jowled, slightly clumsy pooch has received national and international media coverage, including in The Wall Street Journal, The New York Times, …

SXSW is an incubator for ideas but also a hothouse of hype

But wholly turning the event over to corporate parties would make this even more of a Marketing Spring Break than it already is.

HBO’s Games Of Thrones publicity stunt sparks Twitter meltdown

Game Of Thrones’ season seven premiere is on July 16, HBO announced on Thursday in a marketing stunt which elated and bemused fans.

These two Arab delivery apps are in a Twitter war and it’s epic

… on the issue of women marrying for the sake of becoming a parent or to avoid the social stigma that comes with being an unmarried woman in Egypt.

How to avoid the marketing hype at SXSW

And Twitter, of all companies, should have been taking good notes: It got its first big break at SXSW in 2007, when attendees latched on to the service as a way to share the experience collectively.

Twitter’s Maya Hari on marketing trends in 2017

This was a significant campaign to say the least because at once, it saw the coming together of three important Twitter elements: Influencer led Marketing, Always On Conversations and most importantly, a first of it’s kind, TV-Twitter Integration. As …

Following immigrant Omid Kordestani on his journey to the top at Google, Twitter

That’s how Twitter Executive Chairman Omid Kordestani, like many immigrants, found his way from Iran to Silicon Valley as a teenager.

48 million Twitter accounts are bots: Study

48 million Twitter accounts are bots: Study As many as 48 million or up to 15 percent of active Twitter accounts are social bots rather than people, a new study has claimed.

Twitter adds more safety tools to curb abusive accounts

Previously, the abuse had to be reported for Twitter to do anything. Twitter will place restrictions on accounts that repeatedly engage in abusive behaviour.

Fixing the ROI Problem with Influencer Marketing

The approach could change the influencer market space that once involved large investments and a headache-inducing practice of sifting through Facebook and Twitter to find influencers, contact them, get their attention, make a pitch, negotiate …

How to increase your digital footprint in real estate without breaking the bank

Free traditional marketing options are hard to come by, though some do exist, but there are quite a few free-to-cheap opportunities for online marketing. … Building profile and business pages on Facebook, Instagram, Twitter, LinkedIn and Snapchat is …

3 Reasons Why You Should Become A Master Of Instagram

60% of marketers stated that visual content is essential to their 2017 marketing budgets. Instagram as a platform is almost entirely visual based and organized by the same hashtag system that made … Forrester found earlier this year that Instagram is …

Study: Up to 15% of Twitter accounts could be bots

The researchers used more than 1,000 features such as friends, tweet content and sentiment and time between tweets to uncover bot accounts, estimating that the figure lies somewhere between 9% and 15% of total active Twitter accounts. The report also …

Elon Musk accepts marketing advice from 5th grader, thanks her on Twitter

Elon Musk, a billionaire and the founder and chief executive of Tesla, has announced a contest for homemade advertisements for Tesla on Twitter. But, what makes this announcement different is that this suggestion was given to him in a typed letter by a …

5 ways to add variety to your Twitter marketing – YourStory.com

People all over the world use Twitter to connect with their passions, share their opinions, and find out what’s happening in the world.

Study: 15% of Twitter accounts could be bots

The researchers used more than 1,000 features such as friends, tweet content and sentiment and time between tweets to uncover bot accounts, estimating that the figure lies somewhere between 9% and 15% of total active Twitter accounts. The report also …

Ghost in the Shell’s latest critic: its own viral marketing tool

Ghost in the Shell will hit theaters in just over two weeks, and fans of the original, as well as online observers, are already gearing up for a fight.

Create stunning social media graphics in a flash

… want to encourage any employee to create awesome graphic designs. With Spark Post you can easily create beautiful baby shower announcements, anniversary announcements, marketing flyers, real estate marketing graphics, restaurant marketing images …

A step-by-step guide to influencer marketing

A recent TapInfluence study reported that the strategy works. On average, influencer marketing yields 11 times greater return on investment than traditional digital marketing methods. A recent Twitter study backs that up: Forty percent of respondents …

Larry Kim’s top 10 Facebook and Twitter advertising content promotion hacks of all time

It’s a truth universally acknowledged that content marketing and SEO are only getting more complicated. Thankfully, however, Larry Kim, CTO of online advertising firm WordStream and 2015 US Search Personality of the Year, was on hand at C3 in New York …

Why Twitter bots might help your marketing efforts

There are already a number of famous Twitter bots in the real estate industry. @Housewatch responds to program request for information and occasionally sends out tweets, while @ArealEstateBot tweets about marketing, retrieving information from people …

Larry Kim’s top 10 Facebook and Twitter advertising content promotion hacks of all time

New tailored audiences or custom audiences allow Twitter and Facebook users to upload their own audience lists for social ads to promote content, which Kim said is superior to email marketing because marketers don’t have to worry about consumers opting …

Twitter tests guaranteed video ads

Twitter has partnered with Dentsu Aegis Network to offer a limited group of advertisers a guaranteed video ad product per Ad Age reporting.

