“If you wait until people get here to try to market to them, it’s often too late,” said Frank Vertolli, co-founder of local digital marketing firm Net Conversion, who started working with the Orlando Magic on a tourist outreach strategy in 2013. “As …
Westfield Hires Seasoned Fashion Executive as Chief Marketing Officer
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The 17 Best Social Media Management Tools
Especially if you’re running an agency or managing the social media accounts of other businesses. How do you juggle and manage the many hats you need to wear as a social media manager?
Male Clothing Brand Upsets Over ‘Sexist’ Marketing Campaign
It wasn’t long after the campaign pictures were revealed that social media exploded, and people took to Twitter to voice their outrage.
The Customer Experience Performance Gap
In some of the more dysfunctional companies–for internal marketing purposes there is a “customer experience” department.
Five Things Every Leading Agency CEO Should Be Doing
Whether it be industry reporting (the marketing/advertising business is blessed to have arguably the best trade press in any industry), examination from analysts or just the musings of your favorite futurist on Twitter — taking the time to read …
Chrissy Teigen’s ’embryo-shopping’ is a slap in the face
Teigen defended herself by saying that the doctors had already determined gender anyway, and that her infertility – which she called on Twitter her “natural blessing” – had given her the opportunity to pursue this route. If the options were open to …
Here’s how doctors tweet medical advice — and what they’re not telling you
Social media activity: Uses Twitter and Facebook to promote several drugs to treat menopause-related conditions, including Brisdelle, made by Noven Pharmaceuticals, and Osphena, made by Shiongi, Inc. He also promotes Addyi, a libido medication known …
Baylor University and San Jacinto College Announce Partnership on New ‘Baylor Bound’ Transfer Agreement
(Photo credit: Rob Vanya, San Jacinto College marketing, public relations, and government affairs department.) …. workforce.
Pay to Place Twitter Video Ads at the Top of Every Timeline with First View
As one of the U.S. managed clients that will be using First View, Marc Weinstock, President of Domestic Theatrical Marketing, 20th Century Fox, said, “Word of mouth is more important than it has ever been in movie marketing. And there is no better word …