It’s easy to get into a marketing rut, and simply publish a post and walk away. Sometimes we need a few creative marketing tips to shake up our routine and draw readers back to what we are writing. The Internet is a crowded place these days, and we are …
Top Brands & Emerging Companies Tapping Into Social Influencers Industry As Demand For Social Media Marketing …
Leading Social Media & Social Influencers with recent developments of note in the markets are SharkReach, Inc. (OTC: SHRK), Facebook Inc. (NASDAQ: FB), Twitter, Inc. (NASDAQ: TWTR), MeetMe, Inc. (NASDAQ: MEET) and LinkedIn Corporation (NYSE: …
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Its pockets $20 million deeper, Crimson Hexagon keeps an eye on social media
Since Facebook became the modern focus group and Twitter the new town crier, companies have flocked to social media to find out what was being said about them online.
Mark Barry Announces Retirement as ServiceMaster Chief Marketing and Strategy Officer
MEMPHIS, Tenn.–(BUSINESS WIRE)–ServiceMaster Global Holdings, Inc. (NYSE:SERV), a leading provider of essential residential and commercial services, today announced that its chief marketing and strategy officer, Mark J. Barry, has decided to retire …
Samsung Galaxy S7 Review
Marketing suicide? Not at all, since Samsung used that extra internal space to fit a considerably larger battery. Better still, when you hold the Galaxy S7 you’d swear it was the thinner device, because of how the rear glass panel tapers.
TD Bank’s CMO says, “There are no mulligans in marketing.”
Before being named Executive Vice President and Chief Marketing Officer of TD Bank, Patrick McLean served as the company’s head of brand and product marketing. Now as CMO, McLean oversees brand marketing, corporate and public affairs and …
Still No Spider-Man In ‘Captain America: Civil War’ Posters
In what amounts to the official kick-off of the “third act” of Captain America: Civil War marketing, yesterday saw the release of the first six character posters as well as a deluge of posts regarding set visits that occurred last summer.
Love him or hate him, marketers can learn a thing or two from Trump
Marketers, he said, should definitely push the envelope a little when it comes to their viewpoints, but there’s a limit.
They call this Ghostbusters reboot feminist. Not for black women
When Twitter began to buzz that the first Ghostbusters reboot trailer had been released, I was anxious to see if it would soothe my uneasiness over the casting of three white female leads and one black woman as the sole representation of “diversity …
Comprendi’s social-marketing tech makes player acquisition cheaper for Zynga and Kabam
Comprendi, a tech firm that specializes in social media marketing, is launching an open beta program for acquiring players using “hyper-targeted” ads on sites like Twitter. The company uses a variety of algorithms and language-comprehension tricks to …
Still No Spider-Man In ‘Captain America: Civil War’ Posters
In what amounts to the official kick-off of the “third act” of Captain America: Civil War marketing, yesterday saw the release of the first six character posters, as well as a deluge of posts regarding set visits that occurred last summer.
Google brings marketing message to small businesses
CLARKSVILLE, Tenn. – Google was formally on the ground in Clarksville Tuesday, marking their first official stop in the city since the $600 million Clarksville Google data center was announced in December.
Young Thug Rode Through Downtown Atlanta On A Horse To Promote His New Tour
Captured on Snapchat by his label boss Lyor Cohen and subsequently uploaded to Twitter by a number of gleeful hip-hop blogs, the man known legally as Jeffrey Lamar Williams is indeed sitting on a horse, seemingly in the middle of a shoot to promote his …
Twitter reacts to Maria Sharapova failed drugs test
Maria Sharapova will be provisionally suspended from tennis after failing a drugs test for meldonium at the Australian Open. The announcement sparked a rapid online response, with Twitter leading the way. Related: Maria Sharapova announces she failed …
Instagram Beats Twitter in Another Key Area
Although the news is decidedly less positive for Twitter, marketing is not a zero-sum equation – a win for Instagram is not necessarily a loss for Twitter.
‘X-Men: Apocalypse’ Villains Poster Disappointingly Puts Magneto Front-And-Center
Yesterday’s Captain America: Civil War marketing kick-off was presumably the opening shot of what will be a deluge of geek-friendly properties starting up the final leg of their campaigns prior to their summer release dates.
