5 Tips for Managing Successful Overseas Assignments

… example, one company we spoke with builds in monthly check-ins. The assignee can update the host, home sponsors, and other relevant stakeholders not only on how the assignment is proceeding but also on any important knowledge they have acquired …

March Madness: Can FGCU spark Cinderella magic again?

Those two weeks got Andy Enfield the coaching job at USC, and sent the school’s marketing efforts into the stratosphere.

How Does Influencer Marketing Fit into Your Monthly Marketing Strategy?

Influencer marketing is concerned with marketing your brand or product to individuals who may be able to influence your target audience’s purchase decisions.


Acura’s March Madness campaign features viral-video tourney

In the spirit of March Madness, the luxury brand is launching a multiplatform campaign Thursday around the NCAA Men’s Division I Basketball Tournament anchored by a Twitter contest that pits eight viral-video basketball stars against one another …

KC’s Twitter sensation: DJ Many teams up with Sprint, Donny Osmond

He operates ManyCreative, a content marketing agency that “leverages online platforms to build an in-depth presence on the Internet with a focus on social media” in the Kansas City Startup Village.

Brands debut campaigns, use Twitter to honor Intl. Women’s Day

Designated days can range from the hardly serious National Toast Day, to Tuesday’s widely celebrated International Women’s Day.

The Best Party at SXSW Was in a Rented House Full of Blind People

The festival has traditionally been associated with helping to launch buzzy social apps like Twitter or Foursquare. Apps focused on accessibility?

Paid search and social: an introduction to your first steps in digital marketing

So you’ve realized, for one reason or another, that it’s time to crank up the volume of your business and invest in digital marketing. You’ll be faced with an immediate question: there are so many different channels in digital marketing, which one do …

The force is with ‘Star Wars Headspace’

If you grew up watching the “Star Wars” trilogy over and over, certain sounds are as memorable and evocative as anything else in the films.

‘Passion’ for live musicals heats up on Fox

If all goes well, Bracco hopes to bring Passion back year after year. Its success will be “heavily dependent on what’s happening on social (media), specifically Twitter,” says Samantha Rose, VP, director of national TV at ad-buying firm Horizon Media.

Last century’s marketing: Companies at ABA TechShow

Websites singing their product’s praises, Twitter accounts, when used, drawing attention to themselves and Facebook pages, often with less likes than the number of employees and family members.

2 SmartBear Marketing Experts to Lead Customer Journey Discussion at MassTLC’s Sales and Marketing Conference

Also an expert in lead nurturing and marketing automation, Gary has been honored as a three-time Marketo Champion, having presented at Marketo’s Marketing Nation Summit. Follow him on Twitter @gDAZ. Ryan Pinkham leads SmartBear’s content …

Facebook, Snapchat and the future of live video

Twitter CEO Jack Dorsey recently used the word “live” four times in a single sentence when describing Twitter, and Snapchat wouldn’t be as popular as it is today if not for its early bets on live streaming. Facebook, the … Social media companies are …

Continuum’s CMO to Moderate Session at MassTLC Sales & Marketing Conference

BOSTON–(BUSINESS WIRE)–Jeanne Hopkins, Senior Vice President & CMO at Continuum®, the only channel-exclusive IT management platform company, is moderating the session, “Finding Success in Account Based Marketing,” at the MassTLC Sales …

Instagram is changing its feed, and that means good news for you

This change makes Instagram more aligned with Facebook’s approach to its News Feed and also follows in the footsteps of Twitter’s recent moves. These adjustments … Jessica Smith, a research analyst at BI Intelligence, Business Insider’s premium …

WIN! 2 pairs of tickets to the Eddie The Eagle movie launch party for Fly album

The prize winner(s) will be chosen at random and contacted by a representative from Grapevine by email/telephone provided on entry/direct message to their Twitter profile within 24 hours of the competition closing date. … The name of the prize winner …

As March Madness tipoff approaches, an old urology marketing ploy gets more media attention

An ESPN story got some attention on Twitter last night, dredging up the old urology marketing ploy of promoting vasectomies for men who are lying around watching March Madness and the NCAA basketball tournament for days at a time anyway.


