How Does the Snapchat IPO Stack up to Facebook and Twitter?
Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.
Email Marketing Hacks: Read This Checklist Before Hitting Send
But yet, the same marketer who posts #knowyouraudience, #targeting, #segmentationisthenewnation on Twitter, Facebook and Snapchat sends a “new blog” email to the entire database even to the ones who hadn’t even heard their name.
How Does the Snapchat IPO Stack up to Facebook and Twitter?
Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.
5 Ways To Optimize Your Mobile Marketing
You might already have a business Facebook page or Twitter feed, but use it in conjunction with things like coupons. Use your social media pages to market time-sensitive coupons to mobile users who might not even be searching for your business yet …
Twitter tries to humanize customer service interactions
Twitter is rolling out Custom Profiles that indicate when a direct message is coming from a person rather than a brand’s chatbot, as reported by VentureBeat and Marketing Land. For verified brand accounts, direct messages from the brand can be …
Should You Have a Separate Twitter Handle for Customer Care?
Separate tone for social customer service: Having a separate service handle enables brands to create a tone that is different from the one used by marketing. For example, some brands choose a more formal tone on their Twitter account for marketing but …
What Trump Understands About Using Social Media to Drive Attention
Throughout the recent U.S. presidential campaign, commentators of all political stripes urged Donald Trump to give his Twitter account a rest. He ignored them, bypassing mainstream media in … “Big-seed” marketing beats viral. Duncan Watts, a …
How Does the Snapchat IPO Stack up to Facebook and Twitter?
Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.
Anonymous Toronto theatre Twitter user is generating offstage buzz
But the appearance last month of an anonymous Twitter account called PhantomOfTheTarragon has stirred things up. While most anonymous accounts, like the one named after my inebriated self, @DrunkGlennSumi, are happy tweeting out snark or silliness, …
Twitter curate account inspires a charity fundraiser
Social media has long been a platform for expression with Twitter being one of the biggest real-time conversation platforms online today.
How Does the Snapchat IPO Stack up to Facebook and Twitter?
Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.
Tesla Boss Elon Musk Takes Advice From Fifth-Grader Via Twitter
What multi-billion dollar company needs a marketing department when you can take the advice of a fifth-grader on Twitter? Notoriously ad-averse tech firm Tesla will hold a contest for homemade commercials after the company’s founder, Elon Musk, …
Physically Gifted, Digitally Inept
Many athletes have become experts at growing their brand and stardom through the strategic use of social media channels such as Twitter, Instagram, Facebook and more recently, Snapchat. But as quickly as an athlete can grow their star on social media, …
Elon Musk approves marketing plan by a schoolgirl, and Nasa’s naming call for new planets
Tesla chief Elon Musk endorses a marketing idea by a fifth-grader, Nasa requests name suggestions from Twitter users for seven newly discovered planets, and the debate over Garfield the cat’s gender is put to rest.
UPDATE: Why the Snapchat IPO matters to marketers
Much of the marketing industry is hoping the initial public offering will be a success, if only because marketers desire a more competitive digital media landscape than the current one, which is overwhelmingly dominated by Google and Facebook …
Denny’s CMO Tells the Story Behind One of the Most Popular Brand Tweets of All Time
Denny’s is no stranger to the Twitter spotlight, but in all the brand’s years of slinging slang and making memes, it’s never had a moment like this week’s.
Confessions of a social media manager: Paddy Power on acting as a news feed, Oasis, and Donald Trump’s manhood
It’s fair to say Paddy Power takes an original approach to PR and marketing. If there was one brand that Twitter suited best – with its boundless opportunities for promotion to, and interaction with, the public – the Irish betting behemoth would surely …
Elon Musk approves marketing plan by a schoolgirl, and Nasa’s naming call for new planets
Tesla chief Elon Musk endorses a marketing idea by a fifth-grader, Nasa requests name suggestions from Twitter users for seven newly discovered planets, and the debate over Garfield the cat’s gender is put to rest.
Content Marketing Tips: How to Use Live Video to Build Your Brand
Snapchat is now a multi-billion-dollar company with live news feeds, Twitter has invested heavily in Periscope, and Facebook is pushing its own live feeds.
Conquering Middle Earth with marketing technology
You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook and Twitter. Since the dawn of time, there’s been a war over Middle Earth.
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Now, live-stream e-sports on Twitter
“Twitter has increasingly positioned itself as a broadcasting platform over the past few years, signing deals with the NFL and other corporations to stream big-name games and events.
Tesla Boss Elon Musk Accepts 5th Grader’s Marketing Advice, Thanks Her On Twitter
Tesla Founder Elon Musk thanked the little girl for her letter and accepted her advice. (File). Elon Musk, an active Twitter user, has been Tesla’s mouthpiece to the public, informing them about the electric car maker’s upcoming products and plans.
Adviser’s tweet about widow of fallen Navy SEAL sends firm into crisis PR mode
While Mr. Grilo apparently tried to delete the tweet following the initial reaction on Twitter, the damage had already been done, as tweets piled up posting images of Mr. Grilo as well as the contact details for Liberty.
Twitter’s New Anti-abuse Tools Include Ability to Mute ‘Eggs’
Twitter has made several changes to how it handles online abuse and harassment over the last few weeks after admitting last month that it has not being doing enough to combat online hate.
A Fifth-Grade Student Gives A Marketing Idea To Tesla Boss Elon Musk On Twitter, And He Loves it!
Tesla founder and CEO Elon Musk is quite active on Twitter. From informing about what Tesla is currently working on to updates on SpaceX, Musk shares everything on Twitter. This time it was not Musk who shared an idea, but a fifth-grade student, Bria …
Has Influencer Marketing Jumped The Shark?
