Twitter in my opinion should be your main tool, but an effective digital PR and partnering program should be tightly linked all your social media platforms including LinkedIn, Instagram and Facebook.
What marketing pros need to know about live video in 2017
Fake news on Facebook. Trump’s Twitter tantrums. Snapchat Spectacles. Social media delivered plenty of surprises in 2016.
Can Donald Trump save Twitter?
He pointed out that because of the lack of effective marketing, most non-users of Twitter joke that its purpose is to tell people what you had for breakfast.
The Top Trends and Insights for Video Marketing in 2017 – ReelSEO
Normally, I might take a look back at 16 of the most read, shared, and talked-about Tubular Insights posts of 2016. But, this wasn’t a normal year.
The Top Trends and Insights for Video Marketing in 2017
… half of it doesn’t conform to my pre-conceived assumptions. But that would be wrong. And video marketers who want to continue being successful in 2017 need to unlearn about a third what they’ve learned over the last 12 months because things change …
Twitter Buyout Interest To Renew In 2017?
Thesis: Twitter is relatively cheap at just over $16 per share and could see continued buyout interest in 2017. There is … As of the time I write this, Twitter (NYSE:TWTR) is priced at just $16.38 per share, the cheapest it’s been in nearly six …
3 Executives Twitter Cannot Afford to Lose
She is in charge of Twitter’s product, sales and consumer marketing. Vijaya Gadde is Twitter’s general counsel, which normally would not be a high-profile job.
http://rock.ly/093y7
8 Digital Marketing Trends for 2017 You Need to Know
A great content aggregation tool, Twitter is now solely focused on being the world’s go-to source for breaking news. Which means, less emphasis on marketing features and reduced opportunities to leverage Twitter for lead generation. Next year, save …
Experts divided on social media surveillance after Twitter pulls plug on Media Sonar
TORONTO – A recent controversy involving an Ontario-based software company losing access to Twitter because of its marketing practices is just one salvo in an ongoing battle around online privacy, analysts say. Experts are divided on whether actions …
TNA Sale And Jeff Jarrett’s TNA Return Gaining Visibility On Twitter
It can be argued that, at least in today’s world, organic social media is perhaps the most powerful form of organic marketing. Over the past 24 hours, TNA wrestling, which was struggling in a state of limbo during much of 2016, has gained some …
8 Digital Marketing Trends for 2017 You Need to Know
A great content aggregation tool, Twitter is now solely focused on being the world’s go-to source for breaking news. Which means, less emphasis on marketing features and reduced opportunities to leverage Twitter for lead generation. Next year, save …
Experts divided on social media surveillance after Twitter pulls plug on Media Sonar
A recent controversy involving an Ontario-based social media company losing access to Twitter because of its marketing practices just one salvo in an ongoing battle around online privacy, analysts said. THE CANADIAN PRESS/AP/Richard Drew, File.
Wendy’s Shows Us All How to Respond to a Twitter Troll
When presented with a predictably anonymous Twitter person questioning the veracity of its “never frozen” claims, burger chain Wendy’s responded in just about the best way imaginable.
PGA names Twitter as exclusive live streaming partner
The PGA announced Twitter as its exclusive live streaming platform for the 31 golf tournaments in the 2016-17 season, per a joint press release.
Latrell Sprewell Wants To Pay You To Follow Him On Twitter
There are plenty of ways to get free Twitter followers, but Sprewell doesn’t have the media relations team behind him anymore.
Airbnb Is Testing 360° Live Video on Twitter and Periscope to Inspire Vacation Planners
Livestreaming became fashionable among brands in 2016, with Lowe’s, Taco Bell and other companies testing out the concept via Facebook Live, Periscope and other platforms.
Ethics in Online Marketing: Does Brand Morality Matter?
With the advent of digital marketing, especially search engine optimization, brands have felt increasing pressure to blur the lines between ethical and unethical marketing strategies. At the same time, social media has given consumers a much bigger …
Airbnb Is Testing 360° Live Video on Twitter and Periscope to …
Livestreaming became fashionable among brands in 2016, with Lowe’s, Taco Bell and other companies testing out the concept via Facebook Live, Periscope …
Branding & Marketing: Using Indie Studio vs. Personal account?
