The Web Video Marketing Council (WVM) says online video has become a crucial part of the sales and marketing programmes for most business-to-business (b2b) organisations, with 96% of those surveyed saying they now engage in video content marketing …
An Atlanta Couple Who Met on Twitter Get Engaged The Same Way
Both share strong interests in social media and marketing. They seemed to never run out of things to talk about. In December, in an elaborate series of Twitter clues, Patel led Dalmia on a scavenger hunt that culminated with a rooftop marriage proposal …
5 Websites That Offer GIFs to Enhance Your Social Media Marketing
GIFs are increasingly popular on social media. Not only are they fun, but they allow users to complement their messages with animated images.
Five of the best B2B brands on Twitter
B2B organisations have accepted the importance and power of social media, especially the most fast-paced network of them all: Twitter. A staggering 83 per cent of B2B marketers now use the platform, according to the Social Media Examiner (link is …
Why Ruby Tuesday is putting all its chips on social marketing
It’s a no-brainer that brands need to dip a toe in the likes of Facebook, Instagram and Twitter. But Ruby Tuesday is going further, putting all its chips on social and online video.
Facebook Uses News Feed Algorithm To Rival Twitter, Periscope In Live Video
Facebook has taken its biggest swing yet at rivaling Twitter and Twitter-owned Periscope as the primary place to watch and stream live videos online.
Ohio State football recruiting: New job will oversee Twitter and Snapchat as social media director
Twitter, Facebook, Instagram and Snapchat are directly referenced in the job posting. The new role isn’t really a technology position or a marketing position – it’s a hybrid. “We don’t just add positions at Ohio State to add them,” Jarmond said. “There …
Get Social with the Palm Beach International Boat Show
Looking to connect with like-minded boaters while getting an exclusive, behind-the-scenes look at the Palm Beach International Boat Show?
http://rock.ly/91btp
“2 Girls, 1 Cup” and Kim Kardashian’s Instagram: Sacha Baron Cohen’s Latest Stunt Tests the Meaning of Viral
… Kardashian, Kanye West, and Kris Jenner. On March 1, Kim posted a clip of the elephant scene viewing party to her Instagram and Twitter accounts, with more than 100 million combined followers: a 12-second tease featuring the Louis Vuitton Don …
Twitter Co-Founder Biz Stone on Flash Funding the Country’s Classrooms and Why You Should Care About Altruism
You can be painting a door with me or giving out food next to me and we start chatting and all of a sudden I ask you, “I’m looking for a marketing coordinator for my new startup—are you interested?’ You never know. I sometimes like to say that there …
This 200-Year-Old Scotch Company Wants To Drink With You—On Twitter
“It’s a very social beverage,” says Raul Gonzalez, marketing director for The Macallan, a Scotch whiskey company founded in 1824.
After an easy breach, hackers leave “TIPS WHEN RUNNING A SECURITY COMPANY”
The servers and routers of Staminus Communications—a Newport Beach, California-based hosting and distributed denial of service (DDoS) protection company—went offline at 8am Eastern Time on Thursday in what a representative described in a Twitter post …
Psychographics Are Just as Important for Marketers as Demographics
When you understand these kinds of psychographic differences, online marketing tools will make your insight actionable in a way that was nearly impossible before the heyday of Google, Facebook, and Twitter. Using psychographics allows you to do smarter …
Twitter and the Second Dark Age
It doesn’t need new technology applications; or better marketing for some of its great tools such as “Moments”; or secret algorithms that confound media companies hoping to exploit its population; or clickbait headlines that have been focus-group …
The New York Times acquires influencer marketing agency HelloSociety
The companies say that the agency’s “tools, talent and approach” will become part of T Brand Studio, The Times’ native ad team.
Due to mass insanity, the Ghostbusters cast is forced to flee Twitter
As we’ve discussed previously, the scrutiny surrounding this film has been both shockingly intense and vitriolic beginning with the initial announcement — and it’s only seemed to increase with each new marketing release. Louis Virtel and I talk about …
Why Snapchat is the next big thing in digital marketing
Snapchat is still a relatively small, ‘niche’ social network, at least compared to Facebook or Twitter, but its more than 100 million seemingly addicted users represent piles of potential customers, and today’s savvy digital marketers want in on the …
March Madness Marketing: Another Slam Dunk for the NCAA in 2016
Twitter. The tournament is a major trend on Twitter with its own pyramid of followers (over 418,000 as of this writing).