… marketing agencies that have popped up over the past year. Even Google wanted a piece of the influencer pie, which led to the purchase of Famebit, a tech and marketing platform that connects brands with media personalities on YouTube and Twitter.
Marketoonist on brand safety
Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.
Survey: Digital marketing tops the chart
Even at that level, 64 percent are planning to use it more in 2017. Other social media outlets were used at much lower levels: 28 percent used YouTube, 25 percent used Instagram, 24 percent used Twitter and 7 percent used Pinterest for marketing in 2016.
7 Tools to Spice Up Your Twitter Marketing Efforts
A solid social media marketing strategy utilizes multiple networks for maximum online reach. It allows you to reach different audience types, offer distinctive user experiences, and leverage the unique advertising features designed for each platform …
Twitter extends abuse blocking to main timeline, puts offenders on timeout
In addition to extending the mute option to the main timeline, Twitter is putting abusive accounts on timeout, putting a lid on eggs (new accounts without profile images are commonly called “eggs” after Twitter’s default profile image) and updating …
Through The Marketing Wormhole
By Melissa Parrish. What a strange time it is to be a marketer. Last year, Forrester fielded hundreds of questions from brands and tech partners alike about the revelations that rocked our worlds: kickbacks, tech consolidation, opacity of even decades …
9 Digital Marketing Stats From This Week That Jumped Off the Page
It was a stellar week in digital marketing stats, and here are the nine that really stood out: 1. If one tweet can sell a thousand Moons Over My Hammy, this is it.
While Vine Camera’s Future Is TBD, the Lessons for Influencer Marketing Are Clear
The announcement of Vine’s closure toward the back end of last year marked a sad, nostalgic day for digital content creators. So it came as quite the surprise when, last month, Twitter relaunched the social platform as Vine Camera, an application that …
Through The Marketing Wormhole
Look, the marketing sky isn’t falling; but if we want to keep it that way marketers need to have the difficult conversations within their own companies and with outside peers.
Now, live-stream e-sports on Twitter
“Twitter has increasingly positioned itself as a broadcasting platform over the past few years, signing deals with the NFL and other corporations to stream big-name games and events.
Survey: Digital marketing tops the chart | Boating Industry
Digital marketing continues to be the go-to tactics for most companies in the boating industry. For the fourth year in a row, we surveyed the readers of our print …
Through The Marketing Wormhole
Look, the marketing sky isn’t falling; but if we want to keep it that way marketers need to have the difficult conversations within their own companies and with outside peers.
Harry Potter, yoga and beer: A magical PR and marketing spell
… Austin, Texas. Attention peaked after Cosmopolitan published an article the day after the class took place. Additional articles ran in USA Today, Buzzfeed, Entertainment Weekly and more, amplified by posts on the publications’ Facebook and Twitter …
Twitter’s Maya Hari on marketing trends in 2017
This was a significant campaign to say the least because at once, it saw the coming together of three important Twitter elements: Influencer led Marketing, Always On Conversations and most importantly, a first of it’s kind, TV-Twitter Integration. As …
Twitter Tells Brands How To Do Video
And we think the length of videos is currently one of the most important aspects of social media marketing, whether you’re on Facebook, Twitter or any other platform that allows moving images. As always, experiment. Use your analytics to work out what …
While Vine Camera’s Future Is TBD, the Lessons for Influencer …
The announcement of Vine’s closure toward the back end of last year marked a sad, nostalgic day for digital content creators. So it came as quite the surprise …
8 ways to use Twitter for your business
Marketing your business on Twitter doesn’t have to be a ‘one-man’ or ‘one-department’ effort; you should try to get your co-workers involved in the process.
Elon Musk accepts 5th grade’s marketing advice, thank her on Twitter
On Wednesday, in response to a letter by a fifth grade student, the founder and chief executive of Tesla made another announcement on the social media platform the company will hold a contest for homemade advertisements.
Twitter Advertiser Index: Reliance Jio, Nexa, Spices Board, SBI, Samsung Mobile
Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.
Mansfield: What’s next for social media?
Just as the big three networks never regained absolute dominance, Facebook, YouTube and, most notably, Twitter, have struggled to retain their prominence.
While Vine Camera’s Future Is TBD, the Lessons for Influencer Marketing Are Clear
The announcement of Vine’s closure toward the back end of last year marked a sad, nostalgic day for digital content creators. So it came as quite the surprise when, last month, Twitter relaunched the social platform as Vine Camera, an application that …
Twitter Alums Look To Wag The Long Tail Of Cancer Risk Detection
This month, I got the opportunity to catch up with an advisor to my former consulting company — which operated back in the heyday of social-tech marketing — and it reminded me that one of the most foundational rules of digital business is still …
Twitter Tells Brands How To Do Video
And we think the length of videos is currently one of the most important aspects of social media marketing, whether you’re on Facebook, Twitter or any other platform that allows moving images. As always, experiment. Use your analytics to work out what …
Marketing in the UK: Reaching Audiences Through Linear TV and Digital Video Advertising
Welsh: Linear TV here focuses on mass marketing, hitting over 90% of the UK population each week, according to Nielsen. Linear TV numbers are … eMarketer: Outside of Twitter, what platforms are advertisers leveraging in the UK? Welsh: On the social …
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Elon Musk accepts marketing advice from 5th grader, thanks her on Twitter
Elon Musk, a billionaire and the founder and chief executive of Tesla, has announced a contest for homemade advertisements for Tesla on Twitter. But, what makes this announcement different is that this suggestion was given to him in a typed letter by a …
http://rock.ly/naqy6