Thus, I ended up with two versions of all my branding and marketing channels: my personal Facebook and Studio Facebook page, personal Twitter and studio twitter, personal website and studio website, etc. Needless to say, I think it’s less confusing …
http://rock.ly/e3g1y
Marketing trends to watch out for in 2017
One reason I enjoy working in the marketing and branding field is that the work is never the same. The way entrepreneurs market their products and reach their customers continuously changes – good for those who stay up to date with the latest marketing …
‘Verified’ Twitter accounts beware, WikiLeaks may be keeping tabs on you
‘Verified’ Twitter accounts beware, WikiLeaks may be keeping tabs on you’Verified ( Thinkstock) Sparking a fresh controversy, anti-secrecy site WikiLeaks has threatened to make the private details public of millions of people who have ‘verified …
Wendy’s is cold on Twitter, some might even say frosty
INDIANAPOLIS – Running a company’s Twitter account isn’t an easy task. People who tweet at you are frequently angry – sometimes for good reason, sometimes because they’re just spoiling for a fight.
Wendy’s Shows Us All How to Respond to a Twitter Troll
When presented with a predictably anonymous Twitter person questioning the veracity of its “never frozen” claims, burger chain Wendy’s responded in just about the best way imaginable.
Live Video Marketing: Yes, There’s a Right Way To Do It
But if you have a highly engaged Twitter following, Periscope shouldn’t be discounted. And certain forms of storytelling can be much more effective on Instagram and Snapchat, particularly when you’re trying to create intimate user experiences—this is …
‘Verified’ Twitter accounts beware, WikiLeaks may be keeping tabs on you
‘Verified’ Twitter accounts beware, WikiLeaks may be keeping tabs on you’Verified ( Thinkstock) Sparking a fresh controversy, anti-secrecy site WikiLeaks has threatened to make the private details public of millions of people who have ‘verified …
Latrell Sprewell Wants To Pay You To Follow Him On Twitter
There are plenty of ways to get free Twitter followers, but Sprewell doesn’t have the media relations team behind him anymore.
Live Video Marketing: Yes, There’s a Right Way to Do It – Skyword
Live video offers on-the-go feedback that lets your content evolve as you create it—which is something most other digital channels can’t offer.
Twitter Advertiser Index: Top engaging brands of the week
Twitter Advertiser Index: Top engaging brands of the weekTwitter Advertiser Index: Top engaging brands The weekly Twitter Advertiser Index lists the brands which have generated most engagement with users on the platform. Brand engagement index as on …
Are you setting the best marketing goals?
Twitter Fixes Reporting Error for Video Ad Metrics: Business Insider reports that “a bug in a recent version of Twitter’s Android app inflated video advertising metrics by as much as 35%.” Twitter proactively informed affected partners of the …
Are you setting the best marketing goals?
Twitter Fixes Reporting Error for Video Ad Metrics: Business Insider reports that “a bug in a recent version of Twitter’s Android app inflated video advertising metrics by as much as 35%.” Twitter proactively informed affected partners of the …
http://rock.ly/7ha5n
Ohio Valley Unsung Hero: Gibson enjoys promoting the Ohio Valley
”Kids today market themselves very well on Twitter, etc.,” she said. ”If you look them up they will have videos and mentions and things they’ve retweeted because they’re marketing themselves.” Gibson, herself, studied exercise physiology at West …
Cinnabon’s Fisher tweet points to marketing perils
After some Twitter users found the tweet to be tasteless in light of the star’s death, Cinnabon deleted it and apologized.
Is It Time To Abandon Twitter Inc (TWTR) Stock?
Investors would hope that Twitter fought a lot harder in terms of user acquisition and engagement. In an attempt to post a positive Q3 earnings report, Twitter laid off 9% of staff in its partnerships, marketing and sales departments. One would think …
Airbnb taps Twitter 360-degree video for immersive ‘tours’
Home-sharing service Airbnb tested three days of 360-degree video “tours” on Twitter and Periscope over the weekend, according to Adweek.