Twitter Won’t Stop Fighting To Trademark ‘Dronie’
The concept did drum up some fairly lame press coverage (because of course it did), with some puff pieces on “dronies,” pretending that it was the next new thing — even though it was just a Twitter marketing campaign. Never mind the fact that others …
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South by Southwest draws startups seeking hype
Every March, 80,000 startup hustlers, PR pushers, Twitter personalities, wantrepreneurs, mid-level marketing executives, corporate titans grasping at relevance, professional connectors, LinkedIn power users, and desperate reporters descend on Austin, …
After an easy breach, hackers leave “TIPS WHEN RUNNING A SECURITY COMPANY”
The servers and routers of Staminus Communications—a Newport Beach, California-based hosting and distributed denial of service (DDoS) protection company—went offline at 8am Eastern Time on Thursday in what a representative described in a Twitter post …
The 4 Mindset Shifts Marketers Need To Make Now
The same can be said about a field like marketing. If we see the rules as fixed, we’ll tend to be limited by conventional barriers of achievement.
Crowds Rush To ‘Zootopia’, Visit ’10 Cloverfield Lane’ & Kneecap ‘Brothers Grimsby’ – Late Night Box Office Update
“The conceit of the movie looks funny, but on a mass consumption basis, there’s a been there, done that to the elements,” criticized one studio marketing executive who has handled Baron Cohen vehicles in the past. … his press tour for Les Miserables …
SXSW: Startups Vying for Hype at Tech Festival That Made Twitter Famous
Every March, 80,000 startup hustlers, PR pushers, Twitter personalities, wantrepreneurs, mid-level marketing executives, corporate titans grasping at relevance, professional connectors, LinkedIn power users, and desperate reporters descend on Austin, …
Dominate Using These Digital Data Trends and Insights
In “The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms” by Craig Dempster and John Lee (@JohnLeeMerkle), you’ll learn how to build competencies that …
Instagram Beats Twitter in Another Key Area
Although the news is decidedly less positive for Twitter, marketing is not a zero-sum equation – a win for Instagram is not necessarily a loss for Twitter.
Crowds Rush To ‘Zootopia’, Visit ’10 Cloverfield Lane’ & Kneecap ‘Brothers Grimsby’ – Saturday AM Box Office Update
“The conceit of the movie looks funny, but on a mass consumption basis, there’s a been-there-done-that to the elements,” criticized one studio marketing executive who has handled Baron Cohen vehicles in the past. … his press tour for Les Miserables …
New iPad Faces ‘Mission Impossible’
Apple has announced an event to take place on March 21st. Accompanied by the slogan ‘Let us loop you in’, it is widely expected to see the reveal of a four-inch smartphone (the iPhone SE) and a new 9.7 inch iPad (which is likely going to carry the iPad …
Focus on research: March Madness is the avid sports fan’s (and sports marketer’s) dream
4C Insights analyzed 2015 March Madness television advertisers during the entire NCAA tournament, focusing on which companies received the biggest brand lifts through social media engagement (mostly Twitter retweets and favorites, and Facebook likes, …
Dove and Twitter Built a Tool to Measure How Positive or Negative Your Tweets Are
“We want to rally one of the most digitally savvy and socially conscious audiences to join the conversation,” said Jennifer Bremner, director of marketing for Dove. “Body shaming has sadly become a normal part of today’s online interactions, but …
How new domains are building better brands
Some use one as a primary domain, others for email; others are embracing the very tangible, visual marketing advantage of these.
Focus on research: March Madness is the avid sports fan’s (and sports marketer’s) dream
4C Insights analyzed 2015 March Madness television advertisers during the entire NCAA tournament, focusing on which companies received the biggest brand lifts through social media engagement (mostly Twitter retweets and favorites, and Facebook likes, …
Fever pitch: meet the king of ribs and hot sauce
This might seem an unlikely setting in which to find Twitter’s most talked-about British street-food vendor – mentioned 20,000 times last year.