Instagram Beats Twitter in Another Key Area
Although the news is decidedly less positive for Twitter, marketing is not a zero-sum equation – a win for Instagram is not necessarily a loss for Twitter.
The rise and fall (but mostly fall) of social media 1.0
We’ve mastered marketing on Facebook and Twitter. We know how to navigate those waters successfully. Now? The audiences of Social Network 1.0 aren’t getting any younger.
How To Handle Online Attacks In China
“Compounding matters is a thriving industry of so-called ‘black PR’ agencies, digital marketing firms and unscrupulous individuals using all manner of underhand techniques to spread mis- and disinformation, delete negative posts, block search terms …
This is why Meerkat is completely changing its identity
The BI Intelligence Content Marketing Team covers news & research we think you would find valuable. This topic was originally highlighted and sent to subscribers of the Digital Media Insider newsletter.
Twitter’s Business Destroys Value For Shareholders
As reliance on targeted marketing increases, the likelihood of Twitter addressing to a large enough market segment is pretty high, with a user count of 320 million people.
Five of the best B2B brands on Twitter
B2B organisations have accepted the importance and power of social media, especially the most fast-paced network of them all: Twitter. A staggering 83 per cent of B2B marketers now use the platform, according to the Social Media Examiner (link is …
How Mississippi’s Twitter feed makes it a better place to live
The marketing site Abodo, which specializes in matching apartments and renters, just spent months analyzing tweets across the U.S.
Twitter Business Destroys Value For Shareholders
As reliance on targeted marketing increases, the likelihood of Twitter addressing to a large enough market segment is pretty high with a user count of 320 million people.
‘A way to go deeper’: How Kohl’s and JCPenney view Periscope
On Periscope and Twitter, JCPenney partnered with two social media influencers: Jessica Harlow in NYC and Sunny Mabrey in LA.
City Spotlight: As Political Convention Hosts, Cleveland, Philadelphia Are Ready for Their Close-Ups
We think about Cleveland as a great combination of sophistication and grit,” said Colette Jones, VP-marketing for Destination Cleveland, which is working with the RNC host committee on marketing and public relations. More than 80 local marketing and …
How Did Twitter Lose Control of Its Own Language?
Compared to robust user information available through Facebook’s ad platform, Twitter marketing opportunities seem destined to fall short of what other platforms offer.
Hallelujah: Azealia Banks Deletes Twitter! Will It Be For Good, Though?
Do you think she thought about this before hitting the “delete” button on her Twitter account settings? I’m worried that her plans are to return to Twitter the very day her new mixtape “Slay-Z” gets released. OH NO, could this Twitter deletion be a …
How the Internet is making Karl-Anthony Towns into a star
But the fact remains that a multi-billion-dollar corporation is now counting on a bunch of impulsive Twitter users to lay its marketing groundwork. To look at it another way, in endorsing these voices, the NBA is admitting what all smart brands do …
Good News For Alphabet, Facebook In Ad Spending
When marketers were asked about current spending plans, Google was strongest, followed by Facebook and YouTube, then Twitter and LinkedIn. In terms of ad spend over the next year, 62% of advertisers expect to increase their ad spend on Facebook, …
6 ideas to get more creative with event marketing
Follow the Twitter handle and event hashtag, start retweeting content from the handle, tweet using the hashtag and respond to others using the hashtag to start forging relationships prior to the event.
Twitter woos game makers by integrating its Fabric development suite into Unity
For player acquisition, Twitter claims that studios can use its social-media platform to generate word-of-mouth marketing. It points to developer Asher Vollmer, creator of beloved puzzle game Threes, who built a “Tweet my score” button into the game …
CenturyLink Introduces Paul Giamatti To The Hilarious Hollywood Insiders
CenturyLink has launched a new advertising campaign using Paul Giamatti as its spokesperson. The campaign is a far cry from the cliche-riddled ads of its past (read “CenturyLink: A Case Study In Cliche Marketing” for more on that), but more importantly …
Brands debut campaigns, use Twitter to honor Intl. Women’s Day
Designated days can range from the hardly serious National Toast Day, to Tuesday’s widely celebrated International Women’s Day.