Suresh Vaidyanathan moves from Twitter India to MobiKwik

Suresh Vaidyanathan, former Communication Head of Twitter India, has taken a new role at mobile wallet major, MobiKwik. As Director – Corporate Communications at MobiKwik, Vaidyanathan will be responsible for external communications and government …

http://rock.ly/643ne

Promotion For ‘The Man In The High Castle’ Causes Confusion On Twitter

Amazon Studios is no stranger to controversy when it comes to marketing for “The Man in the High Castle.” During the show’s first season in 2015, the streaming service decked out a New York City subway car with symbols of Nazi Germany and Imperial …

The dog has tens of thousands of followers through Facebook, Twitter, Instagram and Snapchat. The heavily jowled, slightly clumsy pooch has received national and international media coverage, including in The Wall Street Journal, The New York Times, …

Social media can be a menace to successful internet marketing

Are you willing to admit that you spend a lot of time on social media sites like Twitter, Facebook, Instagram, snap chat and LinkedIn?

http://rock.ly/gtvjx

How to avoid the marketing hype at SXSW

And Twitter, of all companies, should have been taking good notes: It got its first big break at SXSW in 2007, when attendees latched on to the service as a way to share the experience collectively.

They’re doing everything right, and it’s working for them.” Indeed, Butler’s bulldog_Butler Blue, followed by Blue II and Blue III, nicknamed Trip_has gained national renown, which has translated into marketing gold for the private, 4,000-student …

Social media can be a menace to successful internet marketing

Are you willing to admit that you spend a lot of time on social media sites like Twitter, Facebook, Instagram, snap chat and LinkedIn?

Report: Facebook’s display ad domination to grow as US digital ad spend hits $83B in 2017

Twitter’s mobile ad share, its key revenue source, in the US will fall by 4.1 percent in 2017 to $1.15 billion and its ad share will decline from 2.6 percent in 2016 to 2 percent this year.

See No Evil? Facebook Puts the Brakes on Social Data for Surveillance

Law enforcement agencies don’t need custom-built tools to carry out surveillance; mobile apps often collect and aggregate consumer data that is then sold off to marketing agencies and could be used for other purposes as well. Direct law enforcement …

See No Evil? Facebook Puts the Brakes on Social Data for Surveillance

Law enforcement agencies don’t need custom-built tools to carry out surveillance; mobile apps often collect and aggregate consumer data that is then sold off to marketing agencies and could be used for other purposes as well. Direct law enforcement …

Twitter Is Selling Ads Like It’s Television

Last month, Twitter decided to reassess its direct response, promoted tweets, and TellApart products, and focus more intently on video ads.

Twitter Is Using ‘Ghost In The Shell’s’ Meme Generator To Drag Hollywood Whitewashing

Time and time again, marketing departments try to insert themselves into the internet conversation with meme generators and hashtags, only to have it backfire in a spectacular fashion.

“2016 was a transformative year for Twitter”: Ross Hoffman

“Twitter is what’s happening,” Ross Hoffman, vice president, Global Content Partnerships at Twitter, tells us while we sip masala chai at a café with a view of the Mumbai port and the Gateway of India.

48 Million Twitter Accounts Exposed as Bots

There have been many – and recent – reports of Russian Twitter bot armies delivering propaganda. Another downside, not listed in the report, is the implication for brands using Twitter to elevate reputation and deliver marketing messages. How can …

Social media can be a menace to successful internet marketing

Are you willing to admit that you spend a lot of time on social media sites like Twitter, Facebook, Instagram, snap chat and LinkedIn?

Twitter Is Selling Ads Like It’s Television

Last month, Twitter decided to reassess its direct response, promoted tweets, and TellApart products, and focus more intently on video ads.

How Hotels Can Fill Their Rooms via Twitter

The average frequent flyer spends at least one hour researching prospective hotels online in his or her destination before booking a flight.

Hacked Twitter Accounts Post Swastikas, Pro-Erdogan Content

Twitter Counter, a marketing tool that allows people and companies to track their popularity on Twitter, said it’s now blocking people from postings through its system while it studies the issue.

“2016 was a transformative year for Twitter”: Ross Hoffman …

In an exclusive chat with BE, Hoffman sheds light on why Twitter is so chirpy about live content and video in sport, politics, entertainment and much ..

This bizarre Ed Sheeran hashtag is really confusing Twitter

But the hashtag that people woke up to Wednesday morning – #sheeranalbumparty – has raised a fair few eyebrows on Twitter. #LOLathon #sheeranalbumparty is no1 … Is it a marketing campaign that went a bit wrong? Nope – the whole thing is actually a …

sheeranalbumparty LOLathon sheeranalbumparty

Why Twitter bots might help your marketing efforts

There are already a number of famous Twitter bots in the real estate industry. @Housewatch responds to program request for information and occasionally sends out tweets, while @ArealEstateBot tweets about marketing, retrieving information from people …

Twitter Swastika Hack Comes at Fragile Time for Company

The accounts had been using Twitter Counter, a marketing tool that lets people and businesses track their popularity on Twitter. Even though Twitter doesn’t own the tool and wasn’t directly responsible for the breach, the company’s shares slipped the …

4 Reasons Why Your Email Marketing Campaign Is Failing

Despite the popularity of social media as a leading marketing tool, the world of email marketing is still alive and well.

http://rock.ly/s5nfw

​Georgia Swarm game to be live streamed on Twitter

“The final piece is when we build the expansion, digital platform, grass roots, we have to build a commercial business to be able to support or marketing partners and achieve what we want to achieve,” he told Atlanta Business Chronicle Jan. 7, 2016 …

4 ways food and beverage companies are shifting their marketing strategies

Younger consumers enjoy seeing their brands react to and share content that is trending on Twitter and Facebook, even if it’s not directly related to food.

Marketoonist on content marketing overload

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Hacked Dutch Twitter accounts post Swastikas, pro-Erdogan content …

(Bloomberg) — As Dutch voters head to the polls on Wednesday, a swath of high-profile Twitter accounts have been hacked, with the attackers posting content …

March 17th, 2017 by