‘Game of Thrones’ dragon booed in Philly

You may have experienced “underwhelming” but nothing close to the Philly Game of Thrones “”dragon projection”” marketing event #GOT5DVD. – Caity Cooper … Projector dragon and no sound. pic.twitter.com/Xq7YpJCUEz. – Emily (@NyxRose) …


7-Eleven Seeks Sandwich Fans During March Madness

7-Eleven, like supermarkets and other retailers, is expanding its lineup of prepared foods to appeal to on-the-go consumers. Along with the commercials, 7-Eleven said its plans include a new partnership with Turner Sports and Twitter called March …

An Introduction to Digital Marketing for Millennials

In a digital context, your authenticity will be revealed on all the platforms you’re marketing on – Twitter, Instagram, Snapchat, Periscope, Facebook.

Twitter Mailbag: Is the UFC finally ready to get on the Nate Diaz bandwagon?

And honestly, what the UFC does with this situation will tell us a lot about its current marketing philosophy. Recently, we’ve seen an increase in the UFC’s attempts to sort of preordain stardom.

5 Marketing Trends to Keep Your Eye On From SXSW

From a brand marketer’s perspective, SXSW this year was dominated by a call to demystify the growing consumer trend that’s seen a significant move away from traditional social media platforms like Facebook and Twitter for an full-scale adoption of more …

RIP TweetDeck for Windows: App to sunset on April 15

Those familiar with TweetDeck know that they’d have to log into TweetDeck separately on top of logging into Twitter.com (or vice versa).

The White House goes big on social media for SCOTUS nomination

WASHINGTON (SINCLAIR BROADCAST GROUP) – It’s been just one day since the verified Supreme Court Nomination account made its Twitter debut, but the handle delivering “facts on President Obama’s Supreme Court nominee and the nomination … Describing …

Niall Horan Tweets From Ireland, Launches Modest Golf On Twitter

(Photo by Scott Barbour/Getty Images). Described as “first class player management and marketing services to professional golfers,” on March 14, Niall Horan’s Modest Golf manager, Mark McDonnell, posted “Welcome to Twitter @modestgolf #ModestGolf.”.


The White House goes big on social media for SCOTUS nomination

It’s been just one day since the verified Supreme Court Nomination account made its Twitter debut, but the handle delivering “facts on President Obama’s Supreme Court nominee and the nomination process,” has already sent out nearly 100 tweets …

Marketers Still Eager to Increase Spending on Facebook and Google, Study Finds

Repondents again said they believed Google provided the best ROI, followed by Facebook, YouTube, Twitter, LinkedIn, Yahoo and AOL.

Can consumers tell the difference between real news and ‘native advertising’?

Twitter’s mot juste is “promoted.” “It’s hard for consumers unless the word ‘advertisement’ is there,” said Stephen Greyser, a marketing professor at Harvard Business School. In the past, a newspaper would run advertising content in a different font …

Bring in your cup and fill it up with a Slurpee

How much do you love Slurpees? Enough to fill a coffee carafe full or an ice bucket? On Friday and Saturday, you can do just that and give yourself a big treat – literally.

Will messaging apps challenge the web’s monopolisation?

And the competition is embracing partnership wholesale in a way Facebook and Twitter have failed to do in the past. The messaging services need businesses to have conversations with customers via their platforms.

Cause & Effect: Why a Mobile Marketing Strategy Impacts Your Social Strategy

Twitter doesn’t support discussion in an easily managed or accessed way. Following a series of Tweets between two users, let alone a group of users in conversation, can quickly become difficult to follow.

EMarketer Reduces Projection for Twitter Ad Revenue in 2016

“Growth in usage of Twitter’s core service has all but stalled in recent quarters,” said Debra Williamson, social media marketing analyst at eMarketer. “Until the company can show that its efforts to restart the growth engine are working, we will stay …

Social media contests should focus on experiences not giveaways

Social platforms such as Instagram, Twitter, Facebook and Pinterest have opened up significant possibilities of marketers connecting with brands and many are encouraging user-generated content through the creation of contests. For instance, a brand is …


7 Intriguing Digital Marketing Stats From the Past Week

Instead, it was a topic of conversation on nearly every marketing panel and was constantly used by attendees to document their SXSW experiences.