Instagram, Twitter and Facebook: The heart of content marketing
As now 2015 is over we are set to 2016, it’s changing into clear that the terms “content marketing” and “social media marketing” area unit nearly synonymous . Whereas content promoting definitely exists outside of social media, brands will now not run …
X Factor’s Jake Quickenden goes nude for Kim Kardashian-style photo
@JakeQuickenden/Twitter. Jake Quickenden mimics Kim Kardashian on Twitter. Jake Quickenden has got his bits out for a rude Twitter photo – inspired by Kim Kardashian. In a stroke of pure marketing genius the singer posed naked – save for the words …
Facebook, Twitter and Instagram massively over-rated by marketers, says Prof Mark Ritson
Mr Ritson, who is Professor of Marketing at Melbourne Business School, will argue in a series of lectures to the Australian Association of National Advertisers (AANA), that Twitter, Facebook and Instagram are massively over-rated by marketers, who are …
http://rock.ly/08a2t
Weekend Box Office: ’10 Cloverfield Lane’ Scares Up $25M While ‘Brothers Grimsby’ Flops Hard
They took a stand-alone script called The Cellar, gave it a slight polish, and slapped a new title, 10 Cloverfield Lane, on the marketing materials so as to tease audiences with the idea that the film is something of a theoretical sequel to Cloverfield …
25 Marketing Techniques and Leadership Trends for 2016
He talks about his experience working at a marketing department where the PR and social media teams didn’t work together at all, resulting in missed opportunities: for instance, failing to simply display the CEO’s Twitter handle during a Fox News TV …
Six ‘Free’ E-File Tax Sites Recommended By The IRS Fail Security Test
All of the e-file tax sites scored at least 80 points in Privacy. However, OTA noted that all of the sites shared data with third parties for marketing purposes. … Follow on Twitter@TheInfoMonkey. Comment on this story. Print; Report Corrections …
From Virtual Reality to Robots, Here Are SXSW’s Buzziest Topics So Far
Messaging apps such as Snapchat, Kik, Viber, Yik Yak, WeChat and others have been constantly mentioned on digital marketing panels. And South by Southwest’s first Robot Ranch is likely driving conversation on Twitter around robots, while numerous …
5 marketing trends surfacing at SXSW 2016
Platforms such as Twitter are integrating features normally associated with the more private Snapchat platform. Facebook views Messenger as a primary commerce driver moving forward.
Forums in a World of Social Media Support
The truth is, opening a Twitter account is really just following the concept of omni-channel marketing, being where your customers are.
Reach Out to Millennials With Video Marketing
In analyzing 2 million tweets posted over the course of a month last year, Twitter found videos boosted retweets by 28%. Liveclicker’s “Video Commerce Report” revealed that companies that include video on product pages see a higher conversion rate and …
Rob Gronkowski backs line of fitness equipment
Surprisingly, there are no beer cozies to aid in the 12-ounce curls Pats fans like to do. Names can be reached at [email protected].
British Vogue tests breaking fashion news alerts on WhatsApp
Publishers like The Huffington Post and BBC have used WhatsApp to send out breaking news alerts tell long-form stories, respectively.
‘Focus group on steroids’ helps stores target ads
Andy Mohr, which sells about 20,000 new and used vehicles a year, is trying to tame the cyclone with help of a digital advertising and marketing technology company, Clarivoy, in Columbus, Ohio, that tags most of Andy Mohr’s online and digital marketing …
Christina Ashman responds to ‘insulting’ Wish.com ad for plus size shorts
In case you missed it, San Francisco clothing marketplace Wish.com currently features an ad for a pair of ‘plus size ladies shorts’, modelled by a woman slim enough to fit into just one of the legs.
App Store Algorithm Failures Reported in Several Countries
… and the UK, but users in the U.S. were apparently unable to replicate the problem. Apple’s marketing chief Phil Schiller, who took over App Store leadership in December, responded to the criticism via his Twitter account, promising to investigate …
@MichelleObama
But Mrs. Obama’s tenure also coincided with the rise of social media: during the Obama presidency, Twitter went from upstart to global newswire; Facebook now counts over 1.5 billion users; and Instagram and Snapchat – platforms that didn’t exist a …
Smarter Marketing: 4 Components to Productive Partnerships for eCommerce Brands
Reach out to potential marketing partners on Facebook, Twitter, LinkedIn, email, or their store’s customer service portal with a quick introduction to you and your business along with an invitation to exchange ideas and experiences.