HondaJet adds Twitter to its marketing strategy
The company’s Twitter handle, @hondajet, recently showed up on my Twitter feed, leading me to reach out to the company for a comment.
Hamburg have appealed to fans on Twitter for help in finding marketing director Timo Kraus who has been missing …
The club posted an appeal on their official Twitter page to ask supporters to come forward with any information. It read: “Please help find out colleague Tim Kraus (44)!
Twitter CMO finally explains the purpose of Twitter
When Berland joined the company in early 2016, after more than 10 years with American Express, she set out to revamp Twitter’s marketing message and understand why some people remain confused about its purpose. “Twitter shows me what’s happening …
13 Ways To More Effectively Use 140 Characters
Twitter has effectively been our micro-blogging friend for a decade, which has ever changed the face of marketing. It’s a great tool and one can easily convert a 140-letter piece of copy into an efficient and succinct sales pitch.
11 ways to shine as a Twitter chat guest
Although some guests are social media pros plucked from the community itself, I often invite authors of blog posts I’ve enjoyed, or speakers I’ve heard present at an event, to spend an hour in our fast-paced Twitter chat. With dozens of participants …
Trump Runs Twitter Now, But He’s Not Going To “Save” It
Between December 5, 2016 and January 5, 2017, Trump’s name was mentioned 42.7 million times on Twitter, according to an analysis of Twitter’s “firehose” data by social marketing platform Spredfast. That’s more than 10 times the entire Kardashian clan, …
4 Marketing Tactics To Try In 2017
In 2016 Twitter partnered with some big players, like the NFL and the Democratic and Republican National Conventions, to bring exciting live video to its users.
Why Marketers Like YouTube and E! Are Embracing Twitter Moments
“Twitter Moments just leverages what Twitter is already about, which is real-time marketing,” she noted.
Elon Musk Takes Customer Complaint on Twitter From Idea to Execution in 6 Days
Social media can be great for marketing. But it’s much more valuable as a learning tool: Feedback–whether it comes from customers, colleagues, or critics–can give you much needed perspective and motivation.
Wife of man killed in Brussels attack sues Twitter for being ‘tool of terrorism’
The wife of Alexander Pinczowski, who died in the March attack in Brussels along with his sister, Sascha, accuses Twitter of aiding and abetting ISIS by acting as the terrorist organization’s communication, recruiting and marketing arm, reports the New …
Can Twitter Cause Terrorism? Brussels Attack Victim’s Wife Alleges ISIS Using Twitter For ‘Fundraising And …
Anne Cameron Cain, the wife of Pinczowski, accused Twitter on Monday of aiding and abetting Islamic State group, also known as ISIS, by acting as the terrorist organization’s communication, recruiting and marketing arm, the New York Post reported. Cain …
Trump Runs Twitter Now, But He’s Not Going To “Save” It …
With his bombastic tweets, the president-elect is seemingly powering Twitter. Yet his account hasn’t sparked a material increase in…
Wife of Brussels attack victim sues Twitter claiming site gives ISIS free reign
THE wife of a New York man who died in last year’s terror attack in Brussels is suing Twitter in a new lawsuit that calls the social media giant a “tool and a weapon of terrorism.
Brussels ISIS bombing widow sues Twitter, ‘tool of terrorism’
She claim in the suit that Twitter is ISIS’s communication, recruiting and marketing arm by proxy. “ISIS has also used Twitter’s Direct Messaging capabilities for fundraising and operational purposes,” the lawsuit says, according to the New York Post.
Government launches Twitter emoji for Canada 150
Dubois-Richard said Twitter designed the emoji based off of the logo, and it will run until December 31. She said the 72-square pixel emoji was included in a paid marketing and advertising package. While Twitter users can use any standard emoji in …
Twitter is shutting down its Dashboard app
Twitter has been jettisoning some parts of its business in an attempt to right the ship and position itself for a profitable future as user and revenue growth slow, with Dashboard the latest casualty.
http://rock.ly/twse3