Nine exciting digital marketing stats from the past week

But if you have called in sick today then never fear, because the weekly Econsultancy digital marketing stats round-up looks great on any device, including your mobile phone while you lie in bed clutching your head and wondering why you needed to go on …

Orlando City B soccer team gets tourism marketing support

The Brevard County Tourist Development Council and its Sports Commission and Marketing Committee agreed to provide $60,000 in sponsorship fees for Orlando City B, an expansion team that will play in the 29-team United Soccer League.

Tribune Publishing, Justice headed for ‘battle royale’

The question is: what exactly are the alternatives for newspaper readers and advertisers in the age of Craigslist, Google, and Twitter. The answer may depend on the definition of the market, lawyers said. “It’s not surprising to me that the emphasis of …

What Can The Presidential Candidates Teach Us About Social Marketing?

Even Twitter is experimenting with longer Tweets after expanding its Direct Messages limit last year. As a seasoned social marketer, know that there’s power in what you say, how you say it and where your message is delivered. And when you publish on …

Twitter’s algorithmic timeline now fully rolled out, few opt-outs reported

Twitter has completed the full rollout of its “new improved” timeline – i.e., the timeline that shows top tweets first, rather than showing all tweets in reverse chronological order.

Instagram, Twitter and Facebook: The heart of content marketing

As now 2015 is over we are set to 2016, it’s changing into clear that the terms “content marketing” and “social media marketing” area unit nearly synonymous . Whereas content promoting definitely exists outside of social media, brands will now not run …

Menswear Brands Capitalize On Sweaty March Madness Coach

Countless outlets, including NCAA Tournament broadcaster CBS Sports and the official “March Madness” Twitter page, poked fun at Miller’s wardrobe malfunction on social media.

Twitter’s algorithmic timeline now fully rolled out, few opt-outs reported

Twitter has completed the full rollout of its “new improved” timeline – i.e., the timeline that shows top tweets first, rather than showing all tweets in reverse chronological order.

Reading you loud and clear

Many airlines outside Stratos’s top five have also made a priority of Twitter. Mark Krolic, United Airlines’ managing director of marketing, told the Chicago Tribune last year, “While we monitor multiple social media channels to assist customers in our …

Twitter’s Jack Dorsey: 140-character limit is staying

Put the pitchforks down, Twitter users. CEO Jack Dorsey told NBC’s Today Show this morning that the service’s signature 140-character limit isn’t going anywhere.

Bush Library participates in national Twitter chat on women who worked in the White House

Anaya, director of marketing and communications for the Bush Library, said that sharing the information available at the library and museum with local, regional and national audiences who may not be familiar with President Bush is one of his greatest …


AlphaGo and the Limits of Machine Intuition

… at Yonsei School of Business. Dae Ryun teaches a MOOC course “International Marketing & Cross Industry Growth” on Coursera.

Twitter chat gets Chris Pollard hired as managing director of Europe and Asia for US firm despite never meeting bosses

A former business owner has been appointed to lead the expansion of a US firm into Europe and Asia having never met the people who hired him.

Microsoft’s GDC party extends tradition of sexism in the gaming industry

“This is the first fucking time I’ve felt this unwelcome at a games event,” one attendee said on Twitter. “Thanks for pushing me out of this party, Microsoft.

Essential Tools You’ll Need to Run a Successful Business

To learn more about cognitive marketing, take a look at this Marketing Land post by Barry Levine. … Instead, you might consider using some of the tools in this Social Media Examiner post by Ian Anderson Gray to help you be more productive on Twitter.

How Freelancers Can Boost Your Content Marketing

Marketers are working tirelessly to pump out content that is not only SEO friendly and valuable to the customer but also highly visual and beautifully designed.


March 19th, 2016 by