“Conversational ads contain compelling images or videos that include call-to-action buttons with customizable hashtags,” explains Twitter’s blog. “The new Instant Unlock Card builds on this by incentivizing users to Tweet by offering access to …
Back to Basics: 3 Simple Approaches to Increased Sales
Work smart and simple one the internet. Twitter is one of the best untapped resources for generating leads. There is a function called Tweetdeck that allows you track keywords in any messages posted anywhere on Twitter. For instance, if you are trying …
http://rock.ly/h4muc
How Snapchat, Facebook and Instagram Are Reinventing Niche Marketing
People used to peek in store windows or flip through catalogs to get an idea of the current trends, but thanks to social media, that dynamic is changing.
Digital Marketing for Small Businesses
Many businesses assume that digital marketing is just an easier, cheaper alternative to big, high budget ad campaigns. So they set up a Twitter feed and a Facebook page and hope that things just develop from there. But digital marketing is much more …
http://rock.ly/miyku
Twitter Seeks to Sublease Part of San Francisco Headquarters
Twitter Inc. is offering about a quarter of the space at its San Francisco headquarters complex for sublease, adding to a growing amount of excess offices available in the city as the technology industry cools.
Now Twitter wants to help that happen more. Global advertisers can now use conversational ads and a brand-new ‘Instant Unlock Card’ that encourages people to Tweet to unlock exclusive content.
Account suspended: Blogger blocked from Twitter for posting Olympic videos
Account suspended: Blogger blocked from Twitter for posting Olympic videos. 571 … Venezuela’s Francisco Limardo has been competing in the fencing but one of his country’s supporters says he’s had his Twitter account shut down. … including the …
6 Simple Hacks that will Turn You Into a Twitter Marketing Genius
Mastering Twitter will bring you more sales, increase audience engagement, and build your brand at a very rapid pace. If you learn these simple hacks that I am going to layout in this article, you will be a Twitter marketing genius in no time. Here are …
Twitter Awards to Highlight Top Marketing Efforts
In addition to major bragging rights, award winners may receive a coveted award perfect for mantels or glass cases, recognition on Twitter and/or marketing.twitter.com or Twitter Flight School, as well as a special digital presence at Twitter headquarters.
Twitter to Rent Major HQ Space Amid Slump (TWTR)
According to a marketing prospectus that Twitter posted online, the company seeks to sublease as much as 183,642 square feet of space, which amounts to around 30% of its 600,000 square foot headquarters.
Rio Olympics GIF ban sparks anger — and creativity — on Twitter
Cheri Bradish, a sports marketing researcher at Ryerson University, said the new rules strike her as an attempt by the IOC to deal with a changing marketplace and evolving methods of media distribution.
Struggling Twitter looks to unload office space
SAN FRANCISCO – Twitter Inc. has listed 183,642 square feet of space in its Mid-Market headquarters for sublease, according to marketing materials and a source familiar with the property, as the company struggles to compete for advertisers and user …
Exclusive: Struggling Twitter lists over 183000 square feet for sublease at its S.F. HQ
Twitter Inc. has listed 183,642 square feet of space in its Mid-Market headquarters for sublease, according to marketing materials and a source familiar with the property, as the company struggles to compete for advertisers and user growth has slowed.
Twitter takes out user’s account after he posted Olympic videos
Venezuela’s Francisco Limardo has been competing in the fencing but one of his country’s supporters says he’s had his Twitter account shut down.
The High Price of Low-Cost CPMs
Marketing is essential for companies. Throughout the customer journey, marketing both changes brand perception and awareness and drives sales.
Atlanta Hawks to host Shark Tank-esque marketing competition
In an effort to modernize the franchise and help boost fan engagement, the Atlanta Hawks will be hosting a Shark Tank-esque marketing competition – titled “Agency Shootout” – during the heart of the NBA offseason later this month. At the invitation …
Twitter Shares Research About Video Ad Impact, Tips For Working With Influencers
Replying to comments, reposting, engaging with user-generated content on a brand’s own channels, and adjusting ad spend in real-time are all indispensable components of the marketing process, Twitter says. For more tips on how to best work with …
Rio Olympics GIF ban sparks anger — and creativity — on Twitter
Cheri Bradish, a sports marketing researcher at Ryerson University, said the new rules strike her as an attempt by the IOC to deal with a changing marketplace and evolving methods of media distribution.
Under Armour Outsmarts Olympics In Phelps Promos
USA Gymnastics is prominently featured on both Under Armour’s website and its main Twitter account. And once the IOC’s moratorium on marketing campaigns for non-sponsors expires, Under Armour is free to take full advantage of Phelps’ status as the most …
The High Price of Low-Cost CPMs – Harvard Business Review
Marketing is essential for companies. Throughout the customer journey, marketing both changes brand perception and awareness and drives sales.
Instagram Is King With Influencer Marketing
Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name.
Twitter will open its storytelling product, Moments, to everyone
Sometime “in the coming months,” anyone on Twitter will be able to create a Moment that strings tweets together into a narrative.
Atlanta Hawks to host Shark Tank-esque marketing competition
In an effort to modernize the franchise and help boost fan engagement, the Atlanta Hawks will be hosting a Shark Tank-esque marketing competition – titled …
Twitter marketing boss shoots to build up brand’s following
Leslie Berland, Twitter’s global chief marketing officer, is reminiscing about following the NBA on Twitter last season. She wasn’t glued to expert commentators during games but instead watching out for what Ayesha Curry might say next. The wife of US …
That Time a Fanboy Called Me a ‘Dumb C—’ on Twitter
She told TheWrap that she became the brunt of a lot of fan rage at previous outlets where she worked and has even had “a couple of consistent stalkers” who sought her out on nearly every form of social media: Facebook, Twitter, Instagram and YouTube …
In Hindsight: ‘Bad Moms’ Rides Inventive Twitter Campaign To Box Office Success
One more note on how the marketing campaign capitalized upon Twitter so well: Bad Moms took advantage of the hype from this season’s The Bachelorette, building their campaign copy right around live conversations, a clever marriage of organic …
Green Bay’s creepy clown was marketing ploy
GREEN BAY – It didn’t take long for photographs of a creepy clown wandering the streets of downtown Green Bay at night to instill fear in residents, inspire conspiracy theories and dominate international news headlines.