Kim Kardashian, Ayesha Curry, and the Toxic Madonna-Whore Complex
1 trending topic on Twitter Wednesday afternoon. While the Twitter algorithm works in mysterious ways, this inexplicable trending topic stuck out like Kylie Jenner at a book club.
Facebook Inc.’s Latest Milestone Could Be Its Most Important
Twitter can’t be expected to match the number of Facebook’s ad partners, of course — the latter’s size and engagement levels warrant a larger group of marketing partners. However, it is telling that Facebook has added multiple times the number of …
The Essentials of an Email Marketing Campaign
… paid), on Black Friday email marketing was the primary channel, driving 25.1 percent of orders. Beyond email, 21.1 percent of sales originated through free search, and 16.3 percent through paid search.
Kim Kardashian, Ayesha Curry, and the Toxic Madonna-Whore Complex
1 trending topic on Twitter Wednesday afternoon. While the Twitter algorithm works in mysterious ways, this inexplicable trending topic stuck out like Kylie Jenner at a book club.
London Most Talked about Travel Destination on Twitter
LONDON–(BUSINESS WIRE)–London is the most talked about travel destination on Twitter, with the words ‘London’ and ‘travel’ tweeted together more than 630,000 times in 2015, 200,000 times more than the next most popular cities, Paris, New York, Rome …
This 200-Year-Old Scotch Company Wants To Drink With You—On Twitter
“It’s a very social beverage,” says Raul Gonzalez, marketing director for The Macallan, a Scotch whiskey company founded in 1824.
Ohio State football recruiting: New job will oversee Twitter and Snapchat as social media director
Twitter, Facebook, Instagram and Snapchat are directly referenced in the job posting. The new role isn’t really a technology position or a marketing position – it’s a hybrid. “We don’t just add positions at Ohio State to add them,” Jarmond said. “There …
Iggy Azalea Shares Snippet of New Single ‘Team’
The postings, which amongst other things, make use of stage or prop money, are part of the Debtor’s routine social media marketing activities and relate directly to the Debtor’s various business interests. Prop money is routinely used in the …
8 Important and Fun Digital Marketing Stats From the Past Week
based company used personalized Promoted Tweets that included GIFs and users’ names in Twitter ads it ran through March 8, National Pancake Day.
Why South by Southwest—in Its 30th Year and More Branded Than Ever—Still Matters
And while the sorts of creatives flocking to the Austin, Texas, conference have shifted over the years and evolved—it’s not just a place where musicians hungry for exposure go as it was in 1986, or where a tech brand like Twitter can blow up as it did …
A Look Back at ‘Cloverfield’ and Its Mysterious Marketing Campaign
In 2007, Twitter was just a year old and still catching on as a platform. Facebook existed, but hadn’t blown up just yet.
Azealia Banks Quits Twitter
This isn’t Banks’ first social-media hiatus — as far back as 2012, she took a break from her Twitter timeline after one too many heated exchanges — so it remains to be seen if this deactivation sticks.
FCC Chair proposes new data privacy rules for consumers
Websites like Facebook or Twitter would be exempt from these rule changes — namely because their operations are regulated by the Federal Trade Commission.
Your Customer Service Is Missing One Critical Piece
Live-chat exchanges are cold and it’s almost impossible to problem solve with 140-characters on Twitter. Ultimately … “I felt like the pendulum has swung towards marketing automation and because of that we ended up dehumanizing our interactions. We …
Watch tonight’s GOP debate with our Twitter panelists (live coverage)
His Twitter handle is @jeremytnoll. • Christopher Schmitt is a lawyer and marketing executive who lives in Cleveland’s Ohio City neighborhood.
Proposed FCC rules would limit how Internet service providers can use your data
In doing so, the FCC also extended its privacy authority over the broadband companies. The new rules do not apply to data collected by individual websites or social networks, such as Facebook or Twitter. Wheeler said Internet service providers were …