Vanstone: Twitter tempest could be a marketing Bo-nanza
Until Mitchell went on Twitter on Tuesday and took some shots at the Roughriders, there was little in the way of intrigue or drama surrounding the looming matchup with Calgary.
Rio Olympics GIF ban sparks anger — and creativity — on Twitter
Cheri Bradish, a sports marketing researcher at Ryerson University, said the new rules strike her as an attempt by the IOC to deal with a changing marketplace and evolving methods of media distribution.
Twitter will open its storytelling product, Moments, to everyone
Sometime “in the coming months,” anyone on Twitter will be able to create a Moment that strings tweets together into a narrative.
Social 101: 6 Tips for Successful Twitter Marketing
Indeed, Twitter is an effective social media tool for marketers to connect and engage with their target market. Publications such as BBC News World, Fox News, and New York Times have maintained a steady presence on Twitter. Popular brands like Chanel, …
Twitter opens Moments to influencers and brands
In a blog post, Twitter announced it is opening up its Moments feature to a wider group of creators. Up until now, the section has been curated by Twitter’s internal curation team, but it will soon include tweets curate by brands, influencers and …
Olympics bans most brands from saying ‘Olympics’ or ‘Rio,’ even on Twitter. Snark ensues
It’s an effort to protect official sponsors, such as McDonald’s, Coca-Cola and Nike, which pay handsomely for the privilege of exclusive marketing during the Olympics. Official sponsorships can reportedly cost as much as $200 million, and such deals …
Vanstone: Twitter tempest could be a marketing Bo-nanza
Until Mitchell went on Twitter on Tuesday and took some shots at the Roughriders, there was little in the way of intrigue or drama surrounding the looming matchup with Calgary.
Will Twitter address its harassment issue?
From interviews with nearly a dozen former executives, one learns how Twitter has always been positioned to fail in its handling of harassment and abuse.
Narrow.io Makes Twitter Marketing Automation Easy for Everybody
Marketing automation is now under the spotlight in the digital marketing industry. Companies that used to understand the importance of the network, invested building their digital presence, and produced a lot of content ended up creating and dealing …
We Are All Strategic Communicators
“FWIW, I’ve told many a colleague to not do Twitter. Here’s what I say: Twitter is a marketing tool…As for student affairs professionals, they will mostly engage with the school. So I can funnel their requests, thoughts, etc to the appropriate person …
Vanstone: Twitter tempest could be a marketing Bo-nanza
Until Mitchell went on Twitter on Tuesday and took some shots at the Roughriders, there was little in the way of intrigue or drama surrounding the looming matchup with Calgary.
Will Twitter address its harassment issue?
This morning, BuzzFeed came out with a scathing report about how Twitter has operated as a platform that enables stalking, harassment and the posting of private information.
In Hindsight: ‘Bad Moms’ Rides Inventive Twitter Campaign To Box Office Success
One more note on how the marketing campaign capitalized upon Twitter so well: Bad Moms took advantage of the hype from this season’s The Bachelorette, building their campaign copy right around live conversations, a clever marriage of organic …
We Are All Strategic Communicators
“FWIW, I’ve told many a colleague to not do Twitter. Here’s what I say: Twitter is a marketing tool…As for student affairs professionals, they will mostly engage with the school. So I can funnel their requests, thoughts, etc to the appropriate person …
Will Twitter address its harassment issue?
This morning, BuzzFeed came out with a scathing report about how Twitter has operated as a platform that enables stalking, harassment and the posting of private information.
Will Twitter address its harassment issue?
This morning, BuzzFeed came out with a scathing report about how Twitter has operated as a platform that enables stalking, harassment and the posting of private information.
Penny Oleksiak goes from anonymous talent to marketing dream
By Friday morning, she had more than 26,000 Twitter followers and over 30,000 on Instagram. “Social media allows certain athletes to have a personality that people find cool or endearing to stay relevant,” said Cary Kaplan, founder of sports marketing …
Will Twitter address its harassment issue?
This morning, BuzzFeed came out with a scathing report about how Twitter has operated as a platform that enables stalking, harassment and the posting of private information.
Penny Oleksiak goes from anonymous talent to marketing dream
By Friday morning, she had more than 26,000 Twitter followers after entering the Games with about 700, while more than 30,000 were following her on Instagram.
Narrow.io Makes Twitter Marketing Automation Easy for Everybody
Marketing automation is now under the spotlight in the digital marketing industry. Companies that used to understand the importance of the network, invested building their digital presence, and produced a lot of content ended up creating and dealing …
10 low-cost PR strategies for startups and small businesses
Join the conversation on Twitter. Twitter “is an easy and cost-effective method for building brand awareness, creating buzz and establishing yourself or your brand as a leader in your industry,” says Kathleen Rose, owner, SCENE.
Will Twitter address its harassment issue?
This morning, BuzzFeed came out with a scathing report about how Twitter has operated as a platform that enables stalking, harassment and the posting of private information.
Coach K rates a Q — and the Olympics are part of the reason
As for Calipari – who has led UK to four Final Fours and a national championship and has 1.53 million Twitter followers – Schafer said he checked back to 1995.
